04/01/14: NCAA March Madness Live served up a record number of video streams.


BTN is the premier national college sports network born from the nation’s most storied conference. With nearly half of its 180 football and men’s basketball games featuring a top 25 team & deeper coverage than anyone else, BTN delivers 450+ live events & Emmy-nominated programming yearly. The Big Ten’s eastward expansion means BTN will have over 60 million subs nationwide. And it’s all supercharged by BTN’s digital, mobile & social media extensions, including BTN2Go, the network’s TV-Everywhere app. This is today’s Big Ten Network.


Good morning. It’s Tuesday, April 1, 2014, and this is your first early morning Sports briefing. 

NCAA March Madness Live, managed by Turner Sports, continues to thrive with more than 64 million live video streams spanning all platforms through the second week of the 2014 NCAA Division I Men’s Basketball Championship. That is up 40% over the same period a year ago and has already bested last year’s grand total of 49 million video streams for the entire tournament. NCAA March Madness Live also saw 13.5 million hours of live video consumed, an uptick of 7% over last year and on pace to rank as an all-time record. Mobile platforms served as a primary driver of the increases, with growth with live streams up 71% over the first two weeks of the tournament in 2013.


While we are on the subject, the 2014 NCAA Division I Men’s Basketball Championship continues to trend up, with CBS Sports and Turner Sports’ coverage averaging 9.8 million total viewers, based on Nielsen Fast Nationals through Sunday’s games. The event is also averaging a 6.2 household score to tie with last year as the highest rating for the tournament since 2005.

ESPN baseball analyst Jessica Mendoza is expanding her role at the network where she will now have a position on Baseball Tonight. Mendoza will usually appear on Monday editions of Baseball Tonight, alongside Sunday Night Baseball’s John Kruk. In addition to her Baseball Tonight responsibilities, Mendoza will also contribute to select ESPN MLB game telecasts.
Tennis Channel filed its reply with the FCC in the latest maneuvering to shore up its Comcast complaint, stating that "Although Comcast concedes that this case is necessarily before the Commission because there is no final ruling on Tennis Channel’s complaint, Comcast argues that the Commission can take only ‘ministerial’ action in the wake of the D.C. Circuit’s decision. This argument gets administrative law precisely backwards. Where, as here, an appellate court enunciates new evidentiary tests in the course of vacating an agency’s decision, only the agency can  and, indeed, must  make the factual findings necessary to apply the new tests to the case at hand."

ESPN carries five marquee high school basketball events as well as a College Basketball Signing Day Special through Friday, April 18 to wrap up the 2013-14 high school basketball season. Games include the McDonald’s All American Game at the United Center in Chicago, Ill., Nike Hoop Summit at Moda Center in Portland, Ore., and Jordan Brand Classic at the Barclays Center in Brooklyn, N.Y. as well as the DICK’S Sporting Goods High School National Tournament in NYC.

The New York Emmy Awards saw MSG’s Mike Breen named best sports play-by-play man while YES’ Jim Spanarkel nabbed best analyst on Sunday night. Overall, MSG won 14 Emmys and YES took 13, which tied for the most ever for the channel. Other winners included Kevin Maher of News 12 Long Island as best sports anchor and YES’ wins for Best Sports Event: Series for its Brooklyn Nets coverage and Best Sports Program/Special for its telecast of Mariano Rivera’s final New York Yankees game, while MSG’s Lost and Found: ’73 Knicks Championship Tape scored as best sports documentary.

WestwoodOne and NBC Sports Radio are buying into Donovan McNabb, extending their partnership with the former QB, who will continue to co-host Under Center with McNabb & Malone for the network.

Jack Link’s Major League Fishing will get a taste of national exposure, with CBS Sports set to carry two specials in 2014. The company will carry the Championship Round of the Shell Rotella Challenge Cup on Sunday, May 11 at 3p as well as the Championship Round of the General Tire Summit Cup on Aug. 9 at 1p. Regular episodes of the Outdoor Channel series are set to run on the network on Thursdays at 8p this season.


J O I N  U S…
 Thursday, April 17 | 8:00-10:00 a.m.
Yale Club, NYC
Join award finalists, support your colleagues and network with the best in the industry!
Register= http://www.cynopsis.com/event/cynopsis-sports-media-awards/
Thank You to Our 2014 Sponsor – Electric Sheep


New Balance hit Opening Day yesterday with a slew of new athletes under its umbrella, inking MLB’s Evan Longoria, Ryan Howard, Matt Moore, Mike Napoli, and Jean Segura to its roster and re-signing C.J. Wilson, Yadier Molina, Curtis Granderson, and J.J. Hardy to multi-year endorsement contracts. Overall in 2014, more than 500 professional baseball players, including Minor League athletes, will wear New Balance footwear on-field.

Speaking of Opening Day, some new commercials made their debut including Budweiser, which debuted a new spot dubbed Always There. The commercial showcases how the brand has been there for some of MLB’s most iconic moments, showing footage and audio of such historic moments as Babe Ruth being bought by the Yankees, Lou Gehrig’s farewell speech, Willie Mays’ famed Catch, Cal Ripken setting the Iron Man record, and more.

Meanwhile, ESPN unveiled its own new promo, with the debut of the latest This is SportsCenter spot starring Pittsburgh Pirates’ center fielder Andrew McCutchen. The ad, dubbed Pirates, features SportsCenter anchors John Anderson, Jade McCarthy, Kevin Negandhi and Hannah Storm conducting a meeting when a group of Pirate-themes mascots, such as East Carolina’s Pee Dee, Seton Hall’s Pirate and the Tampa Bay Buccaneers’ Captain Fear and led by McCutchen loot all the food from the room.
The Topps Company, Inc. and Major League Soccer launched the 2014 Topps MLS Soccer card set yesterday, designed to showcase a combo of current MLS stars, American soccer legends and Mexican National Team players. Aspects of the set include the trading card backs, which will feature analytical statistics never before seen in the industry in partnership with Bloomberg Sports.

Learfield Sports has reached a five-year sponsorship agreement with environmental engineering firm TEEMCO for Oklahoma’s three largest universities, the University of Oklahoma, University of Tulsa, and Oklahoma State University. The deal begins with the start in the 2014-2015 season and includes signage at football and basketball games. Additionally, TEEMCO has committed to developing a scholarship program and internship opportunities for engineering and energy majors.


The new WWE Network unveiled its programming lineup for WrestleMania Week, programming events that include the 2014 WWE Hall of Fame Induction Ceremony, an expanded two-hour WrestleMania pre-show as well as WrestleMania 30. The Hall of Fame coverage is slated for Saturday at 9p, with a red carpet arrival show set for 8p. Other programming will include today’s WrestleMania Press Conference at 11a and Legends of WrestleMania on Friday at 10p, a round table discussion with WrestleMania Legends as they look back at their greatest WrestleMania moments. 

The Whistle Network and its channel partners have now surpassed 400 million total views as the first sports-focused multi-channel network on YouTube. Since its New Year’s Eve launch, the platform now boasts 3.46 million YouTube subscribers, 48 channel partners and a library of over 2,900 videos.

NCAA.com, managed by Turner Sports, is offering an interactive guide to the NCAA Men’s Final Four in North Texas and the NCAA Women’s Final Four in Nashville with the launch of the new NCAA Final Four North Texas app presented by AT&T and Women’s Final Four Nashville. The platform offers schedule information, interactive maps, news, concert lineups, ticket information, social features and more. In addition, NCAA.com will offer micro-sites for fans attending the Final Four events with news and information including fan events, venue information, concert lineups and local festivities, as well as local city highlights, information and AT&T free Wi-Fi locations throughout the North Texas area.

The World Cup is coming in June and it will be the most digitally connected one of all time, which means that it’s likely become the largest online sporting event in history. Four years ago, more than 26 million hours of online World Cup video content was consumed. A survey from YuMe, as reported by RealSEO, shows how the growth in mobile devices since then will impact the World Cup.
* 63% of the 879 individuals surveyed intend to watch highlights via a PC, 23% on smartphone, and 25% on a tablet device.
* Live streaming of matches will be popular across all devices: PC 33%, tablet 22%, smartphone 11%, smart TV 13%.
* 74% intend to watch World Cup matches from either a bar, friend’s home, or at work.
* Over 54% of respondents intend to watch online video of completed matches.
* Around 50% of viewers intend to watch online video of previous World Cup matches


NHL action offers Flyers/Blues on NBCSN at 8p.


Not attracting the right candidate for the job?
Start today & email: Trish Pihonak

Hear from the experts about Cynopsis Media Classifieds

"Cynopsis has been an extremely valuable and cost effective recruiting tool for CSI Sports. We have hired several qualified candidates over the years from postings on Cynopsis. It is one stop shopping for media and entertainment employers and candidates."
Declan Daly, SR Director Finance & Operations, CSI Sports

ON THIS DAY in 1985: Villanova shocks Georgetown to win the NCAA Men’s Basketball Championship.

In The Know: Who was the last NBA player to be drafted straight out of high school with the first overall pick? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What MLB legend remains the all-time RBI leader? Answer: Hank Aaron. Kudos: Aymon DeMauro-Discovery/NY; Jason Kern-NBCUniversal/NY; David Stern-BARD Entertainment/NY; Tom Wetzel-MMSI/Warwick; Gordon Beck-Beck Communications, LLC/Northeast Harbor; Tony Ferranti-MMSI/Warwick; Jerehmy White-BusyBuddy Books/Glen Rock; Ron Salcedo-Zimmerman/Nashville; Joe Lyons-Back Nine Productions, Inc./Dallas; Matt Sautter-OpenTV/Golden; Judie Henninger-Valentine Productions Inc./Santa Monica; Doug Kelly-S.F. Bowl Game Association/South San Francisco; Paul Gygli-NBCUniversal Television Distribution/Universal City; Miguel Velasco-FOX Sports/LA.


And more from the experts on…
Cynopsis Classifieds

"Cynopsis is an amazing resource for getting qualified candidates relevant and significant to the media and entertainment industry."
Karla Paz Mobray, Director, Talent Acquisitions, Viacom Media Networks- Human Resources

"Cynopsis has been a great resource in getting qualified candidates for CBS Television Distribution. In the past year I have filled 3 sales openings with candidates from Cynopsis."
Suzy Saddik, Human Resources Representative, CBS Television Distribution

Email:  Trish Pihonak.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDS For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: Sr. WRITER/PRODUCER/BBC AMERICA-NYC: Conceptualize/produce short-form video for on-air/digitl promos, mktg campgns, press reels, VOD/DVD extras. 5 yrs netwk/agncy exp. Excllnt edit/copywritng skills [email protected] (4/8)

JOB OPENING: SR RESEARCH ANALYST/Music Choice/NY: Prgm/Ad Sales research. NPower exp a must. MRI/Rentrak a plus. Standard reports, custom requests & competitive analysis. BA/BS, plus 1-3 yrs relevant research exp. Required. Apply HERE (4/8) 

JOB OPENING: MGR MKTG/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2 – 3 yrs exp mktg, prefer sponsorships, 4-yr deg, prefer Marketing Apply [email protected] EOE (4/8)

JOB OPENING: ASSOCIATE MANAGER, MARKETING SERVICES/ESPN/Coral Gables FL: Assist in the dvlpmnt of high impact sales materials for use by the Sales Teams. Min 2 yrs exp. http://bit.ly/1hdIZM5 (4/8)

JOB OPENING: TVONE/AD SALES COORD/NY: Work w/AE & Planners. POC for agencies. Create flowcharts, handle make good offrs. Trffic & agency Liaison. Self strter, strg org skills, attn to details. BA+2 yrs exp. Resumes: HERE (4/8)

JOB OPENING: TVONE/DR ACCT EXEC/NY: Resp for rev. targets thru DR Sales in assigned, territories. Carryout entire sales process. Comm TV1 ntwork to advertisers. 20-30% dom. Trvel. BA+8yrs sales exp. strg cable industry knwldg. Resumes: HERE (4/8)

JOB OPENING: TEMP MGR, ADV PLTFRM SCHED/AMC/NYC: Manage short & long form content scheduling across all adv pltfrms for AMC, such as VOD, TV Everywhere, and mobile. 10-14 week temp assignment. Submit HERE (4/4)

JOB OPENING: VP INSIGHTS & INNOVATION/THE WEATHER CHANNEL/NY: Min 8 yrs in media research, exp in mnging large initiatives with proven ROI & provide cross-platform research leadership for sales team.Resume to: [email protected] (4/4)

JOB OPENING: PROD ACCT/Conde Nast/NYC: Mng finance & maint financial records during prod as a key link between Finance & company’s Creative & Prgrmng teams. 3-5 yrs ent/prod acctng exp; GL exp a + Full info, Apply Here (4/4)

JOB OPENING: DIGITAL DESIGNER/NBC/LA/Universal City: Min 2 years digital design exp; Flash, After Effects, and ActionScript exp required. Apply: www.nbcunicareers.com JOB # 14040BR (4/4)

JOB OPENING: MGR INTEGRATED MKTG TELEMUNDO/NBCU/NYC: Develop & implement integrated mktg strategies and solutions. 5+ yrs. exp. in mktg. Full info/apply HERE: http://bit.ly/1h9TboS (4/3)

JOB OPENING: SR AE/PRESS MANAGER PR/FERENCOMM/NY: Develop and execute consumer & trade campaigns for leading series & specials. Prior TV publicity exp req’d. Resume and cover to: [email protected] (4/3)

JOB OPENING: RESEARCH ANALYST/Travel/GAC/NYC: Respond to data driven research requests, develop tracking reports and support sales research needs. For more detail www.scrippsnetworks.com #4058 (4/3)

JOB OPENING: SHOW PRODUCER/FOX Sports Live/LA: Lead daily content; format rundown/tape/graphic/presentation style. Work w/talent, writers; be creative/flex for brkng news. 7+ yrs exp Live TV/Sports/Line Prod. Full info/ Apply HERE http://bit.ly/1nUsaLn (FNG0003129) (4/2)

JOB OPENING: DIGITAL SALES PLANNER/OWN Digital/Oprah.com/NYC: Team oriented sales professional wanted! Help w/RFPs, ensure campaign’s success & client satisfaction. 2+ yrs media sales exp. Apply at: http://careers.own.tv/ (4/2)

JOB OPENING: HEAD OF CONTENT & MEDIA SALES/ Immersion Corp/San Jose: Launch new tech for mobile video where viewers can not only see & hear video but also feel video as they watch. Advertising or media exp req’d. Apply HERE (4/2) 

JOB OPENING: SR SALES PLANNER/Outcast Media/NYC: Dvlp/execute media proposals, Monitor Campaigns, Coord btwn Client & Traffic Dept, Need BS + 3-5 yrs plan’g exp, Media math, Exp w/CPM Negotiations, highly orgnzd, strong excel. Apply HERE (4/2) 

JOB OPENING: PR/AWARDS CAMPAIGN MGR/AMC/LA: Develop & manage award campaigns for scripted/unscripted prog’mng. Work w/PR & Events team in LA & NY. Talent agency or network exp desired. Submit res HERE (4/2)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICE: TV PRODUCTION: svcs available. Ghost & script writer, field prod, commercial acting as well as broadcasting career coach & more. Former LA TV news anchor & award winning reporter looking to work for you. Contact Terri: [email protected] (4/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2014

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2014

Related Stories

Cynopsis 03/04/24: IPG forges partnership with Adobe

IPG forges partnership with Adobe

Monday March 4, 2024 Today’s Premieres BritBox: Catch Me a Killer BYUTV: Studio C at 8p Food Network: Spring Baking Championship at 8p Fox: MasterChef Junior at 8p; So You Think You Can Dance at 9p HGTV: Rock the Block at 9p Nat Geo: Queens at 8p Netflix: Hot Wheels: Let’s Race TLC: Seeking Sister […]

03/03/24: Cynopsis Jobs

hand shake

ACCOUNT REP: MPT NATIONAL CORPORATE SALES MARYLAND PUBLIC TELEVISION FOUNDATION REMOTE Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info

Cynopsis 03/01/24: Detective Olivia Benson gets a piece of NYC

Detective Olivia Benson gets a piece of NYC

Friday March 1, 2024 Today’s Premieres Apple TV+: The Completely Made-up Adventures of Dick Turpin BritBox: Murder Is Easy Food Network: Diners, Drive-ins and Dives at 9p Max: Selling the Hamptons Netflix: Anikulapo: Rise of the Spectre; Blood & Water; Furies; Maamia Legal Hai; My Name Is Loh Kiwan; Somebody Feed Phil Peacock: Megamind Rules […]

Cynopsis 02/29/24: Guest stars added for season three of “Hacks”

Thursday February 29, 2024 Today’s Premieres A+E: The First 48 Presents Critical Minutes at 8p BET+: Perimeter Hulu: Me, Hereafter Netflix: A Round of Applause; The Tourist; The Indrani Mukerjea Story: Buried Truth Peacock: Lil Stompers IN THE NEWS Just 2.5% of media dollars invested by the largest media holding companies went to diverse-owned companies […]

Kargo’s Winning Proposition for Multicultural Publishing

A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]