 TOP MEDIA TECH NEWS |
| Agentic AI is quickly becoming the engine behind modern advertising, turning strategy into execution with minimal friction. Several recent announcements offer examples of how agentic AI is moving from promise to practice.
Swivel, an agentic execution platform for ad operations, and CTV ad platform Olyzon have launched a live, operational partnership enabling agent-to-agent CTV transactions through the Ad Context Protocol (AdCP). The collaboration streamlines how premium CTV campaigns move from planning to execution across both buy- and sell-sides. Olyzon’s buyer agents translate campaign strategy into structured, actionable briefs, while Swivel’s seller agents manage the workflows needed to activate complex inventory.
Basis, the intelligent operating system for autonomous advertising, unveiled an agentic AI solution that turns campaign briefs into fully developed strategies and media plans. Its Compass platform guides advertisers from brief to execution, spanning both the open web and walled gardens. Compass for media planning and campaign creation marks the first release from Basis’ newly engineered agentic AI system.
Kargo announced the closed beta of Project KERA, an agentic media buying and creative engine. The platform is built to turn an idea or brief into measurable business results quickly and at scale. Brands and agencies can upload a brief in nearly any form and Project KERA identifies what is ready, flags what is missing, and collaborates with teams to close gaps before launch. Project KERA is currently being tested across CPG, travel, and emerging brands. Initial partners include The Hershey Company, travel media network Navigator, and Wpromote.
As studios and advertisers grapple with who owns AI-generated content, production company Animatic Media has secured a US copyright for an AI-assisted audiovisual commercial. The registration covers editing, selection and ordering of AI-generated material, and the script. The underlying AI-rendered pixels are disclaimed, while the human editorial decisions that make the commercial a commercial are fully protected. “For the first time, a production company can hand a client a copyright registration for an AI-assisted commercial – not just a promise, but a federal certificate covering the entire motion picture,” said Scott Ownbey, Creative Director, Animatic Media Inc. “Studios and agencies no longer have to choose between the speed and cost benefits of AI production and actually owning what they make. The question we keep hearing from brands is ‘can we own this?’ Now the answer is yes — and we can prove it.”
Commerce intelligence platform Criteo is expanding its GO platform to offer full self-service access for SMBs and growth-stage commerce brands. Designed to streamline activation, Criteo GO enables marketers to dynamically allocate budgets across channels, bringing display, video, native, and social into a single campaign environment. The platform automatically optimizes spend for performance, while built-in generative AI tools create and adapt ad formats, including video, ensuring consistent, high-performing messaging across channels. |
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| BEST OF THE REST |
| Microsoft AI has introduced three foundational AI models, available in Foundry. MAI-Transcribe-1 delivers speech-to-text translation across 25 languages; MAI-Voice-1 enables users to create their own custom voice with a few seconds of audio; and MAI-Image-2 delivers natural lighting, accurate skin tones and texture, and clear in-image text for diagrams, layouts and graphics. All three are less expensive than models from Google and OpenAI. “At Microsoft AI, we’re building Humanist AI. We have a distinct view when creating our AI models — putting humans at the center, optimizing for how people actually communicate, training for practical use,” wrote Mustafa Suleyman, CEO of Microsoft AI, in a blog post. “You’ll see more models from us soon in Foundry and directly in Microsoft products and experiences.”
CreativeX announced Creative Salience, a new system designed to give brands the ability to measure and enforce brand recognition before media investment is committed. By automatically detecting signals such as logos, taglines, colors, mascots, and audio cues, Creative Salience measures how effectively brands deploy Distinctive Brand Assets (DBAs) at scale, before media dollars are spent, and how brand signals impact media performance, brand recall, and sales outcomes.
Deep Sync has expanded its partnership with global programmatic media company MiQ to enable political campaigns to move from voter data to digital activation faster than traditional workflows. Deep Sync’s deterministic identity-resolution technology transforms first-party voter data into privacy-safe digital identifiers, allowing campaigns to build addressable, identity-driven audiences at scale. MiQ then activates and analyzes those audiences across connected TV, digital video, and the broader programmatic ecosystem.
LiveRamp is deepening its partnership with game engine Unity to help marketers more effectively reaching mobile users and drive stronger returns. The expansion makes LiveRamp’s durable identifier, RampID, available across Unity Exchange, allowing marketers, agencies, and platforms to activate identity-based buying within Unity’s mobile ecosystem. With RampID integrated, Unity boosts the addressability of gaming inventory and helps advertisers to scale identity-driven strategies across mobile apps. |
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Adtech platform Nexxen has launched Nexxen TV, a cross-platform planning and activation solution to facilitate and optimize a campaign lifecycle. Highlights include:
· Nexxen TV Home Screen: Available programmatically, Nexxen’s native Smart TV units meet consumers at their most attentive moment, before they stream content.
· Nexxen Discovery: Defines the audience with a combination of real-time consumer insights across TV, web and social.
· Cross-platform planner: Leveraging nexAI, Nexxen’s proprietary AI solution, it surfaces the optimal cross-platform allocation with a data-driven strategy that allocates streaming and linear TV budgets across diverse designated market areas (“DMAs”).
· TV Intelligence: Amplifies audiences with a blend of Smart TV automatic content recognition (“ACR”) data, streaming media data and set-top-box data.
Hightouch announced direct data onboarding integrations with The Trade Desk and Yahoo DSP, claiming media networks can slash marketplace fees by about 50% compared to traditional onboarding partners. “Self-service offsite media got a reputation for thin margins because data onboarders made it that way,” said Ian Maier, General Manager of AdTech at Hightouch. “But the underlying model is sound: list your audiences, let advertisers self-serve, collect CPM fees. We just let it work the way it was supposed to.”
Locality has acquired media planning software company Deben. By integrating Deben’s advanced planning technology into its broader platform, Locality aims to strengthen data-driven broadcast media buying and expand how audience reach is evaluated and delivered across platforms.
Alcon Media Group and Parrot Analytics have formed a strategic partnership to integrate Parrot’s cross-platform analytics and content valuation tools into Alcon’s decision-making across film, television, interactive, and publishing. Following Alcon’s acquisition of the Village Roadshow Entertainment Group film library, which gave it 108 feature titles, the company is broadening its focus from individual productions to the stewardship and monetization of a larger library of existing work. Together with Parrot Analytics, Alcon will identify latent demand, assess franchise viability, and determine optimal timing and format by market around existing titles. |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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