04/21/17: CW’s Reign is (almost) over; TV Land sticks with the funny; turns out consumers like TV advertising better than online pitches


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Lifetime issued a straight-to-series order for Greg Berlanti and Sera Gamble’s psychological thriller, YOU, based on Caroline Kepnes’ best-selling novel. “YOU is the most twisted love story ever,” promised Liz Gateley, EVP and Head of Programming for Lifetime.
Half-hour scripted dramedy American Woman starts production in Los Angeles, this week. The series, starring Alicia Silverstone, Mena Suvari and Jennifer Bartels (Broken), is inspired by the real-life upbringing of Kyle Richards (The Real Housewives of Beverly Hills).
This Is Life Live bows on TLC Sunday, April 23 at 10p. In each episode hosts Lisa Joyner and DeVon Franklin go live from different locations across the country to share two unique stories of families and their loved ones as they experience an epic, pivotal moment.  
TNT set a premiere date for Will. The net’s young Shakespeare drama bows on the 453rd anniversary of the Bard’s birth on Sunday, July 10 at 9p. Series stars newcomer Laurie Davidson as William Shakespeare and chronicles his wild 20s in the punk-rock theater scene of 16th century London.
With prisons overflowing and heroin use reaching epidemic levels, America’s War on Drugs uncovers the origins of the drug war and its unexpected effects on American culture, institutions and politics. The eight-hour limited documentary series premieres Sunday, June 18 at 9p on History.
Spike TV’s Ink Master returns for a ninth season on Tuesday, June 6 at 10p. This season, shops from all around the country are sending two of their strongest artists to compete for a $200,000 grand prize, an editorial feature in Inked, and the title of “Master Shop.”
Karen E Laine and Mina Starsiak return for a new season of HGTV’s Good Bones on Tuesday, May 30 at 10p. Attracting more than 13 million total viewers in its first season, the series follows mom Karen, a former lawyer, and daughter Mina, a real estate agent, as they revitalize Indianapolis neighborhoods one house at a time.
Shaquille O’Neal, Lupe Fiasco, Reggie Bush and Natalie Eva Marie face off in ELEAGUE Street Fighter V Invitational Celebrity Showdown, airing Friday, April 28 at 10p on TBS. The celebrities will compete to raise money for the charities of their choice. For a deep dive into the exploding world of esports, sign up for the weekly Cynopsis esports newsletter (it’s free) on Cynopsis.com.
Showtime airs the TV premiere of Jackson on Tuesday, May 2 at 7:30p. The documentary from Maisie Crow offers is an intimate look at the lives of three women caught in the complex issues surrounding access to abortion in the Deep South.
Science Channel presents two special episodes of Space’s Deepest Secrets, premiering Tuesday, April 25 at 8p and 9p, delving into the real science behind Einstein. Space’s Deepest Secrets: Was Einstein Wrong? re-examines Einstein’s theory of relativity, while Space’s Deepest Secrets: Black Holes: The Einstein Prophecy investigates the dark secrets of this mysterious phenomenon.
The Weather Channel broadcasts live coverage of the March for Science in Washington, D.C. on Saturday, April 22. Scientists Maria LaRosa and Reynolds Wolf will be on-site reporting from the event. The following day, Winter Warfare, airs on Sunday, April 23 at 9p. The special takes viewers behind the scenes with the U.S. Marines as they prepare for combat in extreme cold conditions.
In celebration of APA (Asian Pacific American) Heritage Month in May, World Channel, in partnership with the Center for Asian American Media, Pacific Islanders in Communication and KQED San Francisco, celebrates the voices of Asian Pacific Americans with eight documentary films that spotlight the identity and diverse stories of this community. The curated collection includes premieres from award-winning series America ReFramed, Local, USA, and Doc World.
Consumers feel significantly more positive about advertising on traditional platforms like TV and print than they do about online formats, according to a new international study, “Dimension,” from Kantar Media. While 68% of respondents said they like or accept being advertised to, over-targeting on digital platforms is an issue, with 71% of respondents saying they see ads over and over again, finding them too repetitive. “Consumers’ openness to marketing will diminish if the channels used to reach them are not used intelligently,” warns Andy Brown, CEO and chairman of Kantar Media. The solution? “Consistent, comparable metrics across every channel and every major advertising market.”
USA Network drama Shooter has added to its recurring cast. Jerry Ferrara (Entourage) will play a former marine who always detects a conspiracy. Jesse Bradford (Flags of Our Fathers) portrays a D.C. Staffer and love interest for Nadine (Cynthia Addai-Robinson). Todd Lowe (True Blood) is a former marine living large in Texas.
A launch date for Hulu’s live TV service is drawing nearer. According to TechCrunch, the streamer is telling employees to prepare for a mid-May start. The new service plans to offer alerts when live events (mainly sports, initially) are reaching a tune-in point. Moving forward, the alerts will also let users know about breaking news and when titles are about to leave Hulu’s on-demand service.
Meanwhile, Hulu has greenlit a one-hour pilot of comic property Locke and Key from IDW Entertainment, which was created by bestselling author Joe Hill (The Fireman, NOS4A2) and artist Gabriel Rodriguez (Little Nemo). Locke & Key is a horror/ fantasy series that revolves around three siblings who, after the gruesome murder of their father, move to their ancestral home in Maine only to find the house has magical keys that give them a vast array of powers and abilities.
And on a final Hulu note, the streamer’s first original documentary, Batman & Bill, premieres Saturday, May 6, delving into the story of Bill Finger, a struggling writer who was the key figure in creating the iconic superhero.
Netflix set a summer premiere date for Disjointed, the pot comedy starring Kathy Bates and co-starring Chuck Lorre. Series starts streaming on Friday, August 25.
Mark Burnett, MGM’s President, Television Group & Digital, and Jeanie Buss, Los Angeles Lakers Owner and President and WOW owner, are teaming to develop new content across a range of unscripted programming and digital formats for WOW – Women Of Wrestling. MGM will work with WOW for the series’ fifth season. In addition, Burnett and his team of producers will work with Wow Founder and President, David McLane, to create content for potential use across networks, digital platforms, cable and multicast networks.
Complex Networks announced a slate of new digital series coming this year to its Complex, Rated Red, First We Feast and Sole Collector channels. Programming includes: Jeremiah Bullfrog Forks It!, Complex Closets, The Neighborhood, Play By Play, A Little Too Farr, Going Cambo, Throttle Rockets, The Infidels, Unsigned, Food Grails and Price The Hype. In addition, QB1: Beyond the Lights, from Peter Berg’s Film 45, has been renewed for two more seasons.  
420 Entertainment Group is launching 420TV, a video-on-demand channel, covering all things cannabis. It will feature original, multi-episodic series, as well as long and short form news, information and entertainment content.
Viacom International Media Networks secured a deal to acquire a majority interest in Porta dos Fundos. The acquisition adds one of Brazil’s leading short-form comedy content producers and its global YouTube channel to the Viacom portfolio, expanding the company’s scale in Latin America and further extending its content creation pipeline.
Independent UK based distributor DCD Rights secured a range of new sales for FirstLookTV’s docudrama true crime content. Nurses Who Kill was been picked up by A&E Networks Italy, Foxtel in Australia and Viu, a direct to consumer video-on-demand service, in the Middle East. Stalkers Who Kill was acquired for the UK and Poland on behalf of CBS Reality, Sky Italia for Italy and SIC CARAS in Portugal.
Eleven Sports will air 19 live and 35 past events from MMA Bushido, King of Kings Kickboxing and WGP Kickboxing as part of the network’s drive to deliver live action aimed towards millennial sports fans. Content will be available in 50 million homes across the US via carriage with AT&T, DIRECTV, Verizon, Charter and NCTC.
Keshet Studios launched Keshet Films. The newly formed global feature development and production division will be co-headed by Mandy Tagger-Brockey and Adi Ezroni. The duo will form a unit producing features budgeted between $10 million and $20 million for the US and international markets. The inaugural development slate includes a feature adaptation of the Carl Hiaasen caper novel, Skinny Dip, and Newburgh Sting, a fictional adaptation of the HBO documentary.
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The season 9 finale of Bravo’s The Real Housewives of Atlanta hit a season high among P25-54, delivering 2 million P18-49 (up +3% versus the prior week’s episode), 2.3 million P25-54 (up +5%), and 3.6 million total viewers (up +4%) in Live+3 numbers. In addition, The Real Housewives of Potomac grew double digits from the prior week’s episode among all key demos, delivering 1.2 million P18-49 (up +19% versus the prior week’s episode), 1.3 million P25-54 (up +14%), and 2.2 million total viewers (up +10%).
The latest episode of Saints & Sinners helped drive Bounce to its most-watched Easter night ever, averaging 565,000 Viewers 2+. Meanwhile, the show’s April 9 episode was the highest-rated Bounce original series telecast ever and the most-watched in the show’s history.  
Subbing for the ousted Bill O’Reilly on Wednesday on Fox News’ renamed The Factor, Dana Perino pulled in 3.3 total million viewers, 625,000 among A25-54, enough to top cable news.
Live + Same Day Household Ratings: Wednesday, April 19, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 4.0/7
Survivor 4.8/8, Criminal Minds: Beyond Borders 3.1/6
NBC: 2.9/5
Law & Order: SVU 2.8/5, Law & Order: SVU 3.1/5, Chicago P.D 2.9/5
ABC: 2.6/5
The Goldbergs 2.6/5, Speechless 2.2/4, Modern Family 2.5/4, blackish 2.3/4, Designated Survivor 3.3/6
FOX: 2.1/4
Shots Fired One 2.1/4, Empire 2.0/4
Univision: 1.0/2
La Reina de la Cancion 0.9/2, Vino el Amor 1.2/2, La Piloto 1.0/2
TELE: 0.8/1
La Dona 0.8/1, La Dona 0.9/2, El Capo 0.8/1
CW: 0.4/1
Arrow 0.4/1, Who’s Line Is It Anyway? 0.4/1, Who’s Line Is It Anyway? 0.4/1
Wednesday A19-49 Analysis: CBS 1.5/6, FOX 1.1/4, ABC 1.1/4, NBC 0.9/4, UNI 0.6/2, TELE 0.6/2, CW 0.1/1
Source: Nielsen
Susan Levison was named Senior Vice President, Alternative Programming, at CBS Television Studios. She joins from VH1/Sony where she was Executive Producer of Daytime Divas.
E! announced two key promotions to its programming and developing team. Leela Pon was upped to Senior Vice President, while Betsy Slenzak  was named Vice President. Pon had been Vice President, Programming and Development. Slenzak was Director, Programming and Development.
Laura Kennedy was upped to COO of Lionsgate Television Group. She was previously Executive Vice President of Television Operations and Corporate Development.
FremantleMedia North America announced that Philip Segal, CEO of Original Productions, will be stepping down at the end of his contract this spring. Taking over management in the interim transitional period will be Ernie Avila, OP’s COO and Executive Vice President of Business Affairs, and Sarah Whalen, OP’s Executive Vice President of Development and Programming.
El Rey Network hired Alma Derricks as Chief Marketing Officer. She last served as Vice President, Sales and Marketing for the Resident Shows Division of Cirque du Soleil.
UK based Woodcut Media hired Adam Jacobs as Executive Producer. He joins from Discovery Networks International, where he was Executive Producer, Production and Development (Factual).

Friday Fun Fact: The word “checkmate” in chess comes from the Persian phrase “Shah Mat,” meaning “the king is dead.”
This Day in History: 1993 – The first episode of Walker, Texas Ranger debuted on CBS.
Answer to Our Last Trivia Question: Which drama canceled by NBC in 1996, was revived by CBS in 1997? JAG. Kudos to: Andrew Goldman-TVtibi/NYC; Douglas Hochstadt-ABC/NYC; James Taguchi-WTVR/Richmond, VA; Anne Thomason-Canvas Worldwide/ Atlanta, GA; John Kukla-Fox TV/Dallas, TX; Aaron Paquette-Screen Engine ASI/Fort Worth, TX; Charlie Conner-KOKI-KMYT/Tulsa, OK; Cynthia New-Spectrum Reach/Cape Girardeau, MO; Joshua Scherr-Hopeface TV/Los Angeles, CA; Kerri Huyck/Pasco, WA; Maddie Griggs Clark-Comcast Spotlight/Los Angeles, CA; Dirk van de Bunt-Guthy-Renker Ventures/El Segundo, CA;John Ferlazzo/London, UK.
Today’s Trivia Question: Cynopsis 20th Anniversary Theme Week: What was the significance of The Simpson’s 1997 episode titled “The Itchy & Scratchy & Poochie Show”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.)
Answer to Our Last Anagram That Debuted in 1997: Feverishly Repay Fat Bum = Buffy the Vampire Slayer. Kudos to: Nicole Correnti-Fuse Media/NYC; Jonathan Lipson-Active International/Pearl River, NY; Michael Strauss-CoxReps/NYC.
Anagram – Drama That Debuted in 1997: Aim Metal Knife (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
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JOB OPENING: SPONSORSHIP SALES-esports/NYC: Responsible for driving sponsorship revenue for mega esports events (US/Int’l).  Candidate should have 7+ yrs of relevant exp. & knowledge of esports space.  Resumes: [email protected] (4/28)

JOB OPENING: COORDINATOR, AFFLIATE MARKETING/DR. OZ SHOW/NY: 1-2+ yrs mktg exp in entertainment or station-relations. Address all affiliate promotional needs. Assist in creating on-air & social media content.  Write & distribute correspondence to stations. Strong writing skills a must.Resume/cover HERE  (4/27)

JOB OPENING: SR RESEARCH ANALYST/iSpot.tv/NYC: You are an insights and analytics guru with customer-facing experience translating data and analysis into business insights and recommendations. 5+ yrs of customer-facing exp & min 4-5 yrs of hands-on analytics req’d. Full info/apply HERE (4/27)

JOB OPENING: MGR CROSS-PLATFORM RESEARCH /BBC America/NY: 5+ yrs industry exp tracking and analyzing media consumption to inform audience and content strategy across linear, digital and social platforms. Motivated self-starter with strong digital background.  Full info/apply HERE (4/26)

JOB OPENING: SALES PLANNER/The Weather Group/NYC: Dvlp sales plans/packages for clients that meet the needs of the TV network, clients & sales staff. 2-3 yrs of ad sales ind exp (agency and/or sales) Media math req’d. Potential growth into Sales position.  Full info/apply HERE (4/25)

JOB OPENING: TEMP ADMIN ASST for PROGRAMMING & PRODUCTION/GSN/Santa Monica: 1-2 yrs. exp. assisting sr executives.  Studio, agency or prod co. exp  a +.  High detail orientation and strong communication skills; Microsoft Office proficiency. Res/CL to [email protected] (4/25)

JOB OPENING: COORDINATOR, TRADE MARKETING/Crown Media Family Networks/NY: Support Ad Sales and Affiliate Mktg in execution of trade mktg initiatives. Includes campaigns/promos, creative materials, one-sheets, and premiums. Bachleors degree and prev entertainment exp req. Full info/apply HERE (4/25)

JOB OPENING: MANAGER-PUBLICITY/TLC/NYC: Talented PR professional to create buzz for TLC programming and series. Create/implement publicity campaigns, dev press strgy, pitch talent and prgmming. Work closely across depts & serve as NYC comms rep. 5-7 yrs exp, TV publicity exp pref’d. Apply. (4/25)

JOB OPENING: PUBLICIST/NBCU/NYC: The Digital Comm Assoc will work w/Ent Networks groups Corporate Comm team & help provide PR support for press efforts surrounding Syfy. 2-5 yrs publicity & media relations exp w/focus on media, digital/social media & tech. Full info/apply HERE (4/22)

JOB OPENING: MGR, SR ANALYST TV RESEARCH/CAA/LA: Convey research findings to all levels of the company incl very sr management. Min 3-5 yrs exp TV research related to syndication TV is prefd – brdcst & cable network exp a +. Trained in operation of Nielsen systems. Full info/apply HERE (4/22)

JOB OPENING: DIRECTOR, ELEAGUE PARTNERSHIPS/Turner/NYC: Serve as subject matter in fast-paced & ever changing esports space. 5+ yrs of related work exp at media/company, agency or brand, w/specific focus on esports Existing agency & client relationships specifically in esports. Full info/apply HERE (4/22)

JOB OPENING: WRITER/PRODUCER/IN DEMAND/NYC: Complete all aspects of Post Production. Exp in After Effects & Premiere, VO direction & ability to write copy for movie promos. 3+ yrs exp, BA reqd. Apply: [email protected] (4/22)

JOB OPENING: SR LOCAL BROADCAST MEDIA BUYER/ICON/Stamford CT: 10+ yrs of current experience buying top 25 markets. ICON is located in downtown Stamford convenient to Metro North line. Email resume to: [email protected] (4/22)

JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs NJ: Analyze and report on TV viewership in primetime and daytime. 1+ year of relevant media research exp. (including Nielsen systems) a plus. Full info/apply HERE (4/22)

ABC: The Toy Box, Shark Tank, 20/20
CBS: MacGyver, Hawaii Five-0, Blue Bloods
CW: The Originals, Reign
FOX: Rosewood, Lethal Weapon
NBC: First Dates, Dateline NBC
PBS: Washington Week, Charlie Rose – The Week, Craft in America, Craft in America
Telemundo: La Fan, La Dona, El Capo
Univision: La Rosa de Guadalupe, Nosotros los Guapos, Vino el Amor, La Piloto


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