05/02/23: Fox’s “9-1-1” rescued by ABC


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Cynopsis Medias First Morning Read
Tuesday May 2, 2023

Today’s Premieres
Fandom: The Kurt Locker
MHz Choice: Nona and Her Daughters
MTV: Love & Hip Hop Atlanta – Run It at 7p; Couples Retreat at 9p
Nat Geo: Life Below Zero: First Alaskans at 8p; Home in the Wild at 10p
Netflix: The Tailor; Risque Business: Japan
Paramount+: Family Legacy; Thalia’s Mixtape: El Soundtrack de mi Vida
Peacock: Menendez + Menudo: Boys Betrayed

Today’s Finales
ABC: The Rookie at 8p; The Rookie: Feds at 9p; Will Trent at 10p
PBS: My Grandparents’ War at 9p


Fox did not renew “9-1-1” for a seventh season. Instead, the popular but pricey 20th Television first responder drama will have a new home – ABC. “Thanks to the creative drive of Ryan Murphy, Brad Falchuk and Tim Minear, as well as the talented cast, ‘9-1-1’ has been one of the most defining and original dramas on network television over the last six seasons and we are honored to bring it to the esteemed group of series on ABC,” said Craig Erwich, President, Disney Television Group. “It’s a privilege to keep ‘9-1-1’ in the family with 20th Television producing.”

“9-1-1” spinoff “9-1-1: Lone Star,” on the other hand, has been renewed by Fox for a fifth season. “Lone Star” is Fox’s second-most-watched drama, after “9-1-1.”

Apple TV+ handed an early season four renewal to “The Morning Show.” Season three of the drama starring Jennifer Aniston and Reese Witherspoon launches this fall.

Also coming back is Netflix’s “The Diplomat,” a political drama starring Keri Russell. “Fans around the world are loving every minute of ‘The Diplomat’s’ gripping and propulsive drama, and embracing Keri Russell’s powerful performance as Kate Wyler,” said Jinny Howe, VP of Drama Series, Netflix.

Amazon Freevee placed a season three order for spinoff “Bosch: Legacy,” ahead of its season two premiere. “We look forward to giving Bosch fandom the next chapter for these beloved characters,” said Lauren Anderson, Head of AVOD Originals, Unscripted and Targeted Programming at Amazon Studios.

Also renewed at Amazon Freevee is “Judy Justice,” for two additional seasons. And the streamer ordered docudrama “Justice on Trial,” created and exec produced by Judge Judy Sheindlin, exploring the American justice system.

Donald Trump is scheduled to appear on a CNN presidential town hall on May 10, moderated by “CNN This Morning” anchor Kaitlin Collins. The Republican candidate – who during his presidency frequently labeled CNN as “fake news” – will take questions from Republicans and undeclared voters.

The biggest challenge in unifying linear and digital is a lack of common metrics across channels, according to 53% of respondents in a Yahoo Advertising study examining the advantages and obstacles of combining addressable linear and digital campaigns. Other challenges include:
· Creating a holistic framework for planning and measurement (41%)
· Data-sharing restrictions by walled gardens (40%)
· Choosing the right partner (34%)
· Limited internal resources (27%)
· Organizational silos (26%)
“Connecting linear and digital data opens up exciting opportunities in audience targeting and measurement,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “Marketers often face interoperability challenges and need partners and technology platforms to help them harmonize metrics, data, and audiences.”

FOX and Get Lit are continuing their year-long multicultural collaboration creating impactful videos this May, as a part of #TVFORALL. Get Lit is an LA-based nonprofit to increase literacy, empower youth and energize communities through poetry and visual media. Launched in early 2020, FOX’s #TVForAll campaign provides a space to highlight, champion and celebrate diverse voices across FOX Entertainment.

Carhartt is now the All-Weather Outfitter for The Weather Channel. Meteorologists handling live weather reporting for the network will wear the popular workwear gear on air.

2023 Measurement & Data Conference

Prices increase May 12th – Join the movement in the upsurge taking place in the advertising landscape!

In 2023, Magna reports ad revenues to grow 3.4% to hit a new all-time high of $326 billion. Take part in Measurement & Data Conference, where we invite the industry’s biggest agencies, brands, networks and more. 2023 themes include: currency, evolution in measurement, attribution, and more!



Netflix has greenlit a 1990s-set drama from Norman Lear. “The Corps” (w/t) follows a high school student, bullied for being gay, who joins the Marine Corps. “The Corps” comes from showrunner and writer Andy Parker (“Tales of the City”), who executive produces with Lear, Brent Miller, Rachel Davidson and Scott Hornbacher. US Marine Greg Cope White will serve as a writer and producer.

Vizio has launched a branded content studio. The content slate includes “3 Pointers,” featuring sports-themed hacks; organizing show “Clean Break”; food and travel focused “Island Eats”; travel show “City Limits”; and “From the Ground Up,” showcasing industry experts and entrepreneurs. “With a data-informed understanding of what our viewers are interested in, VBCS is uniquely positioned to offer a solution that few others can: a custom, exclusive branded content series that brings brands into the story and entertainment that consumers want to watch,” said Steve DeMain, VP, Branded Content and Sponsorships.

Reggaeton pioneer Daddy Yankee has joined upcoming Netflix series “Neon” as an executive producer. He’ll also make a cameo appearance in the series, following three friends who move to Miami hoping to make it big in the reggaeton business.

Season two of Netflix’s “Monster” anthology series from Ryan Murphy will focus on Lyle and Erik Menendez, convicted in1996 for killing their parents. Season one of “Monster,” about Jeffrey Dahmer, had more than 1 billion hours viewed in its first 60 days.

Amazon Freevee ordered a US adaptation of the BBC’s long-running “Mock the Week,” executive produced by Trevor Noah (“The Daily Show”) and the original show’s Dan Patterson. Original producer Angst Productions is producing, with Day Zero Productions, Mainstay Entertainment and Amazon Studios. “Two things I’m most passionate about in life are paying my landlord and making people laugh. We could all use a little bit more laughter as we continue to navigate today’s crazy world,” said Noah. “By bringing ‘Mock the Week’ to America with the talented Dan Patterson, I’m looking forward to doing just that.”

Also getting the go-ahead at Amazon Freevee is reality series “The GOAT,” which will test fan favorite stars from other reality shows with mental and physical challenges. Daniel Tosh (“Tosh 2.0”) hosts; among the EPs are Elan Gale and Bill Dixon, veterans of “The Bachelor” and FBoy Island.” Propagate and Amazon Studios are producing.


“Drag Me to Dinner,” a send-up up of reality TV competition shows, premieres Wednesday, May 31 on Hulu. Judging the format-busting series are Neil Patrick Harris, drag superstar Bianca Del Rio, and Haneefah Wood.

FOX Nation has set the debut for four-part series “Last Cowboy Standing” for Sunday, May 7. The series will feature an in-depth look into what it takes to become a professional bull riding champion.

Bravo’s “The Real Housewives of New York City” returns for season 14 on Sunday, July 16 at 9p. The season will feature an all-new group of women.

Fandom is launching five new shows this week that are made “for gamers, by gamers.” Debuting today, May 2 is “The Kurt Locker,” hosted by GameSpot Senior Producer Kurt Indovina. Dropping tomorrow is “No Hud,” looking at new ways to play video games, followed by “Experts React” on May 4; news show “Spot On” on May 5; and “How it Saved” on May 7, centered on game franchises pulled back from the brink of failure.

The second and final season of Netflix’s “Big Mouth” spinoff “Human Resources” has been set for Friday, June 9. Guest stars will include Florence Pugh, Miley Cyrus, Eugene Levy, Sam Richardson, Niecy Nash-Betts, Jason Mantzoukas, and Isabella Rossellini.


Overall publisher concern about the impact of cookie deprecation on their business remains consistent year-over-year, with 60% of publisher respondents indicating they were either “very concerned” or “moderately concerned,” according to DoubleVerify report “Post-Cookie Questions: The Evolution of Advertising Strategies and Sentiments.” However, those who stated “very concerned” decreased year-over-year by one-quarter (25%). Advertisers indicated that “multiple browsers phasing out third-party cookies” was their primary concern amidst recent privacy changes. Only 24% of the surveyed publishers stated they currently had a post-cookie solution in place; the remaining respondents were either still testing or hadn’t yet begun the process. Both brands and publishers pointed to attention’s potential as an advertising currency. Publishers have already started adapting, as 94% of publisher respondents have described attention-based capabilities as important to their business this year. On the buy side, advertisers also plan to rely on attention-based metrics (96%) in either most or some of their ad buys in 2023.

“Jimmy Kimmel Live!” pranked visitors to Disneyland on Friday with Proto’s hologram technology, which beamed Chris Pratt (“Guardians of the Galaxy”) into the park. It was the first time the self-contained hologram device and beaming platform has appeared on late night television.

BeReal announced a new feature being tested in the UK. RealPeople is described as a curated timeline of “the world’s most interesting people.” The one-post-a-day app, which urges more realistic representation on social media, says the RealPeople timeline will share “real unfiltered glimpses” into the daily lives of those spotlighted. “It might surprise you to see you’re listening to the same song as your favourite media personality or have the same coffee order as the good-looking F1 Driver from the telly,” said a BeReal blog post. “We’re not about gatekeeping here – just as long as the person is okay with sharing their BeReal widely.”

“Super Marios Bros. Movie” was posted by a Twitter Blue user over the weekend and had as many as nine million page views before it was taken down hours later. Twitter Blue subscribers can now upload 60-minute videos; account holder “vids that go hard” uploaded the film in two parts.


Forty-seven percent of respondents to a survey from Cint are subscribed to 3 or more streaming services, with 66% of consumers paying for the ad-supported tier on 2 or more services. Of those seeing ads, 58% of respondents say they actually pay attention to them. Additional findings include:
· 47% of consumers are subscribed to streaming services with ads.
· 51% of respondents find ads playing during content on streaming services “annoying.”
· 38% of respondents are likely or very likely to unsubscribe to a streaming service if there are too many ads, while, 36% would not unsubscribe and 26% of consumers feel neutral about ads.
· 56% of respondents seeing ads feel like the ads are relevant to them.
· 52% of consumers have not canceled a streaming service subscription in the last six months.

Amazon Freevee is expanding its offerings of Prime Video originals starting Friday, May 26 with the first three episodes of “The Summer I Turned Pretty,” followed later by the first seasons of “Reacher” and “The Wheel of Time.” Also being added to the service ad-free are the first three episodes of “A League of Their Own,” “The Terminal List,” and “Paper Girls,” plus “Goliath” and “The Tick,” and full seasons of “Homecoming” and “Upload.”

Attention Walmart shoppers: Streaming service Walmart+ is now offering subscribers a free Pluto account, offering a lineup of curated content. Members can watch up to one season each of six shows, ad-free. The selection of shows will rotate at the start of each month.

NGLmitú announced the launch of streaming platform mitúTV, as well as a plan to expand mitú signature brands. “NGLmitú presents the most comprehensive approach to reaching Latino audiences through our different brands and offerings. We create content by Latinos, for Latinos in language, in culture and in context which allows us to speak and connect with our community authentically,” said Joe Bernard, Chief Revenue Officer of NGLmitú.

Mecenas Media announced the launch of two platforms: Starpicks, a personalized advertising-powered content streaming platform, and Gamergy, a multicultural eSports and gaming festival. “The addition of Starpicks and Gamergy to our portfolio not only expands our footprint across more mediums around untapped fertile territory; it also demonstrates our commitment to pushing the multicultural envelope further out than pretty much anyone out there,” said Mecenas Media CEO Emiliano Saccone.

UP Entertainment is adding two new subscription streaming services to its portfolio: GaitherTV+ and AspireTV+. The standalone streaming services will be offered alongside UP Faith & Family.


FuboTV is now a partner of the Boston Red Sox for the 2023 season. Fubo’s first partnership with a Major League Baseball team includes the launch of Fubo branding and hospitality opportunities at Fenway Park as well as fan engagement both at the ballpark and across multiple digital platforms. Fubo carries Red Sox games through NESN, local broadcast networks, national sports networks ESPN and FS1, as well as MLB Network, MLB Strike Zone and, most recently, MLB.TV.

For the fifth year, the NHL is accepting applications for NHL Power Players™, a youth advisory board which brings together young hockey fans, ages 13-17, to help advise the NHL on hockey-related topics important to their generation. Twenty-five fans from across the US and Canada will be chosen based on creative ideas they want to share with the NHL as it relates to their local communities, the sport in general, social media, and fan-driven content.

Underdog has unveiled a fantasy football tournament with $15 million in total prize money, with the first-place participant in Best Ball Mania IV awarded $3 million. “As a result of Underdog’s product being the best in the marketplace and through the support of our amazing fanbase, we have been able to up the ante for this year’s Best Ball Mania,” said Jeremy Levine, founder and co-CEO of Underdog. Last year’s tournament saw more than 451,000 entries, including more than 45,000 by the end of the first month.

The NFL Draft led to a record-breaking weekend for the B/R app, which hosted the B/R Gridiron Draft Night show. Stats include:
· 63 million Video Starts – Best in history (three-day period)
· 22.2 million Video Starts Day 3 – Best day ever
· 20 million minutes Watched – Best in history (three-day period)


May 20 is the 30th anniversary of the finale of “Cheers.” To mark the occasion, Pluto TV’s Sitcom Legends channel will air a marathon of the final season, beginning at 10a.

“CBS Saturday Morning” co-hosts Michelle Miller, Dana Jacobson and Jeff Glor will anchor the live CBS News special “The Coronation of King Charles III” from London, starting Saturday, May 6 at 5a.

Cynopsis Measurement & Data Bootcamp

Learn the fundamentals

Are you new to the industry? Do you wish to provide your team members with the necessary tools they need to succeed in the media industry? Look no further… M&D Bootcamp will cover topline conversations around consistent measurement across platforms, taught by real-world professionals. See you in NYC June 13th?



Last week’s “Spring Baking Championship” on Food Network ranked as the #1 non-news/non-sports cable program in its timeslot among P/W18+ and posted a 0.74 P25-54 / 1.11 W25-54 L3 rating, up from prior six-weeks, +9% and +16% respectively, and up +10% and +22% vs. year-ago benchmarks.

Top 10 Streaming Shows for the week of April 24
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
The Witcher (Netflix), 1.8m, 11, 161,649, 2.3m
Bridgerton (Netflix), 1.1m, 20, 55,924, 3.8m
The Mandalorian (Disney+), 747k, 20, 37,338, 2.9m
The Chosen (Prime Video),394k, 19, 20,721, 1.3m
Power Book II: Ghost (Starz), 383k, 38, 10,077, 975k
Black Mirror (Netflix), 349k, 5, 69,716, 1.9m
Outlander (Netflix), 330k, 20, 16,494, 4.7m
Succession (HBO Max), 296k, 29, 10,207, 547k
The Summer I Turned Pretty (Netflix), 279k, 5, 55,758, 1.4m
The Last of Us (HBO Max), 262k, 11, 23,861, 1.9m
Source: Comscore Social Powered by Shareablee

Broadcast Nielsen Ratings for April 28
Show, P2+ 000s, (A18-49)
ABC: NFL Draft 2.70 (0.57)
CBS: S.W.A.T. 3.26 (0.25), Fire Country 2.86 (0.22), Blue Bloods 3.49 (0.22)
CW: Penn & Teller: Fool Us 0.58 (0.05), Whose Line Is It Anyway? 0.44 (0.06), The Great American Joke Off 0.35 (0.04)
FOX: WWE Friday Night SmackDown 2.47 (0.67)
ION: Hawaii Five-0 0.99 (0.12), Hawaii Five-0 1.04 (0.14), Hawaii Five-0 0.96 (0.12)
NBC: Grand Crew 1.36 (0.19), Grand Crew 1.00 (0.17), Dateline NBC 3.19 (0.31)
Telemundo: Top Chef VIP 0.87 (0.21), El Senor de los Cielos 1.04 (0.37), Juego de Mentiras 0.60 (0.15)
Univision: Perdona Nuestros Pecados 1.41 (0.41), El Amor Invencible 1.32 (0.39), Cabo 1.47 (0.44)
Source: Nielsen live + same day time period averages


Sesame Workshop has promoted Whit Higgins to EVP and Head of Global Enterprises (formerly the Media and Education Group). Higgins was most recently SVP, International Media and Education and Global Distribution.

This Day in History
1932 – Jack Benny’s first radio show premiered on NBC Blue Network.

Answer to Our Last Trivia Question
Which ‘70s heartthrob guested as Sex Ed Fred on “According to Jim” (2001-2009)? Barry Williams. Kudos to: Louis Lewow-FITE/Atlanta; Eric Dunefsky-Crossmedia/NYC; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kat Productions/LA

Today’s Trivia Question
Which two networks merged to form Comedy Central? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

NEWSMAX MEDIA, INC./NYC, NEW YORK: Oversee the planning, management, installation & maintenance of the networks technical infrastructure: studios, transmitters, digital production platforms & automated systems. Ability to deploy in the field to coordinate special events. 8+ yrs of broadcast troubleshooting in a television network environment, preferably in a network News environment. Full info HERE


Evaluate programming for our linear and FAST channel schedules to provide insights for content strategy and audience growth. Analyze & interpret media research for programming, ad sales, marketing, and affiliate sales. Research, & preferably Nielsen background is a strongly preferred. Media Research with linear, or similar platforms, is required. Full info HERE


Partner with the Programming Director to perform scheduling tasks for our Linear and FAST Channels. This includes data entry and distributing weekly schedules. Strong attention to detail and love for data entry/meta data is a plus. This role is ideal for someone looking to break into the media world. Full info HERE


Performing a variety of administrative tasks to provide support to the Traffic Department. The majority of this role will focus on metadata entry and must have strong attention to detail. This role will also assist team members with projects and serve as an idea source during team meetings. Full info HERE


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Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

ABC: The Rookie [f], The Rookie: Feds [f], Will Trent [f]
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois, Gotham Knights
FOX: 9-1-1: Lone Star, Accused
NBC: Night Court, Lopez vs Lopez, The Wall, Weakest Link
PBS: Finding Your Roots with Henry Louis Gates, My Grandparents’ War [f], Frontline
Telemundo: Top Chef VIP, El Señor de los Cielos, Juego de Mentiras
Univision: Perdona Nuestros Pecados, El Amor Invencible, Cabo


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