03/25/15: Nick Cannon bows another kids series; New SciGirl season heads to PBS Kids; Study says gender bias prevalent in parents’ tech choices for kids


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Good morning. It’s Wednesday March 25, 2015, and this is your first early morning briefing.


An aspiring pop diva, a fashionista and a bookworm come together at boarding school to form their own K-pop-inspired band in Nickelodeon’s newest live-action series, Make It Pop. The series, created by Thomas W. Lynch and Nick Cannon, premieres Monday, April 6, at 7p, with a sneak peek on Thursday, March 26, at 7p, and Friday, March 27, at 5p. The show will air regularly on Nick weekdays at 7p; each episode will be available on Nick.com and the Nick App the day after its linear TV premiere.


Disney Channel is developing a movie about Mo’ne Davis, the 13-year-old girl who pitched a shutout at the Little League World Series last summer and was the first Little Leaguer to make the cover of Sports Illustrated. “A year ago, I never would have thought that Disney Channel would make a movie about me,” said Davis. “I can’t wait to get started, and I hope it will encourage other viewers to believe that dreams really do come true.”


Nick Cannon, Hilary Duff, Echosmith, Fifth Harmony, Jamie Foxx, Liam Hemsworth, Kevin James, Ross Lynch, Josh Peck, Debbie Ryan, Meghan Trainor, Emma Stone and Zendaya are on the talent lineup for Nickelodeon’s 28th Annual Kids’ Choice Awards, airing this Saturday, March 28, 8-9:30p. They join previously announced host Nick Jonas and music acts 5 Seconds of Summer, Iggy Azalea and Jennifer Hudson. Nick will preview new animated series Harvey Beaks after the show at 9:30p. Presenting KCAs sponsors are Amazon Fire HD Kids Edition, General Mills Cinnamon Toast Crunch, Gogurt & Fruit Snacks, Hasbro DohVinci, and Walmart. Associate sponsors are Bounty, Capri Sun, McDonald’s, Nintendo and Toyota. The show is produced by Nickelodeon Productions with Jay Schmalholz, Shelly Sumpter Gillyard, Andrew Llinares and Paula Kaplan serving as exec producers.

The third season of Daytime Emmy-winning series SciGirls will debut April 15 on PBS Kids. Starring real girls who engage in “citizen science,” the new season features six new STEM-focused eps revolving around cataloging frog calls, tracking the changing seasons, verifying satellite imagery of clouds, monitoring fragile butterfly populations and more. To coincide with the start of the new season, the SciGirls website is getting upgrades including two new games and interactive videos.  The SciGirls creative team is headed by Twin Cities Public Television’s director of science content Richard Hudson.

Miles from Tomorrowland Space Explorer Week, a weeklong promo featuring two back-to-back episodes Monday, March 30, through Thursday, April 2, on Disney Channel will lead up to a new episode on Friday, April 3, at 9a.

Shailene Woodley (The Divergent Series: Insurgent) will take home the MTV Trailblazer Award during the 2015 MTV Movie Awards Sunday, April 12, at 8p. The week prior, MTV is airing “MTV Movie Awards Takeover Week,” including a sneak peek at Jurassic World.

Kevin James guests on a Liv and Maddie 2-21 “Cook-A-Rooney” special ep Sunday, April 12 at 8p, on Disney Channel.


***Now Open For Submissions***
The competition for best kids’ programming and marketing initiatives

Entry Deadline: May 1, 2015
Late Submissions: May 8, 2015
Awards Event: September 18, 2015 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.


If you want to meet up with the leaders in the digital world, then the Cynopsis Digital Business Summit on Thursday, April 23 is for you. Held at the Astor Center in downtown Manhattan, the day’s events include interactive elements such as the “Social TV Data Game,” “Speed networking,” and a cocktail celebration for the first annual Cynopsis Top Women in Digital Awards. For details, please visit http://j.mp/CynDMS


StoryToys launched The Very Hungry Caterpillar & Friends My First Words, a visual dictionary app designed to broaden preschoolers’ vocabulary, on March 20aka Very Hungry Caterpillar Day. Produced in collaboration with The World of Eric Carle, it features the very hungry one and other beloved Carle characters. The app is available on the App Store for iPad, iPhone and iPod Touch. The app is the third collaboration between StoryToys and the World of Eric Carle.


PlayScience unveiled a new study that shows parents’ perceptions about their child’s technology and media use is heavily influenced by their child’s gender–along with device type and perceived educational value. The PlayScience Parents and Platform Perceptions study was conducted with a national survey of 501 parents of kids ages 2-9. Here are some highlights:
* Parents are three times more likely to give their son a smartphone or videogame device, and give their daughter a kid’s tablet (73 percent vs. 65 percent for boys).  For girls, child-friendliness is the strongest factor in purchases for parents, while for boys their son’s preference is the primary driver.
* Parents are more likely to use tech to manage their sons during difficult parenting moments. Whether soothing them when they are upset (48 percent vs. 37 percent for girls) or getting them to bed (42 percent vs. 34 percent), parents often pacify boys with media.
* Tablets top the list for both parents and kids at all ages, while smartphones rank at the bottom of the list of technology they prefer to use.
“This study puts parents on notice to be more attentive to their attitudes and behaviors about their children’s media use,” says Dr. J. Alison Bryant, Co-CEO and chief play officer at PlayScience. “Whether conscious or unconscious, parents are more likely to take into consideration their son’s preferences, while seeming to be more protective when it comes to choosing for their daughter.”


The Fred Rogers Co., with support from the Corporation for Public Broadcasting, kicked off the Be My Neighbor Day program with eight PBS stations to reinforce the key values presented in the PBS Kids series Daniel Tiger’s Neighborhood. From March through September, these PBS stations will host activities in their local markets to reinforce the values of kindness, caring and gratefulness. Participating stations are: KAET/Phoenix, KBYU/Salt Lake City, KUAC/Fairbanks, KVPT/Fresno, WCNY/Syracuse, WHYY/Philadelphia, WTVI/Charlotte, and WUCF/Orlando.  The stations will host activities such as the creation of kits for hospitalized children, a “Clean up the Community Day,” public art for vacant store fronts, and decorating and filling boxes for children in need of school supplies. Some stations will receive a visit from Daniel Tiger.

Shout! Factory Kids’ animated feature Maya and the Bee Movie will open theatrically in L.A. and N.Y. on May 1. Based on the children’s novel, the light-hearted family movie is directed by Alexs Stadermann (Bambi II) and produced by Studio 100 Media and Buzz Studios in association with Flying Bark Productions.

Imangi Studios, creator of mobile game franchise Temple Run, is partnering with the Sonic restaurant chain to bring Temple Run-themed toys to Sonic’s Wacky Pack kids meals through April 19. Each toy offering features a scannable Temple Run code that unlocks a digital photobooth via the Wacky Pack website.


Disney EMEA is producing a full season of The Evermoor Chronicles, which builds on its successful live-action miniseries Evermoor that aired last October. The four-part miniseries attracted 1.6 million viewers in the U.K., including one in five girls ages 8-12. Lime Pictures will return to produce the series, which stars British talent including George Sear, Jordan Loughran and Finney Cassidy. The storylines will feature some of the miniseries’ most popular characters and introduce some new intriguing cast members as well.

9 Story Media Group licensed animated comedy series Get Ace to Boing (France), part of Turner Kids’ portfolio in France. The series is produced by Australia’s Galaxy Pop for Network TEN’s ELEVEN and has recently been greenlit for a second season.


Cartoon Network series Teen Titans Go! (Thursdays, 6p) ranked as television’s No. 1 telecast for the week among kids and boys 2-11 and 6-11 and No. 1 for the day among all targeted demos.

Top 10 Basic Cable Ratings for the week of March 16-22, 2015

K2-11 Total Programming Day

K2-11 Prime (Monday  Sunday 8-11p.m.)

K2-11  (Monday-Sunday 6 a.m.-11 p.m.)

K6-11 Total Programming Day

K6-11 Prime (Monday  Sunday 8-11p.m.)

K6-11  (Monday-Sunday 6 a.m.-11 p.m.)

K9-14 Total Programming Day

K9-14 Prime (Monday  Sunday 8-11p.m.)

K9-14  (Monday-Sunday 6 a.m.-11 p.m.)

Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day

K2-11  Top 10 Programs for the week of March 2-8, 2105

3/5/15/Teen Titans Go!/TOON/6-6:30p/1847
3/6/15/PAW Patrol/NICK/1-1:30p/1693
3/8/15/K.C. Undercover/DSNY/8:30-9p/1439
3/2/15/The Thundermans/NICK/7-7:30p/1411
3/2/15/PAW Patrol/NICK/1-1:30p/1359
3/8/15/Teenage Mutant Ninja Turtles/NICK/11-11:30a/1335
3/3/15/The Thundermans/NICK/7-7:30p/1319
3/8/15/I Didn’t Do It/DSNY/9-9:30p/1261
3/7/15/Bella and the Bulldogs/NICK/9-9:30p/1259

K6-11  Top 10 Programs for the week of March 2-8, 2015

3/5/15/Teen Titans Go!/TOON/6-6:30p/1325
3/8/15/K.C. Undercover/DSNY/8:30-9p/1183
3/2/15/The Thundermans/NICK/7-7:30p/1106
3/7/15/Bella and the Bulldogs/NICK/9-9:30p/1036
3/8/15/I Didn’t Do It/DSNY/9-9:30p/1013
3/8/15/Liv and Maddie/DSNY/8-8:30p/988
3/3/15/The Thundermans/NICK/7-7:30p/986
3/7/15/Henry Danger/NICK/8-8:30p/970
3/2/15/The Haunted Hathaways/NICK/7:30-8p/962
3/6/15/Dog With A Blog/DSNY/8-8:30p/959

Source: Turner Research based on Total US Television Universe of 115,800,000 homes, Final Live+7.

Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 20-22, 2015:

Cinderella (Disney) PG $34.97 million (weekend) $122.52 million (1-week cume)
Do You Believe? (Pure Flix) PG-13 $3.59 million (weekend) $3.59 million (1-week cume)
The Second Best Exotic Marigold Hotel (Fox Searchlight) PG $3.51 million (weekend) $12.19 million (3-week cume)
SpongeBob Squarepants: Sponge Out of Water (20th Century Fox) PG $2.39 million (weekend) $158.84 million (7-week cume)
McFarland USA (Disney) PG $2.2 million (weekend) $33.53 million (5-week cume)


Global learning company Houghton Mifflin Harcourt announced two appointments. Leigh Zarelli joins as SVP, Consumer Brands, and Caroline Fraser comes aboard as VP of Program Development and Acquisition. Zarelli most recently was at AOL; Fraser previously was at Scholastic Media.


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Tuesday, March 31, 2015 | 1:30 to 2:45PM
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Answer to last week’s Trivia: The song “It Isn’t Easy Being Green” was first performed on what show? Sesame Street. Congrats to: Hank Bordowitz, Bordowitz Media Werx, Ridgewood, NJ; John May, Adult Swim, Atlanta; David Stern, BARD Entertainment, NY; Tom Boyd, WGN, Chicago; Robb Rothfarb, AdMore, Temecula, CA; Lindsay Garber, Splash Entertainment Woodland Hills, CA; Roxanne Pompa, CBS Studios International, LA;

Today’s Trivia Question: What was the name of the title character’s (played by Hilary Duff) best guy friend on The Lizzie McGuire Show? Email [email protected] with your answer and be sure to include your name, company, city and time zone.) 

Cheers — Cathy Applefeld Olson
[email protected] for
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CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email [email protected] (3/31)

JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (3/31) 

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JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: [email protected] (3/26)

JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE  (3/26)

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JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (3/26)

JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (3/26)

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JOB OPENING: SR.WRITER PRODUCER/WE tv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. Full info/apply HERE (3/25) 

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JOB OPENING: ASSOC DIR ON-AIR PROMOTIONS/FS/ATL: Resp for ideation, prod & placement of high-quality ntwrk promo campaigns for the FOX Sports reg’l ntwrks. 7-9 yrs ntwk &/or cbl on-air promos exp or TV prod exp req’d. Plz incl link to sample work when applying Full info/apply HERE (3/25)

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