CYNOPSISKIDS!
04.17.14 Good morning. It’s Thursday, April 17, 2014, and this is your first early morning briefing.
In its first week live, Nickelodeon’s literacy-focused app, Wallykazam!: Letter and Word Magic, skyrocketed to the top spot on the educational and kids app lists and the No. 2 spot on the paid app list on the iTunes App store in the U.S. Inspired by the net’s preschool series, the app aims to help kids develop phonemic awareness, letter knowledge and letter-sound associations. Users can play games and learn about the power of letters and words by touching, tapping, flicking and tilting their devices to interact with Wally and his friends. The app features four games, 400 words that teach upper and lowercase letters, and rewards for completing each activity.
Cartoon Network’s newest original comedy series Clarence premiered Monday as the net’s most-watched series premiere to date this year across targeted demos. According to preliminary data from Nielsen, the Skyler Page animated series about a turbo-high-spirited boy also ranked No. 1 in its 7p time period among all cable and broadcast television networks for K2-11, K6-11 & tweens 9-14, plus boys 2-11, 6-11 and 9-14. Compared to the same time period last year, Clarence earned across-the-board ratings and delivery growth ranging between 25% and 66%.
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PBS Kids’ math-centric series Cyberchase has added all the way up to 100. Thirteen years on the air and counting, the series celebrated its centennial episode with the eco-themed, one-hour special The Cyberchase Movie on Tuesday the 15th, guest-starring Rico Rodriguez (Modern Family). The adventure will also be available online at pbskids.org/video and on the free PBS Kids Video App. A series of real-world games exploring the environmental topics of keystone species, waste reduction and solar power, are available for families to print and play at home at pbskids.org/cyberchase.
The fourth season of Hub Network’s My Little Pony Friendship is Magic, from Hasbro Studios, will wind down with two new back-to-back episodes on Saturday, May 10, 10a ET/7a PT. Titled "Twilight’s Kingdom" Parts 1 and 2, the two-part finale finds Princess Twilight Sparkle continuing to struggle with her identity as a princess and her role as the newest member of Equestrian royalty. When Princess Celestia has a premonition about a mysterious evil foe from the past and turns to an unlikely source for help, Twilight Sparkle feels extra pressure to prove her worth. In addition, the game My Little Pony Friendship is Magic Rainbow Falls Flight School will launch on HubNetwork.com on April 28.
Cupcake Digital and Discovery Communications are launching the Discovery Kids Dinosaur Puzzle & Play app, geared toward explorers ages 5 and under. Kids can complete puzzles on easy, medium or hard levels, in order to unlock animations and facts about each species; and create using coloring pages. The app is available on the App Store, Amazon Appstore for Android, Google Play and the Barnes & Noble App Store for Nook.
… In other Cupcake news, the company has become the 200th member of Moms with Apps’ Know What’s Inside program, a part of ACT|The App Assn. The Know What’s Inside program is dedicated to helping family-friendly app companies implement best practices around privacy and comply with federal privacy rules enacted last July. The program provides developers with guidance on best practices and requires each developer to meet those standards to qualify for the Know What’s Inside seal.
The Power Rangers today wrap a tour of Ireland, the Saban do-gooders’ first time touring the country. Their visit included stops at Smyths Toys Superstores as well as a visit to children and their families at Our Lady’s Children’s Hospital in Dublin. The Irish tour is the third installment of the Power Rangers’ larger European tour, following successful stops throughout both the U.K and France in 2013.
Viacom International Media Networks had a busy MIPTV, signing a raft of third-parry deals for Nickelodeon including two branded block renewals. Free-to-air broadcaster CNBCe (Turkey) revamped its Nickelodeon block, renewing its yearly contract with VIMN with a schedule of shows including Robot and Monster, Tuff Puppy, Kung Fu Panda, iCarly (S5) and Marvin Marvin. Cable and satellite channel QTV/Novy (Ukraine) also renewed its Nick block.
Sesame Workshop named Stephen B. Sobhani to the newly created position of VP, International. Sobhani will oversee the Workshop’s strategy in Sub-Saharan Africa with an emphasis on developing new multi-sector partnerships and resources for the organization’s health and education initiatives in that territory. He will also lead the development of a global themes strategy. Sobhani joins Sesame Workshop with more than 14 years of experience at the UN Foundation.
Copyright Promotions Licensing Group (CPLG), a DHX Media company, has appointed Stephen Gould as its new UK Managing Director. Gould replaces Vickie O’Malley, who is leaving the company after 12 years. He is currently Commercial Director at DHX Media and was previously Commercial Director at Ragdoll Worldwide, managing leading global brands including Teletubbies and In the Night Garden. CPLG manages licensing for brands including Universal and Activision.
Former White House press secretary Dee Dee Myers will head corporate communications at Warner Bros., beginning in September, replacing nine-year Warner Bros. veteran Susan Fleishman.
Answer to yesterday’s Trivia Question: What ’70s super-heroine series had lots of crossover characters and episodes with Shazam!? ISIS (who, in full disclosure, yours truly used to dress up as every Saturday morning) Kudos to: Mara Anastas, Simon & Schuster, NY; Jeff Grant, Turner Research, Atlanta; JB Gray, Cartoon Network, Atlanta; Howard Leib, BrainCamp, Ithaca, NY; Ellery Locklear, Scollon Productions; Marcy Pritchard, Nickelodeon, NY; Joe Swaney, Cartoon Network, Atlanta; Tom Boyd, WGN, Chicago.
Today’s Trivia Question: What was the first TV show ever produced by Hanna-Barbera? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
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04.17.14
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JOB OPENING: SR MGR DIGITAL SALES RSRCH/ABC/NYC: 5+ yrs Digital Rsrch exper req. Creates & mgs analysis, trends & data. Strg exp w/tools Freewheel, ComScore, Double Click, Omniture, etc. & digital vendors. SEND RESUME: [email protected] (4/24)
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JOB OPENING: SENIOR PUBLICIST/NBC/LA: Sr. Publicist for Access Hollywood news magazine brand and programming. 3+ yrs exp in entertainment publicity. Fully info/Apply HERE (4/20)
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JOB OPENING: ACCT EXEC, DIRECT RESPONSE/NEWSMAX TV/NY: All facets of DR sales for new cable TV news ntwrk launching 2014. Min. 3-5 yrs’ exp selling to major DR agencies/clients in NY. Opp to move into expanded role. Res/cvr: HERE (4/20)
JOB OPENING: MGR, PROMO SCHEDULING/WWE/Stamford: WWE is looking for a Manager, Promo Scheduling to support the VP of Programming in developing promotional plans and supervising on-air scheduling. Full info/apply HERE (4/20)
JOB OPENING: TVONE/PR MANAGER/MD: Strategizes & implements publicity plans that generate positive consumer & trade press coverage of the programming, leading to awareness and viewership. BA/BS Com or PR + 8yrs exp. Resumes: [email protected] (4/18)
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