04/13/22: Digital ad revenue jumps 35% in 2021; “CMT Awards” get major boost on CBS; Netflix introduces double thumbs up option



Viewers are as Dynamic as the Content they Watch



Cynopsis Medias First Morning Read


Wednesday April 13, 2022

Today’s Premieres
CMT: CMT Storytellers at 8p
Discovery: Moonshiners: American Spirit at 8p
discovery+: High Design with Kim Myles
Disney+: Ice Age: Scrat Tales
Netflix: Our Great National Parks; Smother-in-Law


The ANA Brand Masters Conference got underway yesterday with some words for the marketing community: “This is not a time for the timid,” advised ANA CEO Bob Liodice, and the day’s presentations proved him out. Highlights included Caesars Digital CMO Sharon Otterman’s case study of spending one billion dollars in 99 days to launch Caesars Sportsbook, which resulted in an increase from a 2% brand awareness to being number one in the NY market. Twitter presented top findings from its annual Trends Report, urging brands to take advantage of “defi” (aka decentralized finance, such as NFTs and crypto) as well as the marketplaces and badges proliferating fan-built worlds. Third, brands will benefit connecting wellness and sustainability, top of mind in the “great restoration” movement. “Culture is borderless,” commented Twitter Global Business Marketing & Research Tim Perzyk.

Digital ad revenue in the US jumped 35% year-over-year in 2021 to $189 billion, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. David Cohen, CEO at IAB, points to the increase in consumer use of online services, and growth of small and mid-sized businesses during the pandemic, as reasons. And there’s no slowdown in sight. “We expect this digital migration to drive the continued growth of a healthy and competitive digital marketplace driven by innovation and entrepreneurship,” said Cohen.

Keke Palmer (“Scream Queens”) will host NBC’s reboot of game show “Password,” which is headed to prime time this summer. The series launched in 1961 and was revived by NBC in 1979 and 1984 prior to being featured on both “Late Night with Jimmy Fallon” and “The Tonight Show.” Jimmy Fallon will play in each of the eight hourlong episodes as celebrity/contestant duos compete. The premiere episode will be dedicated to Betty White. “Password” is produced by Fremantle in association with Universal Television Alternative Studio, and Electric Hot Dog. Jimmy Fallon, Jim Juvonen, and Jennifer Mullin will serve as executive producers, along with John Quinn who will also serve as showrunner.

Rachel Maddow has returned to her MSNBC show after a two-month hiatus with the news that starting in May, she’ll go from hosting “The Rachel Maddow Show” five nights a week to Mondays only. Guest hosts will take over the other four nights for “MSNBC Prime.” “For big news events, for things like the leadup to the election, I will of course be here more than that, but that is the general plan,” said Maddow.



This year’s Top Women in Media Awards celebrate creativity and collaboration. Honorees are innovators and risk-takers who help design and execute strategy in categories that span entertainment, tech, and sports media.

Nominate yourself and/or a colleague for this industry distinction. It’s your turn to be in the spotlight!


Enter Now!


Strong Studios has acquired the rights and screenplay to its first original feature film, “The Tank Job,” a true-life crime drama adapted from Norman Miller’s book, The Great Salad Oil Swindle. “The Tank Job” tells the true story of ex-butcher turned salad oil exporter Anthony “Tino” DeAngelis and his blue collar crew as eventually crashed Wall Street in their con to corner the market on salad oil futures in the early 1960s. Alec Sokolow (“Toy Story”) wrote the screenplay and is set to direct. Sam Sokolow (Nat “Genius”) and Nicholas Levis (“Darkon”) are producers. CNBC contributor Ron Insana, CEO of Insana Entertainment Group will also produce. Ballantyne’s Chairman Kyle Cerminara and CEO Mark Roberson, and Strong Studios’ President David Ozer (“Willy’s Wonderland”) serve as executive producers.

Endeavor Content has partnered with Crewvie to apply the online platform’s software for real-time workforce analytics and crew list management across all of its productions. Crewvie, which is focused on advancing diversity, equity, inclusion, and accessibility for artisans, will provide Endeavor Content with measurable data for all of its productions, along with access to a well of diverse talent for staffing crew on upcoming projects.

Playtone partners Tom Hanks and Gary Goetzman have inked an exclusive overall deal with Apple TV+ for series, documentaries and unscripted projects. Apple Original Films and Playtime are already moving forward on a sequel to Apple TV+ hit “Greyhound.”

Dana Calvo (“Good Girls Revolt”) will serve as showrunner and exec producer on ABC’s David E. Kelley drama “Avalon,” based on Michael Connolly’s short story.

TelevisaUnivision announced that production began in Mexico City on “Quiero Tu Vida” (I Want Your Life), a romantic fantasy feature for ViX+, the streaming platform launching in the second half of 2022. It’s the first project under TelevisaUnivision’s recently announced first-look deal with Salma Hayek Pinault’s Ventanarosa Productions to produce Spanish-language feature films exclusively for ViX+.

Casting notes: Bel Powley (“The Morning Show”), Liev Schreiber (“Ray Donovan”) and Joe Cole (“Peaky Blinders”) have joined the cast of Disney+ limited series “A Small Light,” telling the story of a Dutch woman who sheltered Anne Frank’s family, then preserved her diary…Joseph Gordon-Levitt (“Super Pumped”) has boarded Peacock mystery drama “Poker Face.”


WE tv’s “Mama June: Road to Redemption” returns Friday, May 13 at 9p, picking up where June’s run-in with the law left off. June claims she wants to step back into the role of mom, however resentment soon builds when she continues to avoid all responsibility for her family.

Season three of “Breeders” kicks off Monday, May 9 at 10p on FX, picking up days after season 2 ended, as the Worsley family reels from teenaged Luke (Alex Eastwood) punching his dad, Paul (Martin Freeman).

Apple TV+ comedy “Loot,” starring Maya Rudolph (“Saturday Night Live”) as a billionaire on a journey of self-discovery, debuts with the first three episodes on Friday, June 24.

It’s everyone against the Amazon on a new season of Discovery survivalist challenge “Naked and Afraid XL: Next Level,” premiering Sunday, May 1 at 8p.


“The Princess,” starring Joey King (“The Kissing Booth”), premieres July 1. The film follows a strong-willed princess who refuses to marry the sociopath to whom she is betrothed.

Revery is streaming pot-friendly programming on Wednesday, April 20, including the premiere of “High HerStory” at (of course) 4:20. “Cannabis consuming ladies” will tell stories about women in history.


Gamut has entered a strategic partnership with AdGreetz, an adtech, martech personalization provider, to offer personalized local OTT advertisements to consumers leveraging Gamut’s platform capabilities and reach to a list of over 100 premium publishers streaming OTT content. “The media world around us is changing daily and our advertisers’ requirements plus consumer expectations are evolving on a constant basis,” said Soo Jin Oh, President, Gamut. “As we introduced personalization capabilities, partnering with AdGreetz made perfect sense. Their platform has proven to be one of the most effective tools for advertisers to communicate specific messaging tailored to individual users in a scalable manner.”

Comcast’s Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an advanced industry measurement solution for marketers. “Choice and innovation are crucial for helping to move the industry forward when it comes to measurement,” said James Rooke, General Manager, Effectv. “We believe the ecosystem is stronger when brands and media sellers have multiple currencies from which to choose. We are looking forward to working with Comscore, as well as other measurement providers in the future, to accelerate innovation and solve for dependable, cross-screen, audience-based measurement.” Added Bill Livek, CEO and Executive Chairman, Comscore, “With local media continuing to expand in importance for both national brands as well as local marketers, the industry needs the most reliable currency, based on a census approach, to transact on, and that currency is Comscore. We are excited to be working with Comcast to deliver on that need.”

More than one-third (38%) of consumers incorrectly recall their online shopping behavior when asked, according to DISQ’s “Mind the Gap” study. There was a correlation between those who were highly confident in their recall ability and those who recalled their behavior incorrectly. “The Say-Do Gap has always existed, but as consumers conducted more of their purchase journeys online, marketers gained access to adtech measures of consumer behavior such as cookies, mobile IDs and IP addresses that gave imperfect, but easy-to-use metrics,” said Anne Hunter, VP of Product Marketing. “Now, with the usefulness of these technologies deprecating, self-reported measures of behavior may return to vogue – but the risks of relying exclusively on consumer recollection without behavioral confirmation are huge.”

Content experience platform EX.CO, which powers personalized interactions around the web, has acquired Bibblio, the machine-learning technology company with AI-driven recommendation capabilities. In addition to launching targeted, interactive experiences for different audience segments, EX.CO’s customers will now be able to surface contextual videos and AI-driven product recommendations.

Data activation, curation and identity platform Audigent announced the release of CognitivePMPs, a privacy-centric, cookieless data and inventory product to help advertisers curate and buy programmatic inventory. Comscore will be the first partner for PMP product utilizing their Predictive Audiences segments. “We see predictive data as one of the major tools for building effective campaigns that respect consumer-privacy and are future-proofed against the eventual depreciation of the third-party cookie,” said Eric Gomels, Group Director – LeDesk Programmatic at Wavemaker. “Audigent’s CognitivePMPs create new and exciting ways to use Comscore’s predictive data at scale. This is a smart, new build on the kind of tool that many brands are asking for, and an approach we look forward to testing.”

Goodway Group, the data-driven and technology-enabled digital media and marketing services firm, has launched a new people-based identity solution, Passport One, offering marketers with a privacy-forward proprietary database to reach customers, enhance existing first-party data, and create new opportunities for closed-loop measurement. “At Goodway Group, we recognize that addressing identity in today’s privacy-centric digital advertising space is a huge undertaking for most brands who aren’t already deep into their first-party data journey,” said Jay Friedman, President of Goodway Group. “Through Passport One, we’re tackling this problem with an invaluable marketing tool capable of creating and enhancing first-party data for any brand and by extension providing them with the insights necessary to position their brands for success.”


Netflix has introduced a “Double Thumbs Up” button for users to express their content preferences.Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that’s better personalized to your taste,” wrote Christine Doig-Cardet, Director of Product Innovation, in a blog post. “However, we’ve learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.”

Roku users can now subscribe to discovery+ from within the Roku Channel app. The subscription is for discovery+’s ad-free tier, which costs $6.99/month.

FIFA has launched FIFA+, a digital platform offering access to live soccer matches, interactive games, news and other video content. “FIFA+ represents the next step in our vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally,” said FIFA President Gianni Infantino. “This project represents a cultural shift in the way different types of football fans want to connect…. It will accelerate the democratization of football.”


April 13: FETV (Empire State Building, NYC); TV One (virtual)
April 19: SeeHer SheFront (virtual)
April 26: Disney Storyteller’s Showcase (virtual); FETV (Empire State Building, NYC)
May 2-6: IAB NewFronts
May 2: NBCUniversal/Peacock NewFront
May 3: Samsung Ads at 9a (Samsung 837, NYC), Roku at 11:30a (Caldwell Factory, NYC)
May 5: Canela Media at 1p (virtual) and CincoDeFront at 5:30p (NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision (Javits Center in NYC)
May 18: Paramount (Carnegie Hall, NYC); Warner Bros. Discovery (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)


Saloon Media has entered into an agreement with A+E Networks to produce “Hoarders,” the first format commission for the series outside the US. Under the title “Hoarders: Canada,” the series has been greenlit by Blue Ant Media for its Canadian programming slate.

Malaysia’s Astro has acquired the rights to adapt “Liar,” a thriller series created by screenwriters Harry and Jack Williams, through the partnership of its film production arm, Astro Shaw, with distribution company All3Media International.

French animation production and distribution company Dandelooo has licensed the preschool adventure CGI series “Tainá” and “The Amazon’s Guardians” to Paramount+ Latin America.

Dynamic Television announced that ZDFneo has come on board “The Fighter,” SVT’s upcoming suspense thriller. The 6-episode Swedish series from Kärnfilm and SVT follows a female boxer on a high-risk path to become the world champion

Drive announced the sales of over 70 hours of premium factual content including crime and investigation, history, science and nature and factual entertainment programming in separate deals with AMC Networks International Southern Europe and Foxtel.

9 Story Distribution International has secured sales for preschool series “Donkey Hodie” to TVO (Canada), Canal Panda (Spain), and Ejunior (UAE).


June 7th at Edison Ballroom, NYC

Publicis Media, Walt Disney Company, Discovery and more confirmed for key panels.

The Best Alternative Currencies Panel: FULL!




CBS’ first broadcast of the 2022 CMT Music Awards delivered 5.33 million viewers, a number expected to rise to 5.5 million when Paramount+ livestreams are added. That’s a big jump from the 2021 awards, when the simulcast on CMT, Logo, MTV, MTV2, Paramount Network and TV Land drew 828,000 viewers.

Following “The Slap,” major syndicated magazine shows clocked double-digit improvement with their next-day coverage in the week ending April 3. “Inside Edition” (2.4 Live+SD national Nielsen rating, up 20% from the week before) and “Entertainment Tonight” (8-week high 2.3, up 28%) were the biggest winners. “ET” was the No. 1 magazine overall for its Oscar recap reporting, jumping 56% to a category best single-day 2.8 for its coverage on March 28. Also getting big Nielsen boosts were red carpet favorites “Extra” (season high 0.7, up 17%), which swelled 33% for its next day Oscar coverage and “Access Hollywood,” which shot up 13% on the 28th.

New HGTV seriesFixer to Fabulous: Welcome Inn” averaged a .72 live plus three-day rating among P25-54 and a .95 live plus three-day rating among W25-54, up 46% and 47% over year-ago levels in the demos. The four-episode series averaged a .86 Live+3 rating among upscale P25-54 and a 1.10 among upscale W25-54.

Nielsen Top 10 M-F Syndicated Strip Series for the week of March 28 ranked in order by HH Rtg
Jeopardy (CMV) 5.6 AA
Family Feud (CMV) 5.3 AA
Wheel of Fortune (CMV) 5.2 AA
Judge Judy (CMV) 4.8 AA
Inside Edition (CMV) 2.4 AA
Entertainment Tonight (CMV) 2.3 AA
The Big Bang Theory (WB) 2.0 AA
Live With Kelly and Ryan (DAD) 1.8 AA
The Dr. Phil Show (CMV) 1.7 AA
Hot Bench (CMV) 1.5 AA

Basic Cable Top 5 for the week of April 4
Network, P2+ AA (000)
Fox News 362
TBS 1522
TNT 1220
HGTV 1168
ESPN 1101
Total Day
Fox News 1511
ESPN 654
HGTV 592
CNN 586
Source: Nielsen

Broadcast Ratings for Monday, April 11
Show, P2+ 000s, (A18-49)
ABC: American Idol 5.31 (0.7), The Good Doctor 3.99 (0.4)
CBS: CMT Music Awards 5.33 (0.7)
CW: All American 0.47 (0.1), All American: Homecoming 0.33 (.01)
FOX: 911 5.06 (0.6), 911: Lone Star 4.24 (0.5)
NBC: American Song Contest 1.44 (0.3), Endgame 1.51 (0.2)
Telemundo: Exatlon Estados Unidos 0.87 (0.2), Hercai: Amor e Venganza 1.15 (0.2), Pasion de Gavilanes 0.63 (0.2)
Univision: Soltero con Hijas 1.51 (0.5), Mi Fortuna es Amarte 1.81 (0.5), Madre 1.87 (0.5)
Source: Nielsen, live + same day time period averages


Erica Forstadt has been promoted from VP to SVP, Entertainment Unscripted Current Production at NBCUniversal Television and Streaming.

David Madden is departing Berlanti Productions at the end of his contract next month, reports Deadline. Madden has served as President of the company since 2020.


Comedian Gilbert Gottfried died after a lengthy illness. He was 67. In addition to late night appearances, TV audiences perhaps knew Gottfried best for voiceover work for characters like the bird Digit in animated PBS Kids series “Cyberchase,” and the Aflac duck in commercials. “RIP Gilbert. Opening for Gilbert Gottfried at Carolines and Princeton Catch was one of the great thrills of my early stand up life,” wrote Jon Stewart. “He could leave you gasping for breath…just indescribably unusually hilarious…Damn.”


This Day in History
1796 – The first elephant arrived in the US from India.

Answer to Our Last Trivia Question
On which series did Alley Mills, Barbara Babcock and John Schneider all have supporting roles? “Dr. Quinn, Medicine Woman” (1993-98). Kudos to: John Ferlazzo/London; Heather Allen-WWE Corporation/Stamford, CT; Greg West-WATC TV/Atlanta; Phyllis McQuillan-MSG Networks/NYC; Charles Lore/NYC; Steven Williams-Spectrum Enterprise/Columbus; Chase Heinrich-Walt Disney Pictures/LA; Sandra Mueller-KTLA/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
Which Chicago-set 1998 dramedy lasted one season, and was revived with a new cast and location (NYC) in 2009? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

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Editorial Director
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Job of the day

CHICKEN SOUP for the SOUL/NYC: Generating new business and hitting sales goals while developing client and agency relationships. Success in the emerging OTT / Advanced TV video streaming space, requires a nimble, consultative seller, with access to key client and agency media decision-makers, and a clear understanding of pipeline management and prospect list development. Full info HERE (4/26)

Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion, and termination of account executives and sales assistants. Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue. Minimum five years of media sales experience. Full info HERE (4/26)

Responsible for selling general advertising of our Linear network for year over year growth of our advertising sales projections. Source, create, and maintain relationships, as well as execute contracts for our Linear/Cable/VOD networks. Use of qualitative sales packaging and the drive to meet/exceed sales goals is a top priority. Full info HERE (4/25)


Proven track record of success with strategic programming initiatives, preferably experience launching a new linear/VOD network. Lead the programming and scheduling of our network including live events. Create quarterly grids, promo plans, develop stunts, graphic and secondary event requests and review all on air plans for the network. Full info HERE (4/25)


This position will serve as a conduit between Linear Sales, Traffic and the Accounting Department. Previous invoicing experience is a must, and the ability to work in a fast pace environment. Strong communication skills via phone and email are both required. Full info HERE (4/25)



Ideation for scripts, pitches, brainstorming sessions, and 360-degree marketing campaigns. Overseeing all aspects of assigned projects including screening footage, acquiring media assets, writing scripts, VO sessions, and edit sessions. Minimum 2-3 years of experience in assisting/writing/producing for sports television networks or media companies. Full info HERE (4/25)



Engineering team manager to develop and launch high quality services in support of web, mobile, and television products. 5+ years of technology experience developing and maintaining APIs and backend services with min 1 year of leadership. Strong knowledge of JavaScript, React and Node. JS. Full info HERE (4/25)


Experienced in research, pitching ideas, reporting, and coordinating logistics for field production are major responsibilities. Pull video assets including SOTs and Vos, clear footage and provide breaking news support. Manage archives, have a firm understanding of rights and clearances, and thoroughly track sources of material for licensing. Full info HERE (4/22)


Read text for grammatical, typographical and factual errors, upholding the highest level of grammar, usage and accuracy. Confirm final drafts are free of errors. Ensure the writing is easy to read and fits the editorial style of the platform. Confirm theGrio’s original news stories and aggregated stories are accurate and meet journalism standards. Full info HERE (4/22)


Manage the assignment and publishing of stories about Black people across America. We are seeking a reliable self-starter to work alongside a shift-based team to manage stories that are accurate, authoritative, and indispensable. Experience in journalism and an ability to work in a breaking news environment is required. Full info HERE (4/22)


Write accurate aggregations of about six to eight 400-600 word stories daily significant news stories. Craft original, engaging headlines, and ledes that arrest and audience. Source appropriately licensed photos to accompany stories, government agencies, Associated Press, Getty, Adobe Stock, public domain repositories, and other institutions. Full info HERE (4/22)


Write a daily story with original reporting each day covering the Black experience domestically. Stay up to date on relevant trends, stories and experiences that impact Black Americans. Coordinate story parameters with Managing Editor. Strong knowledge of current events. Research and craft stories in a way that resonates with our audiences. Full info HERE (4/22)


Veteran journalist who has leveraged skills acquired as a print or digital beat or enterprise reporter to transform into a seasoned news editor. Support the well-being, rights, livelihood, protection, joy, financial security, and success of Black people. Coach writers, edit aggregated and original copy, and provide options for sourcing images. Full info HERE (4/22)


Cover stories about Black people across America. Develop and research investigative stories, with a particular emphasis on data reporting. Creative self-starter to break journalism stories that are accurate, authoritative, and indispensable. Experience in investigative reporting and an ability to work in a breaking news environment is required. Full info HERE (4/22)

Work with a cross functional team spanning sales, business intelligence, and digital operations to traffic direct sales and programmatic digital advertising campaigns in a timely manner to ensure client expectations are exceeded. 3+ years’ experience in Data Analysis/Ad Operations/Media Buying in the digital advertising industry. Full info HERE (4/21)



Manage strategy and execution of 360º consumer marketing campaigns for Crown Media’s linear and SVOD initiatives. Will collaborate cross functionally and manage external media, creative & promotional agencies while leading internal team. Bachelor’s Degree in related field, 12+ yrs marketing experience within entertainment required. Full info HERE (4/21)



Accountable for oversight, development and execution of highly impactful D&I strategic initiatives, as well as identifying individual, group and organizational development needs; the VP is instrumental in aligning enterprise training and D&I partnership opportunities with business strategies and cultural initiatives. Full info HERE (4/21)

MEDIAOCEAN/NYC, CHICAGO: Find and screen potential customers and have a strong understanding of the sales process, excelling at researching leads, starting new relationships, and setting our sales team up for success. Have the ability to showcase our offerings in a compelling way. 1-3 years of professional work experience preferred. Full info HERE (4/20)

MEDIAOCEAN/NYC/EAST COAST: Execute a coordinated account plan for driving growth and adoption of Mediaocean solutions. Maintain a regular cadence of on-site visits to consult end users, identify and address business needs and challenges. Act as a trusted advisor and partner with customer contacts. 3+ years of experience in client services or consulting. Full info HERE (4/20)

ABC: The Goldbergs, The Wonder Years, The Conners, Home Economics, A Million Little Things
CBS: Survivor, Beyond the Edge
CW: The Flash, Kung Fu
FOX: The Masked Singer, Domino Masters
NBC: Chicago Med, Chicago Fire, Chicago P.D.
PBS: Nature, NOVA, Searching for Justice: Life After Lockup
Telemundo: Exatlon Estados Unidos, Futbol Mexicano Primera Division
Univision: Solteras con Hijas, Mi Fortuna es Amarte, Madre



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