05/21/20: Ruby Rose exits The CW’s Batwoman


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Cynopsis Medias First Morning Read
Thursday May 21, 2020

Tonight’s Premieres
ABC: Holey Moley at 9p, To Tell the Truth at 10p
CW: Burden of Truth at 8p
Fox: Labor of Love at 9p
Sundance TV: The Split at midnight
truTV: Impractical Jokers: Dinner Party at 10p
Twitch: Artificial: Remote Intelligence at 9p


ESPN’s 10-part hit docu-series The Last Dance will re-air on ABC starting Saturday, May 23. The show, focused on the career of Michael Jordan and the Chicago Bulls, averaged 5.6 million same-day viewers on the sports net, and was watched in 23.8 million households outside the US in its first four weeks on Netflix.

Ruby Rose is exiting CW’s Batwoman. “This was not a decision I made lightly as I have the utmost respect for the cast, crew and everyone involved with the show,” said Rose in a surprise announcement two days after the show’s season one finale. Warner Bros. Television, CW and Berlanti Productions said they were committed to Batwoman’s second season, and looked forward to sharing “its new direction, including the casting of a new lead actress and member of the LGTTQ community.” Rose was reportedly unhappy with the long hours the job required, leading to issues on the set.

Fox canceled family comedy Outmatched after one season. The show averaged an 0.8 rating among A18-49 and 3.3 million viewers in Live+7 Nielsens.

CBS Evening News with Norah O’Donnell did not air in the East Coast on Tuesday, May 19, due to technical issues in the D.C. bureau. The show was replaced by a feed from CBS’ streaming news site, CBSN. “It’s a broadcast in the era of COVID,” posted O’Donnell in a video clip on Instagram.

The COVID-19 crisis has led to “a revival of broadcast TV,” according to findings from Global Web Index’s third installment of pandemic research. In the US, 43% of consumers reported watching more broadcast TV, including younger viewers and streamers. Americans are also “hitting the pause button” on cord-cutting, says the report, with the percentage of people interested in canceling traditional TV services declining, and the percentage not interested in cutting the cord growing.

In a survey done in mid-May, 70% of respondents said if costs were about the same, they’d prefer to see a first-run movie at home rather than in a theater. According the study from Performance Research in partnership with Full Circle Research Co., reported by Variety, only 13% said they’d prefer to watch films in a theater, with 17% uncertain.

Which means lots of people will be happy about Apple TV+’s acquisition of Tom Hanks WWII drama Greyhound, which was supposed to be released in theaters on June 12. No streaming release date was announced.

NBC sports net NBCSN plans to fill prime time hours next week with 20 Saturday Night Live episodes featuring athletes. Included will be installments hosted by Michael Jordan, LeBron James, Charles Barkley, Tom Brady, Peyton Manning, Eli Manning, J.J. Watt, Dwayne Johnson, Andy Roddick, John Cena, Ronda Rousey, Michael Phelps, and Derek Jeter.

Cynopsis conducted a workplace satisfaction survey earlier this year, and the good news is that employees are generally satisfied with their jobs. To learn which factors contribute to that satisfaction, read the report (it’s free)!

Nexstar Broadcasting scored pre-season rights to the NFL’s Las Vegas Raiders, delivering games and related programming to KTLA Los Angeles, KRON San Francisco, KTVX Salt Lake City, KHON Honolulu and KGET Bakersfield, Calif. “Nexstar is proud to be entering into this multi-market, multi-year partnership with the Las Vegas Raiders, adding to our expansive portfolio of agreements with NFL franchises across the country,” said Tim Busch, President of Nexstar Broadcasting. “We are equally proud of our association with the executive team at the Raiders and to be bringing live pre-season football and additional programming to more than 9 million television households across these five communities.

Following the news last month of Kristin Cavallari’s divorce from former NFL quarterback Jay Cutler, the reality TV star announced on Instagram that her E! show will not go on. “As I start this new chapter in my life, I have decided not to continue with Very Cavallari,” she wrote.

ID fan engagement event IDCON: Home Together begins today at 6p. “Connectivity is something we’re all longing for right now, and we know how devoted our ID Addicts are to our network and stars,” said Henry Schleiff, Group President, ID, Travel Channel, Destination America and American Heroes Channel. “For the past five years, fans have come to us in New York City and now, as a special treat during these trying times, we are coming to all of you.”

The Daytime Emmy Awards will air on broadcast TV for the first time since 2011. CBS will carry the live, virtual event on Friday, June 26 at 8p. Nominations will be announced today during CBS’s The Talk. NATAS was forced to cancel a three-night ceremony in Pasadena because of the COVID-19 shutdown.

Speaking of daytime drama, CBS’s The Bold and the Beautiful was renewed through the 2021-2022 season. The show – now in year 33 – started airing repeats starting April 27 because of the coronavirus production shutdown.

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In the face of surprising acquisitions, privacy concerns, and drops in ad spend, we at Cynopsis are blown away by the incredible work we see you and your ad tech team producing – and we want everyone to hear about it. The submission process is simple; but if you’re unsure about which categories would be the best fit, reach out to Marketing Manager Cathy Pearson for some assistance.

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Edward Sabin, former Head of International at A+E Networks and former COO of Discovery Channel and TLC, announced a new media venture, Cypher Content. “Even before having to navigate the changes we face now due to COVID-19, as an industry we were already focused on managing production costs,” said Sabin. “It’s part of every conversation I am having with US networks and platforms… We will demonstrate that the dichotomy of a decade ago – choosing between high quality and cost efficiencies – is a false one. We believe that launching this first-of-its-kind venture will revolutionize the way storytelling is brought to life for US viewers.” Under the Cypher banner is Embarcadero Pictures, launched in partnership with Argentinian producer, Gerardo Brandy, and his Latin American-based production company Nippur Media.

Doing Things Media struck a development deal with comedy duo Tim Heidecker and Eric Wareheim’s production company Abso Lutely Productions for a TV series based on Doing Things’ viral internet series, All Gas No Brakes. In the series, host and EP Andrew Callaghan will cross the nation in his old-school RV to attend bizarre and outlandish conferences, parties, expos, conventions and political events.


WarnerMedia announced new companies signed on to distribute HBO Max, arriving Wednesday, May 27. All aboard are Altice USA, Cox Communications, Microsoft, National Cable Television Cooperative, Samsung, Sony Interactive Entertainment and Verizon. They join AT&T, Apple, Charter, Google, Hulu and YouTube TV in offering HBO Max to their customers at launch.

Creative Artists Agency announced Screening Room With The Stars, a weekly series featuring a livestream of a Hollywood blockbuster, hosted by talent from the film. Each movie will premiere on its official Facebook page every Thursday at 4p. Kicking things off today, May 21: Rocky, hosted by Sylvester Stallone.

Gusto TV is launching on Sling TV. The food and lifestyle channel features in-studio cooking series, and reality series about food culture and sustainability.

FilmRise and UK -based All3Media International have entered into an agreement that will expand the visibility of All3Media International’s existing content arrangements on streaming platforms Amazon Prime Video, IMDb TV and The Roku Channel. The deal, which encompasses thousands of hours of programming, is aimed at allowing All3Media International to further tap into revenue streams that have emerged due to the proliferation of digital platforms. “FilmRise’s technical sophistication complements our existing commercial agreements with these platforms – their robust analytics, strong streaming service relationships, and expertise in effectively monetizing content in the digital platform universe will be a great supplement to our ever-expanding distribution and sales activities,” said Gary Woolf, EVP of Strategic Development at All3Media International.

Fox Nation is rolling out a new slate of adventure programming in June. Seasons 1-6 of A&E’s Duck Dynasty drop June 1, with seasons 7-11 arriving June 15. A new outdoor lifestyle series hosted by Fox News Channel contributor Johnny “Joey” Jones, Fox Nation Outdoors, debuts June 8, and season five of What Made America Great lands on June 29.

If you missed our webinars last month, you’re in luck – you can now get two on-demand webinars for the price of one. Learn all about esports betting and how to build a super-bond with your audience. Gain access here. Here’s one listener’s review: “The [Cynopsis] webinars were very informative. The production, creative and brand community (as well as pretty much ALL industries) are trying to figure out our new normal and it’s nice to have our associates and experts weighing in with what’s in THEIR ‘crystal ball!'” -Sue B.

The AT&T TV app, missing from the Roku app store since January, is back. “We are delighted that we reached a mutual win-win agreement with AT&T to distribute AT&T Now and AT&T TV Now on the Roku platform,” said a Roku spokesperson.


HBO Max will premiere Zack Snyder’s director’s cut of Warner Bros./DC feature film Justice League in 2021. #ReleaseTheSnyderCut has become a rallying cry on social media since 2017. “I want to thank HBO Max and Warner Brothers for this brave gesture of supporting artists and allowing their true visions to be realized. Also a special thank you to all of those involved in the SnyderCut movement for making this a reality,” said Snyder.

Discovery and Science Channel plan to simulcast the NASA launch of SpaceX’s Crew Dragon capsule on Wednesday, May 27, from the Kennedy Space Center. It’s the first crewed space mission to be launched into orbit from US soil since 2011. Space Launch Live: America Returns to Space is set to air live beginning at 2p, and feature live appearances by singer Katy Perry, TV and Internet personality Adam Savage, former NASA engineer and YouTube star Mark Rober.

On Sundays beginning May 31, MeTV will program themed episodes of The Brady Bunch Brunch from 12p-2p, including sports stars, family vacations, road trips, musical sing-alongs and (“Marcia, Marcia, Marcia”) more.

TV One celebrates Black Music Month with the debut of its original documentary, The Beat Don’t Stop, airing on Sunday, June 21 at 8p, followed by an encore presentation at 10p. The doc – a year in the making – highlights the history and legacy of Go-go music.

CentroAméricaTV, the network for Central Americans living in the US, has brought back live soccer. The Costa Rican first division league, Liga Promérica, is the first from a Latin American country to resume their season amidst the COVID-19 crisis, albeit with stringent safety measures in place. The Clausura tournament resumed airing on May 19; the network will broadcast the remaining 21 regular season games through June, and will also air all semifinal and final games.

BET is moving forward with The BET Awards 2020, set to air Sunday, June 28 at 8p. The show will go on using an array of innovative techniques and artist-generated content. Nominations will be announced on a later date.

Broadway on Demand is streaming a one-hour special celebrating theater and the Tony Awards on Sunday, June 7 at 6p. The event will serve as a fundraiser for Tony presenters The American Theatre Wing and The Broadway League.


Muppets Now arrives Friday, July 31 on Disney+. The six-parter is the The Muppet Studio’s first original series for the streamer.

Iron Chef and Supermarket Stakeout host Alex Guarnaschelli enters Worst Cooks in America boot camp as a mentor for the first time when a new season of the Food Network competition premiere’s Sunday, June 21 at 9p.

The relationships of five couples are put to the test on a new season of WE tv’s Marriage Boot Camp: Hip Hop Edition, launching Thursday, July 2 at 9p.

Self-shot series Hot Mess House premieres on HGTV on Wednesday, June 24 at 8p and 8:30p. The show features organization expert Cassandra Aarssen helping families identify the organizational style that works for them.

Greatness Code will debut on Apple TV+ on July 10. The short form docu-series, co-produced by LeBron James’ Uninterrupted and Tom Brady’s Religion of Sports, spotlights untold stories from the greatest athletes in the world – like LeBron James and Tom Brady.

Netflix’s Mr. Iglesias returns the streamer on Wednesday, June17. The comedy stars Gabriel “Fluffy” Iglesias and Sherri Shepherd.

Vice TV picked up I, Sniper, a docu-series looking at the 2002 Washington, D.C. sniper case, from UK producer Arrow Pictures. The eight-parter premieres Tuesday, June 2 at 10p.


Facebook and Instagram rolled out a tool enabling businesses suffering during COVID-19 to create Facebook Shops. A business can create a virtual mall for free, by uploading its catalog, selecting products and customizing the Shop with a cover image and accent colors. Wall Street approved – Facebook stock rose 5.5% after the announcement.

With the surge in consumption of ad-supported OTT during coronavirus lockdown,Tru Optik is making its Cross-Screen Audience Validation campaign-measurement service available for free. “In March, across leading AdTech platforms and premium publishers nearly 20 percent of the advertisers using third party data for Connected TV targeting were doing so for the first time,” said Andre Swanston, CEO, Tru Optik. “With the massive increase in OTT consumption, the industry can’t afford for measurement to stand in the way of marketers doing what is best for their brands…. We believe allowing advertisers to validate their campaign delivery against the same truth set most widely used to plan and execute targeted OTT campaigns is a significant step.”

Hulu is redesigning its user interface so viewers can navigate in a pattern that matches Disney+ and ESPN, and moving categories of content like TV, Movies and Sports to the master navigation. “With our growing audience, we’re constantly thinking about creating the best possible experience for our viewers, by getting them to the content they want to watch quickly while also helping them discover their next favorite movie or series to binge,” wrote Jason Wong, Director of Product Management, in a blog post. “We listened to feedback from our viewers and heard they loved how easy it was to continue watching the shows and movies they love, but not as easy to discover new content.” The updates will be available to some Roku and Apple viewers now, and roll out over coming months.

Verizon Media has joined DPAA, the marketing association representing out-of-home advertising and content. “Out-of-home has been one of the fastest-growing media channels, and we think its best days are still ahead,” said Ivan Markman, Chief Business Officer at Verizon Media. “As stay-at-home orders begin to lift, people once again will be out and about, and out-of-home, with its well-placed screens and programmatic capabilities, is in a solid position to help brands extend their share of voice with consumers.”


The BBC is considering restoring BBC Three as a linear channel, according to its annual plan. “Our research evidence shows that there is a big available audience on linear television and the BBC could reach them if we move decisively,” says the report. “So there is potentially a strong case for restoring BBC Three as a linear channel as well as an online destination.” BBC Three moved to online-only in 2016.

Woodcut Media has been commissioned by Sky Crime to produce three-part docu- series The Beverley Allitt Tapes, focused on a young nurse who received 13 life sentences for the murder, attempted murder and grievous bodily harm of 13 children.

MTV International commissioned a new footballer themed edition of Cribs. MTV Cribs: Footballers Stay Home, produced remotely by Otro Studios, will get up close and personal with a number of top international footballers during the COVID-19 pandemic.

About Premium Content picked up the global rights to Jane New Generation, a film which looks at the life and legacy of primatologist, Dr. Jane Goodall.

Banijay Rights signed a comprehensive package deal for its dramas with France’s CANAL+ Group for its channel POLAR+. The deal will give POLAR+ subscribers access to over 85 hours of Banijay Rights’ scripted shows and TV movies.

BBC Arts and Radio 1 have co-commissioned Inside Games from Little Dot Studios. The six-part series will sit on iPlayer in the UK, and globally across Radio 1’s YouTube channel, and Facebook Watch.

Recently launched distributor Abacus Media Rights announced the acquisition of a new three-part unscripted series, Outback Lockdown, from Essential Media Group, with delivery expected next month.


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Broadcast Nielsen Ratings for Tuesday, May 19
Show, P2+ 0000s, (A18-49)
ABC: After the Dance with Stephen A. Smith 2.54 (0.4), The Story of Soaps 2.03 (0.3)
CBS: NCIS 6.74 (0.5), FBI 5.62 (0.5), FBI: Most Wanted 4.40 (0.5)
CW: DC’s Stargirl 1.22 (0.3), DC’s Legends of Tomorrow 0.80 (0.2)
FOX: The Masked Singer 4.26 (1.0), 24 Hours to Hell and Back 1.86 (0.5)
NBC: The Voice 5.16 (0.7), The Voice 7.54 (0.9)
TELEMUNDO: Cennet 1.27 (0.4), 100 Dias Enamorarnos 0.89 (0.3), La Riena del Sur 0.72 (0.3)
UNIVISION: Te Doy la Vida 1.76 (0.5), Amor Eterno 2.13 (0.6), Como to no Hay Dos 1.76 (0.6)
Source: Nielsen, live + same day time period averages


Armando Nuñez, named Chairman, Global Distribution Group and Chief Content Licensing Officer for ViacomCBS when Viacom and CBS completed their merger in December 2019, is moving into an advisory role at the ViacomCBS Global Distribution Group. He will be succeeded next month by Dan Cohen, who has served as President, Global Content Licensing since the merger.

ViacomCBS Networks Americas announced that Marco Nobili was named SVP of Strategy and Emerging Business. Nobili joins from Netflix, where he was Director of Product Innovation & Originals Launch Strategy in Spain and Latin America.

This Day in History
1980 – The Empire Strikes Back was released.

Answer to Our Last Trivia Question
Which series was set in the fictional NYPD 55th Precinct? Third Watch (1999-2005). Kudos to: An Cheng-Telepictures/Burbank, Lorrie Shilling/El Segundo, CA, Tom Moore-Kalt Productions/LA, David Garber-Loyola Marymount University/Playa Vista, CA, Andy Pittman-TAMU/College Station, TX, Errol Da-Re-TLN Media Group/Toronto, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Charles Lore/NYC, Gerry Bixenspan-TV Marketing Inc./NYC

Today’s Trivia Question
Which show focused on a law officer from New Mexico on loan to the NYPD? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Earth Day Network

Help support the dvlpmnt/ execution of multi-channel, integrated communications and engagement strategies. 3+ yrs of communications planning and execution exp. Superior communication skills a must. Full info HERE (6/5)

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Exceptional storyteller with a dedicated command for news and cultural trends to write for fast-paced primetime and overnight newscasts. 3+ yrs of national or large market local news experience. Full info HERE (6/2)

Newsmax Media/NYC:
Responsible for working with show hosts, preparing the rundown of new stories, identifying and integrating guests, overseeing and executing the prod of key video & graphic elements w/guidance from the EP. 3+ yrs EP exp or overseeing newscast production. Full info HERE (6/2)

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Prepare/present client presentations. Strong communicator. 10+yrs business development & sales exp in TV and/or film industry with strong ties and relationships with broadcast vendors producers and directors. Full info HERE (5/29)

Shop LC/Austin TX: Resp for launching our Shop LC brand on new and emerging media platforms outside of just cable and DISH television. 3+ yrs of exp in advanced media sales &/or digital advertising incl online media buying, campaign management and performance analysis is a must. Full info HERE (5/28)

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Previous sale asst exp a must! Execute/input all client orders ensuring that they are in approved weekly programming and compliant with all client requirements. Strong customer problem solving skills and highly organized. Full info HERE (5/28)

Playstation/San Mateo CA: Build a strategy and a team of developers to evolve SIE’s marketing data infrastructure to align with and accelerate our marketing strategy for the next generation of gaming 10+yrs mktg tech exp. Full info HERE (5/27)

Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (5/26)

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Have an aptitude for data and planning as well as a salesperson’s drive? you will learn how to be a team player in a fast-paced, innovative environment. Full info HERE (5/26)

Partner with Creative Production. Assist Strategy Planning & Analysis team to shape strategy and inform important business decisions with actionable data-driven insights. 10-15yr exp in highly analytical envir – top management consulting firm, investment bank, corporate strategy. Full info HERE (5/26)

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Seeking Coordinator (or equivalent) Content Strategy/Planning job. 4+ yrs exp in high-profile Media & Ent. cos. Analyzing licensing, int’l/domestic program dis, program acquisition deals. Strategized to increase rev on programming & library/rights. Flexible on location. Email [email protected] (5/24)

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ABC: Who Wants to Be a Millionaire, Holey Moley [p], To Tell the Truth [p]
CBS: Young Sheldon, Man With a Plan, Mom, Broke, S.W.A.T.
CW: Burden of Truth [p], In the Dark
FOX: Celebrity Watch Party, Summer of Love [p]
NBC: Celebrity Escape Room, Red Nose Day Special
PBS: This Old House Hour, Last Tango in Halifax, College Behind Bars
Telemundo: Cennet, 100 Dias Para Enamorarnos, La Reina del Sur
Univision: Te Doy la Vida, Amor Eterno, Como tu no Hay Dos


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