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Cynopsis Sports Media Awards
April 25 | 8:30am – 10:30am | NYAC, NYC
In addition to the talented Luminary Award honorees below, we’re thrilled to celebrate the finalists representing the best companies in sports media.
GEM AWARD: MGM Resorts (accepted by: Scott Butera, President, Interactive Gaming)
LEGACY AWARD: NFL Films (accepted by: Steve Trout, Host/Sr. Director)
VISION AWARD: ONE Championship’s CEO, International, Victor Cui
NAVIGATOR AWARD: NBC Sports’ CMO & EVP, Content Strategy, Jenny Storms
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Another big deal for NHL, as the league and the NHLPA forged a partnership with Great Clips in a multiyear deal. Through the partnership, Great Clips will become the Official Hair Salon of the NHL, while receiving brand exposure during all US and Canada Stanley Cup Playoff game broadcasts as well as at tentpole NHL events, including NHL All-Star Weekend, NHL Winter Classic, NHL Stadium Series and the NHL Gaming World Championship. For the second straight year, Great Clips is bringing back an online and socially-sharable voting campaign – LegendHairy Greats of the NHL, which will be featured in 4,400 Great Clips salons across the two countries.
With the NBA regular season in the books, the league announced multiple benchmarks from the season, including NBA League Pass setting a record for global digital subscriptions with a rise of 21% over last season’s record while the league established new records across social media this season with 918 million actions (up 14%) and 11.5 billion total video views (up 5%). For the third consecutive year, NBAStore.com established a new record for sales during the regular season, with overall sales up 10% over the 2017-18 season. Meanwhile, attendance for the regular season finished even with last year’s record mark.
Bleacher Report is touring that March Madness drove the site to finish the month ranked #1 in social conversation, clocking 155 million, according to CrowdTangle and Sprinklr. B/R March Madness Highlights include: 40 million engagements on social YoY for the month of March; and growing 21% in total unique stream visitors to B/R CBB streams, while video views grew 59% in the in B/R app for the March Madness stream.
FOX Sports locked in US television and streaming rights to the finals of multiple EA Sports FIFA19 Global Series events, anchored by the season-ending FIFA eWorld Cup 2019 where coverage continues this weekend with the first-ever FIFA eNations Cup from London. In addition, Caffeine, a social broadcasting platform for live gaming, esports and sports, has secured global streaming rights to all events. All rounds stream live on Caffeine’s dedicated EA Sports FIFA esports channel. Additionally, U.S. viewers on Caffeine are able to live-host their own streams of the tournament to watch with friends and fellow fans.
Chipotle is rolling up spicy plans in the esports district, announcing a partnership with ESL and DreamHack to launch the Chipotle Challenger Series, described as “a unique onsite amateur esports competition that gives attendees at DreamHack Dallas and DreamHack Atlanta the opportunity to compete in the world’s most popular game titles for prizes.” In addition, the deal will see Chipotle serve as an official partner of DreamHack Masters Dallas as well as as the presenting partner of DreamHack Open Atlanta with an additional presence at of ESL’s Intel Extreme Masters (IEM) Chicago. Activations will also include player and VIP hospitality programs and digital content surrounding the events.
As the inaugural TwitchCon Europe gets underway this weekend, Gillette mapped out its activation plans for the news event, which runs April 13-14 in Berlin. Promotion will include two streaming stations for Gillette Gaming Alliance members (a team of 11 Twitch streamers from 11 countries) and a shave station for grooming touch-ups where both GGA members and fans can get shaves with SkinGuard razors. The activation will also feature a curing station, a machine used as part of RZR MKR to finalize customization on razors, plus some demos of the Gillette Lab’s heated razor. Additionally, Gillette will be sampling razors to fans, with products such as Gillette Fusion Proglide with Flexball.
The Masters concludes on Sunday on CBS starting at 2p.
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| A CYNOPSIS MESSAGE |
“We don’t have enough female role models. We don’t have enough visible women leaders. We don’t have enough women in power.”
– Muffet McGraw | Notre Dame Women’s Basketball Head Coach (April 5, 2019)
We want to hear about your game-changing colleagues and companies. Submit your nominations for the Cynopsis Top Women in Media Awards today.
**Early deadline pricing ends Tuesday, April 16th.**
Save the date: Top Women in Media Awards Breakfast / August 7 / Pier 60 / NYC
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ON THIS DAY in 1980: The USOC endorses a boycott of the Moscow Olympic games.
In the Know: Masters week! Which hole at Augusta National is nicknamed “Tea Olive”? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who is the only player to record 500+ birdies at The Masters? Answer: Jack Nicklaus. Kudos: John Ferlazzo/London; Denis Barry-CBS/NY; Rick Dascher-Turner Studios/Atlanta; Paul Brewer-TV Talent Agents/North Augusta; Matt Sautter-WideOrbit/Harrisburg; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Brian Robin-Pechanga Resort Casino/Temecula
Later — Chris
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JOB OF THE DAY
ACCOUNT SERVICES REP
NCM
NYC
Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency
Full info HERE
PUBLICITY & SOCIAL MEDIA MANAGER/The Jim Henson Company/LA: Create/execute dynamic & impactful traditional publicity plans as well as cross-platform social media initiatives that support the Company’s productions, corp comm and bus. Exceptional writing, organization skills, and attention to details a must. Full info HERE (4/26)
ACCOUNT SERVICES REP/NCM/NYC: Asst acct directors w/all aspects the sales process and responsibilities as needed. Exc presentation, computer, written/verbal skills. Knwldg of the nat’l video and digital ad sales marketplaces. Exp 3 – 5 yrs of working within a sales and mktg envir or an agency. Full info HERE (4/26)
WRITER/PRODUCER/YES Network/Stamford: Responsible for writing and producing daily topical promo and image spots for the NY Yankees, Brooklyn Nets, New York City FC, & episodic promotion for other prgrmng. 5+ yrs exp in On-Air Promotions or similar agency/prod co. Full info HERE (4/26)
MGR, INTEGRATED MARKETING/AMC/NY: Solutions based account manager for cross platform sponsorships; manage RFPs, executions and communication with sales, clients and internal departments. Create pitch materials to monetize our original series and branded franchise offerings. Full info HERE (4/26)
STRATEGIST, VIDEO MONETIZATION/A + E/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/26)
SENIOR DESIGNER/REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. Must have 3-5 yrs experience with AE, Photoshop, Illustrator. C4D and InDesign a plus. Strong design sense is essential. Relocation package. Full info HERE (4/25)
STRATEGIST VIDEO MONETIZATION/History/NYC: Oversee all rev driven AVOD content creation & release strategy across YouTube, Daily Motion, FB watch, Twitter & Snapchat. Partner w/Preditor to strategically greenlight content to max rev & support linear priorities. 4-6 yrs exp working w/digital video strategies at brand/publishing level. Full info HERE (4/25)
EDITORIAL DIRECTOR/Nickelodeon/NY: Review scripts & provide copywriting direction to writer/producers. Must have 5+ years of experience writing on-air promotional/brand content. Must be proficient creating brand content for social platforms like Instagram, Facebook, Twitter. Full info HERE (4/25)
SALES RESEARCH ANALYST/Ion Media/NYC: responsible for supporting Sales organization. 3-8 yrs work exp in media or advertising analytics, i.e. TV network, advertising agency or client experience positioning data for ad sales teams and clients; ability to “tell a story” with data. Full info HERE (4/25)
DIRECTOR, MARKETING INSIGHTS (Primary Research)/Viacom/NYC: Join the Marketing & Media Insights team for Viacom. Conceptualize and conduct proprietary quantitative and qualitative studies resulting in strategic reports and actionable insights for key stakeholders. 5-7 yrs exp. Full info HERE (4/25)
COORDINATOR, INTEGRATED MARKETING/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)
ACCOUNT EXECUTIVE/Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE (4/18)
ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)
SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)
DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter [email protected] (4/17)
SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)
PROGRAM PLANNING COORDINATOR/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery. 2 yr exp in area of responsibility. Full info HERE (4/17)
ACCOUNT SERVICES REP /Weigel NTWRKS/CHI – Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/16)
VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)
DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/13)
ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform. Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/13)
SALES-MARKETING COORD/AMERICAN TARGET NETWORK/NY: Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to [email protected] (4/13)
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