CYNOPSISDIGITAL
03.15.16

Good morning. It’s Tuesday March 15, 2016, and this is your first early morning digital briefing.

Cord-cutters, your options are growing by the day. The OTT platform PlayStation Vue has launched nationwide, expanding its newly unveiled Slim package to 203 U.S. TV markets. To begin with, the package won’t come equipped with live broadcast local TV channels. Instead, it will provide on-demand next-day content from ABC, NBC, and Fox. The Slim plans, starting at $29.99, are priced at $10 below Vue’s “full” TV service – and that’s important. The biggest impediment to cord-cutting is that consumers may often find that traditional cable packages are actually their least expensive option. It would seem that the Vue is moving in the right direction. You can learn more about the new Slim packages here.
 
 

A CYNOPSIS MESSAGE

Nothing says class like spelling ‘properties’ with a dollar sign. On March 17, NBCU‘s comedic SVOD channel Seeso will debut Bajillion Dollar Propertie$, its newest original series. The show, a reality-TV parody, is EP’d by Tom Lennon, Adam Scott, Ben Garant, David Jargowsky, and creator Kulap Vilaysack. “There are a LOT of comedies dealing with the Human Condition, searching for the cure to American angst, that are funny in an ironic ha way, but not an actual Ha-Ha way,” Evan Shapiro, Executive Vice President of NBCUniversal Digital Enterprises, told Cynopsis Digital. “Real Reality shows themselves are designed to be escapist – a way to leave irony and angst behind. What Scott and Kulap pitched, and what Tom and Ben specialize in, is the comedic equivalent. Their love for the silliness of the actual Realty Reality genre comes through in a heightened silliness that isn’t too ironic to be funny. We thought comedy could use a bit more silliness.”
 
 

 
Before the next Comic-Con rolls around, you can geek out in the privacy of your own home. That’s thanks to Comic-Con HQ, a new SVOD platform soon to be launched by Lionsgate and Comic-Con International. The paid, ad-free service, which was initially announced last year, will be debuting in beta this May, followed by an official premiere in June. The platform will feature movies and series, as well as content captured at Comic-Con events.

Well it was fun while it lasted. A new Netflix beta testing program for Android recently went live on the Google Play store. Apparently, that was a mistake. Netflix removed the program, saying that it didn’t intend to make it available to Google Play users. And the company stressed to TechCrunch that features in the beta app shouldn’t be taken to indicate what will be included in future releases. 
 
 

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of March 7
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 249, 15, 17, 7269
Daredevil (Netflix) 208, 22, 9, 2278
House of Cards (Netflix) 109, 33, 3, 3413
Trailer Park Boys (Netflix) 48, 8, 6, 1723
Fuller House (Netflix) 38, 8, 5, 881
The Mindy Project (Hulu) 38, 21, 2, 580
BoJack Horseman (Netflix) 35, 21, 2, 580
Making a Murderer (Netflix) 29, 9, 3, 545
Arrested Development (Netflix) 14, 9, 2, 2312
Bosch (Amazon Video) 14, 38, 0, 161
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.

The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (3/7/16 – 3/13/16)
 
 
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipediapage views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
 
OpenSlate Engagement Data for the Gaming Vertical, based on the engagement metric for the week ending 3/13.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
juegagerman (9.8) / 146,235,990/ 11,736,609/ 759
authenticgames (9.8) / 152,887,740 / 4,569,690 / 765
markiplierGAME (9.8) / 183,691,200 / 11,877,682 / 770
rezendeevil (9.8) / 157,163,370 / 9,885,103 / 735
Gameplayrj (9.8) / 132,215,640 / 5,862,515 / 798
thegrefg (9.8) / 64,211,190 / 3,239,073/ 807
elrubiusOMG (9.8) / 42,449,730 / 2,092,855/ 741
OnlineMedEd (9.8) / 155,818,230 / 16,947,782 / 810
Aruan Felix (9.7) / 21,730,200 / 16,947,782 / 707
jacksepticeye (9.7) / 235,067,730 / 9,167,960 / 753
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The golden of age of music video never left us – it’s just gone digital. In a study commissioned by Vevo, Nielsen determined that music videos on the Vevo platform can gather audiences that equal or surpass those of network TV shows. Taylor Swift, for example, garnered 18 million U.S. viewers over the course of seven days when the video for Bad Blood was released. That’s a bigger audience than all but one network TV show during the same week.

 
"Thank you to Cynopsis for including me among this esteemed group of women.  There are many capable women in digital, and our industry should strive to ensure they have equal opportunities to contribute to its growth and innovation.” – Nicolle Pangis – Global Chief Operating Officer at Xaxis. Join us in celebrating our talented Top Women in Digital on March 24th in New York City. Register here: http://www.cynopsis.com/event/2016-twd-event/
 
 

A CYNOPSIS MESSAGE

 
Last year, Kimmy Schmidt walked out of her a bunker and into one of the best comedies on television (or whatever is you call Netflix). Season two of Unbreakable Kimmy Schmidt debuts April 15. In the meantime, Netflix released the season’s first trailer. Check it out here.

CYNOPSISJOBS – For More jobs, visit Cynopsis.com

JOB OPENING: DIR EUROSPORT AD SALES & SOLUTIONS/Discovery/NYC: Strong relationship builder to develop and sell innovative creative solutions for Eurosport/Discovery Europe’s offerings w/specific emphasis on the Olympics to clients in the US. 8+ yrs exp, strong Olympic or sports exp req’d. Full info/apply HERE (3/22)

JOB OPENING: INTEGRATION PRODUCER/HGTV&DIY Network/Knoxville: Create innovative content solutions for Ad Sales Marketing & Ad Sales. 5 years TV Production exp. Knowledge of product integration & program sponsorship.Cable network exp a plus. Full info/apply HERE (3/22)

JOB OPENING: FINANCIAL CONTROLLER/ECLIPSE TELEVISION & GO GO LUCKEY seek LA-based controller experienced in non-scripted production at high volume. CPA desired and PSA/MovieMagic/QuickBooks skills a must. Please email [email protected] (3/22)

JOB OPENING: MANAGER AUDIENCE DEVELOPMENT/FOX Sports.com/Los Angeles: Drive partner engagement and content optimization with emphasis on video in the sports news cycle. 3 yrs exp audience bldg/channel growth strategies, Acct Mgt, Sports knowledge a must. Full info/apply HERE (3/22)

JOB OPENING: VP PROD MANAGEMENT/Discovery/LA: Outgoing solutions creator w/top notch negotiation skills to ensure content is delivered to Discovery nets on time, on budget and on brand. Strong relationship builder w/internal and external clients. 8-10 yrs exp. Full info/apply HERE (3/19)

JOB OPENING: RECEPTIONIST/GSN TV/NY: Project support to Affiliate/Ad Sales, general office administration/coordinating; 3-5 years receptionist exp. Extensive knowledge of Excel, Microsoft Office incl. Powerpoint. Degree preferred. Send res/CL HERE (3/19)

JOB OPENING: DIR, CORP COMMUNICATIONS/NBCU/NYC: Responsible for managing internal and external communications strategies in support of NBC Universal’s corporate functions. 5+ yrs experience in communications or media relations Full info/apply HERE (3/18)

JOB OPENING: COMP AND BENEFIT ANALYST/Crown Media Family Networks/LA: Analyze comp data, evaluate jobs classification/salary. Administer employee insurance and savings plans. 5 yrs exp in comp and benefits. Bachelor’s degree or equivalent experience. Apply HERE (3/18)

JOB OPENING: DIGITAL EDITORIAL DIRECTOR/The Franklin Institute/PHL: For leading US science ctr. Revolutionize online sci. comm & play lead role on digital team. Plan/dvlp/implement creative content across mult platforms. 6+ yrs dvlpg/mngng dig editorial exp. Full info/apply HERE (3/18) 

JOB OPENING: REGIONAL ACCOUNT DIRECTOR/NCM/Seattle: Maintain level of visibility in regional ad comm. Identify/source clients to advrts in NCM locations. 3 yrs of media sales exp’ pref’d. Ability to work efficiently/independent fast-paced environment. Full info/apply HERE (3/18)

JOB OPENING: ACCOUNT MGR/Digital Lion Marketing/Beverly Hills: Serve as day-to-day point of contact for assigned client accounts & provide support on other accts as needed 1-2 solid yrs exp, ideally in an agency environment. BA degree, detail oriented & orgnz’d a must. Resume HERE (3/18)

JOB OPENING: AD SALES DIR/MGR/Zliving Communications/NYC, LA, CHI, PHL: Work closely w/Ad Sales GM & SVP for brand activations assignments, qrtly projects as well as assigned clients. 5-7 yrs media-related exp w/sales mktg ideation & execution exp in TV ntwk sales & digital. Resume HERE (3/18)

JOB OPENING: CREATIVE DIR ON-AIR PROMOS/Crown Media Family Networks/LA: Manage the Creative Srvs team of Writer/Producers. Oversee execution and delivery of standout promo for Hallmark Channel and Hallmark Movies & Mysteries. 10 yrs exp in cable/ent and 5 yrs supervisory exp. Apply HERE (3/17)

JOB OPENING: MGR DIGITAL ANALYTICS/HBO/NYC: Mng analytic workflow for HBO GO & HBO NOW. Effectively communicate findings to support data driven bus. decisions. Supervisory exp & 5+ yrs using Adobe Analytics req’d. Media & ent exp pref’d & advanced excel skills req’d. Apply HERE (3/17)

JOB OPENING: SR SPECIALIST, CONTENT PROD/STORYTELLER/CMMB/NYC: Translate a strategy brief into powerful copy & stories to drive desired action. 5+ yrs pro writing/editorial exp pref for int’l non profit. BA/S or equivalent in related field req’d  Eng, journalism, or comms. Contract position. Resume HERE (3/17)

JOB OPENING: NATIONAL MEDIA BUYER/ICON International/Stamford CT downtown (convenient to Metro North): 3+ years’ Negotiate National Broadcast schedules, oversee maintenance/stewardship of multiple accounts, proficient in MS Office. Resume to: [email protected] (3/17)

JOB OPENING: SR LOCAL MEDIA BUYER/ICON International/Stamford CT downtown (convenient to Metro-North): 10+ years’ Local Buying experience, negotiate & steward schedules for several markets, proficient in MS Office. Resume to: [email protected] (3/17)

JOB OPENING: SALES PLANNER/NBCU/NYC: Responsible for developing all sales plans that meet both the advertiser & networks; needs. Lends support to the sales staff. 18+ months in media sales/buying needed. Apply HERE (3/16)

JOB OPENING: SALES MGR, DIGITAL AD SALES/NeuLion/NYC: Resp for identifying, contacting, & closing prospects. 1-2 yrs dig. ad sales-related exp, pref in B2B envir. Exp w/ high-vol prospecting thru email mktg & cold calling. Confident, assertive self-starter, orgnzd & goal driven. Resume: [email protected] (3/16)

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