04/26/22: FX offers “Crash Course” on Elon Musk

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Cynopsis Medias First Morning Read
Tuesday April 26, 2022

Today’s Premieres
MTV: Help! I’m in a Secret Relationship at 9p
National Geographic: Primal Survivor: Escape the Amazon at 9p
Peacock: Preaching Evil: A Wife on the Run with Warren Jeffs

Today’s Finales
ABC: Judge Steve Harvey at 9p, To Tell the Truth at 9p
BBC America: The North Water at 10p
Bravo: The Real Housewives of New Jersey at 8p
E!: Paris in Love at 10:15p

IN THE NEWS

Twitter has accepted Elon Musk’s offer to buy the company for $44 billion. “Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” said Musk. “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans.” On April 14, Musk offered to buy Twitter for $54.20 per share, which was the final purchase price.

Local TV content is increasingly a priority for viewers, according to TiVo’s report, “Finding the Balance in the Great Rebundling.” Eighty-four percent of people surveyed said local content like news and sports is important, while only 8% don’t watch local content. When it comes to SVOD users, the study found 54% wished their service offered free, ad-supported versions.

Hulu has acquired US streaming rights for Canadian hit series “Overlord and the Underwoods.” The family comedy, following a family whose life is turned upside down when their distant cousin, the second most-wanted villain in the universe, seeks refuge in their home after being forced into intergalactic witness protection, will land on Hulu in the summer of 2022.

Vice Media unveiled its 2022-23 programming slate. “This year we are making bigger bets and we’re responding to what our audiences have asked for,” said Nancy Dubuc, CEO of VICE Media Group. “We continue to go places others can’t and won’t.” Just a few examples: Season two of “Transnational,” a series made by and centered around trans and queer voices; “Breaking the Vote,” a video series looking at attempts to rig the 2022 election; and season two of “Planet A,” exploring solutions to climate change and environmental degradation.

WPP is launching Everymile, and end-to-end commerce solution adding demand generation, online trading and merchandising, supply chain and logistics to existing ecommerce offerings. “The last couple of years have changed the way people shop forever,” said Mark Read, CEO of WPP. “The acceleration of ecommerce, the shift to customers buying direct from brands, and the increasing importance of social in the commerce journey, have all meant that there is a demand for a fully managed service with omnichannel expertise. WPP is a leader in commerce services, with existing strength in strategy, creativity and integrated experience, and now is the perfect time to launch the Everymile service.”

Roku is expanding its Measurement Partner Program to include media mix modeling, helping tie ad exposure data to outcome data on a household level. “We believe comprehensive media measurement is critical to understanding how effective our plans are at reaching humans with breakthrough ad experiences,” said Michael Piner, EVP of Advanced Media at Mediahub. “The addition of MMM in Roku’s Measurement Partner Program will allow us to more effectively measure the impact of streaming TV in media mixes through a zoom-out lens to ensure we’re delivering the optimal TV ad experience.”

Now through the end of June, Spectrum Reach is committing $15 million in advertising, resources and creative support to provide small businesses in more than 40 markets with its local advertising expertise, products and services through the “Pay it Forward” program. Spectrum Reach first introduced “Pay it Forward” last year, helping multiculturally-owned businesses in communities across the country. This year, the program has expanded to include multicultural and women-owned businesses, doubling the number of participants.

Sports Video Group has teamed with YOSY Media to engage qualified students at the nation’s top Historically Black Colleges and Universities in careers in sports broadcasting, production, and other industry opportunities. The new initiative, “HBCU Bridge,” will help connect broadcasters, leagues, teams, and production companies with students who want to enter the industry via paid internships, apprenticeships, or fulltime employment.

CALLING ALL FEMALE CHANGEMAKERS!

It’s time to nominate yourself or a colleague for the one-of-a-kind distinction, honoring to the women in the media industry. Don’t be shy…you deserve to be recognized. But if you don’t enter, you can’t win.

Enter Now!

PRODUCTION & DEVELOPMENT

HBO is adapting Dave Eggers novel The Every, about a woman determined to take down a massive, yet beloved, tech/ecommerce company, for TV. “In this equally terrifying and hilarious cautionary tale, Dave Eggers shows us the increasing cost of the frictionless life that technology enables,” said Amy Gravitt, EVP, HBO Programming. “As he writes, ‘Nothing described herein actually happened, though much of it likely will,’ and what better starting point for an HBO comedy script?”

Roku has three new dating offerings on tap for 2023. Social experiment “The Marriage Pact” (wt), from Maven, follows long-time singles who must fulfill or break a pact they made to marry by a certain age, while “Match Me in Miami” (wt), from Lime Pictures, is set in a matchmaking agency. Feature film “To Paris for Love: A Reality Rom Com” centers on three single friends looking for love in the City of Light. The feature comes from Hello Sunshine and Cinestar Pictures.

Actor/singer/producer Diego Boneta (“Luis Miguel: The Series”) and his Three Amigos signed an overall deal with Prime Video. Productions from the partnership will join Prime Video’s slate of Mexican Amazon Originals.

Casting notes: Added to the cast of Paramount+ UK original series “The Ex-Wife” are Tom Mison (“Sleepy Hollow”), Janet Montgomery (“New Amsterdam”) and Jordan Stephens (“Feel Good”)….David Costabile (“Billions”), J. Smith Cameron (“Succession”) and John Hoogenakker (“Dopesick”) have joined the cast of Paramount+’s “American Tragedies: Waco – The Trials” (wt).

NEW & RETURNING SERIES

“Irma Vep” premieres on HBO Monday, June 6 at 9p. The limited series focuses on Mira (Alicia Vikander), an American movie star disillusioned by her career and a recent breakup, who comes to France to star as “Irma Vep” in a remake of the French silent film classic, “Les Vampires.”

Three-part documentary “The U.S. and the Holocaust” makes its debut Sunday, September 18 on PBS (check local listings). The series, directed and produced by Ken Burns, Lynn Novisk and Sarah Bolstein, examines the rise of Hitler and Nazism in Germany in the context of global antisemitism and racism, the eugenics movement in the United States and race laws in the American south.

COMING UP

The tragic results of Elon Musk’s pursuit of self-driving technology are explored in a new installment of FX documentary film series The New York Times Presents. “Elon Musk’s Crash Course” premieres Friday, May 20 at 7p simultaneously on FX and Hulu.

Prepare for hurt feelings, heated arguments and an eating disorder during the three-part reunion of Bravo’s “The Real Housewives of New Jersey,” kicking off Tuesday, May 3 at 8p.

Also set for a reunion special is the season five cast of Netflix’s “Selling Sunset.” The realtors gather for a special premiering Thursday, May 5.

TECH TALK

Google and Crunchyroll have struck a multi-year strategic partnership to accelerate and support Crunchyroll’s global scale ambitions with improved viewer experience and content innovation; expanded distribution; and ad-supported content. Google’s existing partnership with Sony Pictures Entertainment includes collaboration across Android, Google TV and Android TV OS, YouTube, Google advertising solutions, and Google Cloud. Crunchyroll Is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex.

Media technology startup NetOn.Live announced the launch of LiveOS, an end-to-end software-based platform for high-end live and near-live media production. LiveOS enables local, remote, and decentralized production, translating the functionalities that are traditionally found in dedicated hardware devices into software modules that run on generic IT servers over a SMPTE 2110 based, uncompressed Video over IP network.

UPFRONT CALENDAR

April 26: FETV (Empire State Building, NYC)
May 2-6: IAB NewFronts
May 2: NBCUniversal/Peacock NewFront
May 3: Samsung Ads at 9a (Samsung 837, NYC); Roku at 11:30a (Caldwell Factory, NYC)
May 4: Digitas at 9:25a; Blavity at 9:50a; Revolt Media at 10:05a; Black Enterprise at 10:25a; Diversity in the Creator Community at 10:40a; TikTok at 4:30p; Twitter at 6p (Pier 17)
May 5: A+E Networks at 9a; Nielsen at 9:20a; fuboTV at 9:30; Dotdash Meredith at 9:50a; Comscore at 10:10a; LG Ads at 10:20; Innovid at 10:55a; GSTS at 11:05a; Crackle Plus at 11:25a; Estrella Media at 12:45p; Vevo at 4:30p (Hammerstein Ballroom), Canela Media at 1p (virtual) and CincoDeFront at 5:30p (NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision (Javits Center in NYC)
May 18: Paramount (Carnegie Hall, NYC); Warner Bros. Discovery (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)

GOING GLOBAL

Production has begun on “Fallen,” a crime drama from Swedish label Filmlance, distributed globally by Banijay Rights. The series was created and written by Camilla Ahlgren (“The Bridge”), along with Martin Asphaug and Alex Haridi.

APC Studios has secured the first pre-sales for its new series “Wolf,” a co-production with Hartswood Films for the BBC with the support of Creative Wales. HBO Max EMEA has pre-acquired rights to the series for a selection of EMEA territories including Iberia, the Nordics, Central and Eastern Europe among others, while Australian public broadcaster SBS has picked up first-run rights for Australia.

MEASUREMENT & DATA CONFERENCE

June 7, 2022, Edison Ballroom, NYC

This is a pivotal moment for measurement, and this conference is where you’ll hear and see from the people who are making the decisions advancing our industry.

There’s still time to book your seat. Join us!

BOOK MY SPOT

RATINGS

The season three premiere of HGTV’s “Celebrity IOU” drew 3.7 million total viewers and a .76 among P25-54, and 1.00 among W25-54 in Live+3 ratings.

Shareablee Top 10 Streaming Shows for the week of April 18
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Euphoria (HBO Max), 7.4m, 20, 368,933, 9.4m
Umbrella Academy (Netflix), 2m, 12, 165,070, 4.8m
Bridgerton (Netflix), 1.6m, 24, 65,134, 3.4m
Stranger Things (Netflix),1.2m,3, 440,448, 27.2m
Get Organized With The Home Edit (Netflix), 432k, 35, 12,343, 6.5m
Obi-Wan Kenobi (Disney+), 230k, 3, 76,732. 378k
Cobra Kai (Netflix), 217k, 6, 36,187, 3.9m
Nanatsu No Taizai (Netflix), 207k, 78, 2,660, 1.1m
Red Table Talk (Facebook Watch),161k, 14, 11,510, 6.2m
Trailer Park Boys (Netflix), 154k, 42, 3,662, 3.1m

Broadcast Nielsen Ratings for Friday, April 22
Show, P2+ 000s, (A18-49)
ABC: NBA Countdown 1.77 (0.2), NBA Playoffs 1.93 (0.5), NBA Post-Game 1.27 (0.3)
CBS: Come Dance with Me 2.24 (0.3), Blue Bloods 3.09 (0.3)
CW: 2040 0.19 (0.0)
FOX: WWE Friday Night Smackdown 1.95 (0.5)
NBC: Blacklist 3.26 (0.3), Dateline 4.00 (0.5)
Telemundo: Exatlon 0.98 (0.2), Hercai: Amor Venganza 1.18 (0.3), Pasion Gavilanes 0.73 (0.2)
Univision: Soltero Con Hijas 1.30 (0.4), Mi Fortuna es Amarte 1.50 (0.5), Madre 1.80 (0.5)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

EDO has appointed James Zaumeyer as the company’s first Senior Vice President, Head of Revenue. Previously, Zaumeyer served as VP of Sales for Oracle’s Moat product suite.

Michael Bologna has joined BrightLine in the new position of Chief Accelerator. Bologna joins from HyphaMetrics, where he was Chief Revenue Officer.

ITV Studios has appointed Charlotte van Weede as Sales Director of its Global Entertainment business. Van Weede most recently ran her own media consultancy.

Crown Media Family Networks has named Sabrina Wiewel as Chief Operating Officer. Wiewel was named Hallmark’s Executive Vice President, Chief Administrative Officer in 2019.

Tomorrow Studios has added Tony Sabistina to its executive team as Senior Vice President, Development. Sabistina was previously head of scripted development for Gaspin Media.

This Day in History
1986 – A reactor at the Chernobyl nuclear power station in the former Soviet Union exploded, releasing massive amounts of radioactive material.

Answer to Our Last Trivia Question
On which Fox sitcom did Jennie Garth guest as herself? “The Mick” (2017-18). Kudos to: David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Paul Blutter-Walk and Talk Production Rentals/Burbank; Louis Lewow-FITE/Atlanta

Today’s Trivia Question
On “Melrose Place” (1992-99), who did Billy Campbell marry during the show’s run? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Job of the day

PRODUCER, GAMES & WEBSITES >>
FRED ROGERS PRODUCTIONS /PITTSBURGH:
Develop ideas for games that are on-brand and deliver on the series mission. Manage schedules and workflows to keep projects on time and on budget. Oversee the Digital Production Assistant in generating and analyzing Google Analytics reports and other metrics. 4+ years production experience making games, websites, apps or other digital content. Full info HERE (5/10)

MEDIA AD SALES EXECUTIVE
amNY Metro
BROOKLYN, REMOTE

Develop new business. While training will be involved, this person must have an interest in web, social media, and email marketing sales and some relevant experience. This person will focus on selling across all of our media property digital channels. The pay for this position is a base salary, plus commission/bonuses/spiffs. Full info HERE (5/7)

DIGITAL AD SALES ASSOCIATE
SCHNEPS MEDIA
BROOKLYN, REMOTE

Prospect, contact and close new advertisers for our digital and print publications. Working directly with clients to develop and nurture relationships to understand their advertising needs. Create proposals based on needs of clients to fulfill digital and print advertising needs. 1-2 years of sales experience preferred. Full info HERE (5/7)

DIGITAL MEDIA MARKETING MANAGER
SCHNEPS MEDIA
BROOKLYN, REMOTE

Responsible for planning and developing our overall email marketing strategy. Managing the strategy, ensuring the health of our email lists & focus on building a robust email marketing universe. Work w/Mailchimp in collaboration with the Web Development, Digital Ad Ops & Sales teams. Exp w/email marketing, lead nurturing, and/or web analytics req. Full info HERE (5/7)

MANAGER, RESEARCH ANALYTICS
PARAMOUNT
NYC

Responsible for HQ research reporting outputs and analytics across Paramount International linear and non-linear platforms and provide partners with regular analytics, data-led insights, and business expertise. Manage and support all levels of the data flow from source through to report production. Min of 3 yrs. exp in providing research analytics. Full info HERE (5/6)

PRODUCTION HR & STAFFING MANAGER >>
TOP NY PRODUCTION COMPANY/NYC:
Being the employee contact for HR, creating a recruitment plan, and maintaining production health care benefits as well as other tasks. Act as a consultant to managers and staff regarding policies and procedures. A bachelor’s degree and 4+ yrs experience in human resources at a senior-level in the entertainment production industry are required. Full info HERE (3/3)

BUSINESS DEVELOPMENT CONSULTANT
COX MEDIA
PHOENIX, AZ

Identifies and calls on new prospects using multiple sources of sales leads to interest them in benefits of advertising with Cox Media. Meets with prospective to assess their advertising needs. Builds an effective consultative relationship with clients, advertisers, and the agencies that represent them. 2 yrs of exp. in Media Sales environment. Full info HERE (5/2)

DIGITAL MARKETING ANALYST
COX MEDIA
BATON ROUGE, LA

Provide weekly pacing reports & updates to the digital team and sellers. Execute analysis of campaign strategy, assessment of creative results, & determine actionable results based on data. Deliver white glove service to top tier clients & oversee, monitor pacing reports & provide recaps on a weekly & monthly basis. 2 or more yrs of exp req. Full info HERE (5/2)

ADVERTISING SALES ASSOCIATE
COX MEDIA
BATON ROUGE, LA

Build/maintain great relationships with customers. Develop advertising campaigns to achieve our client’s marketing goals. create customized presentations and proposals and participate in sales pitches. Develop relationships by repping Cox at local business networking and charity events. 1+ year of experience in related field. Full info HERE (5/2)

MEDIA SALES COORDINATOR >>
IMPULSE MEDIA SALES/NY: Assist with activities between sales staff and station and agency clients by performing the following duties: Preparing avails, proposals, processing sales orders; corresponding with station traffic department contacts, negotiating make goods with agency buying teams. Full info HERE (5/2)

MEDIA SALES PLANNER >>
FUSE MEDIA/NY: Develop customized plans and presentations for Ad Sales clients. This is a great opportunity for someone looking to join a fast-growing business with future growth opportunities. Full info HERE (4/29)

SR. DIRECTOR, DIGITAL MEDIA >>
THE YES NETWORK/STAMFORD: This position is responsible for overseeing the content across all of YES Network’s digital platforms, including YESNetwork.com, social platforms, YouTube, and the YES App. Full info HERE (4/29)

SALES ASSISTANT – NATIONAL
UPtv
NYC

Provides full support and manages day-to-day maintenance of all accounts for the Ad Sales team by performing the following duties. Full info HERE (4/28)

SALES PLANNER
UPtv
NYC

Develops media proposals and works directly with Account Executives and Pricing & Planning. Full info HERE (4/28)

SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON PRIME VIDEO ACCOUNT/LA: Developing and posting content for Amazon Prime Video social, communicating with internal teams and clients. Craft original posts, create assets and capitalize on trending moments. Full info HERE (4/28)

SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON MUSIC ACCOUNT (REGIONAL MEXICANO)/LA OR REMOTE: Social Media Manager for one of our music and streaming clients, with a focus on Regional Mexicano communities. Must be fluent in both spoken and written Spanish. Develope and post content for social channels. Full info HERE (4/28)

SOCIAL MEDIA MANAGER >>
LAUNDRY SERVICE – AMAZON MUSIC (PODCASTS)/LA OR REMOTE: Craft original posts and engaging with podcast listeners, creating assets to capitalize on trending moments in culture, and ideating innovative approaches that’ll make your content shine. Full info HERE (4/28)

MARKETING DIRECTOR >>
ENTERTAINMENT & MEDIA SEARCH/CHARLOTTE: Responsible for website and digital content initiatives. The Director of Distribution Marketing is responsible for all affiliate/distribution marketing activity. Full info HERE (4/28)

TRAFFIC BILLING COORDINATOR
CIRCLE MEDIA
NASHVILLE

This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/28)

PAID MEDIA MANAGER
PLAYON! SPORTS
ATLANTA

Day-to-day mgt, optimization, & scalability of existing, paid, customer-acquisition channels, as well as the discovery & implementation of new channels. Exp w/ Facebook advertising, SEM, programmatic display & direct media buys. Full info HERE (4/28)

ASSOCIATE DIRECTOR, PUBLIC RELATIONS >>
INTERACTIVE ONE/NYC AND TEMPORARILY REMOTE: This position strategizes and implements publicity plans that generate positive trade press and consumer coverage of the publisher and its assets. Full info HERE (4/28)

MANAGER, INTEGRATED MARKETING >>
iOne DIGITAL/NYC AND TEMPORARILY REMOTE: The primary focus will be to help craft sales strategies and creative solutions in response to RFPs, RFIs and general sales. Full info HERE (4/28)

VICE PRESIDENT, CROSS-PLATFORM CLIENT SERVICES >>
iOne DIGITAL/NYC AND TEMPORARILY REMOTE: This role will be charged with successfully managing and developing long-term cross-platform accounts with top-tier clients and agency partners. Full info HERE (4/28)

ACCOUNT EXECUTIVE >>
CHICKEN SOUP for the SOUL/NYC: Generating new business and hitting sales goals while developing client and agency relationships. Success in the emerging OTT / Advanced TV video streaming space, requires a nimble, consultative seller, with access to key client and agency media decision-makers, and a clear understanding of pipeline management and prospect list development. Full info HERE (4/26)

LOCAL SALES MANAGER >>
NEXSTAR MEDIA GROUP/INDIANAPOLIS:
Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue. Minimum five years of media sales experience. Full info HERE (4/26)

TUESDAY APRIL 26
ABC: Judge Steve Harvey, Judge Steve Harvey [f], To Tell the Truth [f]
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Superman & Lois, Naomi
FOX: The Resident, Name That Tune
NBC: Young Rock, Mr. Mayor, This Is Us, New Amsterdam
PBS: We Remember: Songs of Survivors, Rise of the Nazis, Frontline
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Pasion de Gavilanes
Univision: Soltero Con Hijas, Mi Fortuna es Amarte, Madre

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