05/22/19: NASCAR gets ready to Salute the Troops

Good morning. It’s Wednesday May 22, 2019 and this is your first early morning Sports briefing.

From Memorial Day weekend through Independence Day weekend, the NASCAR industry will honor United States Armed Forces heroes and their families as part of NASCAR Salutes Refreshed by Coca-Cola. The initiative returns with the 600 Miles of Remembrance during Sunday’s Coca-Cola 600 at Charlotte Motor Speedway as Monster Energy NASCAR Cup Series race cars carry the name of a fallen service member on the windshield during the race in honor of those who made the ultimate sacrifice. Coca-Cola returns as the presenting sponsor of the event and will join the USA to honor military spouses and their families across the different military branches at Pocono Raceway and Michigan International Speedway. Then at Sonoma Raceway and Chicagoland Speedway, an at-track experience with Troops to the Track Hosted by Coca-Cola will showcase how the industry and its partners support military members in transition to civilian life.
“NASCAR has always taken immense pride in honoring the military men and women who’ve bravely served our nation,” said Steve Phelps, NASCAR president. “Each year, NASCAR Salutes unites our industry to celebrate these heroes and their families and recognize them for the sacrifices made to preserve our freedoms.”

Congratulations to the winners of the 40th annual Sports Emmy Awards, which wrapped up with ESPN and NBC each nabbing six trophies each while their network groups drummed up eight each. TNT notched five wins, followed FS1 and HBO with four apiece to round out the top five channels. NBC’s XXIII Olympic Winter Games from PyeongChang came in as the top program overall with three Sports Emmys. Among some of the marquee categories, Fox’s coverage of the 114th World Series between the Boston Red Sox and Los Angeles Dodgers won for Outstanding Live Sports Special, NBC’s Sunday Night Football received the Outstanding Live Sports Series trophy, and CBS tackled Outstanding Playoff Coverage for the epic AFC Championship Game between the New England Patriots and Kansas City Chiefs. Longtime basketball announcer Dick Vitale was presented with Lifetime Achievement Award for Sports. “Every day, the sports broadcasting industry brings the American public some of the most exciting, skillful, and entertaining television anywhere,” NATAS Chairman Terry O’Reilly said.
Monday’s edition of First Take on ESPN was spiked, courtesy of Magic Johnson. The episode featured the first in-depth television interview with the former Los Angeles Lakers president of basketball operations since his abrupt departure from the team last month and scored a 54% rise in viewership during the 10-11a hour, averaging 625,000 viewers, according to Nielsen. Monday’s complete two-hour edition of First Take ( from 10a-noon) was up 27% over last year averaging 597,000 viewers.
ESPN paves the road to the Women’s College World Series with the NCAA Division I Softball Super Regionals set to begin tomorrow and 24 potential games overall set to span four days with up to 11 on ESPN, nine on ESPN2 and four on ESPNU. Highlighting this week’s action, the No. 1 Oklahoma Sooners will host No. 16 Northwestern in Norman, Okla. while the defending National Champions No. 4 Florida State host No. 13 Oklahoma State, who advanced to the Super Regionals for the second time in program history. James Madison, the first unseeded team to advance since 2016, will travel cross-country to face the No. 2 UCLA Bruins, the sport’s winningest program with 12 national titles.
The ICC announced broadcast and digital distribution plans for the ICC Men’s Cricket World Cup 2019, which will be broadcast live to more than 200 territories via 25 broadcast partners.Around the world, the ICC Men’s Cricket World Cup 2019 will be broadcast on Star Sports (India and the rest of the Indian Sub-continent), Sky Sports (United Kingdom & Republic of Ireland), SuperSport (South Africa and Sub-Saharan Africa), OSN (Middle East & North Africa), Fox Sports Australia and Channel 9 (Australia), Willow TV (USA), Sky TV and Prime (New Zealand), Ten Sports and PTV (Pakistan), ESPN (Caribbean), Gazi TV, Maasranga and BTV (all Bangladesh), SLRC (Sri Lanka) and Fox Network Group (China and South East Asia), Digicel (Asia Pacific), Radio Television Afghanistan (Afghanistan) and Yupp TV (Continental Europe and Central Asia). In Canada, Willow TV will launch a channel ahead of the ICC Men’s Cricket World Cup 2019, while FOX Sports serves China with 25 live matches with nine more on delay.  
UFC will release its Emmy-nominated short film series, UFC 25 Years in Short on YouTube. The docuseries, which had been exclusive to UFC FIGHT PASS, will now see films premiering every weekday through June 21 on the platform “UFC 25 Years in Short” premiered on UFC Fight Pass in fall of 2018, so the time is right to showcase it to a new audience,” said Chris Kartzmark, UFC Senior Vice President of Production and Programming. “YouTube, which has a massive reach, offers the perfect platform for current fans and new fans to binge-watch these short films and catch up on UFC history in fun and unique way.”
Esports Tempest Awards

The only recognition program that shines a spotlight on the industry’s most innovative esports companies, with categories that span production, marketing, talent, and technology.
Winners will be announced live at the HyperX Esports Arena during the Esports Business Summit and promoted across social media, and digital assets—reaching over 300,000 key Esports business industry players.


The PGA TOUR and Meiomi Wines entered into a new multi-year marketing relationship that designates Meiomi Wines as the “Official Wine of the PGA TOUR and PGA TOUR Champions.” As part of the PGA TOUR’s Official Marketing Partner program, Meiomi Wines will activate the partnership at tournaments across the United States, including THE PLAYERS Championship and TOUR Championship, where fans can experience the world of Meiomi on-site through an interactive, immersive lounge in addition to an investment in digital advertising and a nationwide retail sweepstakes.
Aurora Cannabis and UFC locked in an exclusive, multi-year, multi-million dollar, global partnership designed to advance further clinical research on the relationship between 100% hemp derived Cannabidiol (CBD) products and athlete wellness and recovery, with a view to accelerating CBD product development and education. The research will be conducted at the UFC’s Performance Institute in Las Vegas, Nevada, in collaboration with UFC’s sports performance team, as well as with athletes who choose to participate in the studies. Clinical studies will focus on pain management, inflammation, injury/exercise recovery, and mental well-being.
Major League Lacrosse announced a new partnership with Anheuser-Busch to become the official beer partner of the 2019 Major League Lacrosse All-Star Game, being held at Navy-Marine Corps Memorial Stadium in Annapolis, MD on July 27. This deal will also include prominent signage on the playing field, fan zone activation, and various on-site promotions at several sports bars and retail locations.
The USGA is reportedly partnering with Marvel Entertainment for a new comic that will launch at the U.S. Open at Pebble Beach Golf Links next month, following Iron Man and other Avengers as they teach other Marvel characters about golf. “For 80 years, comic books have been at the core of the Marvel Universe, introducing fans of all ages to new adventures, ideas, and experiences through visual storytelling,” said Michael Pasciullo, SVP of Marketing and Communications at Marvel Entertainment. “We’re thrilled to be teaming up with the USGA to use our iconic heroes and that storytelling to inspire the next generation of athletes and golfers.”

Learfield IMG College is bringing back the CLC brand name for the combined organization of IMG College Licensing and Learfield Licensing Partners. “CLC was the company that gave birth to the collegiate licensing industry in 1981 after a licensing agreement with legendary Alabama Football Coach Paul “Bear” Bryant and original company founder Bill Battle,” said Greg Brown, President and CEO of Learfield IMG College, parent company of CLC. “Bill and CLC saw an opportunity in the marketplace and developed an innovative solution to meet that need, and we pledge to continue that type of visionary leadership and innovation.” Cory Moss will lead CLC and leverage Learfield IMG College’s suite of businesses to help elevate college brands with new strategies, technology, product innovation and marketing opportunities.
Nicorette announced a partnership with Dale Earnhardt Jr. to encourage smokers to start their quit journey by taking the new lozenge for a Taste Test Drive. As part of the program, the former NASCAR driver will star in a social content series alongside other smokers ready to start their quit journey, including Dale’s cousin Danny Earnhardt Jr. and some real-life fans.

Sportradar announced a long-term extension of its agreement with The Associated Press. Following a successful three-year collaboration as AP’s official sports data provider, Sportradar will continue in the role to deliver its core sports data content to AP’s traditional and digital platforms. In addition to sharing its data APIs, including ones for the NBA, MLB, Soccer and NCAA Sports, Sportradar is providing AP with access to its market-leading radar360 research engine and support from its best-in-class Research Desk.

State Farm is extending its League of Legends run, announcing a new deal that will carry its sponsorship through 2021 for multiple esports properties including: North America’s League of Legends Championship Series; League’s three global events: League of Legends World Championship, Mid-Season Invitational, and All-Star Event; and the League of Legends College Championship presented by State Farm. Activation elements include: The State Farm Analyst Desk for LCS broadcasts as well as all English-language global broadcasts of global events, and the League of Legends College Championship; Integrated in-broadcast/in-steam content such as Assist of the Week, I’m Helping segment, and the Level-Up segment; Digital “Cheerboard” printers at all LCS home & away events and US-based global events, including the most recent LCS Spring Finals in St. Louis and the 2018 All-Star Event; and “Cospitality” Tents at LCS regional finals and global events, where fans can share their passion for cosplay.
Lotsa news out of DreamHack. The Gaming festival is partnering with Esports Management and ZOWIE to launch DreamHack Showdown, an all-women CS:GO tournament featuring a $100,000 prize pool. The CS:GO players will have access to dedicated player support, professional event facilities, promotion and a proper prize pool and running at DreamHack Valencia from July 5-7. This partnership is the first large-scale collaboration aimed to elevate ambitious women CS:GO players in the global esports scene and provide a dedicated platform to support their professional growth.
Meanwhile, DreamHack also announced a partnership with golf’s European Tour to create the European eTour Championship at this week’s Made in Denmark presented by FREJA. Eight of the best players from around the world in the most popular online golf game “World Golf Tour” by Topgolf will go head-to-head in knockout match play format. Action will be streamed during the afternoon to ensure the best viewer experience with a continuous flow of visitors at the venue.

NCAA Women’s Golf Team National Championship on Golf Channel at 4p.
Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | CNVS, NYC
SESSION SPOTLIGHT > Solving the Data Jigsaw Puzzle
Missing and overlapping data is leading to lost revenue and content opportunities for programmers and cost redundancies for agencies. Hear how A + E Networks, Kantar Media, Omnicom and Telemundo are putting the pieces together so dollars are well invested.
Sponsored by: NCC Media, Videa, Tubular Labs, TVSquared and Tunity

ON THIS DAY in 1990: Andre Dawson receives a record five intentional walks in a game.
In the Know: Who is the St. Louis Blues all-time goals leader? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who was the original winner of the NFL’s Fastest Man Competition in 1986? Answer: Darrell Green. Kudos: Denis Barry-CBS/NY; Brian Traynor-Endeavor/NY; Michael Ritz-Northwestern Mutual/NY; David Sabino-ESPN/Bristol; Tommy Kane-PACK30 Productions/Atlanta; Jonathan Norman-Bespoke Sports & Entertainment/Charlotte; Willy Gibson-WTG Sports/Columbus; Jon Miller-NBC Sports/Stamford; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

Later — Chris

Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com


Partner closely w/clients, overseeing large, complex implementation projects. 5+ yrs exp managing/delivering enterprise software or IT projects, Media indstry exp, Knwldg of proposal & inv mngmnt systems used by nat’l cable networks is highly desirable.

Full info HERE

MEDIA MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Responsible for building/managing relationships w/existing & potential media partners that will help us drive impact for Ad Council’s 40+ social impact campaigns. Prospect new business w/a focus on growth areas such as streaming audio, OTT & new video platforms etc. Full info/apply HERE (6/6)

SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind.  Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Send Resume: HERE (6/6)

/GSN/SM: 8+ yrs. Active Directory, Azure, VMWare, Veeam, Office 365, Power Shell, OS: Server 2012, 2016, Windows 10, Mac OS, Storage Area Networks, telephony, network routing, and switching, OS and network security. Lead and mentor other Engineers and IT staff. Full info and to apply HERE (6/5)

PROJECT MANAGER/WideOrbit/NYC: Partner closely w/clients, overseeing large, complex implementation projects. 5+ yrs exp managing/delivering enterprise software or IT projects, Media indstry exp, Knwldg of proposal & inv mngmnt systems used by nat’l cable networks is highly desirable. Full info HERE (6/5)

FREELANCE STRATEGIC PLANNING & OPS COORDINATOR/Nickelodeon Velocity/NY: Support VP in all strategic planning ops, communications & training initiatives for Nick team that dvlps custom mktg campaigns for Advertising partners. Proactive/strategic thinker with excellent comm skills. 2-4 yrs of mktg or strategy plan’g exp. Full info HERE (6/4)

INVENTORY & PLANNING MGR/Katz Networks (Bounce, Court TV, Escape, Grit, Laff, Brown Sugar) /NYC: Support VP, Pricing, Planning and Inventory w/all things related to inventory & managing the day to day business processes & sales assistants & planners. Min 5-7 yrs exp including; sales planner exp and/or Inventory mngmnt and commercial operations. Full info HERE (6/4)

SALES DIRECTORS/VideoAmp/NY/LA/Chicago: Experts needed to identify opportunity, articulate value & close deals that deliver value to clients & VideoAmp a must. Dedication to value-based solution selling & delivering value for clients. Exceptional track rec for breaking into & building major acct relationships. Full info HERE (5/31)

AD SALES ASSISTANT/Weather/NYC: Provide support to Ad Sales Acct Execs to srvc clients, and all aspects of media schedules. Extremely detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info HERE (5/31)

BRAND DIRECTOR/NBC 7 & TELEMUNDO/San Diego: Ensure all platforms are consistent with the overall voice and tone of our stations’ images. BA deg or equivalent work exp. Min 5 yrs of mktg, brand development, or creative prod exp. Working knowledge of editing platforms, final cut pro. Full info HERE (5/31)

SALES ASSISTANT DIRECT RESPONSE/OPPORTUNITY MEDIA/NYC/LI: Seeking an energetic achiever w/excellent written & organizational skills for role to assist in supporting growing revenue for dynamic DR Team: BA Degree, Min 2 yrs DR Experience req.  Wide Orbit Knowledge a + Full info HERE (5/31)

CBS SPORTS SENIOR WRITER/PRODUCER, ON-AIR PROMOTION/NYC: Write/produce all wkly promos for CBS Sports with particular knowledge of NFL, College Football, NCAA BB Tournament, PGA & the Masters. Pressure player with superior conceptual skills. Min 7 yrs exp as promo producer req’d. Full info HERE (5/30)

VP, TV SALES & SPONSORSHIP/Stadium/Chicago: Nat’l sports network seeks VP resp to drive new business rev & dvlp sponsorship prgrms by working w/clients & agencies. Leverage expertise & network to capitalize on linear-specific opps. 10+ yrs exp rev dvlpmnt w/progressively resp roles focused on integrated sponsorship. Full info HERE (5/30)

SR DIRECTOR, DISTRIBUTION OPERATIONS/Viacom/NYC: Lead ops for new media and linear distribution, act as SME and thought leader across all brands. 5+ yrs leadership and ops exp within media or technology industry. Full info HERE (5/30)

TALENT COORDINATOR/INSP/CHARLOTTE NC: Multi-tasking dynamo w/strong orgnzt’l skills to support team in optimizing celeb appearances. Mng travel plans incl setting up logistics for principal photography, promotional events, media tours & talent interviews. 2 yrs exp in a leadership or management role. Full info HERE (5/30)

/Nickelodeon/NYC: Resp for the project management of the work created for the Nickelodeon brand social, YouTube & interactive content platforms. Min 2-4 yrs project mngmnt or related operational or prod exp in media or related field req’d. Full info HERE (5/29)

DIR, DISTRIBUTION/Nexstar Media/Irving TX: Resp for managing relationship & contract negotiations with Nexstar Media’s valued Multichannel Video Prgrmng Dist (MVPD). Able to mng full scope of acct mngmnt & affiliate sales processes. 8+yrs of affil sales & negotiation exp in the cable and TV industry, incl acct mngmnt exp. Proven track rec delivering results. Full info HERE (5/29)

AUDIENCE DEVELOPMENT MGR/Frederator Digital/NYC: Proven track record as dig producer resp for oversight of the Frederator Digital, channel, and show brands incl maintaining on brand identity and delivering on brand promises. 4-6 yrs of aud development and/or digital mktg exp. Full info HERE (5/29)

NATIONAL SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/ agency buyers.  Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Full info HERE (5/28)

/Viacom/NYC: Resp for driving revenue w/new & existing partners thru distribution of Viacom Media Networks content. 10+ yrs of work exp, incl sales or business development exp. Strong knowledge of the content distribution landscape both traditional/digital. Full info HERE (5/28)

HEAD OF BUSINESS OPERATIONS/Counter Logic Gaming/Culver City CA: Oversee all bus. Operations & resp for the team’s P&L, business strategy and operations, and coord with MSG Marketing and Sponsorship. 7+ yrs exp w/at least 3-5 yrs exp in a Sr leadership running bus. operations role in a corp environment. Full info HERE (5/28)

/Icon International/Greenwich CT: Must have ability to negotiate with clients on media cost and possess the ability to work constructively with other buyers and assistants in the dept. DR exp. A must 5-7 yrs. Detail oriented w/solid communication skills. Full info HERE (5/27)

MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Build/mng relationships w/ existing & potential media partners that help drive impact for Ad Council’s 40+ social impact campaigns. Asst VP, Media in prospecting new biz w/focus on growth areas. 3+ yrs digital & traditional media/cross-platform sales exp. Full info HERE (5/27)

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]