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CYNOPSISDIGITAL
04.28.15
Good morning. It’s Tuesday April 28, 2015, and this is your first early morning digital briefing.
Start your engines… it’s NewFront season. Yesterday’s buffet included Buzzfeed and The New York Times. Here’s what you need to know:
BuzzFeed is profitable, company execs said, and has raised nearly $50 million to date. Its presentation focused on the dynamics of shareable video content. Among revelations: BuzzFeed has generated 1.08 billion video views since September 2012; CEO Jonah Peretti noted the company had no video business 18 months ago, “so this is coming out of nowhere.” Also noteworthy, BuzzFeed.com accounts for only 15 percent of video views; and just 20 percent of total views of BuzzFeed content come from YouTube subscribers, execs said.
Virtual reality content is headed to The New York Times’ cache of video programming. At the Times NewFront, execs debuted its inaugural VR film, Walking the City, produced in conjunction with VRSE. The five-minute short puts viewers directly in the mix as editors and creatives assemble the latest NYT Magazine cover. "We think the journalistic potential of this emerging technology is huge," Times Magazine editor Jake Silverstein said. The Times will also roll out video series on topics ranging from family-run businesses to select recent Detroit high school grads; plus an animated financial literacy series linked to its DealBook website. Deloitte, Google and Microsoft are among series sponsors.
We have you covered with daily NewFronts coverage in Cynopsis Digital each morning as well as the dish on all the NewFront events in “Backstage,” coming to your mailbox at 6pm!
IN THE NEWS
ESPN filed a lawsuit in state Supreme Court in New York against Verizon claiming Verizon’s “skinny” TV package, Custom TV, is in “breach of contract” and asking the judge to prevent the pay TV provider from offering the new package. "ESPN is at the forefront of embracing innovative ways to deliver high-quality content and value to consumers on multiple platforms, but that must be done in compliance with our agreements. We simply ask that Verizon abide by the terms of our contracts,” the sports programmer said in a statement. Verizon issued a statement, too, saying it is within its rights to offer the skinny bundle. "Consumers have spoken loud and clear that they want choice, and the industry should be focused on giving consumers what they want," Verizon said.
NEW PROGRAMMING + DEALS
In time for the second round of the Stanley Cup Playoffs and Triple Crown, NBC Sports Digital is making NBC Sports Live Extra available on Apple TV beginning this week. Apple TV users who are authenticated TV Everywhere cable, satellite or telco customers can access Live Extra’s streams of 3,000-plus live events including all live sports content televised by NBC, NBCSN and Golf Channel, including the Summer and Winter Olympics; Sunday Night Football and NBC’s NFL pre-season and post-season coverage; NHL regular-season games and the PGA Tour.
Funnymen Keith Quinn and Jonathan Stern, in collaboration with Fox, are ready to roll out the laughs via their comedy development venture and Fullscreen is already on board with an eight-episode order for half-hour series Filthy Sexy Teen$. The comedy is about two wealthy teen siblings, thought to be lost at sea, who return home and attempt to re-climb the high school social ladder. It was created by Curtis Gwinn (NTSF:SD:SUV::, The Walking Dead), Paul Scheer (Fresh Off The Boat, The League) and Stern. Also in the pipeline with an eye to digital distribution are Drive Share, which follows a group of drivers as they shuttle strangers, and their problems, around town; music industry mayhem series Criminal Records; and Grand Marquee, starring Jerry Minor (Unbreakable Kimmy Schmidt, Black-ish) as an old-school rapper struggling both to regain relevancy in the hip-hop world and to maintain a relationship with his son–as told through the lens of a Danish news program.
Relativity Digital Studios is unleashing a digital movie musical starring some notables from YouTube, Vine and other digital realms alongside traditional young talent. Debuting in August, Summer Forever tracks three lifelong friends who vow to make their last weekend of summer, before heading off to college, the most epic ever. Among the cast: Megan Nicole, who’s original song Summer Forever inspired the film; Alyson Stoner of the Step Up film series; Anna Grace Barlow of Young & Hungry, Faking It and Scream Queens; and Stephen Colletti (One Tree Hill, MTV’s Laguna Beach).
Acorn TV, (www.Acorn.TV) the British TV-focused streaming service in North America, is adding to its slate of U.S. content premieres. Next Monday, May 4, Acorn TV premieres New Zealand detective drama The Brokenwood Mysteries. Coming June 1 is new crime drama Harry, starring Oscar Kightley and Sam Neill (Jurassic Park, Peaky Blinders).
A CYNOPSIS MESSAGE
Surviving Disruption: The Latest Strategies for Monetizing OTT This 90 minute webinar will offer insights & tactics for creating, managing and monetizing over-the-top offerings. Speakers Include
Tim Connolly – Hulu
Jay Samit – SeaChange International
Andrew Hare – Frank N. Magid Assoc.
ADVERTISING + AD PLATFORMS
blinkx plc unified its brand advertising trade entities under a single brand RhythmOne in a move to aid the implementation and measurement of integrated, cross-screen campaigns across its footprint. RhythmOne advertisers will be able to reach an expanded target audience through a single access point, publisher partners can benefit from higher fill rates and pricing, and content providers get an expanded distribution and monetization platform, according to company execs. In the programmatic arena, RhythmOne includes the introduction of RhythmGuard, a proprietary filtering technology that eliminates suspicious, underperforming or fraudulent traffic before it enters the advertiser marketplace.
OpenSlate Engagement Data for the entertainment vertical, based on the engagement metric for the week ending 4/25.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
WatchMojo (9.8) / 198544680 / 7689263/ 835
iTownGamePlay (9.8) / 89640450/ 3155844/ 802
BuzzfeedVideo (9.8) / 252495630/ 5649282/ 796
comedyshortsgamer (9.7) / 73407210/ 3971593/ 791
BuzzfeedYellow (9.7) / 170892300 / 3721117/ 814
SHAYTARDS (9.6) / 65199690/ 3354911/ 760
DrossRontzank (9.5) / 54632490/ 5637118 / 810
TheFineBros (9.4) / 89852940/ 12103105 / 770
React (9.4) / 51620790/ 3978454/ 781
Daifivetop (9.4) / 30322770 / 1327865/ 646
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
NIELSEN TWITTER TV TOP TEN for the week of April 20, 2015
Program, Date, Unique Audience (000), Tweets (000)
Bruce Jenner The Interview, 4/24, 8108, 972
Grey’s Anatomy, 4/23, 5245, 620
The White House Correspondents’ Dinner, 4/25, 4349, 199
Scandal 4/23, 3263, 209
Game of Thrones, 4/26, 2652, 80
Dancing With the Stars, 4/20, 1938, 71
The 42nd Annual Daytime Emmy Awards, 4/26, 1912, 76
Love & Hop-Hop: Atlanta 4/20, 1779, 644
The Voice, 4/21, 1686, 760
The 2015 Radio Disney Music Awards, 4/26, 1532, 179
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
BBC Worldwide North America appointed Sandra Mackechnie to the position of VP, Digital Ad Sales for BBC.com, Canada. Mackechnie joins from Postmedia Network, where she served as VP, Digital Advertising and Strategy and Head of Digital Strategy since 2011.
Verve Mobile appointed its first chief business development officer, Brad Herman, which follows the appointment last week of Nada Stirratt as CEO. Herman was most recently video ad platform Videology’s chief media officer.
Yesterday at its Newfront The New York Times gave advertisers a glimpse of its plans to amp up virtual reality video. Check out this video showing how French artist JR created a large-scale pasting in the triangle below the Flatiron Building for the new Walking New York edition of The New York Times Magazine.
A CYNOPSIS MESSAGE
Classified ads are published for 5 consecutive business days in all three daily editions, reaching thousands of daily readers in the TV, Digital and Sports media fields. Ads are also included in the weekly edition of Classified Advantage, and spotlighted on our website’s job board for 30 additional days.
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See you tomorrow,
Jessica Reese @JMarieReese
04.28.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: SOCIAL MEDIA STRATEGIST/ABC FAMILY/BURBANK: Pop culture enthusiast & passion for brand. Responsible for daily mgmt of communities/messaging/monitoring. 2-4 yrs community mgmt/social media mrkt exp. Apply at http://bit.ly/1yY7qIE EEO (5/5)
JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/NYC: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/eSHao3 (5/4)
JOB OPENING: NAT’L DIGITAL AE/CBS LOCAL/LA: Grow/maintain territory/agency list. Min 3-yrs exp digital ad sales. Established relationships/experience working w/advertisers direct & agencies required. Apply: http://goo.gl/tvwjXF (5/4)
JOB OPENING: SR PRODUCER/EDITOR/The National Geographic Society/DC: Work collaboratively w/creative team that produces video for web, large scale events & other outlets. BA deg in TV & Film Prod/Comm. 5 yrs of prod exp req’d. Full info/apply HERE (5/4)
JOB OPENING: PUBLICIST/HGTV&DIY Network/NYC: Plan/execute PR campaigns forseries & talent. 2-4 years PR/Journalism exp required. Strong writing & verbal skills a must. Cable ntwk & lifestyle media exp a plus. Great opportunity! Full info/Apply HERE (5/4)
JOB OPENNG: MGR, DIST. AFFILIATE MKTG/GSN/Santa Monica: 5 yrs. exp. Cble or TV pref’d. Define, dvlp/implement mktg. activities & resources, project mgmt. for mktg. campaigns, budget, BA deg req. Photoshop/Creative for sales presentations pref’d. Send res/CL HERE (5/1)
JOB OPENNG: DIR, RESEARCH/ESTRELLA TV/NYC: Lead design/execution/analysis/solutions for all sales, affiliate aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (5/1)
JOB OPENING: SR DIRECTOR, PRESS & COMMUNICATIONS/Nickelodeon/LA: Seeking Comm/PR Dir w/7+ Yrs of Kids TV exp. Develop Comm/Press strategies for Live-Action Nick Shows. Read More & apply HERE (4/30)
JOB OPENING: DIRECTOR, WEST COAST MEDIA SALES/BET/LA: Player/coach leader for WC Ad Sales team, TV, Digital, Mobile, 8+ yr media exp in TV, advertising or with a brand. Full info apply HERE (4/30)
JOB OPENING: DIRECTOR, ENTERPRISE METADATA/SNI/Knoxville: Lead centralized operations team resp for producing & mngng media metadata to enable the retrieval, reuse & discovery of digital assets. Strong kwldg of brdcst &/or cable, media mngmnt. Resume HERE (4/30)
JOB OPENING: DIRECTOR, ACCOUNT MANAGEMENT/RENTRAK/NYC: Lead/guide & structure the Acct Mngmnt Ntwk team. Exp working for TV ntwrk pref’d, or directly w/TV networks. Min 3 yrs acct mngmt exp w/2 yrs exp working w/direct reports. Full job info/apply HERE (4/29)
JOB OPENING: MNGNG EDITOR/NBCNEW.COM/NYC: Work closely with the digital EP to help supervise a team of news editors, setting daily coverage priorities and planning longer-term enterprise. Apply HERE (4/29)
JOB OPENING: RESOURCE SCHEDULER/FOX SPORTS/STAMFORD: work Prod Mgrs to insure crews & facilities are procured for each remote. Process payroll, approve invoices provide on-site supervision. Apply HERE (4/29)
JOB OPENING: SALES ASST, DIRECT RESPONSE/Crown Media Family Networks/NY: Provide sales support for Direct Response team for Hallmark Channel and Hallmark Movies & Mysteries. BA deg req’d. Apply HERE (4/29)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Nielsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (4/29)
JOB OPENING: MANAGER, PRODUCT DEV & OPS/A+E Networks/NY: Manage fulfillment & product development efforts for distribution of A+E content through affiliate-operated TV Everywhere platforms including websites & mobile apps. Full Info/Apply HERE (4/29)
JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/A+E Networks/NY: Sell multiplatform advertising across brands, develop & maintain relationships with new & existing clients within an assigned territory Full Info/Apply HERE (4/29)
JOB OPENING: OFFIC MGR/EXEC ASST/Rentrak/NYC: Provide support to Nat’l TV, Local TV, On Demand TV & Rsch depts. & teams. BA deg or 4 yrs related exp and/or training; or equiv comb of edu & exp. or Full job description & to apply click HERE (4/29)
JOB OPENING: SR MARKETING RESEARCH ANALYST/Comcast Spotlight/NY: Comcast Media 360 team is seeking to create audience segmentation, optimization & campaign measurement opps for the Entertainment vertical. 5-7 yrs mkt rsrch exp, media/TV exp+. Full info/apply HERE (4/29)
JOB OPENING: DIRECTOR SPORTS & SPECIALS/NBC/NYC: Create multi-market sports packages for Sports & Olympics Team as well as manage execution of sports deals by coordinating with local stations, national sales and agencies. Full info/apply HERE (4/29)
JOB OPENING: S&P CONSULTANT (TEMP)/OWN/LA: Review unscripted/digital content; draft notes to creative execs. Req’s ability to cover a high volume of material w/tight deadlines & a variety of client groups. Strong attn to detail o/brand protection req’d. Apply HERE (4/29)
JOB OPENING: VP, DEVELOPMENT/NYC: For rapidly growing TV dept of premium content prod co seeking hands-on self-starter w/mkt knwlg & extensive contacts. Idea generator w/excellent writing skills & nose for talent a must. Knwlg of current affairs a +. Great opp. Resume HERE (4/29)
JOB OPENING: DEVELOPMENT PRODUCER/NYC: Award-winning premium prod co seeks dvlpmt prod w/exp writing pitches, rsch/casting & producing sizzles. Idea generator w/understanding of mkt for high-end content key. Min 3yrs exp in TV prod/devel. Resume HERE (4/29)
JOB OPENING: SR RESEARCH ANALYST/NYC: This role will be a key member of the Advanced Analytics team within the Advertising Sales Research & Strategy Group. Full info/apply HERE (4/29)
JOB OPENING: ACCOUNT EXECUTIVE/El Rey/NYC: Drive general mkt advertisers to El Rey. Dvlp client specific pitches, attend client meetings, make presentations, & close sales. Min 6yrs exp TV Ad Sales. Strong analytical and negotiations skills. Resumes HERE (4/29)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: Rovio (creators of Angry Birds) is looking for a creative, orgnzd & resourceful intern to support the Global sales team. Get on-the-job exp w/the top mobile ent co in the world. Come join the flock in NYC! Resumes HERE (4/29)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Media software & Ad operations pro seeks role with media software company in NYC. [email protected] (4/29)
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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