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Meet Media’s Most Inspirational Companies…
The 2019 Cynopsis Social Good Awards Winners
Saluting TV’s Commitment to Community
Cynopsis is excited to be shine a light on the altruistic companies who have used their influence for the greater good of the community. Whether the focus is disaster-relief, humanitarian efforts, public service announcements, health and safety, environmental relief or something else, these brands made it their mission to make a difference.
VIEW WINNERS & HONORABLE MENTIONS HERE
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Riding into the Masters, Michelob ULTRA is extending and expanding its partnership with back-to-back U.S. Open champion and 2018 PGA TOUR Player of the Year Brooks Koepka. The new agreement launches at the 2019 Masters and, for the first time, expands to global territory in addition to including IP rights, which Michelob ULTRA plans to bring to life through digital content, social media, point of sale and more. The brand will continue to use Brooks as part of its marketing campaigns, and will be introducing new ways for fans to connect with Brooks and the brand this golf season
The Professional Fighters League announced a fully integrated partnership with the Air Force Reserve. As part of the partnership, Air Force Reserve will receive logo placements in and around the cage, in-venue commercials and on-air advertising units that will be broadcasted on ESPN2, ESPN Deportes and ESPN+in the United States. Air Force Reserve and the PFL will also collaborate on exclusive content across digital platforms.
Univision agreed to sell the Gizmodo Media Group and The Onion to Great Hill Partners, a private equity firm. The combined assets, which include sports site Deadspin, will form a new company named G/O Media Inc. that will be led by digital content industry veteran James Spanfeller. Other sites included in the deal include, Gizmodo, Jalopnik, Jezebel, Lifehacker, Kotaku, and The Root. “This opportunity comes at a time when the entire digital media category is beginning to be recognized again for its unique ability to meet the diverse content and delivery needs of consumers and advertisers,” said Spanfeller. “As the largest player in our space, G/O Media is in an ideal position to capitalize on this dynamic, and I am excited to collaborate with a great team that boasts an incredible track record to further expand our reach, add value to our advertisers and enrich our visitors’ lives. G/O Media is already the leader among digital media companies speaking to the 10-to-34 year-old market, and we are confident and excited to see that lead expand.”
Epic Games served up news that the Fortnite World Cup Finals will take place at the USTA Billie Jean King National Tennis Center’s Arthur Ashe Stadium in Queens, NY from July 26-28. The company stated that pre-registration is now available for a chance to purchase tickets to the tournament final. The top 100 Solo players and the top 50 Duos teams from around the world will attend the Fortnite World Cup Finals with a $30,000,000 prize pool up for grabs. Each player will be guaranteed at least $50,000 and the Fortnite World Cup Solo Champion will walk away with $3,000,000. Plans call for the venue to be transformed into a Fortnite environment for the crowds of global players in attendance.
N3rd Street Gamers entered a formal partnership with Spectra, which specializes in venue management, hospitality, and partnerships. Spectra will provide sponsorship sales representation for NSG’s expanding esports venue portfolio of Localhost Arenas in Philadelphia and Denver, plus the org’s slate of esports competitions. Spectra Partnerships reps both Philadelphia Fusion and Fusion Arena in the esports space, as well as a number of other Philadelphia-based properties: Xfinity Live!, Philadelphia Flyers, Philadelphia Wings and Wells Fargo
H-E-B and Overwatch League’s Houston Outlaws entered into an official partnership to bring the family-owned food retailer into the world of esports. The partnership marks Houston Outlaws’ first partner branding integration on the sleeves of their uniforms, with H-E-B adorned on all home and away jerseys beginning Saturday. The partnership will also see the companies collaborate to create unique reusable grocery bags, while H-E-B will act as the official Food Delivery partner of select Houston Outlaws watch parties.
Regional grocery chain Giant Food and Proctor & Gamble announced that they will partner exclusively as sponsors of Wizards District Gaming, NBA 2K league team, for the 2019 season with Monumental Sports & Entertainment. As the official grocery sponsor, Giant will be featured through in-game virtual assets, on-court signage during games and at the Wizards District Gaming Practice Facility.
WWE reports that WrestleMania 35 broke the record for MetLife Stadium’s highest-grossing entertainment event where the event grossed $16.9 million, courtesy of a sold-out crowd of 82,265 fans from all 50 states and 68 countries. WrestleMania 35 was the second highest-grossing event in WWE history, only behind WrestleMania 32 at AT&T Stadium in Texas.
Rockets/Thunder on TNT at 9:30p.
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| A CYNOPSIS MESSAGE |
Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | NYC
On Tuesday, June 11, the most influential data and measurement experts will come together to tackle the industry’s hot topics. Join thought leaders and gain valuable insights from
A + E, a4, Bain Media Lab, CIMM, Dentsu Aegis, FOX, Google, Hulu, IAB, Kantar, McKinsey, MRC, NBCU, Omnicom, Publicis, Turner, TVB, USIM, Warner Brothers and more.
Sponsored by: TVSquared and tunity
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ON THIS DAY in 1941: The PGA establishes the Golf Hall of Fame.
In the Know: Masters week! There are three dedicated bridges at Augusta National, name one of the players that they are named after. (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who was the last back-to-back champion of The Masters? Answer: Tiger Woods. Kudos: Denis Barry-CBS/NY; Michael Ritz-Northwestern Mutual/NY; Randy Ingram-WISH/WNDY-TV/Indianapolis; Paul Brewer-TV Talent Agents/North Augusta; Mike May-PHIT America/Wellington; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station; John Tingue-Hulu/Chicago; Rich Wolfe-RichCraft/Scottsdale; Tom Moore-Kalt Productions/LA; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Brian Robin-Pechanga Resort Casino/Temecula.
Later — Chris
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| CYNOPSISJOBS – For More jobs, please visit Cynopsis.com |
JOB OF THE DAY
COORDINATOR, INTEGRATED MARKETING
Tennis Channel
NYC
Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising.
Full info
HERE
COORDINATOR, INTEGRATED MARKETING/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)
ACCOUNT EXECUTIVE/Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE (4/18)
ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)
SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)
DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter [email protected] (4/17)
SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)
PROGRAM PLANNING COORDINATOR/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery. 2 yr exp in area of responsibility. Full info HERE (4/17)
ACCOUNT SERVICES REP /Weigel NTWRKS/CHI – Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/16)
VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)
DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/13)
ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform. Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/13)
SALES-MARKETING COORD/AMERICAN TARGET NETWORK/NY: Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to [email protected] (4/13)
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