05/04/15: Vice unveils 20 new series, previews 10 at NewFront; 5 Min With…Unruly’s Richard Kosinski; Complex and BMP Digital form partnership


Good morning. It’s Monday May 4, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for May 4-May 10:
     – Mother’s Day Special at My Country Nation, available May 10.
     – People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET ft. Bob Harper, Melissa Rivers, Hugh Jackman, Kelly Rowland, Vampire Diaries’ actor Sebastian Roché and others will join the show this week.
     – SI Now at SI.com, Monday-Friday at 1p ET ft. New York Redbulls’ Dax McCarty, IndyCar Series Driver Josef Newgarden, Jets wide receiver Eric Decker, Dallas Cowboys safety JJ Wilcox and boxer Joseph Diaz Jrand will appear this week.


At the Vice NewFront in Chelsea on Friday, CEO Shane Smith announced 20 new shows to debut on the gritty millennial network in the upcoming year. Titles include Gaycation with Ellen Page, Huang’s World, hosted by chef Eddie Huang, Weediquette, Vice Portraits with Marc Maron, Noisey, Motherboard, Fashion Week International, Black Market With Michael K. Williams, Vice World of Sports and F— That’s Delicious, hosted by the rapper Action Bronson. Talk is that the network will actually be a linear rebrand of A+E cable channel H2, but there’s no confirmation as of yet. A+E owns 10% of Vice.
Complex held its first NewFront at YouTube Space New York to announce a new partnership with BMP Digital (from Bunim/Murray Productions) to produce and distribute short-form unscripted and digital video projects and series. BMP Digital’s recent online shows include digital-to-TV crossover show BRKDWN; SOS: Stylist on Set starring Johnny Wujek; Best Ink Redemption; and two seasons of The Controller. The two companies will adapt Complex’s editorial content into video projects with the intention of evolving them into longer series and television projects.
At POPSUGAR’s NewFront held at New York’s Cedar Lake last week, execs unveiled a new slate of series and updates to its current shows to cater to the millennial woman. The company also released stats from ComScore: 60 percent of POPSUGAR’s audience accesses content on mobile. Digital video has surpassed two billion views to date. Its Facebook presence has grown in views from 20,000 in September 2014 to 14.5 million in March 2015. Most popular shows include Class FitSugar, with 70 million views. New programming includes:
* Three style series, Hannahgram with fashion influencer Hannah Bronfman, Upstaged with home stager Cheryl Eisen, and Knock Knock with designer Rachel Antonoff; two food series, Eat, Sleep, Repeat with foodie Eden Grinshpan and Ingrid Dishes with YouTube celeb chef Ingrid Nilsen; lifestyle shows Find Your Happy and Choose Your Challenge, Change Your Life!; plus Facebook-exclusive daily pop culture show POPSUGAR Rush.
* POPSUGAR will remain in the scripted-series market with two shows: an update to its comedy Seriously Distracted, which finds the returning cast breaking in a new boss, played by Nicole Richie. For its second scripted comedy series, PS formed a partnership with Above Average to create All My Friends Are Getting Married, produced by and starring Mae Whitman (Parenthood).
New Form Digital
ended the first week of the NewFronts with a presence on three stages, announcing deals to produce original scripted digital series for Maker Studios and Refinery29. “Given that New Form only came into being a little over a year ago, I am thrilled to be bringing projects from digital-native creators to the best platforms in the business,” Kathleen Grace, chief creative officer, said. Shows include:
*Party Girl for Maker: A 10-episode comedy series created by Lisa Schwartz and Lacey Friedman that follows Lisa (played by Lisa Schwartz), a girl who dresses up as a princess at birthday parties.
*Sh—y Boyfriends for R29: An 8-episode comedy series written and created by Jessica Cabot and executive produced by Lisa Kudrow and Dan Bucatinsky.


Honoring the best in Kids Programming & Marketing

There’s still time to enter!
Late submission deadline May 15, 2015

Please click here to visit the awards webpage for information on eligibility, categories & how to enter.



Emmy-winner Bernie Su (The Lizzie Bennett Diaries) and former TV executive producer David Tochterman (now with Versatility Media) teamed up to create Canvas Media Studios. Canvas will launch with a new original series for StyleHaul, which will be announced at its NewFronts tomorrow. "We were very excited to be tapped by StyleHaul to lead their expansion into scripted originals, and Bernie Su created this project specifically to integrate with their large influencer and advertiser network,” CMS’ Partner David Tochterman told Cynopsis.
My Country Nation
(MyCN) will host a Mother’s Day special featuring music superstars Trisha Yearwood, Brad Paisley, Martina McBride and Sara Evans, comedian Tom Mabe as well as moms of stars Luke Bryan, Jerrod Niemann and Jana Kramer on May 10. Also this month, This Week In The Nation hosts will head to Arkansas and cover the Bentonville Film Festival. YouTube stars The Nive Nulls will also continue their DIY projects on the show, Starter House. These series join the lineup of MyCountryNation.com originals, including Karoke Kab, Superfan Nation, Young In The Nation, Bloodline Barons, Camping With Kids, and Simply Sara.
Fusion and Timeline, a digital media company that provides historical context behind the news, premiered a bi-weekly series highlighting major historical events for Snapchat. The series will weave video, text, and animation together to bring history to life for Snapchat users. The show joins originals Outpost, Weird Threads, Capitals, and The Artisans on Fusion’s Snapchat Discover page.

5 MINUTES WITH… Unruly’s Richard Kosinski

Last week, ad tech firm Unruly released a report that found that 80 percent of millennials will watch a TV show after viewing a promo shared online within their social network; yet TV marketers are failing to create engaging promos for digital natives. Cynopsis sat down with Unruly U.S. President Richard Kosinski to dive deeper into the study in advance of the presentation of the report at the IAB NewFronts Insights Lunch this week.
Cynopsis: Why did Unruly choose to research TV promos on social media?
Richard Kosinski
: TV viewership of ad-supported content is down. There’s been a 30 percent drop in Live TV viewing since 2008. We’ve seen first-hand the impact of video engagement and sharing and its effect on the purchase process- from awareness to consideration to purchase intent, and we wanted to see how this translates to the TV space. It turns out that Millennials are eager to watch a TV show if a promo is shared with them – the key now for networks is create content that will resonate with a Millennial audience strongly enough to win their shares and launch them quickly. The viral peak for online videos is the day after launch.
CYN: How did you define “TV promo”?
: We used 3 classifications:
1. Clips: standalone scenes from an episode that has already aired.
2. Original Promos: newly filmed original content, often featuring one or more actors
3. Trailers: a compilation of teaser clips, usually with voice-over and text
We found that clips are the most prevalent format of promo used. This isn’t surprising, because they require the least additional production. However, original promos are the most viral – that is they had the greatest share rate (shares as a percentage of views).
CYN: Explain the "promo paradox."
This is where things get really interesting! 80 percent of the Millennials in our study said they would watch a show if someone shared the promo with them online. This made sense to us – Millennials are highly social and eager to discover new content. A recommendation from a friend would carry a lot of stock. However, we saw that Millennials were ten percent less likely to share a promo – that is, they found them less engaging and relevant and weren’t as keen to attach the promo to their personal brand with a recommendation. So the promo paradox is that Millennials are eager to discover new content and be social with their friends in watching TV together, but the promos networks are making are falling flat.
CYN: Why should networks, shows, brands consider a social TV strategy?
It’s important because fans expect it now. It’s one of the few cases where having a branded hashtag makes a big difference – fans want to be a part of the "official" conversation about their favorite TV shows. And from a purely monetary standpoint, getting people involved in your show and watching in real time means that the chance they’re actually seeing the commercials you’re airing is far, far greater than if they’re time-shifting.
CYN: Can you give us a peak of what to expect at the Insights lunch?
I’ll be introducing the need for advertisers to have a content stack to overlay their programmatic plumbing to offer situational-relevant, personal online ads to targeted viewers. We’ll show marketers how to make better use of the content they’re already creating – namely TV commercials – and deploy them across all screens (from the big one in the living room to little one in the pocket) without increasing budgets.



Facebook  I  LinkedIn  I  Twitter  I  Google+  I  Instagram.




What better way to celebrate YouTube’s tenth birthday than by watching cute animals? “By the time you finish reading this post, YouTube viewers around the world will have watched about 2.5 years’ worth of animal-related videos,” YouTube’s blog noted in its introduction to first birthday-related animal themed vid. The Google platform goes on to say that there are more then ten million cat videos on YT at this moment, with an average of one to two feline vids uploaded per minute over the last ten years. Not a cat lover? Apparently, dog searches began surpassing cat searches on the site since 2010. Check out YT’s appreciation for the animal kingdom and help celebrate #10YearsofYouTube at www.cynopsis.com/#video.

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIR. MULTIPLATFORM ANALYTICS/A+E Networks/NY: will utilize multiplatform data and business modeling to develop data-driven strategy across various A+E departments both from the viewership and monetization stand points. Full Info/Apply HERE (5/9)

JOB OPENING: ASSOC MKTG MGR – PARTNER MKTG/ROKU/Saratoga CA: Manage assets necessary to promote our partners content on packaging, retail and portfolio of content partners. Responsible for acquiring & sharing programming info. Full info/Apply HERE (5/7)

JOB OPENING: FREELANCE DIGITAL MARKETING MANAGER/TV Land/NY: Creative, self-motivated digital/social media maven wanted to manage and implement paid digital/social campaigns for new show launches. Full info/Apply HERE (5/7)

JOB OPENING: DIGITAL SALES PLANNER/Discovery/LA: Team oriented sales professional to support Digital AE/team. Help to deliver proposals, ensure campaign’s success, and meet client’s needs. 2+ yrs media ad sales exp. Full info/apply HERE (5/7)

JOB OPENING: ANALYST RESEARCH E!/LA: Handle linear and multiplatform research for E!. Min. 1 year experience with strong knowledge of Nielsen and multi-platform tools required. Full info/apply HERE (5/6)

JOB OPENING: EXEC ASST in MEDIA/NYC: Wide range admin support- 2 execs. Thrives on detail; billing, expnse repts, book conf space, event plan/vendor mgmt. 3 yrs exp mnging off. Collg Dgre; exp with PBS TV stns/Japan/Asia; bckround media pref. Resume HERE (5/6)

JOB OPENING: SR ACCT EXEC, DIRECT RESPONSE/DIRECTavenue/Carlsbad CA: Build deep understanding of each client’s bus. & category needs. DR exp, pref Short Form. 10+ yrs exp mktg/Advrtsng DR TVpref’d. Job based out of San Diego office. Full info/apply HERE (5/6)

JOB OPENING: SR DIR AD SALES (Automotive Mktplace)/Rentrak/NYC: Resp for selling Rentrak synd & custom svcs in Advrtser mkt w/specific focus on Automotive mktplc. Min 8yrs related exp & exp working w/TV ind leaders & execs from major advrtsrs. Full info/apply HERE (5/6)

JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/6)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/6)

JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/LA: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/tvwjXF (5/6)

JOB OPENING: SR PRODUCER/EDITOR/The National Geographic Society/DC: Work collaboratively w/creative team that produces video for web, large scale events & other outlets. BA deg in TV & Film Prod/Comm. 5 yrs of prod exp req’d. Full info/apply HERE (5/6)

JOB OPENING: PUBLICIST/HGTV & DIY Network/NYC: Plan/execute PR campaigns for series & talent. 2-4 years PR/Journalism exp required. Strong writing & verbal skills a must. Cable ntwk & lifestyle media exp a plus. Great opportunity! Full info/Apply HERE (5/6)

JOB OPENNG: MGR, DIST. AFFILIATE MKTG/GSN/Santa Monica: 5 yrs. exp. Cble or TV pref’d. Define, dvlp/implement mktg. activities & resources, project mgmt. for mktg. campaigns, budget, BA deg req. Photoshop/Creative for sales presentations pref’d. Send res/CL HERE (5/6)

JOB OPENNG: DIR, RESEARCH/ESTRELLA TV/NYC: Lead design/execution/analysis/solutions for all sales, affiliate aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (5/6)

JOB OPENING: SR DIRECTOR, PRESS & COMMUNICATIONS/Nickelodeon/LA: Seeking Comm/PR Dir w/7+ Yrs of Kids TV exp. Develop Comm/Press strategies for Live-Action Nick Shows. Read More & apply HERE (5/6)

JOB OPENING: DIRECTOR, WEST COAST MEDIA SALES/BET/LA: Player/coach leader for WC Ad Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (5/6)

JOB OPENING: DIRECTOR, ENTERPRISE METADATA/SNI/Knoxville: Lead centralized operations team resp for producing & mngng media metadata to enable the retrieval, reuse & discovery of digital assets. Strong kwldg of brdcst &/or cable, media mngmnt. Resume HERE (5/6)

JOB OPENING: DIRECTOR, ACCOUNT MANAGEMENT/RENTRAK/NYC: Lead/guide & structure the Acct Mngmnt Ntwk team. Exp working for TV ntwrk pref’d, or directly w/TV networks. Min 3 yrs acct mngmt exp w/2 yrs exp working w/direct reports. Full job info/apply HERE (5/6)

JOB OPENING: MNGNG EDITOR/NBCNEW.COM/NYC: Work closely with the digital EP to help supervise a team of news editors, setting daily coverage priorities and planning longer-term enterprise. Apply HERE (5/6)

JOB OPENING: RESOURCE SCHEDULER/FOX SPORTS/STAMFORD: work Prod Mgrs to insure crews & facilities are procured for each remote. Process payroll, approve invoices provide on-site supervision. Apply HERE (5/6)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Seasoned writer looking for opp to transition to TV program acquisitions and development or news editing. Atty with a policy background and int’l exp. Exc comm skills and a passion for quality TV programs and news. [email protected] (5/7)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Copyright Cynopsis 2015

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015

Related Stories

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]

Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting

Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]

05/22/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/22/24: Comcast offers details on StreamSaver

Comcast offers details on StreamSaver

Wednesday May 22, 2024 Today’s Premieres Apple TV+: Trying BET: Sistas at 9p Fox: Gordon Ramsay’s Food Stars at 9p Hulu: Chief Detective Magnolia: Happy to Be Home at 8p Netflix: Toughest Forces on Earth; Buying London Today’s Finales ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p CBS: Survivor at […]