| Apple experienced “limited impact” from President Trump’s tariffs in the most recent quarter, reported CEO Tim Cook. While Cook acknowledged to investors that he couldn’t predict what impact of tariffs will have moving forward, should circumstances remain the same, tariffs would add a reasonable $900 million to the company’s costs next quarter.
Meta is rolling a standalone AI app enabling users to access Meta AI in an app similar to the ChatGPT app and other AI assistant apps. The differentiator: this app is personalized, based on information users have shared on Meta products, such as profiles and content they have engaged with. The app also has a Discover feed, where users can share how they’re using AI with friends. |
 Alibaba released Qwen3, AI models aimed at competing with OpenAI and Google offerings. “Our flagship model, Qwen3-235B-A22B, achieves competitive results in benchmark evaluations of coding, math, general capabilities, etc., when compared to other top-tier models such as DeepSeek-R1, o1, o3-mini, Grok-3, and Gemini-2.5-Pro,” noted the Chinese company on X. “Additionally, the small MoE model, Qwen3-30B-A3B, outcompetes QwQ-32B with 10 times of activated parameters, and even a tiny model like Qwen3-4B can rival the performance of Qwen2.5-72B-Instruct.” |
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| CYNOPSIS SPORTS – POWER PLAYS
HAVE YOU HEARD THE NEWS? ICE CUBE JOINS SPORTS POWER PLAYS
Cynopsis Sports just dropped a major addition to the Power Plays lineup:
Ice Cube—legendary entertainer and Co-Founder of BIG3—will be joining us live to talk brand building, bold moves, and the future of live sports.
Alongside BIG3’s Jeff Kwatinetz and other top industry leaders, Cube will share insights on how media, culture, and innovation collide to reshape the game.
June 3 | 1–3 PM ET | Free Webinar
Register now to lock in your spot! |
 ADVERTISING |
| Data validation company Truthset introduced Data-Rated Audiences, a solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly. The innovation empowers brands to save on costs, improve audience targeting, and achieve better marketing outcomes.
Future Today has unveiled the Future Today Marketplace, delivering over 1.5 billion privacy-safe, ID-less yet addressable impressions featuring brand-safe inventory from Future Today’s owned and operated channels, including Fawesome, FilmRise and HappyKids. “The tools are in place for CTV to fulfill on its unique ability to combine the impact of Sight, Sound and Motion with the precision of digital buying to impact and measure upper, mid and lower funnel metrics for brand marketers,” said Tim Ware, Vice President of Future Today’s Marketplace.
LoopMe has partnered with Microsoft Advertising to integrate its real-time brand optimization PurchaseLoop solution into Microsoft Curate. With the integration, advertisers can access real-time optimization alongside brand measurement and custom data. Following a three year partnership, LoopMe has now joined the Microsoft Advertising Partner Program as a select partner. The program encourages partners to grow their businesses, access the larger Microsoft community and receive recognition for their work with Microsoft Advertising.
Yahoo DSP announced the launch of its Conversion API (Yahoo CAPI), a solution designed to help advertisers streamline measurement, attribution, and optimization across channels. Unlike platforms that require separate setups, Yahoo DSP empowers advertisers to optimize campaigns down to the product level with real-time insights, regardless of whether the conversions happened in-store or through a website or app. Advertisers can analyze conversion data through direct integration with Yahoo CAPI or via LiveRamp’s data collaboration platform, Yahoo CAPI’s initial integration partner.
Simpli.fi has expanded its native contextual offerings through a partnership with Bombora, provider of B2B data solutions for brands, agencies, and publishers. The solution combines Simpli.fi’s granular native targeting platform with Bombora’s Company Surge® Intent data for performance-driven, cost-efficient B2B advertising. “Simpli.fi’s partnership with Bombora allows our clients to effectively reach the right B2B audiences with both precision and scale,” said Jonno Burden, Senior Director, Strategic Accounts at Simpli.fi. “With no reliance on third-party cookies, our targeting solution lets advertisers meet audiences where they’re at, all while staying within budget for global campaigns and providing privacy-conscious advertising.” |
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SCREENSHIFT
The Industry’s Changing—Meet the Event That’s Keeping Up
Welcome to ScreenShift, the reimagined experience from Cynopsis (formerly BIG TV Summit), built for the thinkers and doers redefining media strategy.
On October 14 in NYC, join senior-level leaders across marketing, media, and tech for a high-impact day of conversations, connections, and bold ideas shaping what’s next.
From future-focused keynotes and hands-on workshops to an AI-centric bonus webinar and an exclusive networking reception, ScreenShift is designed for the people building the future—not just watching it happen.
If you’re leading transformation in how content is created, sold, and consumed, this is your room.
Save your seat |
| MEASUREMENT |
| Data platform Attain has partnered with Samba TV to expand Attain’s incrementality measurement platform to include linear television. The collaboration provides marketers with a cross-channel view of sales lift across all major media platforms. “Marketers have long struggled to quantify the real impact of linear TV on business outcomes,” said Attain CEO and Co-founder Brian Mandelbaum. “With our new integration with Samba TV and their unparalleled footprint of first-party data, we’re removing that blind spot and delivering a holistic view of performance that ties brand-building efforts directly to sales results.”
Amplified Intelligence announced a new brand identity in line with the company’s evolving focus on human measurement. The new name, Amplified, reflects “a more simplified and confident approach as the business continues to expand across markets.” Amplified is expanding its product portfolio offering, soon to include a closer look at attributes and behaviors such as human emotion and advertising context. “This rebrand is simply confirmation and continuation of the company’s mission as set forth by Founder Dr Karen Nelson-Field,” said CEO Anneliese Urquhart. “Coupling emotion and context along with attention allows our machine-learning models to have significantly more accurate and more refined predictions. What this means for advertisers is more opportunities to make their advertising more effective and more efficient.” |
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER >>
BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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