05/14/15: AT+T to start selling Hulu service on mobile, web apps; Facebook unveils ‘Instant Articles’; DanceOn to collaborate with TuneCore



A CYNOPSIS MESSAGE FROM NBCUNIVERSAL


WHERE DO CONTENT AND TECHNOLOGY INTERSECT?

Wherever you want.

More than a media company, NBCUniversal is
a content, data, distribution and solutions company.

See what we mean at together.nbcuni.com
NBCUniversal
Innovating Together


CYNOPSISDIGITAL
05.14.15

Good morning. It’s Thursday May 14, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Hulu signed AT+T to sell its subscription service to customers through web and mobile apps. However, the deal does not include offering Hulu on AT+T’s pay-TV service. Hulu has other deals with Cablevision Systems and five other small cable operators to resell the SVOD service at $7.99 a month. AT+T’s other OTT initiatives include Otter Media and Chernin Group. The mobile and web service will be available to AT+T web and mobile consumers later this year.
 
Facebook will start instantly adding select articles from nine publishers, including NBC News, The New York Times and BuzzFeed, to users’ newsfeeds on mobile devices. Through Instant Articles, FB will save publishers an average of eight seconds, i.e. the time it takes for its 1.25 billion users to access content. Publishers will get 100 percent of the ad revenue within the articles. Other publishers on board include National Geographic, the Atlantic, the U.K.’s Guardian, BBC News, Der Spiegel and Bild.
 
Multi-channel network DanceOn announced a collaboration with digital music distribution and publishing service TuneCore. The partnership will expose more TuneCore Artists through YouTube’s network with DanceOn. The deal is based on the results of DanceOn’s original initiative to build TuneCore Artist Silentó and his song "Watch Me (Whip/Nae Nae).” Since the new dance content went live in April, "Watch Me” has hit 27 million+ organic video views and 500,000+ likes, comments and shares, with a total of 35 million+ impressions. Earlier this year, TuneCore launched TuneCore Live, a monthly concert series showcasing some of TuneCore’s up-and-coming talent.
 

DEALS + NEW PROGRAMMING

 
Tumblr launched the Post It Forward campaign, which aims to encourage positive behavior online. To support the initiative, Vice President Joe Biden, Brittany Snow, Pete Wentz, Elizabeth Banks, Jordin Sparks, Wendy Williams, and First Lady of New York City Chirlane McCray kicked off the first series of video messages about young people’s emotional health. Individuals can tell their story via video or long-form text, offer advice, share encouraging art, or connect with others through PostItForward.Tumblr.com or #PostItForward. Users will also be encouraged to take a GIF selfie, which will appear on the blog and tag using a new version of Tumblr’s native desktop tool to show support. In addition, Tumblr tapped a few of its top creators – Laurene Boglio, Brian Butler, Thoka Maer, Jonathan Reyes, and Mr. Phil – to help the campaign with vivid art on the blog and limited-edition merchandise. Proceeds go to organizations such as Love is Louder and The M.A.D. Girls, which tackle issues like self-harm and youth empowerment.
 
FameBit
acquired short-form video marketing agency Refame. With Refame’s roster of Vine, Snapchat and Instagram creators, brands will be able to create content packages ranging from Reviews to Skit Comedy to Haul Videos across the social platforms. The acquisition comes as FameBit crosses its 450 million-subscribers and 10,000 creators milestone with the company on track to reach 1 billion subscribers by the end of this year; it works with brands such as Adidas, L’Oreal, Hint, JustFab and Dollar Shave Club.
 
Animal Planet’s Monster Week is only days away from its May 17 kick-off, and the arachnids are already crawling out. For starters, viewers can check out the Brazilian Black Tarantula on Animal Planet L!VE’s Tarantula Cam, and fans are encouraged to share their own thoughts using the #TarantulaCam hashtag on Facebook and Twitter. More than 20 live animal cams are available on desktop and mobile devices, Apple TV, Xbox consoles, Roku, Amazon Fire and select Samsung Smart TVs. 
 


A CYNOPSIS MESSAGE


2015 Cynopsis Kids !magination Awards
Honoring the Best in Kids Programming & Marketing

Entry Deadline: TOMORROW

Visit our webpage for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Contact Information & FAQs.



 

CONTENT MEDIA

 
PBS Digital Studios
new series You’re Doing It Wrong with The Sklar Brothers debuted yesterday. PBSD teamed up with production company Kids at Play and the Sklars to create the series, which breaks down “life-hacks” such as correctly peeling boiled eggs, applying sunscreen or changing the TV channel. With this addition, PBS Digital Studios network now includes more than 60 series.
 
Discovery
Family Channel’s new series My Dog’s Crazy Animal Friends has caught fire on social media. In just five days after posting a tiger cub with an orangutan from the series on Discovery’s Facebook page, the clip reached nearly 155 million people, 53 million video views and nine million likes, comments and shares. “What can we say – everyone loves the story of an odd couple!” Tom Cosgrove, GM of Discovery Family Channel, said. New episodes of My Dog’s Crazy Animal Friends air each Thursday at 9p and 9:30p ET.
 
The 2015 iHeartRadio Fiesta Latina will celebrate the best in Latin music again this year on November 7, with a special broadcast on Telemundo. The event will also video stream live exclusively on Yahoo Live for fans nationwide and broadcast live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations across the U.S. The iHeartRadio Summer Pool Party, the iHeartRadio Jingle Ball Concert Tour, the iHeartRadio Country Festival and the iHeartRadio Music Awards generated more than 14 billion social media impressions, almost triple that of the Academy Awards.
 

 
ADVERTISING

 
Digital media management and distribution company Yangaroo expanded its ad delivery service to all broadcast and cable networks in Canada. U.S. based media agencies and Canadian agencies advertisers can now extend distribution of their advertising on Yangaroo’s cloud-based platform to the Canadian market.
 
Videology and online ad fraud tech platform White Ops teamed up to combat bots and other non-human activity in online video. Videology clients can now use White Ops solutions to identify bots, maximize ROI, and reach more actual human traffic across their video campaigns and devices. In 2014, White Ops and the Association of National Advertisers (ANA) released a study on bot traffic in online video and display advertising, which found on average, 23 percent of online video ad inventory is consumed by bot impressions.
 
The Trade Desk announced an API-enhanced partnership with digital media company Goodway Group. TTD will connect Goodway buyers to open RTB exchanges as well as direct publisher connections in the private marketplace to allow Goodway to build algorithms, data insights, and workflow efficiency.
 
 

DIGITAL SPOTLIGHT OF THE DAY

 
Kit Kat wants to help its customers take a YouTube break and watch branded videos and playlists on the Google platform. To kick off the new campaign, Youtuber Marcus Butler appeared on the Kit Kat channel to chat and explain how #mybreak works. YouTube will regularly refresh a playlist of recent trending videos on the Kit Kat channel; other vids from YT celebs also talk about their ideal break. Check out the first vid with Butler at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
05.14.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: VP DEVELOPMENT/LA: TV prod co seeks exec to oversee the dev of programs for first-run synd, cable, digital programming & other related cross-platform opps. Previous prod. & dev. exp. a must. Email resume to [email protected] (5/21)

JOB OPENING: SR MANAGER AD QUALITY ASSURANCE/NBCU/NY: Responsible for ad campaign setup, launch, experience across NBCU Entertainment portfolio. Manage team of QA specialists. Min 4 yrs digital ad ops experience req’d incl 2 yrs trafficking exp. Apply HERE (5/21)

JOB OPENING: RESEARCH ANALYST: LA-based NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. to: [email protected] (5/21)

JOB OPENING: DIRECTOR, CLIENT SOLUTIONS/NBCU/NYC: Min 8 yrs exp w/an agency, client or media co. in a sales organization background. Resp for working directly w/Client Partnership team which targets key NBCU accts for cross platform opps. Full info/apply HERE (5/21)

JOB OPENING: DIR, OFF-AIR MKTG & PROMO/NYC: Direct consumer mktg efforts. 7-10 yrs of consumer mktg media exp. Trad & digi mktg for TV network req. Dev strat, campaign planning, budgets & employees. Full info/apply HERE (5/21)

JOB OPENING: REAL-TIME GRAPHICS PRODUC/NBCU/NYC: 3+ yrs exp in prod/graphics/engineering project mngmnt. NBCU is one of the world’s leading media & ent companies in the dvlpmnt, prod & mktg of ent, news & information to a global audience. Full info/apply HERE (5/20)

JOB OPENING: SR WRITER/PRODUCER/NATGEO/DC: Concepts/writes/produces Ad Sales vignettes, PSAs, short-form presentations & mktg initiatives. 5-7 yrs prod exp in mktg/promos & producing creative for cable/network. Exp w/auto integrations preferred. http://tinyurl.com/kcjtsao (5/20)

JOB OPENING: MGR, DIGITAL SALES PLANNING/NBCU/NYC: As Manager, Digital Sales Planning, you will directly manage a portion of the Sales Planning team for the Entertainment portfolio. Min 4yrs of online exp in digital media planning req’d. Full info/apply HERE (5/20)

JOB OPENING: DIGITAL SALES AE/WABC-TV/NY: Gen revenue for digital platforms, inc new bus, grow existing accts, meet aggressive goals. Min 4 yrs exp, thoro understanding of digital media platforms/trends. Req#263465BR EOE Full info/apply HERE (5/20)

JOB OPENING: SR DIR RSCH/TV ONE/NYC: Help format/mng quantitative/qualitative rsrch prgrms & reports. Strong verbal & written comm & presentation skills. BA Degree & 7+ year’s industry rsrch exp. Prof w/Nielsen applications Full info/apply HERE (5/20)

JOB OPENING: MGR, FINANCE & PLANNING/National Geographic Studios/DC: Must have exp w/ Hyperion, BA deg/5+yrs work exp in finance/acctg in TV industry, fast-paced/high pressure TV envir. Full info see req #2681, apply HERE (5/19)

JOB OPENING: COORDINATOR, AD STANDARDS/NBUC/NYC: The Advertising Standards department is tasked with ensuring that viewers are presented with advertisements that are truthful, tasteful, substantiated, and non-deceptive. Full info/apply HERE (5/19)

JOB OPENING: TALENT & DEVELOPMENT MANAGER/PAC-12/SFO: Help rsrch/identify/recruit & audition new on-air talent. 2+yrs of talent mngemnt in sports TV, brand/media agency or ntwrk/studio enviro. Knwlg dig media (online, TV everywhere) pref’d Full info/apply HERE (5/19)

JOB OPENING: MGR, AD SALES STRATEGY/NBCU/NYC: Exp. researcher to join as Mgr, Ad Sales Strategy across NBCU portfolio. 5+ yrs strong TV & multi-platform research. Project mgmt. Full info/apply HERE (5/19)

JOB OPENING: AD SALES EXEC/New York or LA/San Francisco: Generate new brand ad sales for programmatic linear TV platform (AdMore). Also agency strategy, trade show representation & client service duties. 5+ yrs exp ad sales. Resume here: [email protected] (5/18)

JOB OPENING: JR MEDIA COORD/NYC: For major brdcster. 0-2 yrs exp. to asst in reviewing/rsrchng video content, mng data/media storage, prod/edit video metadata, Final Cut Pro exp., support client req’s. Att to detail/problem solving skills req’d. Full info/apply HERE (5/18) 

JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NYC: Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. w Nielsen, Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (5/18)

JOB OPENING: MANAGER, MEDIA/PROMOTIONS/SHOWTIME/NYC: Support media, promotions & partnerships for Showtime & Smithsonian Channel. Must have 6+ years media planning experience, digital expertise, & entertainment background. Apply HERE (5/18)

JOB OPENING: DIR PRGRM PLANNING & ACQUISITIONS/UP TV/GA: short & long term planning, 7+ yrs programming exp @ commercial entert net. Prior acq exp req. Exp w/prgrm content mgt sys req. creative solutions oriented, passionate, excellent organzt’l skills. Res HERE (5/18)

JOB OPENING: SR MGR, PRIMARY RESEARCH/ABC/NY: Resp for collaboratively dvlpng/executing quantitative/qualitative mkt rsch projects supporting Ad Sales/Mktg. 3+ yrs mkt rsch w/exp in Ad Effectiveness & working w/Ad Sales. Digital background a +. Full info/apply HERE (5/15)

JOB OPENING: DIGITAL SALES PLANNER/CDS/LA & NYC: Highly motivated, well organized sales professional to support sales team in managing proposals, presentations, and productivity management functions; 2+ solid years experience in digital media ad sales. Full info/apply HERE (5/15) 

JOB OPENING: DIGITAL MEDIA PROGRAM MANAGER/CDS/LA only: Supports clients/agencies in the RFP process; project manage all custom media, brand integrations into video series; 3+ years of media sales or sales support experience, agency, publisher experience. Full info/apply HERE (5/15)

JOB OPENING: PRODUCTION MGR/GSN/Santa Monica: 4 years prod. exp. Cost reports, prod. crews, rates & staff positions, budgets for non-scripted in studio & field TV pilots & series. Process invoices/payments, grid of prod payments. Send res/CL: [email protected] (5/15)

JOB OPENING: TALENT BOOKER/NATIONAL TALK SHOW/NYC: National Talk Show looking for a Talent Booker. Must have strong contacts for booking celebrities and music. Past experience on other talk shows a must.[email protected] (5/15)

JOB OPENING: BROADCAST OPS ADMIN/A+E Networks/Stamford CT-Freelance: Global team new channel & tech launches, project implement/data capture & tracking, technology roll-outs. Exp r’qd Brdcast ops & content mgt. Full Info/Apply: http://www.aenetworks.com/careers (5/15)

JOB OPENING: SR DIRECTOR of ADVERTISER SALES/AUTOMOTIVE/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/15)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: [email protected] (5/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

05/22/24: Cynopsis Jobs

jobs1

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]

05/20/24: Cynopsis Media Tech Update

nfl tech

Monday May 20, 2024 Reddit has partnered with OpenAI for a deal that allows use of its data for training AI models. OpenAI will gain access to Reddit’s Data application programming interface, and Reddit will offer AI features to users and moderators, powered by OpenAI. “Reddit has become one of the internet’s largest open archives […]

Cynopsis 05/20/24: “Young Sheldon” finale hits ratings high

"Young Sheldon" finale hits ratings high

A Cynopsis Message From A+E Networks Unforgettable Stories That Move Audiences to Action Fuel Q3 with Our Original Content… Terry McMillan Presents: May/December | Icons That Built America American Godfathers with Michael Imperioli | BIOGRAPHY: ODB Find My Country House Stories. Solutions. Service. A&E | The HISTORY Channel | Lifetime | HOME.MADE.NATION

CynCity

Cynsiders