05/05/15: Game of Thrones battles pirates; Britney Spears is getting her own mobile game; Netflix is headed to Cannes



CYNOPSISDIGITAL
05.05.15

Good morning. It’s Tuesday May 5, 2015, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

 
The boxing world’s much-hyped fight last Saturday between Floyd Mayweather and Manny Pacquaio ended up being a big win in the streaming world as well. Online video apps Meerkat and Periscope hosted some unauthorized live streams of the big-bucks pay-per-view fight, which HBO and Showtime were handling together. The latter pair had asked Meerkat and Periscope before the fight to take down any streams that occurred during the matchup, USA Today reports, but Meerkat and Periscope apparently didn’t get to all of them quickly enough. Legal action may be the next step.
 
HBO is hoping to kill off a good chunk of the pirated content of Game of Thrones by cutting journalists off from the preview DVDs the company has long sent out. It will now only stream previews for reporters who need to see the show before its actual airdate. This plan was accelerated when the Thrones season opener was pirated from such a screener earlier this year.
 
Netflix is making a move to further its foothold in Europe and the film world. The Cannes Film Festival that kicks off next week will feature Netflix Chief Content Officer Ted Sarandos being interviewed onstage by Laurent Cotillon, chief editor of Le Film Français, in what is being considered the event’s keynote speech. According to Variety, the conversation will focus on “how new distribution models impact the financing and production of films.”
 
Former law enforcement officer turned reality and news producer Scott Weinberger talks about what TV gets right – and wrong – when it comes to the crime genre in today’s Cynsiders.
 
 

NEWFRONTS
 

Yesterday in New York’s meatpacking district, Fullscreen announced its acquisition of social-media studio McBeard, which has created branded content for such clients as Netflix, 20th Century Fox, NBCUniversal, Warner Bros. and Sony Pictures. Fullscreen, which is owned by Otter Media, a joint venture between AT&T and Chernin Group, also noted that it plans to get involved in full-length films, is working with measurement companies Nielsen and Millward Brown to figure out ways to track custom content and influencer marketing reach, and preview the documentary “#O2LForever,” which focuses on the vlogging group O2L.
 
“We’re back,” said CEO Chad Gutstein at Machinima’s NewFront yesterday, held at Arena in Time Square. The company announced several sci-fi and game-inspired digital series. Geared toward millennial males 18-41, the MCN is the 9th largest video destination in the U.S. and the second biggest destination on YouTube, according to their presentation. Highlights included Justice League: Gods & Monsters Chronicles from Bruce Timm, High School 51, created and produced by Transformer’s Roberto Orci, and a reboot of the 1987 hit film RoboCop. Clips of possible brand integrations for a variety of ad categories were also shown to guests.
 
 

CONTENT MEDIA

 
NBCUniversal’s USA Network really wants to boost its initial audience the new series Mr. Robot that debuts June 24. The network is trying to generate interest by making the pilot episode available through streaming and video on demand on May 27. At that point, it will be found on such diverse distribution channels as iTunes, Amazon, Xbox, Crave Online, TheVerge.com and latina.com, among others. This is part of USA’s efforts to get “edgier,” not just in its content but also in attracting audiences.
 
The action is just getting underway at NCTA’s INTX, the Internet & Television Expo, the trade show formerly known as The Cable Show. In early INTX news, Comcast X1 customers can now live-stream videos over the Internet from a smartphone to their TV or to the TV of another X1 customer via the just-announced Xfinity Share app. Additional features including the ability to stop, pause and rewind the live stream are coming later this year… TiVo technology is headed to Arris-made set-tops and video gateways as part of a new integration deal between the two companies that opens new possibilities for TVE and other multiscreen video services. More tomorrow!
 


A CYNOPSIS MESSAGE


Are you in need of strategies for monetizing OTT?
Faced with 27 million U.S. cord cutters/cord nevers, and a generation that doesn’t want to pay for programming yet is consuming more hours of content than ever, it’s no simple task identifying the right business model for OTT. But can you afford not to?

Learn from Hulu, SeaChange International + Frank N. Magid Associates on Thursday, May 28 and get the insights/tactics for creating, managing and monetizing over-the-top offerings.

REGISTER YOUR TEAM TODAY.



 

ADVERTISING + AD PLATFORMS

 
Twitter is getting close to launching its autoplay video, which will allow marketers to post six-second videos that can convince consumers to click for more. According to Adweek.com, “Twitter has been heavily promoting autoplay in its latest sales pitches, and it will launch by the end of June.” Execs at Twitter have been debating the video format for some time but advertisers seem to want it, Adweek notes. Two versions have been tested. One that has the six-second preview playing on a loop and another that plays the full video automatically.
 
Media Rating Council has issued interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around “mobile viewability.” The MRC plans to issue an official standard by year’s end. The Interim Guidance follows the same criteria currently used to determine viewability in desktop environments: 50% of pixels in the viewable space of the browser for a minimum of one second for display and two seconds for video ads. The Guidance also introduces a new metric: a Loaded Ad.
 
 

MOBILE GAMING + APPS

 
Britney Spears and Katy Perry are getting their own mobile games. They will be produced by Glu, which scored a major hit with its Kim Kardashian: Hollywood app, which has been downloaded nearly 23 million times and brought in $43.3 million in its first five months, LazyGamer.com reports.
 
The word from intelligence firm Digi-Capital is that spending on gaming software will rise to $88 billion this year and pass $110 billion by 2018 with the market increasing 8 percent annually. Mobile will drive the growth.
 
New app Witness launched Sunday at the TechCrunch NY Hackathon. It allows its users to press the app button and to immediately begin recording live audio and video without the data being shown on the smartphone’s screen. The information will also immediately broadcast to phone numbers and email addresses that have already been entered. The idea is to help users that have found themselves in dangerous situations. The app was inspired in recent months by various cases of reported police brutality, TechCrunch reports.
 
 

RESEARCH

NIELSEN TWITTER TV TOP TEN (Series and Specials) for the week of May 3, 2015
Program, Date, Unique Audience (000), Tweets (000)
Boxing: Floyd Mayweather vs. Manny Pacquaio (Pay-Per-View)
, 5/2, 11,624, 5,858
141st Kentucky Derby (NBC), 5/2,
6,806, 246
NBA Basketball: San Antonio Spurs at Los Angeles Lakers (TNT), 5/2,
6,612, 738
NBA Basketball: Memphis Grizzlies at Golden State Warriors (ABC), 5/3,
5,204, 203
NBA Basketball: Chicago Bulls at Milwaukee Bucks (TNT), 4/30,
4,230, 220
NBA Basketball: Dallas Mavericks at Houston Rockets (TNT), 4/28,
3,591, 189
NBA Basketball: Milwaukee Bucks at Chicago Bulls (TNT), 4/27,
3,583, 167
NBA Basketball: Washington Wizards at Atlanta Hawks (ABC)
, 5/3,
3,417, 113
NBA Basketball: Los Angeles Clippers at San Antonio Spurs (TNT), 4/30,
3,324, 204
NBA Basketball: San Antonio Spurs at Los Angeles Clippers (TNT)
, 4/28,
3,225, 334

Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

EXEC MOVES

Condé Nast Entertainment has hired Joy Marcus to serve as executive vice president and GM of digital video. Marcus previously ran the U.S. operations for Dailymotion.

Integral Ad Science has added four data technology experts to the team. The new head of technology is Jamie Bernardin. Sergei Izrailev is now vice president of data science, Rob Molchon has been named senior vice president of product engineering, and Alexey Karlamov is vice president of technology.


A CYNOPSIS MESSAGE


Want to find out what shows are online and when?

Check out the Watcheroo Digital Programming Guide

Organized by show name, date, and platform.
We have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.


DIGITAL SPOTLIGHT OF THE DAY

The Muppets and YouTube Space LA have hooked up to bring together the Disney-owned Jim Henson creations with YouTube stars. This week, four new videos will come out of the relationship with such YouTube biggies as Mental Flosss, Mike Tompkins, and Lindsey Stirling working with Kermit, Miss Piggy, Rowlf, Dr. Bunsen Honeydew, Beaker, and The Electric Mayhem, among others. www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese
05.05.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA


Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: ACCT EXEC/YANGAROO/NY: Actively lead the management, dvlpmnt/implementation of sales plans for acct list. 5+ yrs relevant sales role: Media/advertising/Saas exp req’d w/strong relationship building skills. Full info/Apply HERE (5/12)

JOB OPENING: MNGR, MRKTING/SALES/NATGEO/DC: Mng all Home Ent product dvlpmnt/positioning/release strategies/mrkting efforts. 5+ yrs mrktg/product/brand mngmnt & Home Ent exp pref’d. Apply @www.nationalgeographic.com/jobs (5/12)

JOB OPENING: BROADCAST MEDIA PLANNING & BUYING/Refuel Agency/NJ: Responsible for the negotiating, placing and maintenance of T.V. & Radio media campaigns. Preparing insertions orders, media authorizations, updating flowcharts and post logs, etc. Apply HERE (5/12)

JOB OPENING: DIR. MULTIPLATFORM ANALYTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (5/9)

JOB OPENING: ASSOC MKTG MGR – PARTNER MKTG/ROKU/Saratoga CA: Manage assets necessary to promote our partners content on packaging, retail and portfolio of content partners. Responsible for acquiring & sharing programming info. Full info/Apply HERE (5/9)

JOB OPENING: FREELANCE DIGITAL MARKETING MANAGER/TV Land/NY: Creative, self-motivated digital/social media maven wanted to manage and implement paid digital/social campaigns for new show launches. Full info/Apply HERE (5/9)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (5/9)

JOB OPENING: ANALYST RESEARCH E!/LA: Handle linear and multiplatform research for E!. Min. 1 year experience with strong knowledge of Nielsen and multi-platform tools required. Full info/apply HERE (5/8)

JOB OPENING: EXEC ASST in MEDIA/NYC: Wide range admin support- 2 execs. Thrives on detail; billing, expnse repts, book conf space, event plan/vendor mgmt. 3 yrs exp mnging off. Collg Dgre; exp with PBS TV stns/Japan/Asia; bckround media pref. Resume HERE (5/8)

JOB OPENING: SR ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TVpref’d. Job based out of San Diego office. Full info/apply HERE (5/8) 

JOB OPENING: SR DIR AD SALES (Automotive Mktplace)/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/8) 

JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/8)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/8)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/LA: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/tvwjXF (5/8)

JOB OPENING: SR PRODUCER/EDITOR/The National Geographic Society/DC: Work collaboratively w/creative team that produces video for web, large scale events & other outlets. BA deg in TV & Film Prod/Comm. 5 yrs of prod exp req’d. Full info/apply HERE (5/8) 

JOB OPENING: PUBLICIST/HGTV & DIY Network/NYC: Plan/execute PR campaigns for series & talent. 2-4 years PR/Journalism exp required. Strong writing & verbal skills a must. Cable ntwk & lifestyle media exp a plus. Great opportunity! Full info/Apply HERE (5/8) 

JOB OPENNG: MGR, DIST. AFFILIATE MKTG/GSN/Santa Monica: 5 yrs. exp. Cble or TV pref’d. Define, dvlp/implement mktg. activities & resources, project mgmt. for mktg. campaigns, budget, BA deg req. Photoshop/Creative for sales presentations pref’d. Send res/CL HERE (5/8) 

JOB OPENNG: DIR, RESEARCH/ESTRELLA TV/NYC: Lead design/execution/analysis/solutions for all sales, affiliate aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (5/8) 

JOB OPENING: SR DIRECTOR, PRESS & COMMUNICATIONS/Nickelodeon/LA: Seeking Comm/PR Dir w/7+ Yrs of Kids TV exp. Develop Comm/Press strategies for Live-Action Nick Shows. Read More & apply HERE (5/8) 

JOB OPENING: DIRECTOR, WEST COAST MEDIA SALES/BET/LA: Player/coach leader for WC Ad Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (5/8) 

JOB OPENING: DIRECTOR, ENTERPRISE METADATA/SNI/Knoxville: Lead centralized operations team resp for producing & mngng media metadata to enable the retrieval, reuse & discovery of digital assets. Strong kwldg of brdcst &/or cable, media mngmnt. Resume HERE (5/8) 

JOB OPENING: DIRECTOR, ACCOUNT MANAGEMENT/RENTRAK/NYC: Lead/guide & structure the Acct Mngmnt Ntwk team. Exp working for TV ntwrk pref’d, or directly w/TV networks. Min 3 yrs acct mngmt exp w/2 yrs exp working w/direct reports. Full job info/apply HERE (5/8)

JOB OPENING: MNGNG EDITOR/NBCNEW.COM/NYC: Work closely with the digital EP to help supervise a team of news editors, setting daily coverage priorities and planning longer-term enterprise. Apply HERE (5/8) 

JOB OPENING: RESOURCE SCHEDULER/FOX SPORTS/STAMFORD: work Prod Mgrs to insure crews & facilities are procured for each remote. Process payroll, approve invoices provide on-site supervision. Apply HERE (5/8)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Seasoned writer looking for opp to transition to TV program acquisitions and development or news editing. Atty with a policy background and int’l exp. Exc comm skills and a passion for quality TV programs and news. [email protected] (5/7)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

To subscribe to any Cynopsis edition(s) click here.
To
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

Cynopsis 12/10/24: John Wren set to head combined Omnicom/IPG

John Wren set to head combined Omnicom/IPG

Tuesday December 10, 2024    IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]

Cynopsis 12/09/24: Time’s running out for TikTok

Time's running out for TikTok

Monday December 9, 2024    IN THE NEWS A federal appeals court on Friday upheld the sell-or-ban law that calls for TikTok to shed its Chinese ownership. “The First Amendment exists to protect free speech in the United States,” wrote Judge Douglas Ginsburg for the court. “Here the Government acted solely to protect that freedom […]

12/08/24: Cynopsis Jobs

jobs1

Sunday December 8, 2024 COUNSEL, LEGAL & BUSINESS AFFAIRS >> MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info

CynCity

Cynsiders