CYNOPSISDIGITAL
03.31.15 Good morning. It’s Tuesday March 31, 2015, and this is your first early morning digital briefing.
Multi-channel network Collective Digital Studio snagged Maria Menounos and Keven Undergaro‘s YouTube channel and online broadcast network Black Hollywood Live for its line-up. The deal marks the second partnership between CDS and BHL founders Menounos and Undergaro; their other online network, AfterBuzz TV, joined the MCN in 2014. BHL records more than 150,000 downloads per week and features more than 15 shows and specials.
BBC 6 Music presenter Lauren Laverne and former Cosmopolitan and Red magazine editor Sam Baker announced a new online platform specifically geared toward women called The Pool. The site will feature audio, video and writing from a group of journalists and writers, including broadcaster and journalist Sasha Wilkins, MasterChef winner Thomasina Miers, Guardian beauty columnist Sali Hughes, Times and Evening Standard writer Laura Craik and comedian and writer Viv Groskop. The Guardian reports that The Pool will initially have 20 pieces of content a day. Fourteen17 is an early investor in the platform.
Free movie and TV streaming service Popcornflix added five morning shows through a new partnership with O2 Media. The content marks the service’s first leap into the lifestyle genre. “We’re especially happy about the launch because these shows are really great premium content from O2 media, and also air on Lifetime,” Popcornflix.com Executive Vice President David Fannon told Cynopsis. “The Balancing Act has been on TV for seven years now; Access Health just premiered a couple of months ago and will be available on demand and for free on Popcornflix soon.”
NBC Entertainment and Google teamed up to create a web companion for the new drama American Odyssey with “Explore American Odyssey,” powered by Google Maps. The site focuses on cities and destinations from the show and allows fans to uncover exclusive character content, documents and photos. The series, from writer-director Peter Horton (Grey’s Anatomy) and writers Adam Armus and Kay Foster (The Following), premieres on April 5 at 10p ET on NBC.
Comcast’s third annual Xfinity Watchathon Week, during which customers can check out series for free on Xfinity On Demand, will kick off April 6. Last year, Xfinity TV’ers took big advantage of the event, spending 50 million hours catching up on shows. Viewers are encouraged to visit the new Watchathon Headquarters site to plan their week; they can also chat on Facebook and Twitter by using #Watchathon hashtag.
The honorees have been announced! Join us on Thursday, April 23 at Astor Center in NYC as we celebrate the women who excel in digital content, marketing, advertising, social media, and online at the Top Women in Digital reception. Cynopsis Digital is proud to shine a spotlight on them! Register now: http://cynopsis.com/event/2015twd/
A CYNOPSIS MESSAGE
CYNOPSIS KIDS !MAGINATION AWARDS
Entry Deadline: May 1, 2015 | Late Submissions: May 8, 2015
Here are the NEW categories added to this year’s awards:
– OTT series (preschool)
– OTT series (6-11)
– Showrunner
– Use of Video Promotion
Learn about the awards program & how to enter: http://bit.ly/1CVEdzU
At the IAB Mobile Marketplace conference yesterday, the International Advertising Bureau released the Video Addendum to MRAID. The addendum standardizes support for video within MRAID (Mobile Rich Ad interface Definition) ads, while expanding VPAID, or the Video Player Ad interface Definition. “Simply figuring out how to start playing an ad in this hybrid scenariohow the ad should signal that it needs both MRAID and VPAID support, and how the container should respondtook significant time and effort,” IAB Mobile Marketing Center of Excellence Senior Director Joe Laszlo wrote in a blog post. “We’ve devised a good and practical solution, while keeping implementation as simple as possible for the vendor community.” Check out the new guidelines here.
MOBILE GAMING + APPS
The interactive streaming news network from CBS, CBSN, is now featured in the CBS News app for Android. Available to download on Google Play, CBS News is produced for digital platforms with full-day live, anchored coverage every weekday and on Sunday nights.
BET Networks launched the live broadcast capability on its TV Everywhere app BET Now. Fans who authenticate their pay-TV provider on the app itself can watch live programming via their iPhone, iPod Touch, iPad and Android devices; the app is currently available for free download in iTunes or Google Play.
RESEARCH
NIELSEN TWITTER TV TOP TEN for the week of March 23, 2015
Program, Date, Unique Audience (000), Tweets (000)
iHeartRadio Music Awards (NBC), 3/29, 7201, 1575
Nickelodeon’s Kids’ Choice Awards (Nick), 3/28, 5977, 5072
Pretty Little Liars (ABC Family), 3/24, 5836, 1290
The Walking Dead (AMC), 3/29, 5432, 819
WWE Monday Night Raw (USA) 3/23, 2473, 218
Scandal (ABC) 3/26, 1876, 118
Dancing With the Stars (ABC), 3/23, 1689, 75
Grey’s Anatomy (ABC) 3/26, 1401, 68
American Idol (FOX) 3/25, 1287, 64
The Voice (NBC) 3/23, 1068, 54
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
OpenSlate Engagement Data for Food and Cooking channels, based on the engagement metric for the week ending 3/30.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
yoyomax12 (9.8) / 3974640 / 703461 / 596
popsugartvyum (9.5) / 3110070 / 352371 / 600
cupcakesandcardio (9.4) / 16965450 / 925960 / 598
fastgoodcuisine (9.4) / 3029340 / 343697 / 600
paei100 (9.4) / 2395080 / 459637 / 606
Cocinaalnatural (9.3) / 3307590 / 451490 / 613
allrecipes (9.2) / 3172020 / 476344 / 591
foodtraveltvchannel (9.1) / 12048720 / 482242 / 558
ochikeron (9) / 2132040 / 593515 / 638
tastemade (9) / 1107300 / 385678 / 592
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Netflix added Anne Sweeney and Brad Smith to its Board. Sweeney was most recently Co-Chair Disney Media Networks and President of Disney-ABC Television at the Walt Disney Company. Smith was formerly Executive Vice President and General Counsel, Legal and Corporate Affairs at Microsoft. The appointments take the total of Netflix directors to nine, which include: Richard Barton (Zillow Co-Founder), A. George (Skip) Battle (Chairman of the Board of Fair Isaac Corporation), Timothy Haley (Co-Founder of Redpoint Ventures), Reed Hastings (Netflix CEO), Jay Hoag (General Partner, Technology Crossover Ventures), Leslie Kilgore (Netflix CMO) and Ann Mather (Netflix board member since 2010).
Meredith Corp. appointed Kim Martin as Chief Strategy Officer. She will work on Meredith’s millennial strategy for multiple media platforms. Previously, Martin was President and General Manager of WE tv.
A CYNOPSIS MESSAGE
Trust CYNOPSIS MEDIA for all your classified and job opening needs
Get in touch with the most viable & respected candidates in the industry!
The second season of Defy Media and Break.com’s Prank it FWD launched yesterday. The latest installment premiered with “Married at the Movies,” sponsored by Barefoot Wine & Bubbly and benefiting a couple who had put off a wedding for six years for financial reasons. DEFY Media brands SMOSH, Screen Junkies, AWEme, ClevverTV as well as tricksters Greg Benson, JSTUStudios and Tom Mabe will help with the hijinks, with new videos coming out regularly until April 5. The first season originally launched in April of last year, and reeled in more than 50 million views and 100 million social media impressions. Check out the first heartwarming ep at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
03.31.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIR, RESEARCH/LBI MEDIA/NYC: Lead design/execution/analysis/solutions for all sales, affiliate, aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (4/7)
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JOB OPENING: PRODUCTION COORDINATOR/STUDIO OPS/PAC-12/SFO: Supports all logistical, financial & operational tasks in the TV production all studio sports productions.Full posting/apply HERE (4/7)
JOB OPENING: AD SALES EXEC/Chicago/Dallas/MidWest: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: [email protected] (4/4)
JOB OPENING: AE-DIGITAL/ION Life/qubo/NY or LA: Req’d 2 yrs TV ad sales; Digital &/or DR Sales, strong oral/written skills establish relationships & interact positively w clients, develop new business. Full info apply HERE [email protected] EOE (4/4)
JOB OPENING: PRINT DESIGNER/Crown Media Family Networks/LA: Create and maintain print and marketing assets. Design for multiple print platforms. BS/BA req and Min 3 yrs exp. Full info apply HERE (4/4)
JOB OPENING: COORDINATOR, TRADE MKTG/Crown Media Family Networks/NY: Support ad sales and affiliate marketing depts. Execute trade mktg initiatives. BS req and Min 2 yrs exp. Full info apply HERE (4/4)
JOB OPENING: CONTENT SPECIALIST/Crown Media Family Networks/LA: Manage company content and content-related services for press and publicity. Web content mgmt. Min 7 yrs related exp. Full info apply HERE (4/4)
JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Discovery insights team is seeking a strategist to manage & continue to innovate Discovery’s online research consumer panel. 4-5 yrs mkt research exp, media/tv exp +. Full info apply HERE (4/4)
JOB OPENING: ASSOCIATE PRODUCT MANAGER/NBC/Univ. City, CA: Assist product management team to generate requirements for NBC digital products. 2 yrs digital product exp. required. Full info/apply HERE (4/3)
JOB OPENING: MGR DESIGN SERVICES/AMC/NYC: Participate in ideation, dvlpmnt/implementation of design & mktg solutions. 3-5 yrs. design & art exp, expert level w/After Effects, Photoshop, Illustrator, Indesign, Powerpoint, extreme attention to detail, creative thinker Full info/apply HERE (4/3)
JOB OPENING: DIRECTOR, ON-AIR PROMOS/PAC-12/SFO: Developing, writing & implementing promotional & marketing concepts and assets for broadcast, digital & mobile use. Previous exp in sports is a must. Full posting/apply HERE (4/3)
JOB OPENING: SPECIALIST, COMM (Edu & Children’s Media/Nat Geo/NYC: Resp for publicity outreach for Nat Geo’s Edu & Children’s Media Group. BA degr pref comms. 2-4 yrs PR exp req’d. Exp as consumer publicist dig media & w/family bloggers a +. Full info/apply HERE (4/3)
JOB OPENING: DIR, AUD ANALYTICS/CNBC/NYC: Establish and analyze KPIs for strategies across CNBC’s digital platforms & develop tools to facilitate biz decision making. Must have 4 yrs Omniture exp Full info/apply HERE (4/3)
JOB OPENING: MKTG ASSOCIATE/MediaCom/NYC: Assist in creation/implementation of mktg activities to enhance image/position of MediaCom. 2-5 year mktg related exp. Exc verbal/written comm skills & ability to mng many projects at once. Full info/apply HERE (4/2)
JOB OPENING: SALES PLANNER/ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: [email protected] (4/1)
JOB OPENING: DIR, PROGRAMMING (Orig. Movies)/Crown Media/LA: Development current original movies, current programs/oversees assigned projects from start to finish. Seeks out programming for HC’s scripted needs. Min.7 yrs. develop/production exp.. Apply HERE (4/1)
JOB OPENING: ART DIRECTOR/REVOLT Media & TV/NY: Support ad sales/integrated mktg initiatives by designing internal/external content & design materials. BA graphic design & 3-10 yrs exp in graphic design for a design studio/agency/in-house creative dept. Resume HERE (4/1)
CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email [email protected] (4/1)
JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (4/1)
JOB OPENING: SR. DIR- DIGITAL DISTRIBUTION/Discovery/NY: Strong negotiator to navigate dist deals & dvlp strategy. Identify, create & foster strong partnerships w/ digital distributors to maximize the value of Discovery products/services. 8-10 yrs exp req’d. Apply HERE (4/1)
JOB OPENING: MARKETING MGR/IFC/NYC: Execute network partnerships, promotions, events, and oversee show campaigns, for this “slightly off” network. 4+ yrs. exp. in marketing/promotions/events. Full info apply HERE (4/1)
JOB OPENING: EXECUTIVE ASST/RECEPTIONIST/NYC: Prolific production company seeks receptionist/executive assistant. Provide administrative and executive support. 1+ years admin and industry experience is a plus. Please send resume: [email protected] (4/1)
JOB OPENING: DIR DIGITAL COMMS/NBC NEWS/NYC: Manage PR strategy, outreach & communications for NBC News digital properties; NBCNews.com, TODAY.com & our various apps/digital platforms (NY) Full info/apply HERE (4/1)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (4/1)
JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: [email protected] (4/1)
JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE (4/1)
JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (4/1)
JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (4/1)
JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (4/1)
JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (4/1)
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SITUATION WANTED: Communications Student (JR) looking for summer internship. Interested in the areas of television production, development, programming, and scheduling. Available June-August. Contact [email protected] or610-724-7162 (4/7)
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