04/16/19: Tiger Woods and CBS score with Masters ratings

Good morning. It’s Tuesday April 16, 2019 and this is your first early morning Sports briefing.

The numbers are in, and Tiger Woods wasn’t the only winner at The Masters. CBS Sports’ final-round coverage, which aired live Sunday morning due to weather-adjusted tee times (9:00 AM-3:00 PM, ET) and its encore presentation of the final-round (3:00-7:00 PM, ET), dominated the day’s sports landscape as the top two rated sports broadcasts of the day. Live coverage of the Masters final round delivered a 7.7/21 average household rating/share in the metered markets, the highest-rated morning golf broadcast in 34 years. The final round also ranks as the highest-rated golf broadcast on any network since last year’s Masters final round. The final-round peaked with a 12.1/28 rating/share from 2:15-2:30 PM, ET, while the encore presentation of the final round earned a 3.4/8 rating/share, the third-highest rated golf broadcast-to-date on any network this year behind only the live third-round and final-round of the Masters.

PROGRAMMING

MLB Network’s “Intentional Talk” and “MLB Tonight” will broadcast live from Yankee Stadium on Tuesday beginning at 5pm ET leading up to the “MLB Network Showcase” telecast of the New York Yankees vs. the Boston Red Sox at 6:30 p.m. ET, called by Bob Costas, Jim Kaat and Tom Verducci.

World Long Drive will stage its first televised event of the 2019 season this week, with the Ak-Chin Smash in the Sun airing Tuesday at 4 p.m. ET live on Golf Channel. The event marks the first of six televised Tour events, culminating with the Volvik World Long Drive Championship in September. Taking place at Ak-Chin Hotel and Casino in Maricopa, Ariz., Tuesday’s live telecast of the Ak-Chin Smash in the Sun will feature the four women and eight men who advance from preliminary rounds taking place this afternoon and Tuesday morning.

A CYNOPSIS MESSAGE

“We don’t have enough female role models. We don’t have enough visible women leaders. We don’t have enough women in power.”
– Muffet McGraw | Notre Dame Women’s Basketball Head Coach (April 5, 2019)

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SPONSORSHIP & PROMOTION

Fanatics signed a 10-year contract for e-commerce and venue-merchandise sales rights with the Washington Redskins. Fanatics now administers both digital and brick-and-mortar merchandise sales rights for eight NFL teams: the Cardinals, Falcons, Jaguars, Chargers, Saints, 49ers, Buccaneers and the Redskins.

Visa has become a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan, securing the “payment systems” category. Its addition brings the total number of Tokyo 2020 Paralympic partners to 71.

The National Hockey League and Imperial Oil announced a multiyear agreement naming Imperial the Official Retail Fuel of the NHL in Canada. The partnership, including a national campaign featuring Imperial’s Esso brand – in which Imperial collaborated with Hockey Canada – launched today across Canada in conjunction with the 2019 Stanley Cup Playoffs. Imperial’s television and digital feature, “How Far Will You Go?”, a key component of the campaign, captures the story of a young player’s journey from first taking to the ice to coaching the next generation. The vignette has just launched across Canada on television, in select movie theatres and in-arena at Stanley Cup Playoff games.

DIGITAL, DATA & TECH

Perform Group has been sold to Vista Equity Partners in a deal announced today that will combine STATS LLC and Perform. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the newly formed company. The transaction is expected to close in the second half of ’19.

Tunity Analytics provided viewing estimates derived from Tunity mobile app usage for the week beginning April 8, 2019. OOH Viewer impressions are calculated using Tunity Analytics proprietary estimation model.

Event Network 000’s

1 NCAAB – Texas Tech vs. Virginia CBS 4/8/19 9:00 PM 6907

2 Golf – Masters Fourth Round CBS 4/14/19 9:00 AM 6275

3 Golf – Masters Third Round CBS 4/13/19 3:00 PM 4146

4 Golf – Masters Second Round ESPN 4/12/19 3:00 PM 3976

5 Golf – Masters First Round ESPN 4/11/19 3:00 PM 2775

6 SportsCenter at the Masters ESPN 4/12/19 7:30 PM 1892

7 Championship Central CBS 4/8/19 8:30 PM 1453

8 NBA LA Clippers vs. GS Warriors ABC 4/13/19 8:15 PM 1412

9 Soccer – Barcelona vs. Man United TNT 4/10/19 3:00 PM 1149

10 Masters Par 3 Contest ESPN 4/10/19 3:00 PM 1117

Peyton’s Places, a 30-episode documentary series hosted by legendary quarterback Peyton Manning, will air on ESPN+. Manning will host the football-themed series, revisiting seminal moments in NFL history through conversations with former players, coaches and other key figures about football history and its cultural impact. The series will be part of the celebration of the National Football League’s 100th season.

THUUZ Sports used their proprietary measurement scores to determine the top five most exciting games of the NBA season. The measurement scores were done on a 0 to 100 scale and take into consideration game pace, team parity, play novelty, momentum shifts, social buzz, and historical context. The algorithms behind the excitement ratings are statistically calibrated to insure the appropriate distribution of ratings across the course of the tournament.

Top 5 Most Exciting Games of NBA Regular Season:

1) San Antonio 154 OKC 147 (1/10)

2) Portland 148 Brooklyn 144 (3/25)

3) OKC 117, Philadelphia 115 (1/19)

4) LA Lakers 129, Boston 128 (2/7)

5) Houston 135, Golden State 134 (1/3)

eSPORTS

Marketing solutions company Franklin Group announced a multi-year partnership with the Florida Mayhem of the Overwatch League and Esports organization Misfits Gaming. With this partnership, Franklin Group expands into the Esports industry as they continue their reach in sports and entertainment across North America.

Blizzard announced the locations for the Pacific and Atlantic Showdowns. The Pacific Showdown will be held from May 24–26 in Shanghai, China, while the Atlantic Showdown will be in Krefeld, Germany, from May 31–June 2. The top teams from all eight Overwatch Contenders regions will participate in these live events, which are scheduled during breaks in the Overwatch League to maximize scouting opportunities.

INDUSTRY/ROSTER MOVES

Fila North America removed the interim tag from President Jennifer Esterbook, the brand’s former COO. Estabrook had been acting president following the Feb. 15 death of Jon Epstein after heart surgery

THE MAIN EVENT

The Orlando Magic meet the Toronto Raptors in Game 2 of the NBA Playoff Series at 8:00 on TNT.

A CYNOPSIS MESSAGE

CYNOPSIS SPORTS MEDIA AWARDS

Thursday, April 25 / New York Athletic Club, NYC

We’re honoring industry leaders who have grown their audiences and forged new ways to engage and inspire their followers. Don’t miss this year’s incredible list of honorees! View the 2019 list of Finalists and Luminary Honorees.

This event has sold out EVERY year… REGISTER NOW

ON THIS DAY in 1929 the NY Yankees become 1st team to wear uniform numbers

In the Know: Yesterday was Jackie Robinson Day in MLB. Who was the last active player to wear number 42 in baseball?

(Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Minnesota Duluth won this weekend’s Frozen Four. What school has won the most NCAA Division 1 hockey titles? Answer: University of Michigan Kudos to: Terry Lyons, Digital Sports Desk, Michael Ritz Northwestern Mutual NY, Rich Wolfe RichCraft, Scottsdale, Az. Traci Liner Endeavor NY, Greg Moloznik, GLM Media, Scottsdale, Mark McDonald, Disney, Andy Pittman TAMU College Station, TX, David Westberg SAG•AFTRA Federal Credit Union, David Hauptman Denver Mountain, Mike May PHIT America, Tom Moore Kalt Productions, Miriam Aardahl OMD Los Angeles and Mike Callanan National Hockey League.

Later — Chris

Chris Pursell @VegasandVine
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