A CYNOPSIS MESSAGE FROM NBCUNIVERSAL
NBCUniversal Digital Group Harness the power of the NBCUniversal Digital Group (over 50 digital properties) to drive your business. Our audience spends 11 billion minutes each month engaging with our content on every device imaginable. Check out more about the NBCUniversal Digital Group and the entire NBCUniversal portfolio at http://together.nbcuni.com/cynopsis.
CYNOPSISDIGITAL
05.14.14
Good morning. It’s Wednesday, May 14, 2014, and this is your first early morning digital briefing.
Comcast and Turner Broadcast System signed a deal to bring Turner’s current seasons and select original series from networks like TBS, TNT, Adult Swim and more to Xfinity TV consumers. Variety reports the shows will be available the day after they premiere and stick around for the rest of a current season. Turner will provide ads for Xfinity On Demand programming. Comcast has similar deals with more than 40 other networks including ABC, BBC and USA Network.
A CYNOPSIS MESSAGE FROM NBCUNIVERSAL
NBCUniversal All Together. Scale.
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AT+T may be on the verge of buying DirecTV for $50 million. USA Today reports an official announcement may be weeks away, but the pact would be a way to expand its video offerings, which is similar to how the Comcast and Time Warner Cable deal could deliver. AT+T currently provides pay-TV service through its U-Verse brand.
Second-screen app Viggle integrated Telescope‘s platform to develop and manage TV-based play-along experiences for the Viggle LIVE network partners and advertisers. Telescope will also use Viggler’s real-time engagement data for its visualization applications used in tandem with live shows. "Combining our industry-leading play-along mechanics and social engagement tools with Viggle’s loyalty rewards program creates a truly differentiated experience in the increasingly competitive second-screen space," Telescope CEO Jason George said.
Who should be retiring icon Barbara Walters’ last interview? Cast your vote on www.cynopsis.com.
Xbox owners may no longer need an Xbox Live Gold account to use streaming services on the console like Netflix or Hulu. TechCrunch reports Xbox users have complained in the past about needing the Gold subscription in addition to a streaming service sub in order to view that type of content on the console. Microsoft also dropped the price of its Xbox One by $100 for a $399 price tag yesterday, which will not include the Kinect motion sensor.
Twitter‘s latest mute feature may have brands squirming. Recode reports that users now have the opportunity to filter out tweets or other users without having to unfollow or block them. However, this may backfire on Twitter as it tries to woo marketers with the hook of reaching the masses if users can mute a brand’s tweets without them actually realizing it.
The Interactive Advertising Bureau (IAB) announced 29 publishers, networks, exchanges, SSPs, DSPs and ATDs have been certified under the revised IAB Quality Assurance Guidelines program. The guidelines, which expanded to include more buyers and sellers and assure advertisers that ads will not be placed by inappropriate content, were updated in July 2013. Those on board with the program include: Conde Nast, Univision Communications, Rocket Fuel, Tremor Video, Videology and more.
The set-top-box given to pay-TV providers has been key for the cable and satellite provider business. Apple‘s Steve Jobs even said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon‘s recently announced Fire TV device, Google‘s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is quickly evolving. If you want to know how to make sense of and monetize the disruption most effectively, join Cynopsis Digital on Tuesday, May 20, 2014. Register now: http://www.cynopsis.com/webinar/monetizing-the-new-generation-of-pay-tv-ott-and-tv-everywhere/
Shareablee‘s Q1 2014 Social TV Rankings revealed ABC is the top network when it came to viewers most likely to share a network’s content. The findings included:
Networks / Facebook and Twitter Sharing (Retweet, shares) / Percent change from Q4 2014.
1. TV Broadcast Category Average / 4,155,137 / 25 percent
2. ABC Network Total / 6,555,332 / 86 percent
3. NBC Network Total / 6,341,956 / 7 percent
4. FOX Network Total / 1,974,495 / -7 percent
5. CBS Network Total / 1,748,764 / 3 percent
Overall, in Q1 there were 780 million total social actions across all networks, which is up 27 percent from Q4 2013. Facebook was the biggest driver of sharing across the TV networks, with 70 percent of all shares compared with Twitter. "When a TV fan shares content from a program to his/her network, it is the greatest endorsement of the program that is possible on a social network," Shareablee’s CEO Tania Yuki said. "Valued somewhere between intent to view and a real-world recommendation that others tune-in, these kinds of social endorsements can reveal the true level of excitement by fans surrounding current and upcoming programming."
A CYNOPSIS MESSAGE
Monetizing the New Generation of Pay TV, OTT & TV Everywhere Join Cynopsis Digital on Tuesday, May 20, 2014 to gain insights into the rapid transformation of the OTT (over-the-top), TV Everywhere, and set-top-box market that continues to overhaul the TV industry. Register now and learn how networks and OTT providers are optimizing and serving the changing landscape to meet the new generation and needs of the TV viewer and consumer Register now for this outstanding training session for you & your team!.
Hulu appointed Jenny Wall as its new Senior Vice president, Head of Marketing. Most recently, she lead the global creative team at Netflix.
Corbis Entertainment has brought on Corey Silverman as its Head of Global Sales. Silverman was previously the Executive Vice President of Sales and Marketing for Access 360 Media.
News platform Tout hired David Parsons as its new Chief Revenue Officer. He was formerly the Vice President of Business Development at Scripps Networks Interactive.
DDB California hired Jonathan Bryne as the new Creative Director. Prior to DDB, he held a similar role at Venables Bell & Partners.
Espial announced System Architect Steve Morris has been named a member of the Hybrid Broadcast Broadband TV steering group, and chair the association’s Spec Group Terminals Task Force. HbbTV is an industry standard to providing open and business neutral tech platform that combines TV services through broadcast with services through broadband connection through Smart TVs and set-top boxes.
With Pinterest debuting its Promoted Pins this week, the social-pinning site is turning up the advertising one more notch with its new set of spots. The commercials from Molecule highlight its new Guided Search function, which is a discovery tool for the site’s users. Check out one of the commercials, which is sure to make you smile at www.cynopsis.com.
A CYNOPSIS MESSAGE
Cynopsis Digital BIG Monetization Summit
Next Gen Video Content Biz Models | June 19 – 10 on the Park, NYC |
Sponsors: FreeWheel, YuMe & Hiro Media
– Live Focus Group: Influencers
– Brands and Publishers: Perfect Strangers
– Content and ____ are King
– Programmatic & Real-time Buying: The Tensions and The Opportunities
– The New Strategy of Social Media
– 3D Data Demo: Tubular Labs
VIEW MORE + REGISTER NOW.
See you tomorrow,
Jessica Reese @JMarieReese
05.14.14
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR MGR CURRENCY/TURNER DIGITAL/NY: Manage implementation/execution/testing/processes for Turner ad sales digital currency. Need OCR, VCE, Viewability & 4+ yrs exp. Apply HERE (5/21)
JOB OPENING: DIR, SYN SALES/SPT/CHI: Present and distribute synd. programming in Central region. 40+ weeks travel. 5 yrs industry sales exp. preferred. Apply with cover/resume at www.sonypicscareers.com (5/21)
JOB OPENING: MKTG MGR/INVENTORY & BUDGET/Turner/NY: Looking for an analytical & solutions oriented ind. Mng promotional inventory & budget needs across Cartoon Ntwk/truTV/Adult Swim. Min 3-5 yrs strat plan’g/sched’g exp. Full info/Apply HERE (5/21)
JOB OPENING: SR MGR, (INCENTIVE TRAVEL & EVENTS)/TPE/LA: Exp’d/professional meeting plan’r w/ability to mng admin & logistics, Min 3 yrs. Ex. Strong attn. to detail & well orgnzd. Strong MS knwlg. Info/apply: HERE http://tpeinc.com/ (5/20)
JOB OPENING: MANAGER, AD SALES PLANNING/A+E Networks/NY: Work with Planners/Assts/Sales Mgmt to max rev across A+E Networks thru effective stewardship/inv mgmt. Full Info/Apply: http://www.aenetworks.com/careers (5/17)
JOB OPENING: POST SUP/LINE PROD/ACNTING/HR/OFFICE MGR: MUST hv gd kwldg QuickBooks & Excel. Post Sup: Min 3 years exp w/post-prod: overseeing post. 1-2 positions based on apps. Resume: [email protected] (5/17)
JOB OPENING: SR SALES EXEC/BLANKSLATE/BROOKLYN: Identify/pursue new advrtsng sales opps w/businesses, brands, & media agencies. 3+ yrs exp dig. sales role. Sales force or comp CRM exp a must. Content mktg exp a + Full info/apply HERE (5/16)
JOB OPENING: AD SALES MARKETING MANAGER/HGTV/DIY/NYC: Dev marketing solutions that satisfy client and HGTV/DIY Network programming objectives. For more detail www.scrippsnetworks.com #4228 (5/16)
JOB OPENING: PR MGR/SundanceTV/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for Sundance. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Submit res HERE (5/16)
JOB OPENING: MGR, CONSUMER RSRCH/NY: Compile, analyze, report & provide recommendations on local/nat’l TV ratings, comScore internet data & syndicated consumer rsrch. 7+ yrs rsrch role at TV ntwrk/Ad agency. Full info/Apply HERE (5/16)
JOB OPENING: PARTNERSHIP/AFFIL MKTG MGR/NYC: Development & execution of MVPD/Digital/Media partnerships to drive ratings and brand awareness. 5-7 years mktg experience, affil mktg exp prefd. Resume to: [email protected] (5/15)
JOB OPENING: SALES RESEARCH ANALYST/NBCU/NYC: Provide top line and detailed ratings analyses, reports, presentations, and highlights covering NBC News, MSNBC, and competitive programs. Apply HERE (5/15)
JOB OPENING: SR DIRECTOR, PROJ MNGMNT/VIACOM/NYC: Provide strong leadership for team of Project Mgrs/Acct Execs. Client svc exp & Min 8-10 yrs ad agency or in-house creative group acct executive/admin exp. Full info/apply HERE (5/15)
JOB OPENING: DIRECTOR, COMMUNICATIONS/NBCU/NYC: Drive press strategy, PR campaigns and daily media coverage for Sprout. 7+ yrs publicity exp required. Passion for kids programming a plus. Apply HERE (5/15)
JOB OPENING: VP, STUDIO & SPANISH LANGUAGE PROD/UFC (Zuffa)/BURBANK: Mng prod & launch of content across various platforms. Oversee all aspects of live studio prod. & Spanish language live & taped prod. Full info/apply: HERE www.ufc.com/careers (5/15)
JOB OPENING: DR ACCT SVC REP/(ASR)/Crown Media Family Networks/NY: Maint/grow bus. on assigned agency list; train planers & assts. Mng inventory to maximize rev. Liaison for Sales team in dvlpmnt, mktg, & rsrch. BA req. Min 3 yrs exp. Apply HERE (5/15)
JOB OPENING: ACCT EXEC. AD SALES/CSI SPORTS/NY: NY Expanding Ad Dept. 70m+ Sports Net. 5+ yrs. TV ad sales exp. Nat’l DR and Digital exp. preferred. Res/cvr to Rose: HERE (5/15)
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