05/07/15: Whistle Sports Brings on Dude Perfect; JetBlue and Amazon team up; Google searches tip to mobile


Good morning. It’s Thursday May 7, 2015, and this is your first early morning digital briefing.


Whistle Sports made its NewFront debut Wednesday. It took place at the Hard Rock Café in Times Square and aimed to not just inform agencies about its successes since its January 2014 launch, but also to introduce new communities aimed at fitness and soccer that it plans to develop this year. Short-form video shows in the pipeline include Faceoff, an ongoing head-to-head competition against digital superstars Dude Perfect; The Ultimate Tour, which features Ultimate Frisbee star Brodie Smith as he travels the world; Challenge Accepted, which has pro athletes such as the NBA’s Jeremy Lin and lacrosse champ Paul Rabil competing in contests; and Next Trick Shot, in which the company leverages its reach of 72 million to find the next great trick-shot artist. Whistle says that its reach grows by 2 million each week, its YouTube subscribers currently stand at 16.8 million and its more than 75,000 videos have been seen more than 3.1 billion times.
One in four U.S. adults watches original digital video programming at least once a month, according to new data from the Interactive Advertising Bureau‘s “2015 Original Digital Video Study.” That’s a 13% increase over last year. Digital video is also able to attract the 18-34 year old market of 17 million cord-cutters and cord-nevers. Fifty-three percent of cord-cutters and 63 percent of cord-nevers see original digital video as “very” or “somewhat” important in their decision not to have pay TV. Connected TVs (56%), smartphones (56%), and tablets (48%) are being used to stream original digital video more than twice as often as two years ago, while computer viewing of original digital video (72%) remains steady. Two-thirds (65%) of those who stream original digital video to connected TVs state that they typically watch during primetime and half (53%) of them report they are doing so more than they did a year ago
announced at its NewFronts event Tuesday that it will launch its first scripted series, Vanity, on June 11. The show will be sponsored by Maybelline and feature Denise Richards, Karrueche Tran, and Alex Frnka in 12 11-minute weekly episodes. StyleHaul also has a documentary, Fresh Dressed, coming to theaters, CNN, and on Vimeo On Demand. It tells the story of fashion in hip-hop culture and premiered at Sundance earlier this year and features Pharrell Williams, Kanye West, and Vogue’s André Leon Talley. Also look for a new project that follows a clothing line-in-the-making that was partially inspired by Instagram.
HealthiNation held its first-ever NewFronts presentation Tuesday night, which consisted of a seven-minute video showing off the brand’s health, fitness, and cooking content. HealthiNation also reported that its short videos that are designed to be watched from mobile devices average more than one million views per day. Close to one third of the audience is between 35-49 and another 35% are between 13-34. HealthiNation introduced 14 new cooking and fitness series, such as Diabetes Bites, Healthy Comfort Food, and Foam Rolling and Stretching. Returning shows include Gluten Free Tasty, HealthiHolidays, and Eating by Heart.


Amazon and JetBlue have joined forces to offer up free video streaming to in-flight entertainment. The effort will launch later this year and mark the first time a mainstream video service has been added as a service to in-flight entertainment.
would like the U.S. Federal Communications Commission to put the kibosh on the potential $48 billion merger between DirecTV and AT&T until certain questions are addressed. According to Reuters, Netflix reps met on April 30 with more than 20 FCC officials recently to discuss those concerns. That meeting came only a few days after the FCC helped put an end to the potential Comcast Corp./Time Warner Cable merge.
has landed Myst, a drama series based on the 1990s video game. The project will be produced by Matt Tolmach (The Amazing Spider-Man, Sinister Six) and written by Evan Daugherty (Divergent).
IBM and Facebook have teamed up on a new ad platform that will track users across multiple platforms. The goal is to create more targeted ads. Facebook has also signed on as the first partner in IBM Commerce’s new THINKLab, which aims to accelerate customer experience tech and development.
Apple TV has two new channels: CBS Sports and USA NOW. CBS Sports offers up free sports clips while USA NOW will require a U.S. cable subscription to access most content. The word from Macrumors is that this comes “less than six weeks before Apple is expected to announce its next-generation Apple TV alongside a full-fledged streaming TV service at WWDC in June.”
Local broadcasters from across the country will converge on Las Vegas June 23-26 for TV and video marketing association PromaxBDA’s fifth annual Station Summit. Jonathan Kite, star of Warner Bros. Television’s 2 Broke Girls hosts the 2015 PromaxBDA Local Awards and Just Cause Awards on June 25.


chair Tom Wheeler’s talk of regulators and the cable industry finding common ground on the open Internet primarily fell on deaf ears among yesterday at INTX. “I know this industry does not support the recent open Internet [aka net neutrality] order. But I also believe that we can note where we agree, not only where we disagree… Maintaining, improving and protecting broadband transmission is the right thing to do. America depends on it.” Well, not so fast…  “I’m baffled by the chairman’s remarks. I’ll say it because he doesn’t regulate my business,” said Michael Fries, president/CEO of Liberty Global. “There’s a presumption of guilt and punishment of the success this industry has achieved that I’ve never witnessed before. I’ll say what these guys are probably thinking… We’re happy to be abroad, let’s put it that way.” “These guys,” by the way, refer to Cablevision CEO James Dolan, Cox president Pat Esser, Time Warner Cable chief Rob Marcus and Charter president/CEO Tom Rutledge, who joined Fries on stage. Not one of them disagreed with his assessment.
Comcast will launch a 4K ultra high-definition set-top box later this year, which will bring the Xfinity in UHD catalog to the X1 platform. Called the Xi4, the new set-top will deliver Xfinity TV customers 4K UHD content directly to the television.
TiVo released findings of a survey of Over The Air (OTA) TV consumers that found a materially higher percentage of cord cutters are coming from former satellite TV service subscribers. The survey polled more than 500 recent TiVo Roamio OTA DVR purchasers; 32 percent of pay TV cord cutters were formerly satellite DVR users. Additionally, the majority of OTA converts cited the cost of their monthly bill and dissatisfaction with overall features as their primary motivations for making the switch.
Dan Ackerman, Programmatic SVP for AOL’s Adap.tv spoke to Cynopsis about the remaining obstacles to acceptance of programmatic on linear TV. “You don’t have the same connectivity you have in the digital space, he said. “There are no standards for the machine-to-machine connection between buy and sell-side systems, so there’s a lot of opportunity for efficiencies to clean up a very manual, laborious process. To get to true programmatic in terms of automated trading, there’s probably a long road, five years or so – but it will never be real-time bidding; it will never be what it is in digital. What’s happening now is the application of data to understand the value of media beyond age-gender metrics. But even there, there aren’t clear standards. Yet.” More good news is in the fact that “there’s inventory that previously may not have been valued by an advertiser but is now because you’re not constrained by daypart or context. It’s looking at the nature of the audience and how well-aligned it is with who you’re trying to reach so it’s a big discovery opportunity.”
TVE growth is all about big live events, said Greg Weinstein, VP, audience development, at Univision. “If we TVE marketers were retailers, events would be our black Friday.”
Cathy Applefeld Olson



Honoring the best in Kids & Tweens Media. Click the links below to view past winners and submit today for the opportunity to be added to the 2015 list!

Don’t delay since the deadline to submit is Friday, May 15!

2012 Winners | 2013 Winners | 2014 Winners

Register Now!.



App Annie has acquired app-usage firm Mobidia, which will allow the company to combine its download and revenue numbers with actual app-usage data.


Apple has opened up its new App Analytics service for beta testing. It will allow app developers to see how often customers visit an app’s page on the App Store, understand how many users launch an app, check apps and in-app purchase sales, create custom marketing campaign links that can be later tracked, and find out which websites refer the most users.


More search requests on Google are being made from mobile devices than from personal computers for the first time ever. The search giant redid its search-recommendation system so websites that are easier to see on mobile devices have moved into more favorable spots.
Nielsen has temporarily stopped an advertising campaign on Twitter because some of its Promoted Tweets were appearing on the same profile pages that featured pornographic material. Some type of bug within Twitter had allowed the content to appear on such pages and Nielsen is waiting for the problem to be worked out. According to Adweek, Promoted Tweets from Duane Reade, NBCUniversal, and Gatorade also showed up on those pages.


Sharp is now offering two TV sets with Roku built in. It is the first household name to join the list of TV manufacturers featuring Roku as part of its new models. The others are TCL, Hisense, Haier, and Insignia. The two Sharp models are 43-inch that goes for $379.99 and a 50-inch that sells for $499.99; they are currently only being sold by Best Buy.


Creative agency Code and Theory has promoted Dotty Giordano to partner. Giordano was the company’s Director of Client Services. Code and Theory now has 10 partners.
Source Support Services has named Todd Gresham as CEO. Gresham was previously executive vice president and general manager of the Enterprise Storage Division of Xyratex, which was acquired in April 2014 by Seagate Technology.


Don’t know what to do? Check out Watcheroo!

Cynopsis Digital’s Programming Guide

Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.



Another first has been passed in the web-series world: The soon-to-launch L.A. Beer is being filmed in front of a live studio audience. Web series generally take advantage of the fact that they don’t need sets or have to be tied down to a particular space. L.A. Beer, though, embraces it and has a live laugh track to boot. The show will debut on May 11 in conjunction with American Craft Beer Week. www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIGITAL SALES PLANNER/CDS/LA & NYC: Highly motivated, well organized sales professional to support sales team in managing proposals, presentations, and productivity management functions; 2+ solid years experience in digital media ad sales. Full info/apply HERE (5/14) 

JOB OPENING: DIGITAL MEDIA PROGRAM MANAGER/CDS/LA only: Supports clients/agencies in the RFP process; project manage all custom media, brand integrations into video series; 3+ years of media sales or sales support experience, agency, publisher experience. Full info/apply HERE (5/14)

JOB OPENING: PRODUCTION MGR/GSN/Santa Monica: 4 years prod. exp. Cost reports, prod. crews, rates & staff positions, budgets for non-scripted in studio & field TV pilots & series. Process invoices/payments, grid of prod payments. Send res/CL: [email protected] (5/14)

JOB OPENING: TALENT BOOKER/NATIONAL TALK SHOW/NYC: National Talk Show looking for a Talent Booker. Must have strong contacts for booking celebrities and music. Past experience on other talk shows a must. [email protected] (5/14)

JOB OPENING: BROADCAST OPS ADMIN/A+E Networks/Stamford CT-Freelance: Global team new channel & tech launches, project implement/data capture & tracking, technology roll-outs. Exp r’qd Brdcast ops & content mgt. Full Info/Apply: http://www.aenetworks.com/careers (5/14)

JOB OPENING: SR DIRECTOR of ADVERTISER SALES/AUTOMOTIVE/Rentrak/NYC/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/14) 

JOB OPENING: OPERATIONS MANAGER/NBCU/LA: Manage reliability and client service for NBC Digital products. Minimum 5 years managing operations team required. Full info/apply HERE (5/13)

JOB OPENING: DIR INTEGRATED MKTG/TV One/NY: Dvlp/draft cross-platform mktg presentations. Identify appropriate prgrmng/content platforms to align client messages/objectives. Min 7 yrs ad sales exp @agency/media co or sales/mktg orgnztn. Full info/apply HERE (5/13)

JOB OPENING: ACCT EXEC/YANGAROO/NY: Actively lead the management, dvlpmnt/implementation of sales plans for acct list. 5+ yrs relevant sales role: Media/advertising/Saas exp req’d w/strong relationship building skills. Full info/Apply HERE (5/12)

JOB OPENING: MNGR, MRKTING/SALES/NATGEO/DC: Mng all Home Ent product dvlpmnt/positioning/release strategies/mrkting efforts. 5+ yrs mrktg/product/brand mngmnt & Home Ent exp pref’d. Apply @www.nationalgeographic.com/jobs (5/12)

JOB OPENING: BROADCAST MEDIA PLANNING & BUYING/Refuel Agency/NJ: Responsible for the negotiating, placing and maintenance of T.V. & Radio media campaigns. Preparing insertions orders, media authorizations, updating flowcharts and post logs, etc. Apply HERE (5/12)

JOB OPENING: DIR. MULTIPLATFORM ANALYTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (5/9)

JOB OPENING: ASSOC MKTG MGR – PARTNER MKTG/ROKU/Saratoga CA: Manage assets necessary to promote our partners content on packaging, retail and portfolio of content partners. Responsible for acquiring & sharing programming info. Full info/Apply HERE (5/9)

JOB OPENING: FREELANCE DIGITAL MARKETING MANAGER/TV Land/NY: Creative, self-motivated digital/social media maven wanted to manage and implement paid digital/social campaigns for new show launches. Full info/Apply HERE (5/9)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (5/9)

JOB OPENING: ANALYST RESEARCH E!/LA: Handle linear and multiplatform research for E!. Min. 1 year experience with strong knowledge of Nielsen and multi-platform tools required. Full info/apply HERE (5/9)

JOB OPENING: EXEC ASST in MEDIA/NYC: Wide range admin support- 2 execs. Thrives on detail; billing, expnse repts, book conf space, event plan/vendor mgmt. 3 yrs exp mnging off. Collg Dgre; exp with PBS TV stns/Japan/Asia; bckround media pref. Resume HERE (5/9)

JOB OPENING: SR ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TVpref’d. Job based out of San Diego office. Full info/apply HERE (5/9) 

JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/9)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/9)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/LA: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/tvwjXF (5/8)

JOB OPENING: SR PRODUCER/EDITOR/The National Geographic Society/DC: Work collaboratively w/creative team that produces video for web, large scale events & other outlets. BA deg in TV & Film Prod/Comm. 5 yrs of prod exp req’d. Full info/apply HERE (5/8) 

JOB OPENING: PUBLICIST/HGTV & DIY Network/NYC: Plan/execute PR campaigns for series & talent. 2-4 years PR/Journalism exp required. Strong writing & verbal skills a must. Cable ntwk & lifestyle media exp a plus. Great opportunity! Full info/Apply HERE (5/8) 

JOB OPENNG: MGR, DIST. AFFILIATE MKTG/GSN/Santa Monica: 5 yrs. exp. Cble or TV pref’d. Define, dvlp/implement mktg. activities & resources, project mgmt. for mktg. campaigns, budget, BA deg req. Photoshop/Creative for sales presentations pref’d. Send res/CL HERE (5/8) 

JOB OPENNG: DIR, RESEARCH/ESTRELLA TV/NYC: Lead design/execution/analysis/solutions for all sales, affiliate aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (5/8) 

JOB OPENING: SR DIRECTOR, PRESS & COMMUNICATIONS/Nickelodeon/LA: Seeking Comm/PR Dir w/7+ Yrs of Kids TV exp. Develop Comm/Press strategies for Live-Action Nick Shows. Read More & apply HERE (5/8) 

JOB OPENING: DIRECTOR, WEST COAST MEDIA SALES/BET/LA: Player/coach leader for WC Ad Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (5/8) 

JOB OPENING: DIRECTOR, ENTERPRISE METADATA/SNI/Knoxville: Lead centralized operations team resp for producing & mngng media metadata to enable the retrieval, reuse & discovery of digital assets. Strong kwldg of brdcst &/or cable, media mngmnt. Resume HERE (5/8) 

JOB OPENING: DIRECTOR, ACCOUNT MANAGEMENT/RENTRAK/NYC: Lead/guide & structure the Acct Mngmnt Ntwk team. Exp working for TV ntwrk pref’d, or directly w/TV networks. Min 3 yrs acct mngmt exp w/2 yrs exp working w/direct reports. Full job info/apply HERE (5/8)

JOB OPENING: MNGNG EDITOR/NBCNEW.COM/NYC: Work closely with the digital EP to help supervise a team of news editors, setting daily coverage priorities and planning longer-term enterprise. Apply HERE (5/8) 

JOB OPENING: RESOURCE SCHEDULER/FOX SPORTS/STAMFORD: work Prod Mgrs to insure crews & facilities are procured for each remote. Process payroll, approve invoices provide on-site supervision. Apply HERE (5/8)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]