04/04/22: “The Drew Barrymore Show” renewed with new format

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Cynopsis Medias First Morning Read
Monday April 4, 2022

Today’s Premieres
Acorn TV: Harry Wild
Fox Soul: Maino’s Kitchen Talk at 7p
HBO: The Invisible Pilot at 9p
Hulu/Peacock: Madagascar: A Little Wild
PBS: Benjamin Franklin at 8p
Spectrum: Long Slow Exhale
World Channel: AfroPoP: The Ultimate Cultural Exchange at 8p
USA: Mud, Sweat & Beards at 11p

Today’s Finales
A&E: Secrets of Playboy at 9p; Secrets of the Chippendales Murders at 10p

IN THE NEWS

The 64th Grammy Awards aired from Las Vegas on Sunday, delayed two months due to the pandemic, and tried to put to focus on performances after the unfortunate spectacle of the Oscars. “We’re gonna be listening to some music,” said host Trevor Noah. “We’re gonna be dancing, we’re gonna be singing. We’re gonna be keeping people’s names out of our mouths, and we’re gonna be giving out awards.” First to present an award was Questlove, whose Oscar award was upstaged by Will Smith slapping Chris Rock. “I’m going to present this award, and I trust that you people will stay 500 feet away from me,” he joked.

“The Drew Barrymore Show” has been renewed through the 2022-23 season in a reimagined format. CBS Media Ventures will produce and distribute the syndicated daytime talker as two half-hour episodes that can air back-to-back, or split to air separately. “Stations have always had a finite amount of shelf space, so we’re evolving the syndication model to meet the needs of our partners,” said Steve LoCascio, President of CBS Media Ventures. “We could not be happier to continue our relationship with CBS Stations and our other station partners to deliver more of ‘The Drew Barrymore Show’ through this innovative new idea.”

Jen Psaki will reportedly head to MSNBC this spring when she leaves her position as White House Press Secretary. Her new job will include hosting her own show on Peacock and appearing as a contributor. Asked at a press briefing on Friday if it was ethical for her to conduct a briefing if she is in talks for a media job, Psaki responded, “There are a range of stringent ethical and legal requirements that are imposed on everybody in this administration and any administrations past about any conversations you are having with future employers. That is true of any industry you are working in, and I have abided by those and have tried to take steps that go beyond that as well.” Psaki indicated in May of last year that she planned to exit her administration job in 2022.

A special segment on the Grammy Awards spotlighted the situation in Ukraine following Russia’s invasion. “We are heartbroken by the situation in Ukraine, yet still moved by the resilient spirit on display there every day,” said Recording Academy CEO Harvey Mason Jr. “We hope the segment inspires our worldwide audience to get involved to support these critical humanitarian efforts.”

Will Smith has resigned from the Academy of Motion Pictures Arts and Sciences after smacking Chris Rock onstage during the Oscars telecast. “I have directly responded to the Academy’s disciplinary hearing notice, and I will fully accept any and all consequences for my conduct,” Smith said in a statement. “My actions at the 94th Academy Awards presentation were shocking, painful, and inexcusable. The list of those I have hurt is long and includes Chris, his family, many of my dear friends and loved ones, all those in attendance, and global audiences at home. I betrayed the trust of the Academy.” Responded David Rubin, President of the Academy, “We have received and accepted Mr. Will Smith’s immediate resignation from the Academy of Motion Picture Arts and Sciences.” The Academy will continue to move forward with disciplinary proceedings against Smith for violations of the Academy’s Standards of Conduct, in advance of its next scheduled board meeting on April 18.

Late night hosts Jimmy Kimmel and Jimmy Fallon pulled an epic April Fool’s Day prank on Friday, as Kimmel hosted NBC’s “The Tonight Show” and Fallon headlined “ABC’s Jimmy Kimmel Live!”. Fallon said the hosts had been discussing the prank for four years, though he had to acknowledge that after the Oscars smack, “For surprises on ABC this week, this one’s a distant second.”

The Human Rights Campaign has stripped Fox Corporation of its status as a preferred LGBTQ employer, penalizing the company for Fox News’ attacks on Disney for its opposition to Florida’s “Don’t Say Gay” law. “We can no longer allow Fox Corporation to maintain its score if Fox News personalities and contributors continue to deny the existence of transgender people, minimize the violence transgender individuals face, refer to parents of LGBTQ+ youth as perverts, or equate leaders of LGBTQ+ diversity and inclusions efforts with sex offenders,” said Human Rights Campaign senior press secretary Aryn Fields. “Each of these actions happened in the last 72 hours. Enough is enough.”

Fox Corp. had been among companies earning a 100% rating as best places to work for LGBTQ+ quality for, among other things, benefits offered in support of same sex, trans and non-binary employees. After the HRC demotion, Fox News pointed to the recent hiring of transgender Olympian Caitlyn Jenner.

As the industry grapples with the full-scale disruption of legacy marketing methods, thought leaders will offer actionable insights on how to prepare for what’s to come during the Cynopsis Sports CMO Exchange, taking place virtually on May 24. From groundbreaking technologies, to sustainability, to diversity and more, the best thinkers in sports marketing explain how they are reshaping their businesses. Register here.

Sesame Workshop is celebrating five years of its Sesame Street and Autism: See Amazing in All Children initiative with new videos and activities featuring Julia, a 4-year-old autistic Sesame Street Muppet, and her brother Sam and new friend Wes, who recently moved to Sesame Street. In addition to the new resources, Sesame Workshop is expanding the initiative through location-based entertainment. Throughout April, Sesame Place parks, Busch Gardens parks, and SeaWorld Orlando will distribute free storybooks and offer meet and greets with Julia and friends.

Charter has extended waiving charges for all calls to Ukraine for Spectrum Voice and Spectrum Mobile customers through April 30. Standard SMS text messages to Ukraine already are included at no extra charge with Spectrum Mobile service.

WarnerMedia Access and Rooster Teeth are partnering for the Rooster Teeth Digital Creators Program, offering underrepresented digital talent a platform to break through to new audiences. Eight aspiring creators will receive paid mentorship and training from Rooster Teeth over a three-month period this fall. At the end of the three months, the creators will have a chance to meet with industry executives from across all of WarnerMedia’s brands, and will be eligible for a 1-year Rooster Teeth talent contract.

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PRODUCTION & DEVELOPMENT

Series regulars for SYFY’s “The Ark,” which has begun production at PFI Studios in Belgrade, include Christie Burke (“Maid”), Richard Fleeshman (“Deep Heat”), Reece Ritchie (“The Outpost”), newcomer Stacey Read, and Ryan Adams (“All Things”). Created by Dean Devlin (“Independence Day,” “Stargate”), “The Ark” takes place 100 years in the future when planetary colonization missions have begun as a necessity to help secure the survival of the human race.

Naomi Watts will star as Babe Paley the second installment of FX’s “Feud,” titled “Capote’s Women.” Adapted from Laurence Leamer’s Capote’s Women: A True Story of Love, Betrayal, and a Swan Song for an Era, follows Truman Capote and the infamous short story he wrote stabbing his glamorous female friends in the back. Gus Van Sant is set to direct, with Jon Robin Baitz serving as writer and showrunner.

Time Studios has entered a shopping agreement with current owners and fourth-generation members of the Russ family, Niki Russ Federman and Josh Russ Tupper, to make a scripted television series based on the history of the New York culinary icon, Russ & Daughters, and the family behind it. It’s the first project under Time Studios’ newly inked first-look deal with producer Kim Rozenfeld and his Half Full Studios.

Matt DeVoe, co-founder and COO of comic book collectibles platform CovrPrice, has signed a first look deal with Sony Pictures Television. “With Matt’s extensive knowledge and relationships in the comic book space, it made formalizing a relationship with him a no-brainer,” said Andrew Plotkin, SVP of development at Sony Pictures Television. “The constant search for great IP is never-ending and we are confident that Matt/CovrPrice will successfully bring top quality content to Sony.”

James Goldston, former President of ABC News has struck a deal with Aaron Kaplan’s Kapital Entertainment to develop and produce companion scripted series and docuseries based on true events. “James Goldston is a revered journalist and storyteller who has meticulously covered the most important events in culture, entertainment, news and politics,” Kaplan said. “We are grateful that he chose Kapital and we are excited to launch this partnership in developing content that is equally compelling in the documentary space as it is in the scripted space.” The first three projects under the deal are “Kushner, Inc.,” about the Kushner family; “Meltdown,” telling the story of the Fukushima nuclear disaster; and “Death by TikTok,” about TikTok star Ava Majury and her alleged stalker.

Casting notes: Ed Speleers (“Outlander”) has joined the season 4 cast of Netflix’s “You” in a series regular role…Josh Bonzie (“The Politician”) landed a lead role in Hulu psychological drama “Saint X.”…Ricardo Chavira (“Desperate Housewives”) will recur as a guest star in season three of Apple TV+ drama “Truth Be Told.”…CW’s “Gotham Knights” pilot will feature Rahart Adams (“Pacific Rim: Uprising”) in the lead role.

NEW & RETURNING SERIES

Bravo’s “The Real Housewives of Dubai” kicks off Wednesday, June 1 at 9p. The 11th city in the franchise is also its first international iteration, focusing on the over-the-top lives of women in the “City of Gold.”

“Impractical Jokers” will return with new episodes Thursday, June 16 at 10p. Joe Gatto, who announced his exit last December, won’t be on hand, but a different celebrity guest each episode will join Brian “Q” Quinn, James “Murr” Murray and Sal Vulcano in season nine.

Josh reaches out to his estranged older brother, Shane, for the first time since their father Captain Phil’s death over a decade ago in “Deadliest Catch: Bloodline,” premiering Tuesday, April 19 at 10p on Discovery, after “Deadliest Catch.”

“Lightning Wolves,” an animated series that tells the story of a team of half-wolf, half-humanoid creatures tasked with protecting the Omniverse from the sinister Keeper of Spells, premieres Friday, April 15 at 12p on Comedy Central.

Competition series “The Quest” starts streaming Wednesday, May 11 on Disney+. Combining scripted and unscripted content, fantasy and reality collide as teens compete in challenges in a world of adventure.

STREAMING

Consumers are “overwhelmed by the sheer volume of content from streaming video providers and increasingly frustrated with the efforts needed to access it,” according to new research from Interpret. US viewers subscribe to an average of 4-5 video services, says the study, “The Future of OTT Aggregation,” and the majority also access multiple ad-supported or ad-funded on-demand services. Over 20% of US consumers agree that they “subscribe to too many video streaming services.” The companies that that solve the aggregation puzzle “have much to gain,” said Brett Sappington, VP at Interpret. “Successful aggregation of content and services will produce an improved, sticky customer experience and will drive subscription and ad revenue opportunities.”

FilmRise announced its second deal with Fuji Creative Corporation, giving FilmRise the AVOD and FAST streaming rights to six classic anime titles for distribution on the FilmRise Streaming Network’s Anime Channel and App. The programs included in the deal are “Flame of Recca,” “Ghosts At School,” “GTO,” “Key: The Metal Idol,” “Thermae Romae,” and “Battery.”

Hulu will air highlights of the GLAAD Media Awards, honoring fair, accurate and inclusive representations of LGBTQ people and issues. The ceremony took place in LA on Saturday; highlights from the show will begin airing Saturday, April 16 on the streamer.

UPFRONT CALENDAR

April 5: PlayFronts (NYC): Meta (9:20a), Activision Blizzard (9:40a), Frameplay (10a), Niantic (11:05a), Admix (11:25a), Unity (11:50a), Zynga (1p), Bidstack (1:20p), Riot Games (1:45p), Anzu (2:10p), Twitch (3:15p), IGN (3:35p), SuperAwesome (3:301), and PlayerWON (4:10)
April 5-7: Magna’s Equity Upfront
April 6: Disney’s Sports Summit (virtual); AMC Networks at 6:30p (The Peak in Hudson Yards, NYC); National CineMedia at 11a (Academy of Motion Pictures, LA)
April 12: Black Owned Media Upfront at 1p (virtual)
April 13: FETV (Empire State Building, NYC); TV One (virtual)
April 19: SeeHer SheFront (virtual)
April 25: Disney Storyteller’s Showcase
April 26: FETV (Empire State Building, NYC)
May 2-6: IAB NewFronts
May 2: NBCUniversal/Peacock NewFront
May 3: Roku at 11:30a (Caldwell Factory, NYC)
May 16: NBCUniversal (Radio City Music Hall, NYC); Telemundo (Ziegfeld Theater, NYC); Fox (Skylight, NYC)
May 17: Discovery (Jazz at Lincoln Center, NYC); Disney (Basketball City at Pier 36, NYC); YouTube Brandcast at 8p; Univision (Javits Center in NYC)
May 18: Paramount (Carnegie Hall, NYC); WarnerMedia (Hulu Theater at Madison Square Garden, NYC)
May 19: The CW (New York City Center Theater, NYC)

GOING GLOBAL

Europe’s TeamTO has sold broadcast rights of its original action-comedy animated series “Jade Armor” to WarnerMedia Kids & Family EMEA.

Studio 100 Media and ZDF Studios have joined forces to offer kids and family programs on Amazon Prime Channels under the channel brand Pash. The collaboration will kick off in the UK, Italy and Spain, with series and kids’ brands including “Maya the Bee,” “Mia and me,” “Heidi,” “Peter Pan.”

BBC Studios has formally moved Children’s In-house Production into BBC Studios Productions to complete its new division: BBC Studios Kids & Family. Led by Managing Director Cecilia Persson, BBC Studios Kids & Family combines the expertise of the BBC Children’s Production team and the content investment, customer and brand experience within BBC Studios into a new part of BBC Studios.

Pernel Media has secured a commission from French broadcaster RMC Decouverte to produce a docuseries featuring access to an expedition at Aguada Fenix, the oldest and largest Mayan site found to date. Histoire TV has also pre-bought the series for a second window in France.

Banijay announced the first version of new dating and relationship show “Save the Date.” Originally created by Endemol Shine Israel, Finnish broadcaster Nelonen has commissioned the first international adaptation, to be produced locally by Endemol Shine Finland. In the social experiment, single women tired of the dating world set a wedding date, before they have found a partner.

Cloudco Entertainment has launched its new “Care Bears: Unlock the Magic” animated series on Brazil’s Globo Play, Gloob, and Gloobinho networks, joining Mexico’s Noggin platform.

Paramount Australia and New Zealand has greenlit HELIUM Pictures’ eight-hour scripted drama “Paper Dolls” for Network 10 and Paramount+ Australia. Set in 2000, the series follows the meteoric rise and fall of a fictional girl band.

CYNOPSIS SPORTS: CMO EXCHANGE 2022
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Tuesday, May 24, 2022 @ 1:00pm ET

Join the best thinkers in sports marketing as they share how they are reshaping their businesses in this shifting landscape. Newly confirmed speaking companies include WNBA, MLS, UFC, ESPN and Riot Games.

Check out the Speaker line-up and join us!

RATINGS

Ahead of the semifinal and championship games, viewership of March Madness NCAA games on CBS/Turner networks were up 24% year-over-year, to 3.87 million viewers, by Nielsen’s measure. That’s 3% lower than the pre-pandemic average of 4.0 million viewers.

Discovery was the #1 pay-TV portfolio on total time spent by viewers in 1Q22 (6.27 billion hours) based on Live+3 data, reports the company. The portfolio boasted 53 telecasts that earned over 2.0 million P2+ average viewers.

Spectrum News was the most-watched news network by Spectrum customers in March, averaging more than 2.6 million daily viewing households on its linear and digital platforms across its 12-state local news footprint. For the month, local coverage of elections and severe weather in Texas, and network-wide special coverage of President Biden’s State of the Union address drove Spectrum News viewership increases.

The Oscar win for “Coda” drew 25% new viewers to Apple TV+, and viewing of the film up more than 300% versus the week prior. “Coda” was the first film on a streaming service to win the award for Best Picture.

Broadcast Nielsen Ratings for Thursday, March 31
Show, P2+ 000s, (A18-49)
ABC: Station 19 4.44 (0.6), Grey’s Anatomy 3.93 (0.6), Big Sky 2.46 (0.3)
CBS: Young Sheldon 6.93 (0.6), United States of Al 5.02 (0.4), Ghosts 6.23 (0.6), How We Roll 4.23 (0.3), bull 4.08 (0.3)
CW: Walker 0.96 (0.1), Legacies 0.42 (0.1)
FOX: MasterChef Junior 1.98 (0.4), Call Me Kat 1.52 (0.3), Welcome to Flatch 0.86 (0.2)
NBC: Law & Order 2.542 (0.3), Law & Order: SVU 2.64 (0.3), Law & Order: Organized Crime 2.03 (0.3)
Telemundo: Exatlon Estados Unidos 1.03 (0.3), Hercai: Amor Venganza 1.26 (0.3), Pasion Gavilanes 0.80 (0.3)
Univision: Soltero Con Hijas 1.48 (0,5), Mi Fortuna es Amarte 1.62 (0.5), Madre 1.92 (0.5)
Source: Nielsen live + same day time period averages

EXECUTIVE MOVES

LeToya Bacon has been tapped to lead publicity efforts for college football, the Race and Culture Unit, CBS Sports Network and Original Programming as Senior Director of Communications at CBS Sports Communications. Bacon was previously Global Business Marketing Internal Communications Lead at TikTok.

DirecTV is starting its own advertising sales unit, DirecTV Advertising, led by Amy Leifer as Chief Advertising Sales Officer. Leifer had been EVP, Planning and Operations at WarnerMedia, which previously handled DirecTV ad sales.

IN MEMORIAM

Actress Estelle Harris died April 2. She was 93. In addition to film and stage roles, Harris appeared on numerous TV shows, perhaps most memorably as George Costanza’s mother on “Seinfeld.” Tweeted Jason Alexander, “One of my favorite people has passed – my TV mama Estelle Harris. The joy of playing with her and relishing her glorious laughter was a treat.”

Actress Barrie Youngfellow died March 28. She was 75. Youngfellow’s TV credits included the role of Jan on 1980s sitcom “It’s a Living.” Wrote her family, “Even during her decline she could shoot off a good one liner.”

A CYNOPSIS MESSAGE FROM NAB SHOW
 

This Day in History
1973 – The World Trade Center opened in NYC.

Answer to Our Last Trivia Question
Which Fox primetime soap lasted only four episodes on the network? “Pasadena” (2001). Kudos to: John Kukla-KDFW/Dallas; Tom Moore-Kalt Productions/LA; Joel Maxwell-NYC

Today’s Trivia Question
Who voiced Cecil, brother of Sideshow Bob, in “The Simpsons”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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SiriusXM is seeking a motivated, independent and creative Sales Planner to join the Ad Sales team. The Ad Sales department manages and prices our commercial advertising inventory while working closely with the ad sales staff to facilitate the selling of radio advertising by providing plans that meet the needs and goals of clients and agencies. Full info HERE (4/5)

DIGITAL BUSINESS OPERATIONS LEAD >>
PGA of AMERICA/DALLAS/FT. WORTH market: Oversee digital partnership operations with broadcast & digital media partners. Oversee the creation of clear and concise digital executional plans by partnering with internal and external content, technology, product, marketing, sales, and brand teams. Develop strategy and priorities for innovative event site improvements. Five yrs exp req. Full info HERE (4/5)

ANALYST, LINEAR & DIGITAL AUDIENCE RESEARCH
BET
NYC

0-2 yrs. Interest in media/ad sales research. Collect & analyze TV, digital, social & syndicated data to support ad sales and the positioning of BET in the ad marketplace. Create reports & PP decks for ad sales. Strong MS Office, quant & comm skills. Recent grads welcome to apply! Full info HERE (4/5)

MONDAY APRIL 4
ABC: American Idol, The Good Doctor
CBS: The Neighborhood, Bob Hearts Abishola, NCIS, NCIS: Hawai’i
CW: All American, All American: Homecoming
FOX: 9-1-1, 9-1-1: Lone Star
NBC: American Song Contest, Weakest Link
PBS: Benjamin Franklin [p], Benjamin Franklin
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Pasion de Gavilanes
Univision: Soltero Con Hijas, Mi Fortuna es Amarte, Madre

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