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CYNOPSISDIGITAL
04.17.15
Good morning. It’s Friday April 17, 2015, and this is your first early morning digital briefing.
AwesomenessTV musical drama Side Effects will air on E! today at 3p ET as a 90-minute movie. Co-produced by ATV and Universal Cable Productions (UCP), Side Effects debuted in 2013 as a long-form special on ATV’s YouTube channel, hitting more than two million views in its first week; a 2014 sequel began as a four-episode series on the ATV app. The E! broadcast will include never-before-seen content that will then move to ATV’s YouTube Channel. “Great content works on any platform and at any length,” ATV’s CEO and Founder Brian Robbins said. “Side Effects was the first time we experimented with long form content on YouTube and it was a huge success. Now viewers can choose to watch it as a movie on E!, download it or watch the third season on AwesomenessTV.” Season three launches April 18.
AOL and GroupM Entertainment (GME) sealed a deal to develop a new original web series for a global audience. The project for AOL Originals will be co-produced by GME and syndicated through The AOL ON Network. “As the industry converges this month at the Digital Content NewFronts, one of the biggest two week periods in the advertising industry in the US, it’s exciting to see this kind of UK-led partnership take center stage,” said AOL’s Head of International Graham Moysey.
Programming distributor Cinedigm acquired North American theatrical, digital and home entertainment distribution rights to A Brave Heart: The Lizzie Velasquez Story. The doc premiered last month at SXSW, winning the festival’s Audience Award in its category. YouTube celebrity Justine Ezarik (iJustine) and Alexis Jones, founder of I Am That Girl, along with the doc’s main subject, Lizzie Velasquez, serve as executive producers.
Global multi-platform network Rightster will manage the deployment of 20th Century Fox’s YouTube marketing strategy for 35 channels across 17 countries. Per the deal, Rightster will also manage audience development and influencer collaboration for Fox. Rightster’s network reaches 1.6 billion views and 75 million subscribers.
Asian entertainment company CJ Entertainment has partnered with VOD streaming service app Walle to launch Korean movies and TV on Facebook for the first time. U.S. fans can now catch movies on demand directly from the CJ Entertainment USA, KCON and Mnet America Facebook pages. CJE’s FB page celebrated the announcement and the U.S. release of Twenty by featuring the other flick from main star Kim Woo-bin, Friend II: The Legacy. Prices for titles range from $1.99- $3.99.
More Asian entertainment content is on the way: international TV and movie streaming service DramaFever will exclusively premiere Gangnam Blues on April 18. Starring Boys Over Flowers and Heirs star Lee Min Ho, the action film follows two best friends separated by South Korea’s street fighter gangs.
LAFF, a comedy-centric broadcast TV network, added rights to all six season and 145 episodes of Spin City. The content is available at LAFF.com and through the LAFF TV app for iOS and Android devices.
To celebrate the 25th anniversary of the Hubble Telescope launch, digital network XiveTV premiered new documentary, The Age of Hubble. Part of XiveTV’s special space collection, The Age of Hubble is now is available to stream on XiveTV’s mobile apps for iOS and Android devices, and part of XiveTV’s SpaceRip YouTube channel as well as on Hulu. Other new programming in the collection includes Secrets of the Universe, Cosmic Journeys and Cosmic Vistas.
Want to learn more about the modern digital ecosystem, and how advertisers, marketers and brands are managing money to make money? Then you want to attend the THE NEW REVENUE LANDSCAPE panel at 9:50am at The Cynopsis Digital Business Summit. Join us on Thursday, April 23 at the Astor Center in NYC and register before 11:59pm tonight receive the early bird rate here.
A CYNOPSIS MESSAGE
Honoring the Best in Kids Programming & Marketing Entry Deadline: TWO WEEKS AWAY! May, 1 2015
Late Deadline: May 8, 2015
Awards Event: September 18, 2015 (NYC) Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.
ADVERTISING + AD PLATFORMS
DoubleVerify announced its pre-bid digital targeting solution, DV Pre-Bid IQ, is now integrated for advertising using The Trade Desk programmatic media buying platform. DV Pre-Bid IQ authenticates an ad impression before it is bid on, to ensure it is delivered in a viewable, fraud-free environment. “Our partnership with DoubleVerify equips our clients with pre-bid brand safety and contextual targeting, as well as MRC-accredited viewability metrics for display and video, and protection in the fight against fraud,” said TTD CEO and Founder Jeff Green.
DigiTour Media appointed Jonah Minton as its new Chief Revenue Officer. Minton was previously with Fullscreen, where he helped create revenue growth strategy that led to the company’s acquisition by Otter Media last year.
John Catalano was promoted to Digital Media Training’s Executive Vice President of Sales and Marketing. In the past, Catalano has served as Director of Sales at Cox Cross Media, VP Media Partnerships/Enterprise Media Advisor at 1800Flowers.com, and VP/GSM New Business Development at Fox Stations Sales.
Gina Garrubbo was named President and CEO of National Public Media. Prior to joining NPM, Garrubbo was CEO of Garrubbo & Company.
A CYNOPSIS MESSAGE
–Price and present banners, rich media, sponsorship, and video
-Combine the benefits of new media vs. traditional media targeting
-Understand the difference between display and mobile phone ad unit formats
–Talk with authority about where native ads and programmatic buying fit into the picture
-And more from experts at DMTraining and The Weather Company DOWNLOAD TODAY.
The navigation app Waze snagged Serbian NBA legend Vlade Divac to create custom voice commands. Known for his stint on the LA Lakers and Sacramento Kings in the ‘90s and early 2000’s, Divac will be the first of many NBA personalities to be featured as voices and rolled out on the app in the coming months. Waze users can join an NBA team on the app, and collect basketball goodies to help their team win games. Portal A directed the Waze launch video for Vlade’s voice venture, which includes a day in the studio. Check it out at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
04.17.15
Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: PRICING & INVENTORY SPECIALIST/Discovery/NYC: Support OWN digital sales planning. Execute monetization strategies, oversee Freewheel deal maintenance and changes submitted by sales team, Sales Pipeline and other revenue reporting metrics. Full info/apply HERE (4/18)
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JOB OPENING: AD SALES – Raw Travel TV the Nation’s new #1 ranked Adventure Travel show seeks comm. based new biz ad sales exec to help monetize our rapid growth. Compelling success story needs telling. Intro & resume [email protected] (4/18)
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JOB OPENING: TEMP ASSOC WRITER-PRODUCER/AMC/NYC: Exceptional writing and production skills wanted for the on-air promotions department. 2-3 yrs production experience at cable or broadcast network required. More info/apply HERE (4/18)
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JOB OPENING: RESEARCH ANALYTICS/Syfy/Chiller Program Re/NYC: Manage Program Rsch efforts for Syfy & Chiller. 5+ yrs relevant exp. Passion for TV & Excel expert. Nielsen exp a must; digital rsch & estimates a plus. Full info/apply HERE (4/18)
JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. 1-2 yrs sales plan’g exp req’d. Resume/CL to: [email protected] (4/18)
JOB OPENING: MANAGER BRANDED CONTENT & PARTNERSHIPS/ZenithOptimedia/NYC: Develop and execute cross-platform content solutions. 3+ yrs integrated mkting/branded content exp pref’d. Resume to : [email protected] (4/18)
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JOB OPENING: MGR, MKTG & AFFILIATE PROMOTIONS/TPE/LA: Manage multiple B2B promotions & B2C sweepstakes. Dvlp mktg materials and presentations. Cable industry & project mngt exp pref’d. Resume to: [email protected] Full info HERE (4/18)
JOB OPENING: DIRECTOR, MEDIA PLANNING/NICKELODEON/NYC: Create/maintain quarterly media plans & promotional rollouts for ntwrk priorities. 7 yrs media planning/digi exp at ad-supported network w/at least 3 yrs mngmnt exp. Full info/apply HERE (4/18)
JOB OPENING: AUDIO ENGINEER/CharmTV: Seeking to add a location/post Audio Engineer to its original prod team. Candidates who have their own multirack, wireless recording equipment and are located in the DC, Maryland, and Virginia area should send resume to [email protected] (4/18)
JOB OPENING: VIDEOGRAPHERS/CAMERA CREW/CharmTV: Seeking videographers/camera crew to its original productions unit. Candidates should reside in the DC, Maryland, and Virginia area and should send resume and reel to [email protected] (4/18)
JOB OPENING: SALES PLANNER/PAC-12/SFO: 2-5 yrs of sales planning, advertising agency buying/planning exp. Full posting/apply HERE (4/18)
JOB OPENING: LOCAL SALES MANAGER/WNJU/NYC: seeks a dynamic Local Sales Manager who will develop and execute strategies to achieve local sales goals across multiple platforms as well as manage account executives. Full info/apply HERE (4/18)
JOB OPENING: DIGITAL PROJECT MGR/NBC/Uni. City, CA: Produce marketing materials used to promote NBC brands on digital platforms. 2 yrs exp in digital media; client or agency-based. Full info/apply HERE (4/18)
JOB OPENING: MANAGER, BRAND MARKETING/USA/NYC: Temp mktg mgr for USA Consumer Mktg. Manage & asst in dvlp of mktg prgms & deck creation. 3+ yrs relevant exp. Powerpt expert. Send resume HERE (4/18)
JOB OPENING: DIGITAL SR PRODUCER/BRAVO/NYC: Produce & manage content (blogs, talent intvws, video, etc) for Bravo’s Daily Dish. 5+ yrs related digital editorial exp. Bravo knowledge a must. Full info/apply HERE (4/18)
JOB OPENING: MGR. MEDIA OPERATIONS/Crown Media Family Networks/LA: Manage post-production process, schedule edit times, manage staff. Quality control and manage media workflow. BS/BA req and Min 5 yrs exp.Apply HERE (4/18)
JOB OPENING: VP, PROGRAMMING/Eastern TV/NY: Seasoned creative exec oversee large slate of shows. Strong writing/Mngmnt skills a must. Min 10 yrs exp in TV. Exp @ prod co or ntwrk w/a broad range of Prgrmg – docuseries, formats, live an asset.. Resume [email protected] (4/18)
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SUMMER INTERNSHIP CREDITS ONLY: PR/Social Media/Marketing Firm/LA: seeks interns with strong writing & pitching skills. Interest in food/fashion/wellness. Work 3 days per wk. PR, advertising, journalism major pref’d. stipend offered for lunch/gas/parking. [email protected] (4/18)
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