CYNOPSISDIGITAL
04.24.15 Good morning. It’s Friday April 24, 2015, and this is your first early morning digital briefing.
Hulu struck an exclusive multi-year licensing deal with Turner Broadcasting System for the SVOD rights to previous seasons of Cartoon Network and Adult Swim series, as well as current and upcoming TNT and TBS shows. All episodes from past seasons of programs including TNT’s The Last Ship and Murder in the First will be available to stream exclusively for Hulu subscribers, as well as all episodes from past seasons of Adult Swim original series including Rick and Morty, Black Jesus, NTSF:SD:SUV and Cartoon Network’s The Amazing World of Gumball, Steven Universe, Over the Garden Wall and Clarence. Cartoon Network shows will be available to stream ad-free in Hulu Kids.
AwesomenessTV is reaching for millennial moms with a new multi-channel network targeting the demographic, Awestruck. The MCN will debut later this year with original content airing on YouTube, Facebook video and Verizon Wireless’ upcoming video service. “Millennial moms are digitally savvy, globally conscious and defined by more than just motherhood, yet they are surprisingly underserved,” said AwesomenessTV CEO and founder Brian Robbins. “We recognized a similar opportunity when we launched AwesomenessTV as teen viewing habits were dramatically shifting to online video.” According to the 2014 U.S. Mobile Mom report, nearly 80 percent of millennial moms are watching short form content, with less than 40 percent tuning into traditional television. Sarah Penna, co-founder and chief creative officer of Big Frame will secure talent and new creators as the head of Awestruck; Zadi Diaz, who previously served as executive producer of YouTube Nation, will bring original programming to the MCN as Vice President Programming and Development.
Collective Digital Studios signed indie music company Pitchfork to the multi-channel network, adding nearly 400,000 subscribers to CDS’ network of music artists, labels, curators, and distributors. CDS and Pitchfork will co-sell advertising for the channel. CDS already represents indie artists UFK Dubstep, All Trap Music and Madilyn Bailey.
Discovery Digital Networks’ Seeker network launched the new web series Rituals with Laura Ling yesterday. In the first episode, Ling shares the ritual she used to help her cope during her time in a North Korean prison.
AOL will debut the ten-part sports docu-series Journey to the Draft on its site next week. The series follows Kevin White, Leonard Williams and Marcus Peters as they prepare for the 2015 NFL draft, which starts April 30. Former NFL player Deion Sanders will executive produce the show, available April 28.
Showtime Networks and IFC Films announced a new exclusive theatrical output contract that extends the companies’ existing deal to cover films theatrically distributed by IFC Films through 2021. Showtime subscribers will be able to watch IFC Films’ across all platforms including the network’s Showtime On Demand and Showtime Anytime. Movies within the pact include Sundance Film Festival titles D Train and Sleeping With Other People, and Golden Globe winner Boyhood.
TIME’s online show People Now was renewed for a second season, with Toyota returning as presenting sponsor. The series reaches 1.1 million monthly unique visitors across platforms, with one million visitors watching the show on-demand (Omniture/Discover). The new season will begin in September 2015, airing Monday – Friday at 8:30a ET, and repeats at 11:30a ET and on-demand on PEOPLE.com/peoplenow.
A CYNOPSIS MESSAGE
Honoring the year’s best in children’s, tween + family programming and marketing
Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign? Award categories range from Best Mobile App to Video Game for a TV Series, from Best Tweens 9-14 Series to Promotional Campaign. View the complete list of categories & enter
here. **THE DEADLINE IS 1 WEEK AWAY**Submit your entries today!.
Facebook is rolling out Anthology, a new in-house creative program to partner publishers with brands. Vice Media, Funny Or Die, Electus Digital, Oh My Disney, Tastemade, The Onion and Vox Media are already onboard, with the goal of creating social and shareable advertising. Anthology offers brands and publishers audience planning, insights, distribution plans and measurement.
YuMe and media buying and selling software company Strata announced a partnership yesterday that extends STRATA’s existing TV campaigns across screens, with the addition of multi-screen reach through YuMe’s digital offerings in one platform. Hyundai was the first to sign up, using multi-screen video as a complement to its TV campaign.
Digital solutions company DoubleVerify announced a new digital video quality solution to combat non-human traffic. The DV Video quality tech will pinpoint bot traffic, signaling identity across digital ads. Tremor Video, a video advertising platform, recently upgraded its prevention capabilities to be the first to integrate the DV video quality solution.
Heading into its Brandcast event for the Digital Content NewFronts, Google released new data around mobile yesterday. Highlights from the blog post include:
– Mobile drives greater sharing: People who watch video ads on their smartphones are 1.8 times more likely to share it as people who watch on their computer.
– More likely to watch ads: Vewers watching on phones are actually 1.4 times as likely to watch ads as those who view videos on desktop computers or televisions.
– Mobile video helps viewers shop: 1 in 2 people surveyed who watch mobile video said they used video to help them make product decisions in stores or on company websites.
– Mobile drives stronger connections: Video viewers were nearly 2 times as likely to feel a sense of personal connection to brands that show video content or ads on their devices vs. TV viewers, and 1.3 times as likely as desktop viewers.
– Closer screens = greater tune-in: Millennials are 2 times more likely to be focused when they watch video on mobile vs. TV.
EXEC MOVES
MultiView hired Steve Fullbright as its new Chief Operating Officer. Fullbright was most recently with Reach Local, where he was Senior Vice President of Global Services.
Video platform Ocho brought on Andy Schuon to help lead content strategy and expand relationships for the company’s new west coast expansion. Previously, Schuon has held roles as chief digital officer at Ticketmaster/Live Nation, president of CBS Radio and general manager of Warner Bros. Records.
A CYNOPSIS MESSAGE
What more could you want? 😉
DIGITAL SPOTLIGHT OF THE DAY
BuzzFeed is about to make you feel a little…old. Did you know that the first iPod was released in 2001, and the original iBook laptop released in 2004? Today’s college students look at the tech as a relic. As a testament to the speed of technology, BF’s video examines student’s ability to add songs to iTunes the old fashioned way – convert CD’s to audio files Check it how they do at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
04.24.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SR MARKETING RESEARCH ANALYST/Comcast Spotlight/NY: Comcast Media 360 team is seeking to create audience segmentation, optimization & campaign measurement opps for the Entertainment vertical. 5-7 yrs mkt rsrch exp, media/TV exp+. Full info/apply HERE (4/25)
JOB OPENING: DIRECTOR SPORTS & SPECIALS/NBC/NYC: Create multi-market sports packages for Sports & Olympics Team as well as manage execution of sports deals by coordinating with local stations, national sales and agencies. Full info/apply HERE (4/25)
JOB OPENING: S&P CONSULTANT (TEMP)/OWN/LA: Review unscripted/digital content; draft notes to creative execs. Req’s ability to cover a high volume of material w/tight deadlines & a variety of client groups. Strong attn to detail o/brand protection req’d. Apply HERE (4/25)
JOB OPENING: VP, DEVELOPMENT/NYC: For rapidly growing TV dept of premium content prod co seeking hands-on self-starter w/mkt knwlg & extensive contacts. Idea generator w/excellent writing skills & nose for talent a must. Knwlg of current affairs a +. Great opp. Resume HERE (4/25)
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