CYNOPSISDIGITAL
05.22.15

Good morning. It’s Friday May 22, 2015, and this is your first early morning digital briefing.

 
Scripps’ Ulive video platform will premiere State of Style on May 29. In each episode, travel filmmaker Courtney Scott will guide viewers through a new city, exploring the local street fashion and food fare.
 
MTV, VH1, and CMT just finalized their hot-weather plans with MTV’s Summer Pass, VH1’s Best of the Fest, and CMT’s Hot Summer of Country. Summer Pass kicks off this weekend at Mysteryland USA; upcoming concerts include Bonnaroo and Lollapalozza, where viewers will get a sneak peek of all the shenanigans on multiple screens, including social platforms and live on-air segments. Best of the Fest will cover Governors Ball, Lollapalooza, and Outside Lands; Hot Summer of Country will take fans to Nashville for the CMA Music Festival, then head to Jamboree.
 
As of yesterday, ESPN Deportes is available on Dish’s Sling TV as part of the Deportes Extra add-on package. For $5 a month (on top of the $20/mo. fee) customers who choose the Best of Live TV core package with Deportes Extra will receive live access to ESPN Deportes.
 
PX TV, a Hispanic extreme sports, music and lifestyle channel, announced the network’s launch on the AT+T U-verse App. PX TV covers live event coverage and original and packaged series focused on action sports as well as the latest music, artists and fashion trends influenced by extreme athletes. PX TV is available on AT+T U-verse channel 3122 on the U200, U300 and U450 Latino packages.
 
Maker Studios and the Media Development Authority of Singapore (MDA) debuted Southeast Asia’s first Maker Bootcamp. Online talent such as Timothy DeLaGhetto, Tiffany Alvord and Sam Macaroni will host a two-day workshop for 30 creators. Maker plans to help rising local digital talent advance their content creation skills and then develop their own online channels in Singapore.
 

 
Gamers, rejoice: YouTube updated its video to allow 60fps live streaming in HTML5. YouTube users can start a live stream on YouTube at 60fps, and Google’s video platform will transcode a stream into 720p60 and 1080p60, which means smoother playback for gaming and other fast-action videos. YT also partnered with Elgato and XSplit on new versions of Elgato Game Capture, XSplit Broadcaster, and XSplit Gamecaster that support 60fps live streaming. In addition, YT live streams were updated for HTML5 player supported browsers, so users can skip backward in a stream while it’s live and watch at 1.5-2 times the speed to catch back up.
 
Endemol Shine Group announced the launch of Endemol Beyond Asia. Christopher Smith, formerly with Mindshare Singapore, will lead the new division as Head of Digital and Branded Content. Endemol Beyond Asia will produce local versions of global digital formats, premiering with ICON, the lifestyle multi-channel network from Michelle Phan. EB is also known for its programming partnerships with Pitbull, Brittany Furlan, KSI, Drea De Matteo and Andy Milonakis.
 
David Letterman not only signed off this week with 10-year ratings high (13.76 million viewers), but he also caused serious buzz on Twitter. The Late Show with David Letterman topped the Nielsen Twitter TV Ratings for May 20, with 201,000 event-related Tweets seen by a unique audience of 4.8 million. Nielsen also found that those tweets garnered 31,802,000 impressions, and with 105,000 unique authors.
 

A CYNOPSIS MESSAGE

Madison Logic launched its Intent Data driven Account-Based marketing hub, called Activate ABM. Marketers will have access to precise targeting: company, website-visitor and predictive, as well as the ability to identify topics that are resonating with their prospects.
 
 

 
More than 25 percent of programmer ad views in the first quarter of the year came from live TV streaming, according to a new report from FreeWheel. The ad tech company’s Video Monetization Report found that 60 percent of video ad views come from long-form programming (20 minutes+) or from live content. Sports won over the live streaming programming, with 82 percent of live video ad views in Q1, versus 11 percent from news. On the other hand, 57 percent of long-form and live monetization came from authenticated TV Everywhere viewing. VOD ad views came from a variety of programming, including documentary/reality (23 percent), scripted dramas (18 percent), music/trailers (17 percent), and news and sports (13 percent each). Finally, Roku earned top marks in OTT video ad views, growing to 43 percent in Q1, compared to the Apple TV and gaming consoles that each held about 20 percent of the market. FreeWheel is owned by Comcast.
 
Speaking of long-form content, consumers are tuning in to more of it online and on multiple devices, according to research from Yahoo. Highlights from the study include:
–      Everyone is watching long-form video now: The breakdown shows 91 percent of 13 to 17-year-olds, 95 percent of 18 to 24-year-olds, 95 percent of 25 to 34-year-olds and 90 percent of 35-54 year olds are long-formers.
–      More devices: 70 percent of laptop video viewers used their laptop to watch a long-form video; 1.3 of teens want to watch more videos on their mobile devices; and 52 percent of long-form video viewers have replaced tradition TV with long-form video.
–      Advertising for long-form: 15 seconds is the ideal video ad experience in this type of video programming; 27 percent lift in ad noticeability among smartphone users vs. non-smartphone users; and 3.3 times more brand favorability increase when a brand integrated into a long-form program.
 
 

 
Dropped at the Billboard Music Awards this past Sunday, Taylor Swift’s Bad Blood music video broke its 24 Hour Viewing World Record, according to Vevo. With a whopping 20.1 million views in just 24 hours, TSwift took the crown from reigning queen Nicki Minaj, who held the title at 19.6 million views for Anaconda in 2014. Vevo also concluded that the pop star’s hits, such as You Belong With Me, Shake It Off and Mean, total five billion in views so far. It’s worth nothing that the Bad Blood music video garnered plenty of hype with its cast of A-list divas and Instagram push prior to its release. Not one of the 20 million views who originally caught the vid? Check it out at www.cynopsis.com/#video.

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JOB OPENING: RESEARCH ANALYST/LA: Focused on Comp Intel, dev of Primary studies, synd data mgmt. Must have: strong Analytic, Excel, Data Visualization skills; exp w/ NPower; BA/BS in related field. Please send res: [email protected] (5/30)

JOB OPENING: MANAGER, MEDIA/PROMOTIONS/SHOWTIME/NYC: Support media, promotions & partnerships for Showtime & Smithsonian Channel. Must have 5+ years media planning experience, digital expertise, & entertainment background. Apply HERE (5/30)

JOB OPENING: SR ANALYST, FINANCE/SIRIUSXM/NY: Provide financial analysis support to the ad sales dept. Partner w/SVP Ad Sales to dvlp annual & quarterly forecasts. BA Deg & 3-5 yrs exp financial or acct’g related capacity. Exp w/ad sales a +. Resume HERE [email protected] (5/29)

JOB OPENING: LOCAL SALES MGR/WNJU/NYC: Seeks a dynamic Mgr w/passion for dvlpng local direct business & training Acct Execs to excel in transactional bus. Min 10 yrs brdcast sales mngmnt exp, w/proven track rec of successful rev generation Full info/apply HERE (5/29)

JOB OPENING: MGR, BRAVO PRG RESEARCH/NYC: Manage program research at Bravo. Nielsen expert. Strong manager & communicator; 4-5 years relevant exp required. Cable ntwk & digital rsch exp a plus. Full info/apply HERE (5/29)

JOB OPENING: DIGITAL ART DIRECTOR/NBCU/NYC: Exp. w/UX/UI, resp. for online branding. 100% digital. 5+ yrs of design exp., (digital + new media) agency or in-house. Mac Creative Suite CS5/CS6. Full info/apply HERE (5/29)

JOB OPENING: DIGITAL SALES SPECIALIST/NBCU/NYC: The Digital Sales Fulfillment Specialist will be resp for maintaining display, video & mobile ad campaigns for WNBC advertisers & generate digital rev. 2 yrs min online exp. Full info/apply HERE (5/29)

JOB OPENING: SR MGR RESEARCH/ANALYTICS/IN DEMAND/NYC: Provide analysis for digital video, VOD & PPV. Monitor trends. Manage qualitative/quantitative research. 5+ yrs exp, BA req’d. Apply: [email protected] (5/29)

JOB OPENING: SR RESEARCH ANALYST/GSN NY: 2 yrs exp in Media (TV, Digital, Social, CBL) Knowledge/Skill in (Nielsen NPower, Nielsen AdViews, comScore, Rentrak, Wide Orbit, Custom Show & Simmons) Microsoft Suite (Word, PowerPoint & Excel) Detail Oriented. Send res and CL to [email protected] (5/27)

JOB OPENING: DIGITAL AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Relationship w/digital media dec. mkers +. 3-5 yrs exp. in digital media. Res: [email protected] (5/27)

JOB OPENING: DVLPMNT MGR & DVLPMNT COORD (2)/NYC: For Non scripted prod co. Hands-on self-starter w/proven track rec dvlpng reality prgrmng. Idea generator w/exc writing skills & nose for talent a must. Req’d: MGR. 4+ yrs exp.COORD 2+ yrs exp. Resumes: [email protected] (5/27)

JOB OPENING: HEAD WRITER/NYC: Seeking script editor for established true crime series. Needs exp writing crime, mngg writers & hitting tight deadlines. Writing style more narrative than news. Attn to detail req’d. Incl Head Writer in Sub line. Send res HERE (5/27) 

JOB OPENING: DEVELOPMENT WRITER/NYC: Prolific prod company seeks dynamic writer for the development team. Largely development copy writing. Promo writing experience a plus, attention to detail required. Incl Development Writer in Sub Line. Email Resume HERE (5/27)

JOB OPENING: DIR DEVELPOMENT/SCIENCE/MD or NYC: Innovtve hitmaker resp for devel of orig content from entertainment formats to science-rich series; wrk w/extrnl Prod Cos & intrnl depts. 7-10 yrs exp. Science Degree pref or exp dev/prod science programs. Full info/apply HERE (5/27)

JOB OPENING:  AUDIENCE DEVELOPMENT MGR/NBCUniversal/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion to drive tune in. Apply HERE (5/24)

JOB OPENING: FEMALE TV HOST or PERFORMER TV Host or PERFORMER/PERSONALITY with strong beauty expertise/interest. Represent StriVectin Skin care on QVC. Mustbe located w/in 2 hrs of West Chester, PA.(Philadelphia) Res/recent photo and on air links to [email protected] (5/23)

JOB OPENING: MGR, ADVERTISING OPERATIONS/Spotlight Cinema Networks/LA: Mng/lead ad operations team. Dvlp/streamline processes to improve productivity. 4+ yrs exp traffic, campaign or proj mngmnt in an ad agency or ntwrk enviro is pref’d. BA req’d. Full info/apply HERE (5/23)

JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion to drive editorial & video tune in. Full info/apply HERE (5/23)

JOB OPENING: SR DIR, CONSUMER INSIGHTS/CMT, TV Land/NY: Provide brand & consumer insights rsrch-based strategic dir to advise Sr leadership & various depts. 10+ yrs of related rsrch exp pref at cable or brdcst ntwrk or w/an ent based rsrch vendor. Full info/apply HERE (5/23)

JOB OPENING: VP DEVELOPMENT/LA: TV prod co seeks exec to oversee the dev of programs for first-run synd, cable, digital programming & other related cross-platform opps. Previous prod. & dev. exp. a must. Email resume to [email protected] (5/23)

JOB OPENING: SR MANAGER AD QUALITY ASSURANCE/NBCU/NY: Responsible for ad campaign setup, launch, experience across NBCU Entertainment portfolio. Manage team of QA specialists. Min 4 yrs digital ad ops experience req’d incl 2 yrs trafficking exp. Apply HERE (5/23)

JOB OPENING: RESEARCH ANALYST: LA-based NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. to: [email protected] (5/23)

JOB OPENING: DIRECTOR, CLIENT SOLUTIONS/NBCU/NYC: Min 8 yrs exp w/an agency, client or media co. in a sales organization background. Resp for working directly w/Client Partnership team which targets key NBCU accts for cross platform opps. Full info/apply HERE (5/23)

JOB OPENING: DIR, OFF-AIR MKTG & PROMO/NYC: Direct consumer mktg efforts. 7-10 yrs of consumer mktg media exp. Trad & digi mktg for TV network req. Dev strat, campaign planning, budgets & employees. Full info/apply HERE (5/23)

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