The NBA is putting a call out ahead of the playoffs with its new promo, “Heroes Wanted,” which launches today during TNT’s doubleheader. The new Playoffs spot is narrated by Michael B. Jordan, and features “superhuman feats of heroic NBA athletes through comic-style illustrations and elements and focuses on the unpredictable nature of the Playoffs.” The spot uses a combination of live-action footage, 2D illustrations and camera movement, and features stars that include Giannis Antetokounmpo (Milwaukee Bucks), Jimmy Butler (Philadelphia 76ers), Kevin Durant (Golden State Warriors), Paul George (Oklahoma City Thunder), James Harden (Houston Rockets), Kyrie Irving (Boston Celtics), Nikola Jokic (Denver Nuggets), Kawhi Leonard (Toronto Raptors), Damian Lillard (Portland Trail Blazers) and Myles Turner (Indiana Pacers). The NBA Playoffs 2019 begin on April 13 on ABC, ESPN, TNT, and NBA TV.
Bristol Motor Speedway announced a multi-year extension of its partnership with Food City to remain a sponsor of the spring Cup race for both the short track Food City 500 as well as the fall Xfinity race, Food City 300. Food City first sponsored the spring Cup Bristol race and the fall Xfinity race in 1992. Bristol also announced multi-year partnerships with Alsco, Bush’s Beans, UNOH and Ohio Logistics.
Old Dominion Freight Line, a New York Mets partner since 2015, will showcase new three-dimensional in-stadium signage at Citi Field this season featuring a replica of an Old Dominion tractor-trailer. The three-dimensional sign is in the shape of an Old Dominion truck, spanning 9 feet, 9 inches by 44 feet, 6 inches. Chicago-based exhibit and event marketing company Czarnowski completed the project work.
The Olympic Channel announced that it is now available on the Roku platform. “The launch of the Olympic Channel on the Roku platform provides fans and viewers with even more options to discover, engage and share in the power of sport and the excitement of the Olympic Games all year round as we look ahead toward Tokyo 2020,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel.
- ELEAGUE expands deal with AXE
- Fortnite offers a taste ahead of its World Cup.
- Nintendo’s E3 Tournament
- Looking back at IEM Katowice
- Misfits gets Milk It! partnership
- ESPN lays Road to the Madden Bowl
- Twitter breaks down gaming’s first quarter
Major League Baseball announced that Matt Bourne has been promoted to Senior Vice President, Communications. Bourne will be responsible for MLB communications across both baseball and non-baseball initiatives. “Matt has provided valuable communications guidance for many of our departments and been a trusted liaison to the public relations staffs of our business and media partners,” said Baseball Commissioner Robert D. Manfred, Jr. “I am looking forward to having Matt’s perspective and involvement across an even broader range of MLB affairs.”
ESPN signed senior writer Bill Barnwell to a new multi-year extension. Barnwell will continue to write his popular column for ESPN.com and host his ESPN Audio podcast, The Bill Barnwell Show, while continuing to contribute to ESPN Radio, television and digital platforms.
The New Jersey Devils announced that Tyler Dellow has been hired as Vice President of Analytics. In his new role he will lead a department that will work across all hockey operations departments to collaboratively enhance the planning and execution of focused initiatives.
Bucks/76ers on TNT at 8p.