A CYNOPSIS MESSAGE FROM THE SPONSORSHIP GROUP FOR PUBLIC TELEVISION
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CYNOPSISKIDS!
03.25.15 Good morning. It’s Wednesday March 25, 2015, and this is your first early morning briefing.
An aspiring pop diva, a fashionista and a bookworm come together at boarding school to form their own K-pop-inspired band in Nickelodeon’s newest live-action series, Make It Pop. The series, created by Thomas W. Lynch and Nick Cannon, premieres Monday, April 6, at 7p, with a sneak peek on Thursday, March 26, at 7p, and Friday, March 27, at 5p. The show will air regularly on Nick weekdays at 7p; each episode will be available on Nick.com and the Nick App the day after its linear TV premiere.
Disney Channel is developing a movie about Mo’ne Davis, the 13-year-old girl who pitched a shutout at the Little League World Series last summer and was the first Little Leaguer to make the cover of Sports Illustrated. “A year ago, I never would have thought that Disney Channel would make a movie about me,” said Davis. “I can’t wait to get started, and I hope it will encourage other viewers to believe that dreams really do come true.”
Nick Cannon, Hilary Duff, Echosmith, Fifth Harmony, Jamie Foxx, Liam Hemsworth, Kevin James, Ross Lynch, Josh Peck, Debbie Ryan, Meghan Trainor, Emma Stone and Zendaya are on the talent lineup for Nickelodeon’s 28th Annual Kids’ Choice Awards, airing this Saturday, March 28, 8-9:30p. They join previously announced host Nick Jonas and music acts 5 Seconds of Summer, Iggy Azalea and Jennifer Hudson. Nick will preview new animated series Harvey Beaks after the show at 9:30p. Presenting KCAs sponsors are Amazon Fire HD Kids Edition, General Mills Cinnamon Toast Crunch, Gogurt & Fruit Snacks, Hasbro DohVinci, and Walmart. Associate sponsors are Bounty, Capri Sun, McDonald’s, Nintendo and Toyota. The show is produced by Nickelodeon Productions with Jay Schmalholz, Shelly Sumpter Gillyard, Andrew Llinares and Paula Kaplan serving as exec producers.
The third season of Daytime Emmy-winning series SciGirls will debut April 15 on PBS Kids. Starring real girls who engage in “citizen science,” the new season features six new STEM-focused eps revolving around cataloging frog calls, tracking the changing seasons, verifying satellite imagery of clouds, monitoring fragile butterfly populations and more. To coincide with the start of the new season, the SciGirls website is getting upgrades including two new games and interactive videos. The SciGirls creative team is headed by Twin Cities Public Television’s director of science content Richard Hudson.
Miles from Tomorrowland Space Explorer Week, a weeklong promo featuring two back-to-back episodes Monday, March 30, through Thursday, April 2, on Disney Channel will lead up to a new episode on Friday, April 3, at 9a.
Shailene Woodley (The Divergent Series: Insurgent) will take home the MTV Trailblazer Award during the 2015 MTV Movie Awards Sunday, April 12, at 8p. The week prior, MTV is airing “MTV Movie Awards Takeover Week,” including a sneak peek at Jurassic World.
Kevin James guests on a Liv and Maddie 2-21 “Cook-A-Rooney” special ep Sunday, April 12 at 8p, on Disney Channel.
A CYNOPSIS MESSAGE
***Now Open For Submissions***
CYNOPSIS KIDS !MAGINATION AWARDS
The competition for best kids’ programming and marketing initiatives
Entry Deadline: May 1, 2015
Late Submissions: May 8, 2015
Awards Event: September 18, 2015 (NYC)
Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information and FAQs.
If you want to meet up with the leaders in the digital world, then the Cynopsis Digital Business Summit on Thursday, April 23 is for you. Held at the Astor Center in downtown Manhattan, the day’s events include interactive elements such as the “Social TV Data Game,” “Speed networking,” and a cocktail celebration for the first annual Cynopsis Top Women in Digital Awards. For details, please visit http://j.mp/CynDMS
StoryToys launched The Very Hungry Caterpillar & Friends My First Words, a visual dictionary app designed to broaden preschoolers’ vocabulary, on March 20aka Very Hungry Caterpillar Day. Produced in collaboration with The World of Eric Carle, it features the very hungry one and other beloved Carle characters. The app is available on the App Store for iPad, iPhone and iPod Touch. The app is the third collaboration between StoryToys and the World of Eric Carle.
PlayScience unveiled a new study that shows parents’ perceptions about their child’s technology and media use is heavily influenced by their child’s gender–along with device type and perceived educational value. The PlayScience Parents and Platform Perceptions study was conducted with a national survey of 501 parents of kids ages 2-9. Here are some highlights:
* Parents are three times more likely to give their son a smartphone or videogame device, and give their daughter a kid’s tablet (73 percent vs. 65 percent for boys). For girls, child-friendliness is the strongest factor in purchases for parents, while for boys their son’s preference is the primary driver.
* Parents are more likely to use tech to manage their sons during difficult parenting moments. Whether soothing them when they are upset (48 percent vs. 37 percent for girls) or getting them to bed (42 percent vs. 34 percent), parents often pacify boys with media.
* Tablets top the list for both parents and kids at all ages, while smartphones rank at the bottom of the list of technology they prefer to use.
“This study puts parents on notice to be more attentive to their attitudes and behaviors about their children’s media use,” says Dr. J. Alison Bryant, Co-CEO and chief play officer at PlayScience. “Whether conscious or unconscious, parents are more likely to take into consideration their son’s preferences, while seeming to be more protective when it comes to choosing for their daughter.”
The Fred Rogers Co., with support from the Corporation for Public Broadcasting, kicked off the Be My Neighbor Day program with eight PBS stations to reinforce the key values presented in the PBS Kids series Daniel Tiger’s Neighborhood. From March through September, these PBS stations will host activities in their local markets to reinforce the values of kindness, caring and gratefulness. Participating stations are: KAET/Phoenix, KBYU/Salt Lake City, KUAC/Fairbanks, KVPT/Fresno, WCNY/Syracuse, WHYY/Philadelphia, WTVI/Charlotte, and WUCF/Orlando. The stations will host activities such as the creation of kits for hospitalized children, a “Clean up the Community Day,” public art for vacant store fronts, and decorating and filling boxes for children in need of school supplies. Some stations will receive a visit from Daniel Tiger.
Shout! Factory Kids’ animated feature Maya and the Bee Movie will open theatrically in L.A. and N.Y. on May 1. Based on the children’s novel, the light-hearted family movie is directed by Alexs Stadermann (Bambi II) and produced by Studio 100 Media and Buzz Studios in association with Flying Bark Productions.
Imangi Studios, creator of mobile game franchise Temple Run, is partnering with the Sonic restaurant chain to bring Temple Run-themed toys to Sonic’s Wacky Pack kids meals through April 19. Each toy offering features a scannable Temple Run code that unlocks a digital photobooth via the Wacky Pack website.
Disney EMEA is producing a full season of The Evermoor Chronicles, which builds on its successful live-action miniseries Evermoor that aired last October. The four-part miniseries attracted 1.6 million viewers in the U.K., including one in five girls ages 8-12. Lime Pictures will return to produce the series, which stars British talent including George Sear, Jordan Loughran and Finney Cassidy. The storylines will feature some of the miniseries’ most popular characters and introduce some new intriguing cast members as well.
9 Story Media Group licensed animated comedy series Get Ace to Boing (France), part of Turner Kids’ portfolio in France. The series is produced by Australia’s Galaxy Pop for Network TEN’s ELEVEN and has recently been greenlit for a second season.
Cartoon Network series Teen Titans Go! (Thursdays, 6p) ranked as television’s No. 1 telecast for the week among kids and boys 2-11 and 6-11 and No. 1 for the day among all targeted demos.
Top 10 Basic Cable Ratings for the week of March 16-22, 2015
K2-11 Total Programming Day
Network/Rating/000s
NICK/2.0/600
DSNY/1.7/520
TOON/1.4/428
DSJR/1.2/290
NAN/0.6/197
NKJR/0.6/156
ADSM/0.5/152
DXD/0.5/133
SPRT/0.5/88
BOOM/0.5/83
K2-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.5/763
DSJR/1.5/379
NAN/1.0/314
BOOM/1.0/149
NKJR/0.9/231
DXD/0.8/216
ADSM/0.7/205
NKTN/0.7/153
SPRT/0.7/119
FAM/0.4/129
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
NICK/2.0/600
DSNY/1.8/545
TOON/1.4/428
DSJR/1.3/330
NAN/0.9/259
NKJR/0.8/202
DXD/0.5/147
SPRT/0.5/96
BOOM/0.5/82
NKTN/0.4/80
K6-11 Total Programming Day
Network/Rating/000s
DSNY/1.8/350
NICK/1.6/293
TOON/1.5/297
NAN/0.8/143
DXD/0.6/100
ADSM/0.5/96
DSJR/0.5/76
NKTN/0.4/58
BOOM/0.4/43
TNNK/0.3/40
K6-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.3/622
NAN/1.2/232
DXD/1.0/164
BOOM/0.9/89
NKTN/0.8/102
ADSM/0.7/134
DSJR/0.7/106
USA/0.4/73
FAM/0.4/70
NKJR/0.4/59
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.8/339
NICK/1.6/293
TOON/1.5/297
NAN/1.0/192
DXD/0.7/109
DSJR/0.5/80
NKTN/0.4/54
BOOM/0.4/41
NKJR/0.3/47
TNNK/0.3/46
K9-14 Total Programming Day
Network/Ratings/000s
DSNY/1.7/344
TOON/1.2/233
NICK/1.0/200
ADSM/0.7/148
NAN/0.6/118
DXD/0.5/87
TNNK/0.3/52
NKTN/0.3/41
BOOM/0.3/26
FAM/0.2/42
K9-14 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.8/546
NAN/1.0/202
ADSM/0.9/169
DXD/0.8/138
AMC/0.5/90
TNNK/0.5/82
BOOM/0.5/48
FAM/0.4/78
USA/0.4/77
TBSC/0.4/73
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.6/311
TOON/1.2/233
NICK/1.0/200
NAN/0.9/168
DXD/0.5/86
TNNK/0.4/57
NKTN/0.3/38
FAM/0.2/45
USA/0.2/40
MTV/0.2/34
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day
K2-11 Top 10 Programs for the week of March 2-8, 2105
Date/Program/Network/Time/000s
3/5/15/Teen Titans Go!/TOON/6-6:30p/1847
3/6/15/PAW Patrol/NICK/1-1:30p/1693
3/8/15/K.C. Undercover/DSNY/8:30-9p/1439
3/2/15/The Thundermans/NICK/7-7:30p/1411
3/2/15/PAW Patrol/NICK/1-1:30p/1359
3/8/15/Teenage Mutant Ninja Turtles/NICK/11-11:30a/1335
3/3/15/The Thundermans/NICK/7-7:30p/1319
3/5/15/Rio/DSNY/8-9:40p/1297
3/8/15/I Didn’t Do It/DSNY/9-9:30p/1261
3/7/15/Bella and the Bulldogs/NICK/9-9:30p/1259
K6-11 Top 10 Programs for the week of March 2-8, 2015
Date/Program/Network/Time/000s
3/5/15/Teen Titans Go!/TOON/6-6:30p/1325
3/8/15/K.C. Undercover/DSNY/8:30-9p/1183
3/2/15/The Thundermans/NICK/7-7:30p/1106
3/7/15/Bella and the Bulldogs/NICK/9-9:30p/1036
3/8/15/I Didn’t Do It/DSNY/9-9:30p/1013
3/8/15/Liv and Maddie/DSNY/8-8:30p/988
3/3/15/The Thundermans/NICK/7-7:30p/986
3/7/15/Henry Danger/NICK/8-8:30p/970
3/2/15/The Haunted Hathaways/NICK/7:30-8p/962
3/6/15/Dog With A Blog/DSNY/8-8:30p/959
Source: Turner Research based on Total US Television Universe of 115,800,000 homes, Final Live+7.
Weekend box office estimates for the top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 20-22, 2015:
Cinderella (Disney) PG $34.97 million (weekend) $122.52 million (1-week cume)
Do You Believe? (Pure Flix) PG-13 $3.59 million (weekend) $3.59 million (1-week cume)
The Second Best Exotic Marigold Hotel (Fox Searchlight) PG $3.51 million (weekend) $12.19 million (3-week cume)
SpongeBob Squarepants: Sponge Out of Water (20th Century Fox) PG $2.39 million (weekend) $158.84 million (7-week cume)
McFarland USA (Disney) PG $2.2 million (weekend) $33.53 million (5-week cume)
Global learning company Houghton Mifflin Harcourt announced two appointments. Leigh Zarelli joins as SVP, Consumer Brands, and Caroline Fraser comes aboard as VP of Program Development and Acquisition. Zarelli most recently was at AOL; Fraser previously was at Scholastic Media.
A CYNOPSIS MESSAGE
How to Sell Digital Advertising in a Fragmented Media World
This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of your time could mean exponential sales growth! Tuesday, March 31, 2015 | 1:30 to 2:45PM
Featured Panelists
Bob Maund, West Region VP, Digital Sales – CNBC & NBC News Group at NBC Universal
Steve Bookbinder, Co-founder and CEO of Digital Media Training Register your sales team today!.
Answer to last week’s Trivia: The song “It Isn’t Easy Being Green” was first performed on what show? Sesame Street. Congrats to: Hank Bordowitz, Bordowitz Media Werx, Ridgewood, NJ; John May, Adult Swim, Atlanta; David Stern, BARD Entertainment, NY; Tom Boyd, WGN, Chicago; Robb Rothfarb, AdMore, Temecula, CA; Lindsay Garber, Splash Entertainment Woodland Hills, CA; Roxanne Pompa, CBS Studios International, LA;
Today’s Trivia Question: What was the name of the title character’s (played by Hilary Duff) best guy friend on The Lizzie McGuire Show? Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy Applefeld Olson
[email protected] for Cynopsis Kids!
03.25.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIR, PROGRAMMING (Orig. Movies)/Crown Media/LA: Development current original movies, current programs/oversees assigned projects from start to finish. Seeks out programming for HC’s scripted needs. Min.7 yrs. develop/production exp.. Apply HERE (4/1)
JOB OPENING: ART DIRECTOR/REVOLT Media & TV/NY: Support ad sales/integrated mktg initiatives by designing internal/external content & design materials. BA graphic design & 3-10 yrs exp in graphic design for a design studio/agency/in-house creative dept. Resume HERE (4/1)
CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email [email protected] (3/31)
JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (3/31)
JOB OPENING: SR. DIR- DIGITAL DISTRIBUTION/Discovery/NY: Strong negotiator to navigate dist deals & dvlp strategy. Identify, create & foster strong partnerships w/ digital distributors to maximize the value of Discovery products/services. 8-10 yrs exp req’d. Apply HERE (3/31)
JOB OPENING: MARKETING MGR/IFC/NYC: Execute network partnerships, promotions, events, and oversee show campaigns, for this “slightly off” network. 4+ yrs. exp. in marketing/promotions/events. Full info apply HERE (3/31)
JOB OPENING: PRICING + INVENTORY MGR/ ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: [email protected] (3/28)
JOB OPENING: EXECUTIVE ASST/RECEPTIONIST/NYC: Prolific production company seeks receptionist/executive assistant. Provide administrative and executive support. 1+ years admin and industry experience is a plus. Please send resume: [email protected] (3/28)
JOB OPENING: DIR DIGITAL COMMS/NBC NEWS/NYC: Manage PR strategy, outreach & communications for NBC News digital properties; NBCNews.com, TODAY.com & our various apps/digital platforms (NY) Full info/apply HERE (3/28)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/26)
JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: [email protected] (3/26)
JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE (3/26)
JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (3/26)
JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (3/26)
JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (3/26)
JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (3/26)
JOB OPENING: SR.WRITER PRODUCER/WE tv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. Full info/apply HERE (3/25)
JOB OPENING: DIR, NETWORK PROGRAM PUBLICITY/Crown Media/LA: Develops/implements comprehensive traditional publicity campaigns for HC & HMM. Ensures traditional & social messaging for assignments. Min.8 yrs Broadcast/Cable PR exp. Exp managing event coord. Apply HERE (3/25)
JOB OPENING: ASSOC DIR ON-AIR PROMOTIONS/FS/ATL: Resp for ideation, prod & placement of high-quality ntwrk promo campaigns for the FOX Sports reg’l ntwrks. 7-9 yrs ntwk &/or cbl on-air promos exp or TV prod exp req’d. Plz incl link to sample work when applying Full info/apply HERE (3/25)
JOB OPENING: DIGITAL QC TECH/A+E Networks/Stamford CT-Freelance: Pre-delivery technical Q/C of Video-On-Demand media prep for digital distribution, dynamic ad insertion. Full Info/Apply HERE (3/25)
JOB OPENING: MANAGER, DIGITAL AD SALES MARKETING/Home/Ulive/NYC: Develop client-specific marketing solutions and communication tools to drive digital advertising revenue. For more detail www.scrippsnetworks.com #4762 (3/25)
JOB OPENING: DIR-PARTNER MKTG STRATEGY/Discovery/MD: Analytical thinker to lead the Domestic Distribution planning through execution of partner mktg initiatives that spprt affiliate biz goals+ reinforce Discovery brand equity. 7-10 yrs sales/mktg exp req’d. Full info/apply HERE (3/25)
JOB OPENING: DIR-TALENT MGMT & STRATEGY/Discovery/LA: Seasoned exec to act as primary liaison btwn ntwk on-air talent+ mgmt and Discovery biz. Mange talent/biz strategy/troubleshoot. Building relationships and maximize talent brands globally. 5+ yrs ent. indstry exp. Full info/apply HERE (3/25)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: [email protected] (3/28)
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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