05/02/17: Dish’s Sling-TV performs well in Q1 – but not its satellite business


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CynopsisDigital
Good morning. It’s Tuesday May 2, 2017 and this is your your first early morning Digital briefing!


TODAY’S CODEBREAKER
 
Adaptive Bitrate Streaming: The IAB (Interactive Advertising Bureau) defines Adaptive streaming as a technical process that adjusts the quality of a video delivered to the client/video player of a connected device based on changing network conditions, video buffer status, and CPU utilization to ensure the best possible viewer experience. The video quality is determined and set by real time detections of a user’s available bandwidth, video buffer capacity and CPU utilization.
 

TOP NEWS
 
A hacker may have leaked 10 episodes of Orange Is the New Black’s upcoming season, but it looks like the Netflix’s investors aren’t panicking. In fact, Netflix’s stock rose by about 3 percent on Monday. The hacker, who goes by “thedarkoverlord,” apparently leaked the episodes after Netflix refused to accede to blackmail demands. For the moment, at least, that seems to have been a good decision.
 
Sling TV
, Dish Network’s OTT TV platform, appears to have performed well in Q1 of 2016. According to estimates from Wall Street analyst Craig Moffett, Sling TV added about 177,000 subs in Q1, giving the service 1.36 million subs by the end of March. But even accounting for Sling TV’s additions, Dish’s overall pay-TV business dropped by 143,000 subs, as compared to 23,000 in Q1 of 2016.  Most of those losses likely came from Dish’s core satellite business. Wall Street had projected only 72,000 losses, according to financial research firm FactSet. Revenue came in at $3.68 billion, down 3.9% year-over year. Analysts had projected revenue of $3.78 billion.
 
 
NEWFRONT UPDATES
 
Awesomeness TV
is pretty confident in the direction it’s been heading in. At its NewFront presentation, the Gen Z-oriented digital media company announced renewals for five of its series: Freakish, which runs on Hulu, Foursome, which runs on YouTube Red, Guidance, which runs on Verizon’s Go90, t@gged (also Go90), and The Commute, which runs on AwesomenessTV’s own platforms. In addition, the company said that its new feature film, the Nash Grier-starring thriller You Got Me, will hit Netflix exclusively on June 16. The company also presented a first look at Zac and Mia, a cancer-themed drama series that will land on Go90 later in 2017. In another big announcement, the company said that it’s launching Awesomeness News, a cross-platform news division focused on social justice and politics. (Naturally, it’ll be geared toward a Gen Z audience.) And this being 2017 and all, AwesomenessTV announced plans to get in on the skinny bundle phenomenon: The company will launch a new channel, made up of its most premium content, that will run across OTT TV services like DirectTV Now and YouTube TV. Finally, the company announced a major new hire: Carrie Franklin will succeed Sarah Penna to head up Awestruck, AwesomenessTV’s division directed toward millennial moms. An Emmy-nominated producer and showrunner, Franklin has worked on shows like The Girls Next Door and Ruby.
 
Twitter
has been dabbling in live news since last year, but never like this. The social media company has partnered with Bloomberg Media, with plans to launch a 24-hour news channel this fall. Bloomberg and Twitter both announced the partnership at their NewFront presentations yesterday. Bloomberg Media CEO Justin Smith told the Wall Street Journal that the channel will be “broader in focus” than Bloomberg’s existing TV network. The channel, which will be free and ad-supported, will feature both third-party video content and original live news reports.

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“It is a privilege to be mentioned alongside this distinguished group of young professionals that will shape the future of this industry.”
Daniel Goldstein, Sr. Director, Marketing at CSE (2016 Rising Star)
The 3rd Annual Cynopsis Rising Star Awards is shaping up to be our best year yet and we are excited to honor the accomplishments of these young professionals who are helping to forge new paths in media. Join us in celebrating their ambition, creativity and potential:
 
VIRTUAL MVPDS
 
A big win for the soon-to-debut Hulu live TV service: Comcast’s NBCUniversal is now on-board. The company’s networks – including its flagship broadcast net – will be available to stream through the service. Considering that NBCU is one of Hulu’s co-owners, it’s a bit remarkable that a carriage deal took this long to materialize. Hulu’s other co-owners – Disney, 21st Century Fox, and Turner – had inked agreements before the service was even officially announced back in January. CBS, meanwhile, signed on shortly after the January announcement.
 
 
POLICY
 
If FCC Chair Ajit Pai wants to gut the agency’s 2015 net neutrality rules (spoiler: he does), it looks like he’ll have to do it without any help from the federal judiciary. The D.C. Circuit Court of Appeals has declined to rehear a 2015 case, brought by America’s telecom giants, challenging the regulations. A three-judge panel initially ruled in the FCC’s favor; the group was seeking to argue its case in front of the full court. And why did the judges ultimately decline to hear the case? For one thing, they determined it was probably pointless. “The…court could find itself examining, and pronouncing on, the validity of a rule that the agency had already slated for replacement,” they wrote. Indeed.
 
 
PARTNERSHIPS + DEALS
 
The North American division of the production and distribution company Freemantle Media has partnered with Jukin Media, a company that specializes in licensing viral video clips. Under the pact, Freemantle Media North America will develop licensing programs surrounding several of Jukin’s top properties. Freemantle will work to expand Jukin’s content portfolio into fields such as apparel and accessories.
 
 
PLATFORMS, APPS + DEVICES
 
Philip DeFranco
is striking out on his own. The news vlogger is leaving Group Nine Media, the Discovery-backed digital media company that initially formed last year. DeFranco says he plans to start his own news network, which he’ll prop up through a combination of self-funding and Patreon support.
 
 
LIVE VIDEO
 
In the race to become the go-to live-streaming platform, a 60 million dollar cash infusion sure can’t hurt. That’s how much Live.me, a one-year-old live video startup, just raised in a new funding round. Not surprisingly, one of the investors was Cheetah Mobile, a Chinese app developer that happens to own 70% of the company. Other investors included, Evolution Media China, Matrix Partners China, Gobi Partners, Welight Capital, and IDG Capital. The nationalities of its owners and investors notwithstanding, the company says that over 80% of its user-base is located outside of China.  
 
 
RESEARCH
 
OpenSlate Engagement Data for the 
News & Politics
vertical, based on the engagement metric for the week ending April 30.
Channel (Engagement) / Monthly Views Total Subs / SlateScore

The Young Turks
 (9.4) / 65,863,285

3,326,564

755

The Alex Jones Channel
 (9.3) / 
38,090,954

2,032,074

719

The Next News Network
 
(9.0) / 
50,685,785

528,937

618

Mark Dice
 
(8.8) 
10,887,936

982,696
/
 685

DramaAlert
 (8.7) 
10,492,538
/
 
1,860,908
/
 669

Rebel Media
 
(8.6) 
17,269,036

698,536

623

JustKiddingNews
 (8.6) 
27,754,460

1,653,754
/
 682

CNN
 
(8.6) / 
68,412,228

1,976,135

660

Lisa Haven
 
(8.5) 
1,904,727

219,962

534

Fox News
 
(8.5) 
33,980,370

576,422

640
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (4/24/17 – 4/30/17)



Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on FacebookTwitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows. 
 
 
EXECUTIVE MOVES
 
Video analytics firm OpenSlate announced $7 million in new funding from media investment firm North Base Media. OpenSlate says it will use the capital to fund international expansion and product development. In addition, the company has named two high-ranking new execs: Brian Quinn, formerly the CRO of Triad Retail Media, will serve as OpenSlate’s President. And JoAnna Foyle, formerly AOL’s SVP of Platform Sales, will serve as the company’s Chief Operating Officer.
 
 
TRIVIA
 
Our Last Trivia Question: What year did Amazon Video launch its first pilot season? Answer: 2013. Kudos to Louis Lewow-Lewow Media Group/GA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Tricia Wadsworth-Gracenote/NY, and Aaron Paquette-Screen Engine/ASI/TX
 
Follow-up: One of the pilots that Amazon greenlit in 2013 was a stop-motion animated series geared toward preschool-aged kids. What’s it called? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, and state.)

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DIGITAL SPOTLIGHT


The Wall Street Journal took a look at the Swift Network, the messaging network designed to serve as the cybersecurity backbone of global payment services. Just how secure it? Learn more here.

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SEASONED WRITER/PRODUCER/EDITOR/GSN TV/Santa Monica:
5-7 yrs exp. BA Degree. Collaborative Positive Creative Thinker w/strong leadership & interpersonal skills. Avid, Final Cut Pro, After Effects, Adobe Suite. Photoshop & Illustrator a +. Knowledge of FCPX. Please send res and CL
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JOB OPENING:
LOCAL SALES MGR/WNJU/Telemundo/NYC:
Dynamic individual to lead, motivate & inspire our acct mgrs to exceed revenue goals across mult platforms. Min 10 yrs brdcst sales management exp, w/a proven track record of successful revenue generation and station share increases. Full info/apply
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JOB OPENING:
DIGITAL AD OPS MGR/theGrio: Mgm of campaigns, strategy & reporting on desktop and mobile. Exp w/technology and DFP, Ad Exch and programmatic ad nets. Implement 3rd party & Javascript tags. Lead testing for site redesign, migrations & launches. Sales support role w/plans, campaigns & traffic. Apply [email protected] (5/8)
 
JOB OPENING: MGR., DIGITAL ANALYTICS INTEGRATION/A+E NETWORKS/NY: Design & document customized analytics tracking specifications for all A+E Networks digital platforms, including web, mobile apps, & connected device (OTT) Full Info/Apply HERE (5/8)
 
JOB OPENING: DIRECTOR AD SALES, WESTERN REGION/WEATHER CHANNEL/LA: responsible for generating ad revenue for the Western Region and achieving target goals. 8 or more years’ exp in TV industry, preferably in national cable sales w/proven budgeting skills. Full info/apply HERE (5/8)

JOB OPENING: DIGITAL AD OPS TRAFFICKER (PROJECT)/A+E Networks/NY: execute day-to-day tasks of the Ad Ops team, including the testing, execution, optimization & troubleshooting of all A+E Networks non-linear advertising campaigns. Full Info/Apply HERE (5/6)

JOB OPENING: SALES EXEC/DANNY LIPFORD: Seeking dynamic/highly motivated Eastern Regional Ad Mgr for its expanding nationally synd TV & Radio shows & Digital platforms. Min 5yrs direct sales exp. Proven track rec of working successfully w/lrg nat’l accounts. Home improvement, TV or Radio exp a +. Resumes HERE (5/6)



JOB OPENING:
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JOB OPENING:
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JOB OPENING: NATIONAL SALES MGR/WFAA-TV/Dallas: General supervision of & responsibility for, all nat’l sales efforts previous nat’l TV sales exp w/ a strong att to details & excellent knowledge of the DFW mkt. Min 4yrs brdcst sales. Full info/apply HERE (5/5)

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