CYNOPSISDIGITAL
05.28.14 Good morning. It’s Wednesday, May 28, 2014, and this is your first early morning digital briefing.
Omnicom Media Group struck a $230 million deal with Twitter yesterday. The two-year partnership will combine Omnicom’s programmatic ad buying platform Accuen and Twitter’s MoPub. Twitter had signed a similar deal in April with Starcom MediaVest Group worth $200 million, but this arrangement will allow Omnicom the "first look" at new ad opportunities from the social network. Twitter president Adam Bain told the Wall Street Journal, "This deal is unique because it focuses on the tech part of how ads will be delivered." Facebook made a comparable agreement with Publicis just last week.
Netflix reached a multi-year agreement with Sony Pictures Animation to bring its films to the service’s U.S. subscribers. The first to be included are Cloudy with a Chance of Meatballs 2 and The Smurfs 2. Starz remains the exclusive pay-TV home to Sony Pictures Entertainment live action movies.
My Damn Channel will distribute videos from comedy troupe The Turkeys. MDC rolled out a new channel including three new video sketches yesterday, with a new vid every two weeks. In the past, the group racked up more than 200,000 views on videos.
A CYNOPSIS MESSAGE
June 19 | 10 on the Park, NYC| Sponsors: FreeWheel, YuMe & Hiro
A sampling of the powerful line-up of speakers:
Amy Dickerson, VP, Digital Director [Spark]
Vamshi Sriperumbudur, VP, Platform Marketing [YuMe]
Gavin Bridge, Director, Media Insights [Ipsos MediaCT]
Steve Bradbury, CEO [Steve Bradbury]
Jessica Anderson, Sr. Manager, Advertising Technology [IAB]
Carolyn Johnson, Head of Media Solutions [Google]
Michael Bayle, SVP [xAd]
CONTENT MEDIA
CMT is exclusively streaming eight tracks from Miranda Lambert‘s upcoming album, "Platinum," promoted across all of its digital platforms, including CMT.com, CMT Pure, CMT Artists App, CMT HOT 20 COUNTDOWN and CMT Radio Networks. Platforms on sister nets MTV and VH1will also support the album stream. "Platinum" hits shelves Tuesday, June 3.
As previously reported, Billboard and Twitter introduced the Billboard Twitter Real-Time Charts yesterday. They show the most popular songs being shared on Twitter in the U.S., called the Trending 140. The tunes are tracked from links shared on Spotify, Vevo and iTunes or with the hashtag #nowplaying, #np and various terms incorporated with the song playing.
High Noon Entertainment is partnering with Swedish mobile game developer MAG Interactive to adapt its Ruzzle series of mobile games for the U.S. broadcast, cable and syndication markets.
Let us know what you think in the Cynopsis poll: Which canceled comedy should have been saved? Vote on the new Cynopsis.com.
Nintendo is creating a YouTube program to share ad revenue with channel owners featuring video from its games. Nintendo was automatically inserting its promos on YT vids featuring its content, but now those sharing its content will need to obtain permission first. The revenue will then be shared among Nintendo, the creator and Google.
OpenSlateEngagement Data for Comedy channels, based on the engagement metric for the week ending 5/25.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
ElrubiusOMG(9.8) / 60,141,030 / 7,102,034 /847
DrossRotzank(9.6) / 42,738,600 / 3,023,366 /803
JimmyKimmelLive(9.5) / 56,782,200 / 4,196,055 /825
Latenight(9.5) / 146,649,930 / 3,468,464 /810
MrTechnicalDifficult(9.4) / 0 / 2,024,126 /584
RhettandLink2(9.3) / 37,182,180 / 2,121,792 /774
IISuperWomanII(9.3) / 24,425,580 / 2,802,658 /796
HikakinTV(9.2) / 39,354,360 / 1,406,660 /753
Carambatelvision2(9.1) / 372,780 / 266,713 /559
Enchufetv(9.1) / 60,940,320 / 5,786,337 /775
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of 5/19/14
Program, Date, Unique Audience (000), Tweets (000)
NBA Lottery (ESPN), 5/20, 5862, 460
The Bachelorette (ABC), 5/19, 3866, 182
The Voice (NBC), 5/20, 3670, 327
American Idol (Fox), 5/21, 3472, 212
The Voice (NBC), 5/19, 3348, 300
Dancing With the Stars (ABC), 5/20, 3133, 182
Love & Hip Hop: Atlanta (VH1), 5/19, 2129, 878
Catfish: The TV Show (MTV), 5/21, 1841, 127
Dancing With the Stars (ABC) 5/19, 1780, 136
ACM Presents: An All-Star Salute to the Troops (CBS) 5/20, 1706, 51
Source: Nielsen. Nielsen Social captures relevant tweets from three hours before, during and three hours after an episode’s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5a. The data
What’s behind the incredible resurgence of the historical miniseries? Find out by reading the Cynsiders column by Stephen David here on the new Cynopsis.com.
Twitter is dealing with a growth problem, according to new eMarketer research. The study revealed that the social site grew 49.9 percent in 2012 with 140.3 million users, but is expected to increase by just 10.7 percent and hit only 386.9 million users by 2018. Mashable reports Twitter execs anticipated 400 million users by 2013, but reported only 255 million monthly active users in the first quarter this year (up from 204 million from last year). Since going public in November, its stock has been teetering, with concerns that the site is not of the same caliber as Facebook‘s userbase.
A CYNOPSIS MESSAGE
How to Maximize Tune In, Brand Engagement & Revenue Through Licensing
Thursday, May 29, 2014 | 1:30 – 3:00pm ET | Sign-Up Now Speakers Include:
Erin Dippold – VP, Consumer Products {DHX Media}
Kirk Bloomgarden – SVP, Global Consumer Products {Saban Brands}
Gregory Economos – SVP, Global Consumer Products {Sony Pictures}
Marty Brochstein – SVP Industry Relations and Information {LIMA}
Manuel Torres – SVP Global Toys and Publishing {Nickelodeon}
DIGITAL SPOTLIGHT OF THE DAY
"This computer is an error!" A video promoting AMC show Halt and Catch Fire asked kids to play with one of the first versions of the computer, and the reactions are priceless. AMC recruited the Fine Bros.to create the video in advance of the drama, which debuts June 1 and examines the burgeoning computer revolution through the lens of the early days of PCs. The video has already racked up more than 4.5 million views since it was released over the weekend. Check it out at www.cynopsis.com.
See you tomorrow,
Jessica Reese @JMarieReese
05.28.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIR, DVLPMNT & ORIG PRGRMNG IFC/NYC: Oversee creative dvlpmnt show execution, casting, showrunners, script dvlpmnt, notes process, pre & post production, final show delivery. Cable network & exp in comedy/alternative Prgrmng space highly desired. Submit res HERE (5/30)
JOB OPENING: KID SERIES MKTG LEAD/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution. 10+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency. Full info apply HERE (5/30)
JOB OPENING: KID SERIES MKTG SPECIALIST/AMAZON/Santa Monica: Dvlp/mng execution of integrated mktg plans for all shows from inception thru execution 3+ yrs relevant mktg team mngmnt exp w/major brand &/or mktg agency Full info apply HERE (5/30)
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