04/24/19: Mike “Mad Dog” Russo signed an extension to remain at SiriusXM

Good morning. It’s Wednesday April 24, 2019 and this is your first early morning Sports briefing.

Christopher “Mad Dog” Russo signed on for a new four-year contract to keep his brand on SiriusXM Radio. Russo will continue to host Mad Dog Unleashed every weekday on his channel Mad Dog Sports Radio. “Chris is a singular talent at the top of his game and we are thrilled and very proud to tell our subscribers that SiriusXM will be Chris’ radio home for years to come,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “He’ll continue to headline Mad Dog Sports Radio on SiriusXM, which is the best all-sports talk radio channel in the country, and now with a sampling of his show available as a podcast on Pandora, more people than ever get access to the legendary Mad Dog in action.”

NBC Sports saw – through Monday night – the 2019 Stanley Cup Playoffs average a Total Audience Delivery (TAD) of 596,000 viewers across its cable platforms to mark the best First Round cable delivery in 18 years and a rise of 10% over 2018, according to the company. Across NBC Sports streaming platforms, the 2019 Stanley Cup Playoffs have totalled 214.0 million live minutes, up 27% compared to the first 13 days of the 2018 Playoffs. Washington/Carolina Game 6 averaged a TAD of 1.042 million viewers on NBCSN to rank as the second-most watched game of the 2019 Stanley Cup Playoffs to date behind only San Jose-Vegas double-overtime Game 6 on Sunday (1.354 million).
Meanwhile, ESPN’s First Take, which hosted guests from the network’s other studio shows from April 15-19 for the inaugural Debate Super Week, got its own boost. The special five episodes were up 3% in viewership over the comparable week in 2018, averaging 435,000 viewers, according to Nielsen.
Golf Channel is set to beef up coverage of collegiate play over the next six weeks, beginning today with the NCAA Women’s Golf Championships Regional Selections and culminating with the NCAA Division I Women’s and Men’s Golf Championships, May 17-29. The network will deliver expanded coverage of the final day of the NCAA women’s and men’s regional championships, Wednesday, May 8 and Wednesday, May 15, respectively, with nearly 30 combined hours of live tournament coverage of championship play. For women’s play, Bob Papa will handle play-by-play, with Karen Stupples and Curt Byrum as co-lead analysts. Steve Burkowski serves as hole announcer. The NCAA Men’s Golf Championships broadcast team brings in Papa and Byrum, along with Burkowski returning as hole announcer.
Showtime Sports will chronicle heavyweight world champion Deontay Wilder’s ninth defense of his WBC title against mandatory challenger Dominic Breazeale with a new installment of ALL ACCESS, premiering May 10 at 10p. The two American heavyweights will square off May 18 live on SHOWTIME from Barclays Center in Brooklyn.
TNT and B/R Live’s multi-platform coverage of the UEFA Champions League continues on April 30 with live semifinals coverage featuring Tottenham/Ajax followed by Barcelona/Liverpool on May 1. Both matches will start at 3p. with B/R Football Matchday presented by Pepsi previewing the action each day at 2p.
NBC Sports’ Premier League host Rebecca Lowe will take on a new task, working her first ever Kentucky Derby on May 4 at 2:30p on NBC. She will serve as co-host for the annual event as well as NBCSN’s coverage of the Kentucky Oaks on May 3. Among her assignments are an interview with Hall of Fame trainer Bob Baffert as well as a cooking segment with celebrity chef and longtime horse racing fan Bobby Flay.
Four seats left!!! Mingle with the best in the business on April 25 for the Cynopsis Sports Awards in NYC. Join executives from AT&T SportsNet, Barstool Sports, beIN SPORTS, Big Ten Network, Break Media Group, CBS Sports Digital, Discovery Education, ESPN, ESPN Films, FloSports, FOX Sports, HBO, Immortals, Intel Sports, Marsar Sports & Entertainment, Mercedes-Benz USA, MLB Network, NASCAR, NBA, NBCUniversal, MGM Resorts, New York Jets, NFL, NFL Films, ONE Championship, Optimum Sports, PepsiCo, Scout Sports & Entertainment, Showtime, Sinclair Broadcast Group, SiriusXM, Telemundo, WWE, NBC Sports Group, theScore, Turner Sports, Univision, USTA, and more by clicking here for your ticket now.
The World Boxing Super Series locked in a deal with Sky Sports and Matchroom Boxing to exclusively carry the three Semi-Final doubleheaders throughout the UK starting April 27. “The WBSS is delighted to be working with Sky Sports and Matchroom Boxing to bring our sensational semi-finals to as many UK fans as possible,” said Kalle Sauerland, Chief Boxing Officer of Comosa, the organiser of World Boxing Super Series. “Boxing fans can look forward to colossal nights of boxing. Supreme athletes in the Bantamweight, Super-Lightweight and Cruiserweight divisions are putting everything on the line for a place in the finals of the WBSS where the Ali Trophy awaits the winners.”
Discovery inked a deal with France Télévisions to sublicense coverage of the 2022 Winter Olympic Games in Beijing and the Paris 2024 Olympics for free-to-air television throughout the country. Dedicated streams covering every sport, event and gold medal will be available, Discovery said, while the company and Eurosport vowed to help promote the 2024 Olympic Games in the French capital.
On to the NFL Draft, CBS Sports HQ tackles the event leading into and throughout all seven rounds. CBS Sports HQ’s coverage will be anchored from the Dawg House Saloon in Nashville and will feature real-time reactions and commentary from the Pick Six podcast team, grades for every pick, and early fantasy football projections. In addition, CBS Sports HQ will give fans a taste of Nashville’s musical flavor by featuring original, real-time country. Beginning at 7p on Thursday and continuing through each round, CBS Sports HQ will offer extensive analysis and news updates. Kanell, Will Brinson, Jamey Eisenberg, Bryant McFadden, John Breech, and Barton Simmons will lead the coverage.
Meanwhile, SiriusXM will provide listeners nationwide with comprehensive coverage of the 2019 NFL Draft, with live coverage of every selection from every round, as well as four days of special programming, anchored by SiriusXM NFL. The channel’s on-site broadcast team at the NFL Draft will feature Gil Brandt, Pat Kirwan, Jim Miller, Rick Neuheisel, and Jason Horowitz.
Motor Racing Network will add Dale Jarrett to the booth to serve as lead analyst as the network broadcasts its 50th straight spring race at the 2.66-mile facility, the same role his father Ned Jarrett held for many years at the network.
Calling all innovators, game-changers, marketing mavens and analytical aces…
Take your places at the podium at the
Cynopsis Top Women in Media Awards
This will be the biggest group of women being honored in the media space. Categories cover all levels of the industry and include excellence in leadership, community building, marketing, social media, content marketing, branded content, strategy, data mining, mobile, and more. There’s still time to get your nominations in before April 26th.


The Big 12 Conference named Learfield IMG College as its new comprehensive sponsorship rights holder. Under this new relationship, Learfield IMG College will have the worldwide sponsorship rights to all 16 Big 12 championship events; and acquires the right to sell title, presenting, and other secondary sponsorships to a broad array of Big 12 events as well as certain other advertising inventory. 
The Association of Volleyball Professionals unveiled the official lineup of sponsors for the 2019 AVP Pro Beach Tour season. First-time national sponsors Corner Bakery, Stella Rosa, Essentia Water, Aubio Life Sciences and Drake’s Organic Spirits will join alongside returning national partners Wilson, Kona Brewing Co., Hydro Flask, KT Tape, Hawaii Tourism / Hawaiian Islands, Rox Volleyball and Monster Hydro. The tour will kick off with Surf City, USA from May 3-5 with the Huntington Beach Open.
Bridgestone, the Official Tire of the NFL,, will take on the NFL Draft with the debut of two new television spots celebrating “Clutch Performance” on ABC and NFL Network. The new spots, “Hockey Mom” and “Camp” focus on the performance of Bridgestone tires. The company is also teaming up with former NFL stars Vince Wilfork and DeAngelo Williams to pay homage to Music City’s style during the event.

The Undefeated, ESPN’s content initiative focusing on the intersections of sports, race and culture, signed a multi-year contract extension with senior NBA writer Marc Spears to continue to serve as the platform’s lead journalist covering the NBA. “Marc is one of ESPN’s most valuable reporters, and indispensable to The Undefeated,” said Kevin Merida, Senior Vice President, ESPN, and Editor-in-Chief of The Undefeated. “The combination of his deep knowledge of the NBA and relationships with players has produced a countless number of original stories. Walking around with him at an NBA arena is like accompanying the mayor of a city.”

Team Liquid’s parent company, Axiomatic Gaming, locked in another round of investments, according to Unikrn, that brings in $21.5 million in funding, according to SEC filing documents. The new investors, who were not named, join a lineup of high-profile named that include Michael Jordan, Tampa Bay Lightning owner Jeff Vinik, Washington Capitals owner Ted Leonsis, and Golden State Warriors co-owner Peter Guber
GumGum Sports announced a new product designed to upgrade in-stream sponsorship for esports brands. Over the last several months Team SoloMid and other organizations have deployed GumGum Sports SMP under an exclusive beta testing partnership. The platform, which makes it possible to add, edit and remove sponsorship overlays in player streams, has given partners the ability to customize campaign durations, schedule dayparting parameters for when to serve particular sponsorships, and alter creative executions to suit individual sponsor’s needs.

USA Swimming announced the hiring of Shana Ferguson its new Chief Commercial Officer Following a decade with sportswear giant Under Armour as the Head of Global Experiential Marketing, Head of Global Corporate Social Responsibility and Head of Marketing for UA Canada, Ferguson was most recently Vice President of Integrated Marketing & Communications at Icahn Automotive Group.
SBTech named Joann Pierce as a Business Development Executive. In her new role, Pierce will focus on development and growth in up and coming regulated markets by creating long-term value for SBTech and future sportsbook Gaming operators. Prior to joining SBTech, Pierce was an independent contractor for ISI Race and Sports, Ltd.
Liverpool Football Club will head to the USA as part of their 2019/20 pre-season preparations this July to play in a trio of venues – Fenway Park in Boston, Yankee Stadium in New York City and Notre Dame Stadium in South Bend at the University of Notre Dame. While in the USA, the club will also take an active role in key local community projects in each of the three locations visited.

Hurricanes/Capitals on NBCSN at 7:30p.
Cynopsis’ That Big TV Conference
September 9 – 10, 2019
New York City
1 impressive city… 2 impactful days… 20+ must-attend sessions… 100 insightful speakers…
Cynopsis is gathering not only the big-thinking strategists who are making waves, but also the programmers, media buyers, data pros & others who meet and solve these challenges every day.
ON THIS DAY in 1974: The NFL grants a franchise to the Tampa Bay Buccaneers.
In the Know: In 1999, the Bucs picked this player in the third round of the NFL Draft and he still ranks as the team’s top scorer today. What is his name? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Two NFL franchises are tied with the most #1 Draft Picks in league history, with both featuring seven over the years. One is the Colts, who is the other? Answer: Most popular answer was the Browns, but the correct answer is the Rams. Kudos: Traci Liner-Endeavor/NY; Denis Barry-CBS; Michael Ritz-Northwestern Mutual/NY; Andy Pittman-TAMU/College Station; Synda Kollman-Charter Marketing Group/Boca Raton; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later — Chris
Chris Pursell
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
Director of Operations

CYNOPSISJOBS – For More jobs, please visit Cynopsis.com

The Weather Channel & Entertainment Studios

Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +.

Full info HERE

DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain’s YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)

/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company’s mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)

VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)

SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)

SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner’s suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad  or media agency Full info HERE (5/8)

STAFF ACCOUNTANT/A+E/NY: Produce financial tracking, reporting and payment of A+E activities in regard to programming, production, net ops & other contractual obligations. BS/BA in Acctg, strong Excel skills, familiarity w/Acctg software, detailed oriented. Apply HERE (5/3)

MGR, INT’L REVENUE PLANNING & ANALYSIS/A+E/NY: Mgmt of the revenue plng, analysis & acctg processes; database mgmt, trademark acctg & sales admin. BS/BA in Acctg, Min of 7 yrs exp in public or private acctg, knowledge of revenue recognition acctg principles. Apply HERE (5/3)

SR BUSINESS ANALYST, GLOBAL CONSUMER PRODUCTS BUSINESS OPERATIONS/Viacom/NYC: Operate as a domain expert for Consumer Products (CP) financial & contract mngmnt processes, solutions & operations related to current bus. platforms. Biz degree & systems exp a +. 3-5 yrs meaningful CP global licensing ind work exp. Full info HERE (5/3)

CRASH PRODUCER/NBCU/NYC: Late show producer for the Today Show. Produce orig news content, primarily brdcst, incl rsrch, conducting interviews, writing/editing scripts, field producing & shooting/overseeing editing. Extensive exp working in edit room & 4+ yrs editorial exp working in prod ntwk level, pref with morning TV. Full info HERE (5/2)

AD SALES ACCOUNT EXEC/Crown Media Family Networks/LA: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Los Angeles mktplace. Established relationships with automotive and tech clients. BA/BS req & Min 2 yrs exp. Apply HERE (5/2)

EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/Two Cats Productions/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter HERE (5/2)

SR ANALYST, ANALYTICS & INSIGHTS/Viacom/NYC: Responsible for supporting the data and dvlpmnt of dashboards across the Viacom portfolio. Exp in digital mktg data & an agile dvlpmnt envir. 2-4 yrs media reporting & analytics w/hands-on exp across mult clients, pref from a media agency or ent-based org. Full info HERE (5/2)

SR MEDIA SALES EXEC/United Esports/LA: Exp’d & motivated SR sales person to generate business dvlpmnt opps, from established & prospective clients, by devising/ implementing novel & time-tested sales & mktg strategies. 3-10 yrs exp as an Acct exec in business dvlpmnt, media sales, or advertising sales. Esports knwlg a +. Full info HERE (5/2)
SR ANALYTICS, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyze performance of content across VIMN properties on dig. media platforms, primarily social. 3-5 yrs exp providing digital/social rsrch analytics/data to Sr partners. Strong comm skills & understanding of digital metrics & the wider digital industry. Full info HERE (5/1)

MANAGER, RESEARCH & STRATEGY/NBCU/NYC: Highly motivated/pro-active, organized, and detail-oriented candidate w/3+ yrs TV research exp to Report on NBCU and competitive performance to senior management across a variety of metrics – both linear and digital. Tableau a + Full info HERE (5/1)

MULTI PLATFORM RESEARCH ANALYST/NBCU USA & SYFY/NYC: Resp for regular reporting of TV & multiplatform audience metrics to internal stakeholders incl progrmng/scheduling, mktg, press & finance. 2+yrs exp audience rsch for media co. or ad agency (includes internships). Advanced excel/PP skills a must. Full info HERE (5/1)

DIRECTOR PUBLIC RELATIONS/AMC/LA: Resp for helping dvlp/implement various comms strategies to support the network’s ratings, business & branding goals. Working daily w/ full PR teams NY & LA to increase brand awareness & drive tune-in through the creation of comprehensive comms strategies/strategic promotions/partnerships. Full info HERE (4/30)

MGR, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead certain consumer insights projects and support others on behalf of Viacom’s suite of brands Help support the team’s responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape. 4+yrs consumer insights exp, media landscape a + Full info HERE (4/30)

SR MANAGER PUBLICITY/A + E Networks/NYC: Responsible for the development and implementation of public relations campaigns resulting in positive media placement. Candidate will be responsible for all aspects of a project launch and on-going publicity support. Min 7 yrs experience in entertainment publicity. Full info HERE (4/30)

SYSTEMS ENGINEER, BROADCAST MEDIA TECHNOLOGY/Fox News/NYC: Resp for providing top-layer support & maintenance to our large infrastructure of media & brdcst systems. 3+ yrs of system maintenance exp w/proven expertise in media & systems support. Admin support Window 10, Windows Server 2012 & 2016 platforms Full info HERE (4/27)

MGR, MARKETING & MEDIA INSIGHTS/Viacom/NYC: Conduct rsrch & dvlpg aud insights through a variety of qualitative/quantitative methodologies, incl Nielsen data analytics for Comedy Central, Paramount Ntwk & TV Land. 3-5 yrs related rsrch exp incl mktg & creative & Content Rsrch, preferably at a TV brand. Full info HERE (4/27)

PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)

ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)

WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)

MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)

STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)

SENIOR DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25)

STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)

EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)

SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to “tell a story” with data. Full info HERE (4/25)

DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)

Cynopsis • Access Intelligence LLC • 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850 | Privacy Policy

Related Stories

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]

07/17/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/17/24: Apple TV+ renews “Loot” for season three

Apple TV+ renews "Loot" for season three

Wednesday July 17, 2024 Today’s Premieres BritBox: 24 Hours in Police Custody CBS: Big Brother at 8p Hulu: UnPrisoned Netflix: Simone Biles: Rising; The Green Gang; T P Bon Syfy: The Ark at 10p IN THE NEWS Global entertainment & media industry revenues rose 5% to $2.8 trillion in 2023, and are projected to hit […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...