04/25/22: Sean Combs to host and EP “Billboard Music Awards”

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Cynopsis Medias First Morning Read
Monday April 25, 2022

Today’s Premieres
discovery+: Radford Builds
HBO: We Own This City at 9p, Gentleman Jack at 10p

Today’s Finale
FX: Better Things at 10p

IN THE NEWS

Elon Musk said he has secured $46.5 billion in financing to buy Twitter, from institutions including Morgan Stanley, Barclays, Bank of America, Societe Generale, Mizuho Bank, BNP Paribas and MUFG. Morgan Stanley is Twitter’s third biggest shareholder, behind Vanguard Group and Musk. Twitter – which has enacted an anti-takeover measure known as a poison pill – said it had received Musk’s updated proposal and that its board is “committed to conducting a careful, comprehensive and deliberate review.”

NBCUniversal has expanded its DEI efforts with the NBCU Launch, an umbrella brand to support the company’s goal to produce authentic and compelling content. “As we scale our efforts, we have a sizeable opportunity to positively impact storytelling now and in the decades to come,” said Jeanne Mau, SVP, TV Programming Diversity, Equity & Inclusion, who is leading NBC Launch. “At this moment in our culture where there is an abundance of diverse talent with amazing stories to tell our hope is that the progress we make with NBCU Launch will create an unending ripple effect in our industry.”

Amid Broadway cancellations duet to Covid-19 infections, fans will have to wait a little longer to find out which performers and shows will make the Tonys cut. “Due to the challenges that Broadway has faced in recent weeks, and in an effort to allow nominators to see Tony eligible shows, we have decided to extend the deadline for eligibility requirements,” said Charlotte St. Martin, President of The Broadway League and Heather Hitchens, President and CEO of the American Theatre Wing. Nominations, originally scheduled to be announced May 3, will be revealed May 9. The eligibility period has been extended from April 28 to May 4.

CYNOPSIS SPORTS: CMO EXCHANGE 2022

NEWLY CONFIRMED: CHIPOTLE

Tuesday, May 24, 2022, 1:00pm ET

Registration is free for this fantastic event! Major sports execs from companies including WNBA, FOX Sports, LA Galaxy and more are confirmed to speak. You won’t want to miss it.

VIEW THE SPEAKER LINE-UP & REGISTER NOW

PRODUCTION & DEVELOPMENT

AGC Television has added comedy “Brothers With No Game to its production slate. The series is based on UK YouTube series of the same name. Chuck Hayward (“WandaVision”) is attached as writer and showrunner.

Robert Sean Leonard (“House”) and Laura Benanti (“Life & Beth”) will recur on season 2 of HBO’s “The Gilded Age.”

UPFRONT CALENDAR

April 25: Disney Storyteller’s Showcase (invite-only)
April 26: FETV (Empire State Building, NYC)
May 2: NBCUniversal/Peacock NewFront; Tubi at 4:30p (The Glasshouse)
May 3: Samsung Ads at 9a (Samsung 837, NYC); Roku at 11:30a (Caldwell Factory, NYC)
May 4: Digitas at 9:25a; Blavity at 9:50a; Revolt Media at 10:05a; Black Enterprise at 10:25a; Diversity in the Creator Community at 10:40a; TikTok at 4:30p; Twitter at 6p (Pier 17)
May 5: A+E Networks at 9a; Nielsen at 9:20a; fuboTV at 9:30; Dotdash Meredith at 9:50a; Comscore at 10:10a; LG Ads at 10:20; Innovid at 10:55a; GSTS at 11:05a; Crackle Plus at 11:25a; Estrella Media at 12:45p; Vevo at 4:30p (Hammerstein Ballroom), Canela Media at 1p (virtual) and CincoDeFront at 5:30p (NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision (Javits Center in NYC)
May 18: Paramount (Carnegie Hall, NYC); Warner Bros. Discovery (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)

NEW & RETURNING SERIES

“Algo Personal con Jorge Ramos” (Something Personal with Jorge Ramos), hosted by journalist Jorge Ramos, premiered on TelevisaUnivision streamer ViX on Sunday at 10p. As part of “Noticias Univision 24/7” news streaming channel, “Algo Personal con Jorge Ramos” is available on-demand in the US and most Spanish-speaking Latin America, excluding Mexico.

COMING UP

Sean “Diddy” Combs will host and executive produce the “2022 Billboard Music Awards,” airing live from Las Vegas on Sunday, May 15 at 8p on NBC. “This will be unlike any awards show – I’m bringing the love and setting the frequency at an all-time high,” said Combs. “The Billboard Music Awards truly represent the artists and where music is today, so I’m excited to curate the biggest live performances and surprises. The world has to tune in to see.”

Celebrity guest judges for season 7 of “RuPaul’s Celebrity Drag Race” will include Cameron Diaz, Daphne Guinness, Kirby Howell-Baptiste, Jeffrey Bowyer-Chapman, Nikki Glaser, Tove Lo, Betsey Johnson, Janicza Bravo, Ben Platt, Ronan Farrow and Hannah Einbinder, with special appearances by Naomi Campbell, Vanna White and Speaker Nancy Pelosi.

ESPORTS & GAMING BRAND ACTIVATION
2022 VIRTUAL CONFERENCE

NEXT WEEK!
Wednesday, May 4th , 12PM ET

Have you requested your pass yet? Don’t miss this chance to learn from the experts on how to activate your brand to those watching and engaging in esports and gaming.

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RATINGS

ABC freshman comedy tripled its season finale ratings with seven days of delayed cross-platform viewing, jumping from an A18-49 rating of 0.6 and 2.8 million viewers to 1.8 in the demo and 5.9 million viewers.

The finale of Food Network’s “Tournament of Champions” posted a 1.1 P25-54 and 1.3 W25-54 Live+3 rating and ranked as the #1 non-news/sports cable program in its Sunday timeslot among M25-54 and #2 non-news/sports among P25-54, W25-54 and P25-34. This year’s finale improved 18% over last year among P25-34 and now stands as the series’ highest premiere rating ever among P18+ and W18+.

Broadcast Nielsen Ratings for Thursday, April 21
Show, P2+ 000s, (A18-49)
ABC: Jumani: The Next Level 2.14 (0.4), Abbott Elementary 0.99 (0.2)
CBS: Young Sheldon 7.26 (0.6), United States of AI 5.19 (0.4), Ghosts 6.25 (0.6),How We Roll 3.99 (0.4), Bull 4.19 (0.3)
CW: Walker 0.37 (0.1), Legacies 0.25 (0.0)
FOX: MasterChef Junior 2.04 (0.4), Call Me Kat 1.68 (0.3), Welcome To Flatch 0.77 (0.2)
NBC: Law & Order 2.72 (0.2), Law & Order: SVU 2.84 (0.3), Law & Order: Organized Crime 2.44 (0.3)
Telemundo: Latin American Music Awards 1.45 (0.4)
Univision: Soltero Con Hijas 1.48 (0.5), Mi Fortuna es Amarte 1.74 (0.6), Madre 2.00 (0.6)
Source: Nielsen live + same day time period averages

This Day in History
1898 – The US formally declared war against Spain.

Answer to Our Last Trivia Question
Which sitcom featured Alfre Woodard and Bill Maher as series regulars? “Sara” (1985), starring Geena Davis. Kudos to: Synda Kollman-Charter Marketing Group/Boca Raton, FL; Charles Lore/NYC; Marni C. Gold/Hawthorne, NJ; Gerry Bixenspan-TV Marketing Inc./NYC; Sandy Spiegel/Chicago; Randall Bosley-Studio Talent Group/Santa Monica, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Lorrie Shilling/El Segundo, CA; John Kukla-KDFW/Dallas; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
On which Fox sitcom did Jennie Garth guest as herself? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Develop new business. While training will be involved, this person must have an interest in web, social media, and email marketing sales and some relevant experience. This person will focus on selling across all of our media property digital channels. The pay for this position is a base salary, plus commission/bonuses/spiffs. Full info HERE (5/7)

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DIGITAL MEDIA MARKETING MANAGER
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Responsible for planning and developing our overall email marketing strategy. Managing the strategy, ensuring the health of our email lists & focus on building a robust email marketing universe. Work w/Mailchimp in collaboration with the Web Development, Digital Ad Ops & Sales teams. Exp w/email marketing, lead nurturing, and/or web analytics req. Full info HERE (5/7)

MANAGER, RESEARCH ANALYTICS
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Responsible for HQ research reporting outputs and analytics across Paramount International linear and non-linear platforms and provide partners with regular analytics, data-led insights, and business expertise. Manage and support all levels of the data flow from source through to report production. Min of 3 yrs. exp in providing research analytics. Full info HERE (5/6)

PRODUCTION HR & STAFFING MANAGER >>
TOP NY PRODUCTION COMPANY/NYC:
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This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/28)

PAID MEDIA MANAGER
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MANAGER, INTEGRATED MARKETING >>
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MONDAY APRIL 25
ABC: American Idol, The Good Doctor
CBS: The Price Is Right, NCIS, NCIS: Hawaii
CW: All American, All American: Homecoming
FOX: 9-1-1, 9-1-1: Lonestar
NBC: American Song Contest, The End Game
PBS: Antiques Roadshow, Antiques Roadshow, Independent Lens
Telemundo: Exatlon Estados Unidos, Hercal: Amor y Venganza, Pasion de Gavilanes
Univision: Soltero Con Hijas, Mi Fortuna es Amarte, Madre

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