05/10/18: Blizzard if taking the Owl Grand Finals to Barclays Center

CynopsisESPORTS
It’s Thursday May 10, 2018 and this is your weekly early morning Esports briefing. 


Overwatch League will cross the country for its first-ever Grand Finals, wrapping up its inaugural season at Barclays Center in Brooklyn from July 27–28. The postseason will begin with a field of six teams on July 11, at Blizzard Arena Los Angeles, before winding down starting July 27 at 8p. Tickets to the two-day event go on sale on May 18,
 
“The Overwatch League Grand Finals will be an epic experience for fans and viewers,” said Overwatch League commissioner Nate Nanzer. “We want this to be the pinnacle of esports, and holding it at a world-class venue like Barclays Center, in a global capital like New York, will help us celebrate not only the league’s two best teams, but the fans, partners, and players who have joined us on this incredible journey.”
 
 
COMPETITION and VENUES


NBC Sports and FACEIT are revving up for season two of the Universal Open Rocket League this summer, leveraging FACEIT’s competitive gaming platform and livestreaming production, and numerous NBCUniversal and Comcast regional, national and international assets, as gamers compete in a 2v2 Rocket League tournament for a $100,000 prize pool. Meanwhile, beverage brand Brisk will serve as a presenting sponsor of the season. The Regional Finals will take place on-site at four NBC Sports Regional Networks’ studios around the United States – NBC Sports Washington, SNY, NBC Sports Chicago and NBC Sports Bay Area, before culminating in a three-day Grand Finals at NBC Sports Group’s International Broadcast Center in Stamford from Aug. 24-26. NBCSN will televise the “Road to the Universal Open,” featuring the Regional Finals, and the Universal Open Grand Finals. Overall, NBC Sports Group and Faceit.com will combine to present more than 100 hours of linear and livestreaming coverage of Universal Open Rocket League.
 
NASCAR announced the formation of a youth esports racing series, designed to serve as the first esports competition created to attract and identify young talent. The series will be hosted on iRacing, with an eye to establish “an easily accessible entry point to real-world racing.” The youth series will be open to participants ages 13-16 worldwide with the green flag on the 12-week season set to come down in June on virtual renderings of iconic short tracks like Langley Speedway, The Bullring at Las Vegas Motor Speedway and Thompson Speedway Motorsports Park. The regular season will be comprised of the first eight events, and the 50 racers accumulating the most points over the regular season will qualify to compete in the four-week playoffs.
 
The NBA 2K League unlocked its full slate of regular season games, which will run on Twitch. The 15-week regular season features both weekly games and tournaments, followed by the NBA 2K League Playoffs and Finals in August.  Weekly matchups begin tomorrow with three games, followed by a full slate of games on Saturday, May 12 with teams playing weekly games during three time windows to provide convenient viewing for both domestic and international audiences: Fridays from 7-10p, Saturdays from 11a-2p and Saturdays from 4-8p. Seeding and matchups for the next tournament (June 8-9) and the third tournament (July 13-14) will be determined by a team’s record during the four weeks of regular-season games preceding each tournament.
 
ESL and Square Enix are partnering up for Go4 Dissidia Final Fantasy NT in Europe and North America. The esports tournament will be grassroots based with an eye to bring people together for weekly cups, starting May 20. Monthly finals will then take place at ESL UK’s Studio 1 in Leicester on June 13th and July 11th. The event will broadcast through Square Enix’s Twitch channel, and Facebook and Youtube via Facebook and Youtube.
 
The World Series of Poker is dealing in a new player, announcing a partnership with UMG Media Corp. to bring competitive gaming for the first time to the series starting May 29 at Rio All-Suite Hotel & Casino. The World Series of Poker attracts over 250,000 people to the event for the 50 days it runs with attendees set to be able to participate in and compete in a slate of titles that include Fortnite, Hearthstone, and FIFA along with other popular titles on the UMG Esports Stage, which will be located on the stage of the main tournament poker room, the Pavilion Room in the Rio Convention Center.
 
VY Esports, a global esports company specializing in experiences and creative content for the esports generations, announced a partnership with Electronic Arts and Coca-Cola to launch the Russian Interactive Football Cup as an official qualifying competition of the EA SPORTS FIFA 18 Global Series, on the Road to the FIFA eWorld Cup 2018. The EA SPORTS FIFA 18 Global Series is a multi-tiered worldwide competition where the top esports players will compete in the FIFA eWorld Cup 2018 Grand Final in August. VY Esports will create branded content around the Russian Cup that will include player stories, game highlights, recap shows, and more. With this concept, VY brought together all the right partners in the Russian Esports Federation (RESF), Football Union of Russia (RFU), EA and Coca-Cola to collaborate on the Russian Cup.
 
Hi-Rez Studios announced that it will bring the next Hi-Rez Expo to Dreamhack Atlanta 2018, courtesy of a new deal with the Nov. 16-18 event at the Georgia World Congress Center. “This partnership with Dreamhack Atlanta is the perfect opportunity to give our fans and pro players an even better HRX experience,” said Stew Chisam, President of Hi-Rez Studios. “After selling out the past three Hi-Rez Expos months in advance, DreamHack Atlanta gives us the opportunity to add more attendees, a larger event space and more fan activities at a lower ticket cost than previous Hi-Rez Expos. In addition to providing more stage room to showcase our world-class esports, the event can now offer an area dedicated to panels and dev meetings, giving us even more ways to celebrate and interact with our community.”

The Australian Football League and Riot Games locked in a partnership to bring League of Legends to Melbourne for an event in November. Gamers will be pulled from the Oceanic Pro League and represent their home states. In addition, an esports studio will be built in the city as part of the AFL and Riot Games’ push to develop League of Legends on the local front.
 
Overall awareness of esports continues to surge. Research intelligence group Leger unveiled numbers from its March 2018 omnibus, with its survey revealing that – between May 2016 and March 2018 – esports awareness jumped from 22% to 38%, while approximately one in five US adults have watched an esports event. Although esports viewership continues to decline with age, the biggest gains in viewership are from the older millennials and younger Gen-X groups.
 
 
INSIGHTS


Last week, several esports and gaming events competed for viewership across various streaming channels and platforms. This week, Stream Hatchet takes a look at whether multi-platform / multi-channel access generates higher viewership metrics:
  • The top five events on our list were simulcast across more than two channels, and generated total viewership of greater than 2 million. Therefore, more streaming channels correlates with higher viewership.
  • IEM Sydney was not only streamed across a greater number of channels, but also across a variety of streaming platforms (Twitch, YouTube Gaming, Mixer). Its reach resulted in higher viewership numbers than events with exclusive deals with
  • DotA Epicenter, which streamed exclusively on Twitch, outclassed IEM Sydney with more than 25 Million views.
  • H1Z1 Pro League, which streamed exclusively on Facebook, gives us a glimpse at how the media giant is entering esports. Based on our data, Facebook still has a ways to go to compete with other streaming platforms.
Source: Streamhatchet.com
 
 
ACTIVATION


Epic Games and Marvel are teaming up for a crossover between Fortnite: Battle Royale and Infinity War. The limited-time partnership will see the Infinity Gauntlet spawn on the map, while the player that finds it will turn into Thanos, complete with special powers and abilities.
 
The Call of Duty World League now has an official TV brand, inking a deal with TCL designed to help promote its 6-Series TVs. As an official partner, TCL will be featured in tournament broadcasts, as well as have branding in original Call of Duty World League programming. TCL will also engage with fans through on-site gaming lounges at the CWL Anaheim Open and at the 2018 Call of Duty World Championship, showcasing televisions for competition playback allowing fans to watch and interact with TCL’s latest products.
 
T-Mobile and the Houston Outlaws have entered into an official partnership, marking the first sponsorship agreement for Houston’s Overwatch League team. As part of the agreement, the brand will now become the Official Wireless Partner of the Houston Outlaws and its individual players and customers will be able to tap into perks like VIP seating at all official Outlaws events, exclusive discounts and more. T-Mobile and the Outlaws will also collaborate on a new content series that will give fans an inside look at the team’s players and their experiences in the Overwatch League. “T-Mobile is not only America’s fastest network, but the fastest to embrace esports,” said Ryan Musselman, Senior Vice President of Infinite Esports and Entertainment, “This commitment and dedication makes them a top choice for the Houston Outlaws.”
 
NETGEAR Nighthawk Pro Gaming and NRG esports locked in a partnership that will see the team leverage Nighthawk Pro Gaming products into their training regimen, including its training facility and Boot Camps at the NETGEAR headquarters in the new Nighthawk Pro Gaming lounge.“We are pleased to be working with NETGEAR, the leading provider of networking equipment for the home, gamers and small business,” said Andy Miller, owner and CEO of NRG and the San Francisco Shock. “We look forward to this collaboration and hope to set the tone for how corporate endemic brands support these exciting teams of professional gamers.”
 
Razer and French esports organization Team Vitality inked a new strategic partnership that will see the squad leverage Razer peripherals across all their PC and console teams. The 12-month deal with Razer will see Team Vitality players using Razer mice, keyboards, headsets and surfaces at LCS and other esports events for the duration of the deal. In addition to this, Team Vitality will be producing social media content featuring Razer peripherals.
 
Meanwhile, DreamHack and ASTRO Gaming extended their partnership into 2018 for DreamHack Open, bringing DreamHack Open live from 8 live events in Europe and North America with $800,000 in prize money on the line. ASTRO will be on site at selected events throughout the year and will assist DreamHack with the on stage audio and communications setup for teams and players at multiple events.
 
Saturday sees Find Your Grind, an organization dedicated to helping kids explore unconventional careers and alternative lifestyles, team up with famed streamer DrLupo to award nine gaming lifestyle scholarships to deserving recipients, announcing the winners of the Gamer Grind scholarship at The Bay skatepark in Lincoln, Nebraska. “It means a lot to me to partner with ReKTGlobal, Rogue and FYG to make an impact on my home state,” says DrLupo. “It’s amazing what the gaming community can do when we come together, from being able to raise more than $300,000 for St. Jude Children’s Hospital on my Twitch stream to supporting kids who want to pursue gaming lifestyles through scholarships and educational programs.”
 
 
CONSUMER SNAPSHOT

 
Our new partnership with FanAI debuts with a look at the spending habits of the esports audience in the fast food industry as casual and quick serve chains are preferred and esports viewers spend more there than the average American.
Source: FanAI.io
 
A CYNOPSIS MESSAGE
Calling for the best in Kids, Tween and Teen Media. Entries are now open for the 7 th Annual Cynopsis Imagination Awards. Award Categories range from guest appearances, live events, comedies, short form content, apps, and more to cover all of the innovations that have been made in the children’s media market.
 

PLATFORMS


WorldGaming Network is gearing up to unveil a rebrand, going live with a new look on Tuesday, with marketing materials designed to reflect the community being inclusive to all levels of players. The logo, pictured above, features the “‘WG’ to the power of ‘N’, reflecting the positioning of the network that “feeds the community and the players who drive our platform.”
 
Hi-Rez Studios opened the doors to Skillshot Media, a 35-person esports tournament operator and production company based in Alpharetta. The subsidiary of Hi-Rez Studios will operate multiple esports leagues for both SMITE and Paladins, as well as games from other publishers with a production studio that features 16,000 square feet of production technology, soundproof player booths for live events, and custom show stages designed for an immersive broadcast experience. Hi-Rez co-founder Todd Harris leads the new venture as our President, while Nabil Ismail acts as Vice President of Operations.
 
Social VR destination Sansar announced new partnerships with multiple professional teams from the Overwatch League including the Houston Outlaws and the San Francisco Shock. This collaborations will “give gamers a deeper way to connect and communicate – enabling fans to interact one-on-one with popular players and personalities, stream matches in virtual watchspaces created by their favorite teams, and show their support through exclusive branded merchandise.” Fans can use Sansar on both PC and VR to connect in their team’s branded virtual watch space, tune into live stream matches, and buy custom skins and merch. Other features coming soon include real-time stats integration, in-match player audio sharing, and more. The Outlaws partnership will see the debut of the Hideout, the first-ever virtual clubhouse for esports, available exclusively in Sansar, while the Shock will launch The SF Shock Epicenter: the first-ever virtual arena for esports.
 
Twitch is opening the doors to the Bounty Board, a service that allows streamers to add game and time-specific promotional deals, where game developers and publishers will be able to put up an ad on Twitch’s Bounty Board, and let streamers apply to receive the game, as well as compensation, for streaming the game play with opportunities in beta mode for now and limited to US streamers. Streamers will be required to announce that they are delivering sponsored content.
 
Congrats to our friends at Riot, who picked up a Sports Emmy for Outstanding Live Graphic Design for their presentation of League of Legends.
 
The International 2018 Battle Pass is open for business, going live on Tuesday and already garnering over $5 million that will be used for prize money are this year’s tournament. New for The International 2018 Battle Pass will be the Underhollow, a multi-team Dungeon clash allowing players to work together to explore the maze of caves before an enemy team or Roshan finds players first.
 
Meanwhile, Hi-Rez announced that this year’s SMITE World Championship, which ends at HRX Dreamhack Atlanta, will see its prize pool pumped with $0.33 for each Pantheon Chest roll purchased during the Divine Uprising event heading to the cash awarded at the event this year. The prizing will be split between the SMITE PC and SMITE Console Championships (roughly 66% to PC and 33% to Console).
 
Global messaging and calling app Rakuten Viber announced a new partnership with Fanbot.ai to become the global messaging platform for Fanbot.ai’s Esports chatbot. The new chatbot will offer gaming fans a slate of features and interaction capabilities on Viber that include instant access to exclusive content, videos, live score updates, schedules; a live community to share and chat with in real time; and the ability to embellish messages with sticker packs oriented with each league.
 
 
TEAMS

South Korean powerhouse KSV eSports underwent a brand overhaul and will now be known as Gen.G, “the global esports organization that transcends borders, offering the premier esports experience for fans, players and brand partners.” With the change, the company is unveiling fresh logos, branded jerseys and more for current and future Gen.G teams competing in the world’s most popular esports, including Overwatch, League of Legends, and PlayerUnknown’s Battlegrounds. As part of the rebrand announcement, Gen.G is also announcing first details for a new esports team in Shanghai playing in Supercell’s China Clash Royale League.
 
The Belgian Football Association unveiled its new national team – Belgian eDevils – for FIFA esports. Belgium marks the second nation football association, following France, to create a national team for FIFA 18.
 
H2k-Gaming is making moves to land one of the 2019 EU LCS franchises, according to theScore Esports, and will apply for one of the slots. “We intend to submit an application to Riot to secure a spot in the new league,” Lippe told the site. “While I can’t disclose any confidential information, I strongly believe that the H2K application will be well-received by Riot. I also believe that Riot has respect for the current H2K team, which proved to be quite competitive, and we also believe that they have a high level of respect for the H2K management.”
 
 
INDUSTRY


Electronic Arts released its financial earnings for the fiscal year ending March 31, reporting net revenues of $5.15 billion for a rise of 6.2%, with net income growing 7.9% to $1.04 billion, anchored by a surge in digital revenue streams (up 16.6% to $3.54 billion). “Fiscal 2018 was a year of strong growth and continued transformation for Electronic Arts, as we expanded the reach of our leading franchises like FIFA, Battlefield and The Sims to more players across more platforms and geographies,” CEO Andrew Wilson said. “In the year ahead, we will expand the world of play with amazing new experiences and new IP, more competition, and industry-leading subscription programs. There has never been a more exciting time to be engaging and entertaining global communities.”
 
Meanwhile, Capcom reports its most profitable year in history, courtesy of the success of Monster Hunter: World. The fiscal year saw net sales hit $867.5 million, up 8.4% with operating income up 17.5%. Again, digital streams propelled growth, up 26.3% to $681.1 million.
 
Nintendo will bow a paid online service for this Switch console this September. The membership platform will include access to a library of 20 games from Nintendo’s classic NES console, as well as cloud backup for game saves.An annual subscription will cost users $3.99 a month, $7.99 every three months or $19.99 for the year.
 
Square Enix will return to E3 this year, announced the Square Enix E3 Showcase 2018 – a livestream of a video that will have been “produced in advance.” The content will be available in both English and Japanese and is set to start at 10a PT on June 11, livestreamed across Facebook, Mixer, Twitch, Twitter and YouTube.
 
 
POWER PLAYERS – Brian Gordon

Engine Shop announced the acquisition of SA Studios Global esports and soccer divisions with the leadership team of Scott Debson and Jamie King now joining the agency as part of the deal. With this move, Engine Shop extends its industry-leadership in esports strategy, content and live event production capabilities, which includes last year’s pickup of The Gamer Agency. As part of the acquisition, ES is now the US agency for Umbro and will also act as the lead agency for eMLS, MLS’ competitive FIFA 18 league. Cynopsis asked Engine Shop CEO Brian Gordon about the acquisition and his vision for the future of esports.
 
Gordon on Engine Shop’s approach to esports: We initiated our business with the insight that the gaming and esports space needed knowledgeable service providers to help develop and activate campaigns.  The two things we didn’t realize were a) just how many brands needed to go back to square one to truly understand the whole ecosystem, all of its entry points and then develop a strategy that custom fit their needs and b) just how many endemics needed true partners to help co-create platforms for their own platforms.  These are both areas we’ve been active in over the past several months.
 
On adding The Gamer Agency: The Gamer Agency was critical to our ongoing education and understanding in the space.  They have conceived and produced hundreds of events reaching global audiences for virtually every major publisher. The magic in bringing them on is in the merger of traditional engagement marketing with a lifelong understanding of gaming which included the more recent phenomenon of esports.
 
On opportunities: There is an insatiable appetite right now for the right access to gaming. We believe that centers around bringing great experiences and content to the global community of gamers; whether that’s through brands supporting with activation and content, publishers extending their titles through events and partnerships or the creation of new experiences.
 
On the addition of SA Studios Global: Scott and Jamie are unique – they believe in the value of brands, have tremendous experience in gaming and have a phenomenal ability to understand the type of content the community wants.  That’s a hell of a trifecta.
 
On the future: What we believe is that five years from now gaming, as a consumer passion point, will be exponentially more relevant than it is today.  We believe gaming will be a key driver of culture, commerce, competition and community. We also know that – as with what has been described as “traditional” sports, marketers have played a fundamental role in their success. In five years, I think we’ll look back and see, again, what a profound role they;ve played and in the emergence of esports as a top-tier sports industry. 
 
 
ROSTER MOVES

The Entertainment Software Association announced the addition of Andrew Bowins, as Senior Vice President, Communications and Industry Affairs, and Nika Nour, as head of public affairs and strategic advisor to the CEO, to its leadership team.
 
VY Esports announced that Robb Hittner has joined the company as Chief Revenue Officer and Lisa Jenkins has joined as Director of Events. Hittner joins VY Esports from Edelman, where he led the company’s Los Angeles brand team and the global esports offering. Jenkins recently managed Red Bull North America’s national event strategy across a wide variety of sports disciplines and was responsible for creative event development.

A CYNOPSIS MESSAGE
Uniting media’s most philanthropic teams 
The Cynopsis Social Good Awards
Tuesday, May 22nd | 8:30am – 10:30am | The Yale Club, NYC
Join us for the  Cynopsis Social Good Awards  as we celebrate the companies, programming, campaigns and people who have made the most of their role in media to benefit the community.  Take a look at the finalists who continue to wow us with their philanthropic approach and be sure your team is there to accept the recognition you deserve!
 

ON THIS DAY in 1983: Atari forms a joint venture with MCA Video Games in a move to create coin-operated video games, home video games, and computer software based on motion pictures, television, and other properties.
 

Trivia: In World of Warcraft, which race claims the isle of Kezan as their homeland? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Which gaming console had the tagline, “Play It Loud”? Answer: Gameboy. Kudos: Chris Davies-Virgin/London; Andy Pittman-TAMU/College Station; Hayne Park-Crunchyroll/San Francisco; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
 
Later — Chris
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JOB OPENING: MGR, AUDIENCE RESEARCH/NBCU/LA: Pivotal role providing analytical/strategic support toward internat’l dist & prod of NBCU content. Min 3-4 yrs media rsch exp, preferably w/content distributor/studio, brdcst or cable network, ad agency, internet co, digital service/platform or rsrch firm. Full info/apply HERE (5/17)
 
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OTHER JOBS OF INTEREST

Conduct user research studies in the lab or online, including methods such as: play tests, usability tests, contextual interviews etc.
User Research Analyst
id Software
Richardson TX
 
Ability to take art direction, maintain a given style across a variety of assets, and to expand that style to fit the requirements of new assets.
VFX Artist
id Software
Richardson TX
 
Use experience, research, and analysis to solve UX design problems by providing multiple usable options as necessary, including both portrait and landscape UI for cross-platform design.
Senior Experienced Designer
Zynga
Chicago IL
 
Work with product managers, developers and artists to oversee the implementation of new features and systems.
Lead Game Designer
Zynga
Eugene OR
 
Designs and builds several individual software components and coordinate with more senior engineers for final assessment of code quality.
Software Engineer II
Big Fish Games
Seattle WA
 
Stay on top of each social platform’s algorithms, user dynamics, and evolving feature sets such that we are ahead of the curve on new social approaches that help drive KPIs.
Senior Social Media Strategist, Organic Marketing
Big Fish Games
Seattle WA
 
Provide accurate time estimates for tasks and work within those constraints.
Unity Engineer
Petrogylph Games
Las Vegas NV
 
Develop and refine player data visualizations based on player usage patterns and advanced information-retrieval algorithms.
Senior Online Experience Engineer
Thatgamecompany
Santa Monica CA
 
Empathise with the end user, understanding what all this data means in the context of the player experience.
Data Analyst
Thatgamecompany
Santa Monica CA
 
Work with Architecture, Engineering, Development and Application Security teams to enforce best practices with cloud and datacenter infrastructure.
Senior Security Engineer
Take-Two Interactive Software Inc.
Novato CA
 
likely modifying core shaders, developing new rendering technologies, and potentially working to integrate third party solutions for particular problems.
Lead Rendering Engineer
Take-Two Interactive Software Inc.
Novato CA
 
Responsible for the implementation of Capcom’s vision for esports and grow it into an industry leader.
Associate Director of ESports
Capcom
San Francisco CA
 
Researches various video editing approaches, methodologies, and the development of new or enhanced technical tools.
Digital Media Specialist
Capcom
San Francisco CA
 
Create product-focused pieces that bring the benefits of the game to life in compelling, authentic ways for players.
Creative Lead, Esports
Riot Games
Los Angeles CA
 
Work with our partnered LCS franchises in the pursuit of common business development initiatives across sponsorship, retail, and marketing opportunities.
Business Development Lead – North American Esports
Riot Games
Los Angeles CA

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