CYNOPSISKIDS!
04.24.14

Good morning. It’s Thursday, April 24, 2014, and this is your first early morning briefing.

BabyFirst‘s new EVP Ad Sales, MJ Cavanagh, has a bunch of new shows to tout as she leads the network through its first Upfront. Beginning this summer the network, now in 40 million homes, will roll out four additional original series and one acquisition. Lazoo and KneeBouncers are both based on two of the company’s most popular apps, while Sing Along With Mitten the Kitten is based on the costumed character that stars in BabyFirst’s first line of theatrical releases now playing on 40 screens and expected to expand to 400 screens within the year. ABC Galaxy is an alphabet adventure, and Jay Jay the Jet Plane is an acquisition.
     "Because we have 90 percent original programming and our own production studio, we’re opening doors for brands to connect with moms across different touch pointsin market, on-air, online and on apps," says Cavanagh, who’s met with 300 companies and brands in the two months since she joined the net. Currently, Fuhu is BabyFirst’s biggest advertiser, and is co-producing a show with the net based on its nabi kids tablet. "There’s a lot of interest in that concept. We will definitely do that with other advertisers," says Cavanagh.

Beginning May 5, PBS Kids will air four new episodes of the math and problem-solving series Peg + Cat. In "Super PEG Week," the two pals journey to a variety of places, including the town of Mathtropolis, where "Super Peg" and "Cat Guy" (comic book superhero versions of the dynamic duo) must use math and creative thinking to defeat a villain save the day. The action-packed episodes include challenges that highlight foundational math concepts such as shapes, lines, ordinal numbers and spatial relationships.

 A CYNOPSIS MESSAGE

Registration: Pete Romas, 203.899.8483 | Sponsorships: Mike Farina, 203.218.6480

Cartoon Network original series Adventure Time returned with its season 6 premiere on Monday, April 21, to big numbers. Overall, the Cartoon Network Studios production attracted nearly 3.5 million viewers 2+, representing a 153% increase vs. last year’s time period. The episode, airing at 6p, led the network to the No. 1 ranking among all broadcast and cable networks Monday night, 6-8p in Kids and Boys 2-11, 6-11 and 9-14, according to Nielsen. The Adventure Time premiere also scored the most-watched telecast to date in 2014 among K2-11, K9-14, and Boys 2-11 and 9-14.

Cupcake Digital app production is in high gear. This week, Cupcake and DreamWorks Animation released a deluxe story adventure based on Cartoon Network series Dragons: Defenders of Berk. Featuring dragon trainer Hiccup and his fire-breathing pal Toothless, the app features two professionally narrated, full-length stories based on favorite eps of the series. Images are pulled directly from the show, and the app is a lead-in to upcoming theatrical sequel How to Train Your Dragon 2. Also new this week is the latest app inspired by Wow! Wow! Wubbzy. In Wubbzy’s Beauty Salon, Wubbzy and friends get red-carpet ready for a night out, and kids help wash, style and primp their choice of nine kooky characters with a choice of nail, make-up, hair, or spa treatments.

Companniia Panamericana de Licencias (CPL) has been appointed as licensing agent for DreamWorks Animation in Brazil, expanding a relationship that already encompasses Bolivia, Colombia, Chile, Ecuador, Peru, Venezuela and Mexico. The alliance marks CPL’s first foray into Brazilian licensing. CPL’s Brazil business will be led by 25-year industry veteran Herbert Greco; CPL will employ a staff of 15 professionals dedicated to licensing, retail sales and marketing of the DreamWorks Animation brand.

Congratulations to Warner Bros. Animation‘s Sam Register, who’s been promoted to the newly created position of President, Warner Bros. Animation and Warner Digital Series. Register will head up a newly formed live-action digital content production unit and will now be responsible for spearheading the development and production of original live-action digital series, tapping creative talent and identifying opportunities for collaboration. He’ll also continue to run the Studio’s television animation unit, having previously served for six years as EVP, Creative Affairs.

 A CYNOPSIS MESSAGE

Answer to yesterday’s Trivia Question: Who voiced the Great Gazoo? The great Harvey Korman. Kudos to: Hank Bordowitz, The Bordowitz Media Werx; Rick Gallagher, Bookazine; Bayonne, NJ; Jeff Grant, Turner Research, Atlanta; Barbara Linebarger, TBS, Atlanta; John May, Cartoon Network, Atlanta; Joe Swaney, Cartoon Network, Atlanta; Tom Boyd, WGN, Chicago; Pat Brady, CESD, LA; Richard Quan, BSSP, SF.

Today’s Trivia Question: What character does Jay Leno voice on the Fairly Odd Parents? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy Applefeld Olson
[email protected] for Cynopsis Kids!
04.24.14

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: EXEC ASST/Crown Media Family Networks/LA: Provide exec admin support to CFO & SVPs of HR & Bus Dev. Includes filing, presentations, travel, expense reimbursement, calendars, meetings. Min 3 yrs exp or 1 yr + BA deg. Apply HERE (5/1)

JOB OPENING: VP MARKETING/SPORTS195.com/NYC: Mktg Exec to join fast growing global sports platform. 10+ yrs, w/global & tech exp. Lead a team of 5-10+. Oversee all branding, mktg, PR, Email, Social  & Paid Media. Apply HERE (4/30) 

JOB OPENING: DIGITAL SALES PLANNER/AMC Networks/NYC: prepare digital proposals & maintain existing ad sales campaigns across all networks’ digital properties, 1-2+ yrs. exp. MUST have digital exp. Apply HERE (4/30)
   
JOB OPENING: DIRECTOR, TALENT & DEVELOPMENT/PAC-12/SFO: Extensive exp as talent mgr on sports programming & nego talent contracts. Full info/apply HERE (4/30)  

JOB OPENING: SOCIAL MEDIA MGR/GLOW/NYC: Dvlp/own/execute innovative SM campaigns to build conversation & communities for entertainment clients of full svc dig agency. 3-4 yrs exp in professional SM capacity. SEND RESUME: HERE (4/30)

JOB OPENING: SALES ASSOC/GSN/Chicago: Build plans/sched client meetings/ prep/follow-up, presentations, prospecting leads; client rsrch promotes/sells inv on diff platforms. Min 4 yrs sales plan’g/media buying exp. Res/CL w/sal. History: HERE (4/29)

JOB OPENING: MGR, RSCH/Tennis Channel/Santa Monica: Absorb/analyze data quickly; translate findings into mktg. Great comm & writing skills to present findings internally & promote mktg materials. 3-5 yrs exp media rsch. Res/sal hist/cvr: HERE (4/29)

JOB OPENING: AD SALES MKTG/CNN/NY: Looking for seasoned mkting mgr, 5-8 yrs mkting exp. Build out creative, strategic cross platforms mkting plans for clients, supporting CNN. Resumes HERE (4/29)

JOB OPENING: VP, Off-AIR BRAND CREATIVE/History/NY: Implement creative dir for all off-air creative across all platforms for History & H2. 10+ yrs brand creative/mktg exp in cble/brdcst Strong Illustrator & Photoshop skills. Apply: HERE (4/29) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Pac-12/SF: 5-10 yrs exp in media and pricing. See full posting/apply HERE (4/29)

JOB OPENING: ACCT EXEC FOR SPONSORSHIP & MULTIMEDIA SALES/PAC-12/SFO: Dvlp/coord dvlpmnt of sales presentations to existing & potential clients. 3+ yrs sales exp. Passion for College sports. Full info/apply HERE (4/29)

JOB OPENING: NAT’L ACCT EXEC/NYC: Xplatform ad sales role for top news & entertainment publisher in NYC. 4+ yrs media sales exp, digital req’d. Solid agency/client relationships a must. Resume to: [email protected] (4/26)

SPACE AVAILABLE: Greenwich CT: Up to 1,500 Sq Ft Negotiable Immediately. 1 to 5 yr lease/Join The Brand Gallery and PGM Artists in their fully furnished, private Western Greenwich office building Class A, state of the art digital media office complex & campus. More info/inquire: HERE (4/26)

JOB OPENING: DIR AFFILIATE MARKETING/Sportsman Channel/WI: Oversee/Execute Affiliate Marketing Plans and develop Sales Pitches. Strategic thinker. Excellent writer a must. 5-7 yrs exp. Resume to: [email protected] (4/26)

JOB OPENING: COORD, RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d. Apply HERE (4/25)

JOB OPENING: RESEARCH COORDINATOR/Screenvision/NY: Colg grad, 1 yr. exp w/Nielsen TV measurement & MRI. Excellent analytical & written skills, detail oriented, strong excel, math & ppt skills, req. Apply here (4/25)

JOB OPENING: PR MGR/SundanceTV/NYC: Dvlp, implement effective PR strategies & campaigns resulting in media coverage for Sundance. Lead idea generation, dvlp/execute events & social media campgns. Strong w/pitches a must. Submit res HERE (4/25)

JOB OPENING: OPERATIONS TECH SPECIALIST/Beverly Hills: Mng meta data, track assets, media transcode & dist req’s. Prepare hard drives, internet file transfers, render support materials, timecode burn copies of series/films. Resumes HERE (4/25)

JOB OPENING: SR RSCH ANLST/A+E NETWORKS/NY: Provide research-based analysis aimed at supporting Ad Sales & Marketing departments. Det oriented, strong written/verbal comm skills. 2+ yrs media rsrch @ cable, brdcst, rep firm, synd or ad agency; Natl Nielsen systems & data knwlg a must! Post: 178719 Apply here (4/25)

JOB OPENING: AUDIENCE RESEARCH ANALYST/NBCU/Miami: Support NBCU LatAm channels with reporting and basic research. Nielsen/IBOPE exp a plus. Minimum BA and 1yr related exp required. Apply Here (4/25) 

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Development Pro (LA): over 10 yrs exp. Looking to be hired within company or net. Great track record with tape, can cast/shoot/edit. Able to leap tall buildings in a single bound! Contact: [email protected] (4/30)

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014