CYNOPSISDIGITAL
04.03.15 Good morning. It’s Friday April 3, 2015, and this is your first early morning digital briefing.
British TV streaming service Acorn TV will feature the U.S. premiere of The Brokenwood Mysteries on consecutive Mondays, starting May 4. The four feature-length murder mysteries star Neill Rea (Go Girls) and Fern Sutherland (The Almighty Johnsons). Acorn TV is available for $4.99 a month at Acorn.TV and on connected devices.
Netflix picked up a new comedy sketch series from longtime collaborators Bob Odenkirk and David Cross yesterday. With Bob and David will bring the pair together in four half-hour episodes and one hour-long “making-of” special. The two are known for their work on The Ben Stiller Show and HBO’s Mr. Show With Bob and David. Odenkirk and Cross will write, star and executive produce along with Marc Provissiero and Naomi Odenkirk of Odenkirk Provissiero Entertainment, Tim Sarkes of Brillstein Entertainment Partners, Dave Kneebone, Tim Heidecker and Eric Wareheim. The duo is not new to Netflix; Cross co-starred in the Netflix revival of Arrested Development and Odenkirk’s Better Call Saul is currently streaming internationally on the service and will make its domestic debut in 2016.
…in more Netflix news, the streaming service ordered a series from Matt and Ross Duffer (horror short We All Fall Down). Called Montauk, the mystery will include eight episodes set for release next year. The brothers will executive produce along with Shawn Levy and Dan Cohen. The plot revolves around a boy’s disappearance in Long Island in the 1980s.
Network and celebrate on Thursday, April 23 at the Astor Center in NYC as we honor those women who excel in digital content, marketing, advertising, social media, and online at the Top Women in Digital reception. View the honorees and register at http://cynopsis.com/event/2015twd/
Looks like Jimmy Fallon and Jimmy Kimmel have a new late-night rival on YouTube. CBS Television Network’s latest late night talk show The Late Late Show with James Corden soared online in its first week, with its YT channel growing 330 percent. Segments such as Every Tom Hanks Movie in 7 Minutes and Mariah Carey Carpool Karaoke both went viral at 20 million views combined in the first week.
Comedy Central’s Roast of Justin Bieber started a social fire, the network announced yesterday. CBS revealed that #BieberRoast hit 6.9 billion impressions (Viacom’s Velocity Echo Social Graph) and 6.2 million viewers across multiple platforms (Nielsen via MultiTrak, Live + Same Day, based on impressions). The roast garnered 1.3 million mentions and more than 41 related trending topics worldwide. Additionally, nearly two million people produced three million posts, comments, likes and shares in relation to #BieberRoast on Facebook (Facebook).
A CYNOPSIS MESSAGE
WHY SHOULD YOU ATTEND DIGITAL BUSINESS SUMMIT?
Networking Opportunities: There will be four built-in catered periods during the day to meet & talk with our speakers & other high-level executives. See who’s attending!
Knowledgeable Speakers: We have an incredible lineup of 27+ panelists from companies such as AOL, Nielsen, Maxus & more, who will share their unique expertise & advice.
Bonus: Access to Top Women in Digital Awards Reception for cocktails & networking.
Spots are running low – register your team now | Sponsor: TubeMogul
ADVERTISING + AD PLATFORMS
Multi-channel network BroadbandTV signed an exclusive deal with YouTube analytics site Social Blade to bring supply data and services to its community. Social Blade provides YouTube creators with channel metrics regarding subscribers, ad revenue and geographic data of their audiences. Per the deal, users will now have access to BroadbandTV tools for creators such as production services, ad sales and branded entertainment advising. SB was formerly exclusively linked with Maker Studios.
Evolve Media’s TotallyKidz (part of TotallyHer) landed an exclusive advertising partnership with online game brand Stardoll. The social gaming site for girls has more than 360 million registered players (Google Analytics, March 2015).
Nielsen renamed its online advertising and audience measurement tools from Online Campaign Ratings to Nielsen Digital Ad Ratings. The metric’s new label is part of the firm’s goal to measure total audience on all platforms, Nielsen’s Executive Vice President, Global Product Leadership Megan Clarken said in a statement. Nielsen added that the rebranded ratings will include a new demographic data segment, which measures audience’s household income, race/ethnicity, family size and education.
YouTube and viral video creative agency Pixability tracked March Madness on Google’s platform since the tournament started. The company analyzed viewership and brand impact data leading up to the Final Four and Championship game, and they found:
– Since the start of the tournament, there have been 22,064,564 views of March Madness related content; 1,130 videos have been uploaded with tournament-related content.
– Of the tournament’s biggest sponsors, CapitalOne was the big winner, with 28 percent more views in March than February. Another sponsor, AT+T, had a flat growth in views with only a .6 percent increase from February to March; Buffalo Wild Wings saw a 21.7% percent increase in views; and Reese’s saw a 12.0 percent increase in views.
– The new March Madness YouTube channel reeled in more than 4,441,845 total views (as of Apr. 1). By comparison, the NFL‘s new YouTube channel generated 18,841,006 views in a similar timespan.
Mobile apps will hit $99 billion in revenue by 2019, a new report from Juniper Research predicts. The major share of the revenue will come from mobile games and “lifestyle” apps from dating and navigation services. The estimate is based on in-app revenue and paid-app downloads, but Juniper predicts paid-apps will only make up 12 percent of total app revenues. Overall, app downloads are up 29 percent this year.
EXEC MOVES
Machinima named Marc Verville as Chief Financial Offcier. Verville comes to the gaming network after nine years as a financial executive at Warner Bros., including a stint as Vice President, Finance and Business Analysis in the Home Entertainment group.
A CYNOPSIS MESSAGE
Click here to view our digital programming guide:
http://www.cynopsis.com/watcheroo.
YouTube darling Grace Helbig debuts her new talk show for E! tonight at 10:30p ET. The network is getting fans pumped for the series by doing what Helbig does best – getting personal with her peeps by bringing them into the studio set before the big premiere. So what’s inside? Beyond a green room, there’s a chalkboard filled with “tacojis” (Helbig’s favorite emoji), a wall filled with her own selfies and a cereal bar. Check out the video before she makes the official jump from YouTube to a TV net tonight at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
04.03.15
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