| A CYNOPSIS MESSAGE |
The only recognition program that shines a spotlight on the industry’s most innovative esports companies, with categories that span production, marketing, talent, and technology.
Winners will be announced live at the HyperX Esports Arena during the Esports Business Summit and promoted across social media, and digital assets—reaching over 300k key Esports business industry players.
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FACEBOOK FACTS
Facebook execs including Mark Zuckerberg are being sued over alleged data privacy issues related to now-shuttered Cambridge Analytica that resulted in “extreme financial and reputational damage to Facebook,” said a shareholder in a complaint filed in Delaware. “This reputational harm undoubtedly translates into long-term damage to the company.” A company spokesperson said the lawsuit is “without merit.”
In more Facebook news, the social media giant announced it has designated right wing extremists like Alex Jones and Milo Yiannopoulos as “dangerous” and will boot them from Facebook and Instagram. Facebook also said it would ban their official accounts, and remove pages or accounts created to represent them. Tweeted President Trump the day after the news broke, “I am continuing to monitor the censorship of American citizens on social media platforms. This is the United States of America – and we have what’s known as freedom of speech!”
VR subscription service Viveport Infinity won’t offer Facebook’s new Oculus Quest headset games. Viveport president Rikard Steiber told Reddit, “We don’t have plans to support Oculus Quest at this time. Right now, Viveport is focused on supporting PC VR and VIVE Wave devices.”
At Facebook’s F8 developer conference, the company announced Messenger news including Messenger Desktop, set to debut later this year, focused on chat, audio and video calls that won’t require resizing browser tabs; Project Lightspeed, a reengineering of the app rolling out later this year that will accommodate users with low-storage phones; and video co-watching, now in the testing phase, allowing users to pick videos to watch at the same time as friend.
Facebook’s Zuckerberg also unveiled a major redesign, which he called “the biggest change to the Facebook app in the last five years.” The new look includes the replacement of Facebook’s blue bar with a clean white design.
DOOH
AdMetv, a place-based DOOH advertising IoT device solution, has joined global OOH association DPAA. Said DPAA President & CEO Barry Frey, “AdMetv represents a great opportunity for venues to turn passive TV screens into revenue-generating devices that enable advertisers to target specific locations and audiences. They are adding another layer onto out-of-home’s digital presence, and a great opportunity for brands.”
Want to hear more? As the fast growing digitalization of Out of Home advertising continues to accelerate, DPAA’s Barry Frey will lead an expert panel diving into the subject at Cynopsis’ That Big TV Conference. “This session will be a must-attend for anyone interested in the demand side for digital out-of-home,” says Frey. “Our panel of industry leaders will discuss new data sets, video opportunities, addressability and programmatic.”Details on the event are here.
AD IT UP
Mercedes-Benz has become the first automotive brand to offer an Instagram augmented reality filter in a campaign that launches its new CLA Coupe. The filter dovetails with a #PlayByYourRules short film the company created and is part of a larger social media campaign.
Executives at short-form startup Quibi are in the Upfront game, meeting with agency and brand execs in search of ad commitments. Quibi will launch with both a $5 ad-supported subscription tier and an $8 ad-free tier. The company has noted it projects advertising to account for 30 percent of revenue at 20 million subscribers.
Zeta Global closed its approximately $40 million acquisition of Sizmek’s demand-side marketing platform, a move that will impact the programmatic marketplace via the resulting Zeta demand side platform.
Digital technology partner Ntooitive announced an expansion of its existing connected TV platform through an integration with global advertising technology company The Trade Desk. The partnership offers advertisers and publishers a marketplace of cost-effective premium CTV inventory, real-time performance monitoring, and transparent reporting within Ntooitive’s N2TV platform. “Our partnership with Ntooitive allows even more advertisers to extend traditional TV buys into the digital space,” said Brian Stempeck, chief strategy officer for The Trade Desk. “By building its technology on top of The Trade Desk’s APIs, Ntooitive’s N2TV offering provides a powerful solution for their clients.”
Spotify is testing voice ads. An ad for Unilever’s Axe brand encourages users to go to a podcast sponsored by Unilever by saying, “play now,” reports AdAge. Listeners can disable voice ads in their ad settings.
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| A CYNOPSIS MESSAGE |
“ In today’s competitive environment, networks must be innovative beyond what traditional data has historically provided. We need the kinds of insights that enable us to make smarter decisions about brand & editorial strategy, and determine the ideal content calibration in order to maximize revenue and ROI.” –Don Robert, EVP Research – A+E Networks
(Featured speaker on the “Measurement Matters” Panel at That Big TV Conference on 9/10 in NYC)
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STREAMING
Streaming video viewing was up 72% in 1Q19 versus a year ago, reports Conviva, with consumption growing fastest on the TV screen (up 74.3%) followed closely by mobile viewership growth (up 72.5%). Virtual MVPDs like Hulu, YouTube and Sling combined for a 108% increase. Not such good news? Up to 47% of ads are failing, according to Conviva, and delivering quality viewing is a challenge on the internet, which wasn’t built for video. “Compelling content will bring viewers to the service but the quality of the viewing experience across the full stream is a vital component to acquire, retain and monetize viewers,” said the report. “The battle for streaming market share is not a zero-sum game, but services will have to deliver on excellent experience in order to command a premium in the increasingly crowded streaming landscape.”
YouTube struck its first live game deal with Major League Baseball, for 13 games live-streamed for free in the U.S., Canada and Puerto Rico. The games will be produced for the YouTube platform. “It’s incredible to team up with Major League Baseball for this first-of-its-kind deal together to provide both diehard baseball fans and our YouTube community with live games exclusively on YouTube and YouTube TV,” said Timothy Katz, Head of Sports and News Partnerships, YouTube. “With Major League Baseball’s expanding international fanbase, we are confident YouTube’s global audience will bring fans around the world together in one place to watch the games and teams they love.”
LISTEN UP
BBC Global News is set to produce automated audio versions of all BBC News’ online articles via Project Songbird, its initiative to build a text-to-audio commercial business across digital online platforms. The service promises to let audiences listen to their favorite news and sports editorial content hands-free, without the need to actually click and browse. Songbird will be built with the ability to download audio in the background and will offer a “dynamic” advertiser experience. There is no set launch date at this time.
Spotify reported that it now has over 100 million subscribers for its premium plan, marking a milestone for the 13-year-old streaming music service. The company attributes the growth in premium to several factors, including its new deal to offer a bundle of Spotify premium and Hulu for $9.99 per month, a deal with Samsung to have the app preinstalled on certain phones, and plan promotions. Spotify said it now has 217 million monthly active users, up 26% from the same quarter a year ago. Meanwhile, the company told investors that “ad-supported revenue growth underperformed our expectations in Q1” due to pricing issues, particularly regarding its “Sponsored Sessions” ad product.
iOS podcast app Overcast introduced an update that allows users to share audio or video clips, up to a minute each, from any public podcast, by tapping a share button. An audio clip, portrait, landscape or square video can be generated using the current Overcast theme setting. “One of the most common shortcomings we hear is that podcasts are hard to share,” said Overcast founder Marco Arment. “Hopefully, Overcast’s new clip-sharing feature changes that, and other apps build similar features soon.”
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| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
VP, DIGITAL
NESN
Boston
Part of Sr leadership team candidate to oversee digital media activities of our 20 professionals involved in dvlpmnt/dist of content via digital platforms. 10yrs dig. or multi-platform exp req’d w/extensive exp progressive digital tech & content responsibilities in media ind, pref sports or ent.
Full info HERE
VP STRATEGIC INSIGHTS & RESEARCH/Discovery/NYC or LA: Thought leader & strategist to connect research methods w/new data analytics. Utilize primary research, Nielsen data & consumer databases to develop programming, scheduling & marketing strategy for Discovery & Science Channels & stay competitive in industry trends/changes. 10+ yrs media exp req. Apply HERE (5/17)
NETWORK OPERATIONS, VP/Ion Media/Clearwater FL: Provide strategic technical leadership in post-prod operations, network satellite dist, quality control, engineering, content management, TV traffic, & scheduling systems. 15+ yrs exp in media operations & 10 of those in ntwk ops mgnmnt. Full info HERE (5/17)
NETWORK OPERATIONS, DIRECTOR/Ion Media/Clearwater FL: Oversee network broadcast and studio technical support teams and systems (hardware, software, storage, and networking) & 24/7 Master control operations. 10+ yrs exp in media operations & 5 of those in ntwk ops mgnmnt. Full info HERE (5/17)
AD SALES ASSISTANT/Baby First TV/NY: Reports to EVP & AE Ad Sales. Detailed & organized. Ability to multi-task in fast past env. Prof in EXL & PPT. College grad welcome! Full info HERE (5/17)
SALES PLANNER/Fuse Media/NY: Provide sales and support to the Pricing and Planning and Ad Sales teams for Fuse and FM. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Full info HERE (5/17)
CAMPAIGN ANALYST, DIGITAL AD SALES/Weather Channel/NYC: Manage digital campaigns for ES Digital advertiser activity, with a focus on theGrio. 2- 4 years digital/data optimization industry exp. Knwldg of digital tech systems. Full info HERE (5/17)
MGR, STRATEGIC DEVELOPMENT/NBCU/NYC: Help identify, develop, and implement business opps across & within the ELG network brands & studios portfolio. Creative strategic thinker w/3+ yrs media business dvlpment and/or investment banking exp. Full info HERE (5/17)
VP, DIGITAL/NESN/Boston: Part of Sr leadership team candidate to oversee digital media activities of our 20 professionals involved in dvlpmnt/dist of content via digital platforms. 10yrs dig. or multi-platform exp req’d w/extensive exp progressive digital tech & content responsibilities in media ind, pref sports or ent. Full info HERE (5/17)
SR. PUBLICITY MANAGER/Acorn TV/Washington DC area: Love Television? Love Publicity? This is the job for you! Pitch, follow-up & secure reviews & features for Acorn TV, North America’s largest streaming service for high-quality British & international TV, and its series (Doc Martin, Line of Duty, Agatha Raisin). Full info HERE (5/17)
AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)
ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to [email protected] (5/16)
AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)
AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15)
SUPERVISING PRODUCER, BRAND CREATIVE/Nickelodeon/NYC: Provide timely feedback on much of the team’s creative work; Assist in the scheduling for assignments on our various platforms. 10+ yrs exp working for a major network brand or agency in a prod capacity. 5+ yrs exp leading creative teams. Full info HERE (5/14)
SR ANALYST, MULTIPLATFORM RESEARCH/NBCU/NYC: Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must. Full info HERE (5/14)
DIGITAL MEDIA DIRECTOR/ICON/NYC: Oversee dvlpmnt/execution of paid social, SEM, and programmatic campaigns & will work directly w/ICON’s client Discovery Comm. 5+ yrs of digital media exp – incl experience directly mngg paid social and SEM campaigns. Ideally also exp w/programmatic buying platforms (DSPs). Full info HERE (5/14)
PROGRAMMATIC CAMPAIGN MGR/ICON/Greenwich CT: Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP. Full info HERE (5/14)
Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (5/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (5/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (5/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
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