| A CYNOPSIS MESSAGE |
Calling all innovators, game-changers, marketing mavens and analytical aces…
Take your places at the podium at the
Cynopsis Top Women in Media Awards
This will be the biggest group of women being honored in the media space. Categories cover all levels of the industry and include excellence in leadership, community building, marketing, social media, content marketing, branded content, strategy, data mining, mobile, and more. There’s still time to get your nominations in before April 26th.
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SPONSORSHIP & PROMOTION
The National Lacrosse League announced a multi-year partnership with USBOXLA to continue growth on all game related matters at the grassroots level. The partnership will focus on the development of players, coaches, and officials as well as joint marketing and sponsorship ventures between the organizations. The deal comes just after the NLL’s The Calgary Roughnecks set a record of 19,289 at the Scotiabank Saddledome and the Buffalo Bandits drew in excess of 18,000 in their regular season home finale’s this past weekend. The NLL also enjoyed solid year-over-year results on Bleacher Report Live for the regular season. Average unique viewers were up 27%, the average minute audience was up 14% and total unit sales jumped 151% with the playoffs still coming.
Major League Baseball and Church & Dwight Co., Inc., the makers of ARM & HAMMER, unveiled the new Jennie Finch Empowerment Award presented by ARM & HAMMER, which will honor four young women every year who demonstrate characteristics such as Leadership, Motivation, Commitment, Humility, and Integrity. The four winners will represent one of the following MLB softball-based events: Softball Breakthrough Series, Jennie Finch All-Star Classic, Elite Development Invitational, and the RBI World Series. The winners will be selected by an MLB-led blue-ribbon panel including Finch, who was Olympic Gold Medalist and Collegiate Softball Champion, and currently serves as an MLB Youth Softball Ambassador.
Geico signed on as the official auto insurance provider of World TeamTennis. Geico will also be the presenting sponsor of the WTT’s one-hour finals encore and season highlight show on Aug. 10 on CBS
Taiwanese fast-food chain Dicos has signed a new partnership with NBA China, in the run-up to this year’s NBA China Games. Under the multi-year deal, Dicos will have the rights to serve NBA-themed meals, use NBA decorations and hold NBA activities at its 2,500 stores across China.
Bleacher Report’s House of Highlights, with more than 12.6 million followers on Instagram, will be introducing a new title sponsor this Thursday with Taco Bell. The sponsorship will include interstitials and giveaways scheduled to run every Thursday throughout the NBA Playoffs and NBA Summer League.
Cubs manager Joe Maddon announced he will launch a beer to benefit his charitable foundation, Respect 90, named after his slogan “Try Not to Suck.” The beer will be made by Haymarket Beer.
DIGITAL, DATA & TECH
With the 2019 NFL Draft beginning tonight, Panini and athlete marketing platform opendorse will recreate program where a select group of NFL stars will be welcoming draftees to their new teams in real time. Through a partnership, no less than 15 NFL stars, including Julian Edelman, will be welcoming 2019 draftees via social with the Panini Instant platform. Last year, 20 NFL players posted through opendorse (3 rookies, 17 vets) with an additional 16 draft picks posting their #PaniniInstant cards, bringing the total to 39. Thanks to the likes of Saquon Barkley, Baker Mayfield, Lamar Jackson, Mason Rudolph and Minkah Fitzpatrick, Panini secured a 44% share of voice (SOV) during the first round of the Draft, 13% higher than the nearest competitor. This is the fourth year of the partnership between both companies.
Fan voting for the 2018-19 season long NBA Cares Community Assist Award presented by Kaiser Permanente began Wednesday on social media and concludes on Sunday, May 5 at 11:59 p.m. ET, the NBA announced. Chosen by fans and an NBA executive panel, the season-long winner will be announced at the 2019 NBA Awards presented by Kia on Monday, June 24, on TNT live from historic Barker Hangar in Santa Monica, Calif. The winning player will receive the award during the 2019 NBA Awards presented by Kia on TNT, and $25,000 to their charity of choice, a donation from the NBA and Kaiser Permanente. Fans can vote for their chosen season long award nominee via Jebbit, where they can view and select videos highlighting each player’s impact, or on Twitter, by using #NBACommunityAssist and a player’s handle or #PlayerFirstNameLastName. Retweets are also counted and votes cast on the first and last day (April 24 and May 5) will count twice towards a player’s total.
Topgolf and Whistle announced a strategic partnership to produce, market and distribute an original series called “The Tour” for golf’s next-generation event. The show will follow teams along the ultimate mixed-level competition that gives everyday golfers a chance to win a trip to Topgolf Las Vegas for a shot at the Championship Title and $50,000 cash. The series will include 14 episodes that will air weekly on YouTube beginning in the fall and be cross-promoted on all Topgolf and Whistle channels.
In this week’s edition of Cynopsis Esports…
- Nielsen opens its Esports Playbook
- MSI Schedule
- Overwatch’s road show
- Battle Royale’s King of the Hill
- Fortnite begins Endgame
- NBA 2K League’s sock hop
- Team Lazarus gets a Hall of Famers
- Overwatch opens the books
INDUSTRY/ROSTER MOVES
The IOC named former Twitter Head of Sports Partnerships/Asia Pacific Aneesh Manandi Head of Digital Partnerships
THE MAIN EVENT
The NFL Draft Kicks Off With Round One at 8:00 pm on ABC.
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| A CYNOPSIS MESSAGE |
Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | NYC
SESSION SPOTLIGHT > The Lightning Round: What’s New, What’s Next
In a 25-minute speed session to kick off the conference, CIMM, MRC & TVB will offer updates on the latest in measurement and data challenges, as well as best practices in multi-touch, multi-platform, and multi-media attribution models.
Sponsored by: Videa, Tubular Labs, TVSquared and tunity
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a
ON THIS DAY in 1950 Chuck Cooper becomes the 1st African American to be drafted into the NBA (for Boston Celtics)
In the Know: Who was the first player ever selected in the NFL Draft, in 1936? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In 1999, the Bucs picked this player in the third round of the NFL Draft and he still ranks as the team’s top scorer today. What is his name? Answer: Martin Gramatica Kudos to: Keith Marder, Halstead Real Estate, NY, Willy Gibson, WTG Sports, Columbus Ohio, Joe Lyons ESPN Dallas, Tim Overmyer 20th TV Atlanta, Tom Moore Kalt Productions LA, Synda Kollman Charter Marketing Group Fla, Rick Rosenfelt New York Red Bulls, Andy Pittman TAMU College Station, TX, Russ DelCore a4 media New Jersey, Michael Ritz Northwestern Mutual, NY, and Terry Lyons, Digital Sports Desk, Boston.
Later — Chris
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JOB OF THE DAY
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE
dhx media
NYC
Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business.
Full info
HERE
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (3/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (3/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (3/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)
MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)
SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)
CRASH PRODUCER/NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2)
AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/Two Cats Productions/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2)
SR ANALYST, ANALYTICS & INSIGHTS/Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)
SR MEDIA SALES EXEC/United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2)
SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)
MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)
MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE (5/1)
DIRECTOR PUBLIC RELATIONS/AMC/LA: Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE (4/30)
MGR, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)
SR MANAGER PUBLICITY/A + E Networks/NYC: Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE (4/30)
SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27)
MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27)
PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)
ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)
WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)
MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)
STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)
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