04/07/16: Donald who? Fox News lands President Obama interview; study shows ads in family shows fare better; Dick Wolf developing true crime series






Good morning. It’s Thursday April 7, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
Al Jazeera America: The Limits of Hope: Inside Obama’s White House at 10p
CBS: The Odd Couple at 8:30p
Cooking: Carnival Eats at 10p
Nat Geo: Primal Survivor at 10p
Travel: Mysteries at the Museum at 9p

Tonight’s Finales:
CMT: Party Down South at 9p
Fox: American Idol at 8p
UP: Bringing Up Bates at 9p


TONIGHT on Animal Planet
The Ocean is a Whole New Beast

River Monsters is on a NEW night | Thursdays at 9P Followed by Finding Bigfoot

River Monsters | Finding Bigfoot.


President Obama will be interviewed by Chris Wallace on Fox News Sunday April 10. It will be the Commander in Chief’s first Fox News Channel chat since 2014.

Ads in TV-G programs generate more attention and purchase intent than commercials in shows with TV-14 and TV-MA ratings, according to a new study commissioned by Scripps Networks Interactive and UP TV. The Family Entertainment Brand Impact Study, conducted by Nielsen, found that ads in family-friendly programming scored 27 percent higher among all viewers, with the lift rising to 51 percent among viewers who said they regularly seek TV-G content. “We’ve always known there’s a powerful connection between our shows and ads, this study helps to explain exactly why,” said Chris Ryan, SVP of ad sales research for Scripps.

FYI will stop serving Kocktails With Khloe after its final season one episode Wednesday, April 20. Viewership for the talker has dropped to 197,000 total viewers and .1 among A18-49 in Live+7. The show will go out with a bang, featuring power couples Kanye West and Kim Kardashian, and John Legend and Chrissy Teigen.

Investigation Discovery is holding a convention for crime TV fanatics. Held on Saturday, June 11 in NYC, IDCON will be headlined by network talent including Paula Zahn, Joe Kenda, Chris Hansen, Candice DeLong and Tony Harris. “ID recently closed out its best quarter ever in prime among all key demos – and this incredible success is due to the passion of the best superfans out there, our ID Addicts,” Henry Schleiff, Group President, ID, AHC and DA, tells Cynopsis. “We wanted to find a way to both show our appreciation for ID Addicts and to feed their insatiable appetite for all things ID. From there, IDCon was born: a completely free day full of beloved personalities, sneak peeks of upcoming and favorite shows, one-of-a-kind experiential activities and of course a surprise or two – an event true crime fans would simply ‘kill’ to attend.”

Sonia Manzano, who retired as Sesame Street’s Maria last summer after 45 years on the kids’ classic, will receive the Emmy for Lifetime Achievement at the 43rd Annual Daytime Emmys ceremony May 1 in LA.

Melissa McCarthy will be honored with the “Comedic Genius” award at Sunday’s 2016 MTV Movie Awards. Previous winners were Will Ferrell in 2013 and Kevin Hart – this year’s host, with Dwayne Johnson – in 2015.

TBS ordered season two of The Detour ahead of the show’s official launch on Monday, April 11 at 9p. Created, written and exec produced by Jason Jones and Samantha Bee, the series had sneak preview telecasts following the NCAA tournament, and is available to stream. “I’m very excited to be going back to making my favorite show not yet on TV and look forward to making outrageous demands in my rider for the second season,” said Daily Show alum Jones.

Byron Allen issued a statement in response to Comcast’s opposition to the Entertainment Studios/National Association of African-American Owned Media petition to the FCC. Characterizing accusations that it had failed to fulfill its obligation to carry minority-owned channels as “unadulterated bunk,” Comcast noted of ASPiRE and Revolt, “That the networks have attracted investors who are not owned by African Americans does not change the fact that the networks are majority or substantially owned by African Americans.” In his response, Allen said, “Everybody talks about diversity, and everybody complains about the lack of diversity. These lawsuits were filed to provide distribution and real economic inclusion for 100% African American-owned media…. The cable industry spends $70 billion a year licensing cable networks and 100% African American-owned media receives ZERO.This is completely unacceptable.”

Rhoda, Ethel or Jesse? Let us know who your favorite TV sidekick was in the new Cynopsis poll: http://cynopsis.com/poll/.



Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign? Enter your mobile app, series, marketing campaign or leading executive in this year’s competition.

Deadline to enter: Wednesday, May 18, 2016 – Enter Now!

View past winners and honorable mentions: 2012 | 2013 | 2014 | 2015.


Get him a ticket to IDCON: Uberproducer Dick Wolf and NBC are developing Law & Order: True Crime, starting with an eight-parter based on the Menendez brothers murder case. Calling the scripted limited anthology series a “natural evolution of the Law & Order brand,” Wolf points out, “There is no shortage of compelling real-life criminal cases, and the Menendez trial was more scintillating than most crime fiction.”

The Company’s head of unscripted development, Jason Henry (Fear Factor), has inked a two-year overall deal to develop unscripted TV formats under his Lobster Moon banner. Henry will continue as exec producer on The Company’s West Texas Investors Club.

Cinemax has put in development The Boys, based on the graphic novel by Garth Ennis (Preacher), from Seth Rogan and Evan Goldberg’s Point Grey, Neal Moritz’s Original Film and Sony Television.


Cake Boss Buddy Valastro leaves his batter behind to take a cross-country trek with his wife and kids on Food Network’s Buddy’s Family Vacation. RV road trip commences Friday, May 27 at 8p.

Nat Geo WILD celebrates Earth Day on Friday, April 22 with short films from this year’s “Wild to Inspire” competition, starting at 6:30p, followed by Mission Critical: Orangutan on the Edge at 9p.

FX will air a marathon of The People V. O.J. Simpson: American Crime Story on Saturday, April 9 at 2p, starting with a commercial-free broadcast of the first episode. The critically acclaimed limited series wrapped its first run on Tuesday.

AXS TV is re-airing Dan Rather’s interview with Merle Haggard on Friday, April 8 at 11:30a, Saturday, April 9 at 9a and Sunday, April 10 at 8a. The Big Interview episode originally aired in September 2013. The country music legend died Wednesday, on his 79th birthday.


Nickelodeon renewed School of Rock for a second season. Musical comedy series based on the 2003 movie airs Saturdays at 8:30p.

Season two of Ovation’s Raiders of the Lost Art bows Wednesday, May 11 at 10p. Series explores the world’s greatest art crimes and mysteries.

Boundless is back for season three Tuesday, April 12 at 10p on Esquire. Newcomers Rory Bosio and Hunter McIntyre join Simon Donato and Paul “Turbo” Trebilcock going to extremes across three continents.

OWN docu-series Livin’ Lozada, the net’s highest-rated freshman series among W18-49, returns Saturday, May 7 at 10p. It’s a season of mother/daughter drama, with a visit from medium John Edward.


Brad Garrett won’t be playing it for laughs when he guests on the two-part season finale of NBC’s Law & Order: SVU on Wednesday, May 18 and May 25 at 9p. The Everybody Loves Raymond star will play a corrections officer with a history of violence and corruption.

The Blacklist’s Ryan Eggold is set as the male lead in a possible extension of the NBC spy drama. Planted spinoff, with Famke Janssen, will air Thursday, May 12.

Jennie Garth (Beverly Hills 90210), Dan Payne (All Yours) and Corbin Bernsen (LA Law) star in Hallmark Movies & Mysteries drama Karen Kingsbury’s A Time To Dance, premiering on Sunday, May 15 at 9p.

Trevor Donovan (Texas Rising) landed the role of country star Eddy Arnold in upcoming CMT scripted drama Million Dollar Quartet (wt).

Lili Simmons (True Detective) is onboard HBO drama Westworld in a recurring role.


Verizon signed an agreement to acquire a 24.5 percent stake in multi-platform media company AwesomenessTV. Dreamworks Animation will have 51 percent ownership of outstanding shares, and Hearst 24.5 percent. Brian Robbins, AwesomenessTV founder and CEO, and Brett Bouttier, AwesomenessTV’s president, will still hold the reins. Part of the deal: Verizon and AwesomenessTV will create a premium short-form video service, to launch as part of the go90 offering. “In addition to delivering compelling scripted and non-scripted series with high production values, AwesomenessTV has demonstrated an ability to zero in on programming that Gen Z and millennials want to watch,” said Marni Walden, EVP and president of Product & New Business Innovation, Verizon. “The content AwesomenessTV has produced for go90 has exceeded all our expectations…. That’s why we want to be in the AwesomenessTV business.” Added Robbins, “Our goal is to be the media company of the future, where content and distribution go hand in hand – we are now one giant step closer to that future.”

Comedy streaming channel Seeso premieres Flowers on Thursday, May 5. Olivia Colman (Broadchurch) and Julian Barratt (The Mighty Boosh) star in the dysfunctional family (is there any other kind?) comedy/drama.

Netflix ordered seasons two and three of tween series Project Mc2, focused on girls who use their science smarts to save the world. The streaming service also announced that along with the White House Council on Women & Girls and the U.S. Dept. of Education, it is partnering on a program to encourage girls to study science, math, art, engineering and technology.

Following up on results from its CultureFirst report on U.S. Latinos, NBCUniversal Hispanic Group announced social-first movement “Movimiento.” The initiative launches with “Movimiento Musica,” a social video series with multi-platform extensions dedicated to aligning emerging artists and their content with brands. Samsung will power the social-hub, highlighting The Panacea Project, the first featured artist of the platform. Series aimed at “Generation M” (millennial, mobile, multicultural) debuts at the end of April. Movimiento Musica builds on the insights of CultureFirst by tapping into the power of musical discovery as a key cultural connector for Hispanics and millennials,” said Mike Rosen, EVP of Advertising Sales, News and Hispanic Groups, NBCUniversal. 


Keshet International has sold BBC One UK drama The A Word to Swedish public service broadcaster SVT. The deal follows an agreement with U.S. series partner SundanceTV, which will begin airing the show this summer.

Studio 100 Media inked a new deal with Lithuanian public broadcaster LRT for more than 100 half hours of programming, including CGI highlights such as Heidi, the adventure series Tashi and the revival of an Australian icon The Wild Adventures of Blinky Bill.

Vice Media announced it will offer TV channel Viceland in France via Canal Plus, available to Canalsat customers across all platforms starting this fall. UK launch is slated for September.

Electus International signed a deal with Modern Times Group to bring series to the Baltics region, including Dating Naked, World’s Funniest Videos: Top 10 Countdown, Bet On Your Baby and Online Dating Rituals of the American Male to Latvia, Get Out Alive to Lithuania and World’s Funniest Videos: Top 10 Countdown and Almost Genius to Estonia.


5th Annual Cynopsis Sports Media Awards Breakfast
Thursday, April 21 | 8:15-10:30am | NY Athletic Club

Don’t miss the event, it’s sure to impress!

Finalists | Luminary Honorees | Event Details + Registration.


The third season of DIY’s Texas Flip N Move wrapped its highest rated season to date, attracting more than 3.7 million total viewers and growing ratings 92 percent over the prior two seasons. The finale on Friday averaged nearly 196,000 impressions among viewers P25-54, up a whopping 156 percent from year ago levels in the Friday at 9p timeslot, the highest-rated telecast for the series.

And the winners on Wisconsin primary night were…Fox News, with 3 million viewers from 8p-11p, and CNN, news demo leader with 650,000. CNN delivered 1.9 million total viewers and MSNBC drew 1.5 million. Among A25-54, Fox News collected 601,000 viewers and MSNBC 378,000.

Up against the Wisconsin primary, the finale of FX’s The People V. O.J. Simpson: American Crime Story drew 3.27 million viewers and 1.7 million among A18-49, its best audience since episode 3, but down from the premiere’s 5.11 million Live+SD/2.0-in-the-demo haul.

ABC newcomer The Real O’Neals was even week to week on Tuesday in total viewers (3.7 million) and A18-49 (1.0/4), with its best lead retention out of Fresh Off the Boat (88 percent/91 percent), which tied a series low 1.1.

Tuesday’s American Idol special on Tuesday averaged a 1.4 rating among A18-49 for Fox, versus .7 for the net’s comedies in the space last week.

Tuesday A18-49 Analysis: CBS had the most A18-49 viewers Tuesday with 1.6/6, according to final primetime national ratings from Nielsen. CBS’s NCIS topped 8p with 2.0/7, versus 1.4/5 for NBC’s The Voice repeat and Fox’s American Idol special. CBS kept the lead at 9p with 1.7/6 for NCIS: New Orleans, followed by 1.5/5 for NBC’s Chicago Med. NBC rose to the top at 10p with 1.5/5 for Chicago Fire; CBS placed second with 1.1/4 for Limitless.

A18-49: CBS 1.6/5, NBC 1.5/5, FOX 1.3/4, ABC .8/3, CW .4/1

Live + Same Day Household Ratings: Tuesday, April 5, 2016 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 7.0/12
NCIS 9.6/16, NCIS: New Orleans 7.6/12, Limitless 3.9/7
NBC: 4.7/8
The Voice [r] 4.3/7, Chicago Med 4.7/8, Chicago Fire 5.0/9
FOX: 3.2/5
American Idol: American Dream 3.7/6, Brooklyn Nine-Nine 1.7/3
ABC: 1.9/3
Fresh Off the Boat 2.7/5, The Real O’Neals 2.3/4, Marvel’s Agents of S.H.I.E.L.D 1.8/3, Beyond the Tank 1.3/2
Camino Hacia Destino 1.1/2,  Pasion y Poder 1.3/2, Hotel de los Secretos 1.1/2
ION: .9/2
Criminal Minds .8/1, Criminal Minds .9/2, Criminal Minds .9/2
CW: .7/1
The Flash [r] .8/1, iZombie .7/1
Quien es Quien .6/1, Eva la Trailera .7/1, Senor de lo Cielos 1.1/2


Ipsos appointed Joe Marshall as President of Ipsos Marketing Quantitative in the U.S. Previously, Marshall was head of IMQ in the UK.

This Day in History:
1933 – After years of Prohibition, beer was sold again in 19 of 48 states.

Answer to Our Last Trivia Question: ?The protagonists of which two detective series teamed to find the murderer of the son of one of the men? Cannon’s (1971-1976) Frank Cannon crossed over to Barnaby Jones (1973-1980).? Kudos to: Joe Leydon-Cowboys & Indians Magazine/Houston, James Ryan-A+E Networks/NYC, Ken Horowitz-AMC Networks/NYC, Ed Goode-Connelly Partners/Boston, Perry Ewell-Perry Ewell Copywriting/LA.
Today’s Trivia Question: On which comedy did Alicia Silverstone, David Schwimmer, Robin Thicke and Juliette Lewis guest? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.).

Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro
reported by Cathy Applefeld Olson

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/NYC: Resp for user support on key systems that drive targeted ad sales prod at the forefront of TV advrtsng. Req’s 1 yr of Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA degree. Full info/Apply HERE (4/14)

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JOB OPENING: SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt’l skills. Resume HERE (4/14)

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JOB OPENING: DIR PRESCHOOL DEVELOPMENT/Nickelodeon/NYC: Mng shows & provide creative dir for each series through all facets of prod. Work hand-in-hand w/Nickelodeon Dvlpmnt to successfully transition shows from Pilot to series, guiding creative vision going forward. Full info/apply HERE (4/13)

JOB OPENING: VP CREATIVE CLIENT & BRAND PARTNERSHIPS/Discovery/NY: Innovative creative leader w/exp driving top brands and partnerships to oversee all creative cmpgns from design-execution while liaising w/sales to ensure max revenue potential. Clear communicator to mediate company and client needs. Full info/apply HERE (4/13)

JOB OPENING: CREATIVE SERVICE COORD/Spotlight Cinema Networks/LA: Resp for reviewing, mastering, encoding & distributing all on screen creative. Receive/log all incoming creative materials from outside clients. 1-2 yrs of quality control exp or work in a Post Prod envir. Resume/cvr HERE (4/12) 

JOB OPENING: DIR, INTEGRATED SALES MKTG/ION/NYC: Provide mktg support for the Network Sales Team to help achieve addit’l rev. Develop creative ideas from inception to execution. Min 5 yrs mktg exp. Exc written/verbal skills & sense of urgency. Resume HERE (4/12)

JOB OPENING: SALES PLANNER/ION/NYC: Resp for plan building/delivering upfront/scatter deals, work with inventory team. 2+ yrs exp (Ad sales Pricing/Plan’g &/or agency buying). Knwldg Dealmaker a +. Resume HERE (4/12) 

JOB OPENING: AE, DIR RESPONSE/ION/NY: Experienced AE, strong relations w/all agencies. Dvlp new bus & grow existing bus at agency & direct. Exc presentation skills. Min 5 yrs direct response exp. Resume HERE (4/12) 

JOB OPENING: DIR GLOBAL DIGITAL MEDIA/CSI Sports/NYC: Dvlp/mng/grow dig. assets for newly launched website www.fightsports.tv & mult dig products. Work w/SR exec on strategy, social ntwks on global scale. 7+yrs exp req’d. Passion for sports. Strong writing skills. CMS skills req’d. cvr/res to Rose: [email protected] (4/12)

JOB OPENING: MARKETING MANAGER/AMC/NYC: Produce, manage, and execute brand marketing projects. Ability to give strategic and creative direction to agencies to ensure desired results. 3-5 years exp in marketing preferably for a tv network. Full info/apply HERE (4/12)

JOB OPENING: ACCOUNT EXECUTIVES/Entertainment Studios Network/NY: Establishing NY office, Nat’l & DR AE’s to dvlp/svc/maint agencies & clients selling multiplatform opportunities. Resume to [email protected] (4/9)

JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (4/9)

JOB OPENING: VP, MKTG & PROMOTIONAL STRATEGY/WE tv/NYC: 12+ yrs Mkting exp at a tv or entertainment based biz. Oversee strategy, planning, creative and post-analysis mrkting campaigns for on-air and off-air. Full info/apply HERE (4/9)

JOB OPENING: TEMP COORD, AD SALES PLANNING/Smithsonian Channel/NY: Input ad schedules; handle schedule changes & make-goods. Provide admin support & asst w/client presentations. 1 yr ad sales coord exp. Strong orgnztnl/analytical skills & knwlg level PP, MS Word, Excel & Outlook. Apply HERE (4/8)

JOB OPENING: MGR/SR ANALYST/WME|IMG/LA: Support media rsch activities with a heavy emphasis on college sports. Min 3 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: [email protected] (4/8)

JOB OPENING: AD SALES ACCOUNT REP (ASR)/Grit & Escape/NYC: Prospects & develops sales opportunities. PowerPoint, Strong team, research & sales-orientation. 2+ yrs sales/agency exp w/relationships. Agency buying exp a +. Some travel. Resume: [email protected] (4/8)

JOB OPENING: AD SALES ASSISTANT PLANNER/Grit & Escape/NYC: Builds sales proposals, maintains ordered skeds, allocs & stew delv. Collaborative environment. Min 1yr sales/agency exp w/national buying relationships. Wide Orbit a +. Resume + Cov Let: [email protected] (4/8)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.


ABC: Grey’s Anatomy, Scandal, The Catch
CBS: Big Bang Theory, The Odd Couple [
p], Mom, 2 Broke Girls, Rush Hour 
CW: DC’s Legends of Tomorrow, The 100
Fox: American Idol [
NBC: Little Big Shots [r], The Blacklist, Law & Order: SVU [r]
PBS: The This Old House Hour, Masterpiece Mystery! [r], Antiques Road Show [r]
Telemundo: Quien es Quien, Eva la Trailera, El Senor de los Cielos
Univision: Un Camino Hacia el Destino, Pasion y poder, El Hotel de los Secretos

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