| A CYNOPSIS MESSAGE |
Meet Media’s Most Inspirational Companies…
The 2019 Cynopsis Social Good Awards Winners
Saluting TV’s Commitment to Community
Cynopsis is excited to be shine a light on the altruistic companies who have used their influence for the greater good of the community. Whether the focus is disaster-relief, humanitarian efforts, public service announcements, health and safety, environmental relief or something else, these brands made it their mission to make a difference.
VIEW WINNERS & HONORABLE MENTIONS HERE
|
| |
All England Lawn Tennis Club named OPPO as its first official smartphone partner, with the Chinese smartphone maker now becoming the first-ever Asian partner of Wimbledon tennis championships in a five-year deal. The Xinhua news agency reported the news, and marks OPPO’s first foray into tennis.
USA Cycling and USA Triathlon cemented a new partnership designed to offer joint programs and promotions to “serve existing members while attracting new participants to both sports,” highlighted by a joint annual membership option that provides access to all USA Triathlon- and USA Cycling-sanctioned events. The organizations will cross-promote their respective National Championships and select sanctioned races to each other’s members in an effort to expand racing opportunities for both groups In addition, USA Triathlon and USA Cycling will work together on promotional and educational programs benefitting athletes who compete in both sports.
Kagan and S&P Global Market Intelligence released a copy of the 2019 Sports Report, which examines live sports content in the television industry. Among the highlights:
- Most pay-tv subscribers get well over 100 channels in their multichannel packages, and about 17 of those networks are sports-related networks.
- Sports programming costs as a percentage of cable average revenue per user was an estimated 22.1% in 2018, up from 14.1% in 2009.
- RSN segment adds new players including Amazon, Sinclair Broadcast Group and FloSports, but their impact on local sports rights values will be minimal in the next few years.
- NBA’s top tier digital audience is now the same size as MLB’s, according to their surveys.
The 2019 NFL Draft saw Electronic Arts announced that Kansas City Chiefs quarterback and 2018 NFL MVP Patrick Mahomes would be the official EA SPORTS Madden NFL 20 cover athlete on Xbox One, PlayStation 4, and Origin for PC and Madden NFL Mobile.
The Overwatch League today tied up deal with AB InBev, making Bud Light the official beer of Overwatch League. The brand will now activate at fan watch parties around the world (excluding China) and will include sponsorship of fan activations when the league hits the road, including last weekend’s events in Dallas, along with Atlanta Bud Light Homestand Weekends and the LA Rivalry Weekend. ABI and Bud Light will also be activating at the Overwatch League’s 2019 Grand Finals. “Our company has a long history of aligning ourselves with great sports partners and Overwatch League certainly fits that bill,” said João Chueiri, SVP of consumer connections marketing at AB InBev. “Bud Light was one of the early adopters of esports with our Bud Light Esports All-Stars program years ago and we are excited to expand our footprint with the premier esports property in Overwatch League. This partnership provides us with an opportunity to engage with a new segment of legal-drinking-age fans and align our brands with one of the most exciting esports properties out there right now.”
ESL and Intel locked in Intel Extreme Masters will be returning to Chicago on July 20-21 for the 76th global IEM tournament and taking place at the United Center, featuring Counter-Strike: Global Offensive gameplay. Out of the eight participating teams, six will be invited directly to the group stages of the event, which will kick off on July 18-19. The remaining two spots will be filled with the winners of competitions in Europe and the Americas. In addition to professional gameplay, IEM will feature a wide array of activities at sponsor booths. IEM Chicago 2019 will also be a part of the Intel® Grand Slam, which will award a $1 million USD bonus prize for the first team to win four of the last ten major CS:GO events organized by ESL and DreamHack.
Magic: The Gathering is upping the ante on its esports endeavors, announcing the launch of Magic Pro League starting May 11 with action set to be carried on its Twitch channel. MPL features 32 of the best players in the world competing in divisional play across three “splits,” each feeding MTG Arena Mythic Championships with $750,000 in prizes. The first split is titled the Spark Split—will see players competing in four divisions, with top performers in each division earning a guaranteed slot in Day Two of Mythic Championship III, the first Mythic Championship run entirely on MTG Arena.
Supercell unveiled the 12 teams that will compete in the new West region of the Clash Royale League. Teams are set to include Immortals, NRG Esports, complexity Gaming, Tribe Gaming, Team Queso, SK Gaming, Team Liquid, Dignitas, Fnatic, Misfits, paiN Gaming and Cream Esports.
Hawks Talon Gaming Club announced their first partnership with The Raynor Group as its Official Gaming Chair Partner. Raynor Group will equip Hawks Talon GC players with club-branded gaming chairs for practice.
Octagon named Susie Piotrkowski as Vice President, New Business, leading proactive new business outreach for Octagon’s US Marketing and Event business. Piotrkowski joins Octagon from the National Women’s Soccer League, where she served as Vice President of Sponsorship Sales, and was the first head of sponsorship with sole focus on the NWSL.
LA 2028 reportedly named former Washington Redskins’ president of business operations and chief operating officer Brian Lafemina as its chief business officer, and former Visa Olympics marketer Amy Gleeson as its chief marketing officer.
76ers/Raptors on TNT at 8p.
|
| A CYNOPSIS MESSAGE |
Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | CNVS, NYC
On Tuesday, June 11, the most influential data and measurement experts will come together to tackle the industry’s hot topics. Join thought leaders and gain valuable insights from
A + E, a4, Bain Media Lab, CIMM, Dentsu Aegis, FOX, Google, Hulu, IAB, Kantar, McKinsey, MRC, NBCU, Omnicom, Publicis, Turner, TVB, USIM, Warner Brothers and more.
Sponsored by: Videa, Tubular Labs, TVSquared and tunity
|
| |
a
ON THIS DAY in 1961: ABC’s “Wide World of Sports” debuts.
In the Know: With the retirement of the NFL’s Sebastian Janikowski, who is the only remaining active player from the 2000 NFL Draft? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who is the only Hall of Famer to be selected in the NFL’s Supplemental Draft? Answer: Cris Carter. Kudos: Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Adam Kerner-NFL/LA
Later — Chris
|
| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
DP/PHOTOJOURNALIST
Katz Networks
Atlanta
Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News.
Full info & how to apply HERE
Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)
MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)
SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)
CRASH PRODUCER/NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/Two Cats Productions/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2)
SR ANALYST, ANALYTICS & INSIGHTS/Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)
SR MEDIA SALES EXEC/United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2)
SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)
MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)
MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE (5/1)
DIRECTOR PUBLIC RELATIONS/AMC/LA: Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE (4/30)
MGR, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)
SR MANAGER PUBLICITY/A + E Networks/NYC: Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE (4/30)
|
|
