CYNOPSISDIGITAL
03.13.17

Good morning. It’s Monday March 13, 2017 and this is your first early morning digital briefing.

 
Freeware: Freeware is any proprietary software that is available to use for no monetary cost. It’s generally not possible to modify, reverse-engineer, or re-distribute freeware without the author’s permission.
 
 

 
Hulu’s upcoming live TV service has something in common with YouTube’s: Neither of them will feature MTV, Comedy Central, or any other Viacom networks, at least to start. Hulu’s decision to move forward without a Viacom carriage deal was first reported by Bloomberg. The news comes shortly after the licensing deal between Viacom and Hulu expired, knocking most Viacom content off of Hulu’s existing SVOD service. Hulu’s live TV service is expected to debut in April, priced at less than $40 per month.
 
Viacom or no, it looks like A+E networks is on-board: Hulu has inked a carriage deal with the company, and it will feature on its upcoming TV service. Other companies already signed up for the service include 21st Century Fox, CBS Corp., Disney, and Turner. Not coincidentally, Fox and Disney/ABC are equity partners in Hulu. Though notably, CBS isn’t, and NBCUniversal – which is – still hasn’t inked a carriage deal with Hulu. Reportedly, those negotiations are ongoing.
 
Verizon and the digital agency R/GA are launching a new incubator program. Called the Verizon Media Tech Venture Studio, the unit will seek to invest in up to ten early-stage companies focused on areas such content creation, AI, eSports, VR and AR, and interactive advertising. Verizon and R/GA’s venture capital arms will jointly invest up to $100,000 in each company. Both companies say they intend to take 1%-6% stake in the companies they invest in. The program launches on July 31, but startups interested in participating have to submit applications no later than May 30.
 

Amazon just rolled out a new video ad product. Simply called Amazon Video Ads, the out-stream ad format is now available to advertisers working within the Amazon Media Group. The multi-platform format enables advertisers to run an autoplay feature in videos as Amazon shoppers browse. The ads are automatically muted, but customers can choose to turn sound on and make them full-screen. The ads are designed to meet Interactive Advertising Bureau and Media Rating Council standards; at least 50% of an ad must remain in view for 2 consecutive seconds. And the autoplay feature only begins when an ad is in view, automatically pausing when it’s not.
 
Knowing the programmatic space is more important now than ever. This Wednesday, March 15, get the latest intel when it comes to mastering programmatic data and measurement. AOL, The Weather Company, and MDC’s Assembly will be on-hand to help. There are only a couple days left to register – just click here.
 
 

Facebook’s latest move in its effort to master the live video space: A deal with Major League Soccer. In a new collaboration with the MLS and Univision Deportes, the social media giant will live-stream at least 22 MLS matches in English. Facebook will also add various interactive elements to the broadcasts, including graphics, fan polling and Q&A features, and Facebook-specific commentators. MLS will also produce more than 40 original “Matchday Live” shows, which will feature game highlights, previews of upcoming soccer matches, and discussions from around the league. The Matchday Live features will be posted to the MLS’s   Facebook page, while the live-streamed games will be posted to the Univision Deportes page. The first live-streamed game will debut on March 18.
 
 

Virtual reality production company MANDT VR has made a new hire. Brian Cavallaro will serve as the company’s Chief Creative Officer. At the same time, he also serves as Director of Development and Vice President of Production for  Mandt Bros. Production. Cavallaro is a longtime producer and director, with credits dating back to 2004.
 
 

CYNOPSISJOBS – To view our full job listing online, please visit our webpage: HERE!.

JOB OPENING: EXECUTIVE ASSISTANT, PROGRAMMING/NYC: Support 3 sr progrmng exec. Generate presentations and spreadsheets for meetings. Coord travel, meetings, exp reports. 5-7 yrs of work exp & BA degree req’d. Flexible hours. Full info/apply HERE (3/18)

JOB OPENING: SR MGR ON AIR PROMO PLANNING/Lifetime/NYC: Dvlp/implement on-air media plan’g strategies that support network. Min 5 yrs exp exp planning and executing on-air promotional logs for brdcst or cable. Ability to mng a team of individual’s resp for scheduling mult networks. Full info/apply HERE (3/17)

JOB OPENING: SENIOR WRITER/PRODUCER/EDITOR/IFC/NYC: Lead creative for IFC Originals launches and brand campaigns. Idea-generating/writing/producing/directing mastermind with a comedy background and "Always On, Slightly Off" sensibility. 6-8 years’ experience. Submit resume and reel link HERE (3/17)

JOB OPENING: DIRECTOR, MEDIA SALES/BRITE MEDIA/NYC: Senior sales role to lead and cultivate programs with brands and agencies. Client and agency relationships – OOH, shopper, multicultural, promotional, sampling experience desired – 7+ years exp. Resume HERE (3/16) 

JOB OPENING: DIRECTOR OF PUBLICITY/TV LAND/LA: Responsible for dvlpng, overseeing, & implementing communications strategies for scripted series P&D. 8+ yrs exp TV comm (preferably scripted) or media relations. Superb writing & excellent verbal & interpersonal skills a must. Full info/apply HERE (3/16)
 
JOB OPENING: SR ANALYST, STRATEGIC INSIGHTS/The Weather Channel/Atlanta: Provide analysis and data-driven insights to inform strategy for television and OTT media properties. Occasional travel to ad markets. 2 yrs TV/video research exp. Full info/Apply HERE (3/16)

JOB OPENING: MGR, BRAND MKTG/PROMOTIONS/SYFY/NYC: Ideate & execute on ground consumer promotions, stunts, events & partnerships for Syfy’s original series & brand initiatives. 3-5 year’s experience. Full info/apply HERE (3/16)

JOB OPENING: ENGAGEMENT EDITOR/Consumer Reports/Yonkers NY: Resp for editorial & site copy content that engages & responds to members. Work w/content dvlpmnt team to prod a strategy for dvlpg/integrating interactive content. BA deg w/3+ yrs writer @ fast-paced, news-oriented enviro. Full info/apply HERE (3/16)

JOB OPENING: RESEARCH ANALYST/CBS TELEVISION STATIONS/NYC: Station specialist for assigned CTS Owned mkts. Track daily ratings & analysis. At least 1-2 yrs of local brdcst rsrch exp. Knwldg of Nielsen, Scarborough Prime Lingo and more. Strong MS & orgnztl skills a must. Full info/apply HERE job id 27618 (3/15)

JOB OPENING: NAT’L SALES ASSISTANT/UP/NYC: Provide support to ad sales by working with AEs, Sales Plners & Pricing/Inv to service clients. Work w/agency buyers. Maintain order entry, inventory moves & allocations.Strong organizational skills and attn to detail. Send res: HERE (3/15)

JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info/apply HERE (3/14) 

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Incl sales plans, mng added value, build & modify sales orders. Detail oriented w/ability to work in fast paced environment. Min 1 yr Sales exp. req. Full info/apply HERE (3/14)

JOB OPENING: MANAGING EDITOR/WRNN-TV, FIOS1 News/Rye Brook NY: The Managing Editor will gather news, allocate assignments, handle logistics and the internal coordination of news stories for on-air and online news for Fios1 News. Must be exp’d w/managing staff. Full info/apply HERE (3/14)

JOB OPENING: DIRECTOR, RESEARCH/WNBC/NYC: Responsible for the creation of compelling information and analyses in support of Sales, News and Digital strategies. 7+ yrs in the media or market research field with expertise in Nielsen ratings. Full info/apply HERE (3/14)

JOB OPENING: CLIENT SOLUTIONS DIR/UP & ASPIRE/NYC: Create & execute 360 partnerships; oversee upfront strategy/events, ad trade; digital exp + : out of the box thinker. 6+ yrs cable exp in brdcst/cable mkt req’d. Send res: HERE recruiting@uptv.com (3/14)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/EAST COAST: Lead the digital sales effort for our product portfolio which provides solutions for businesses to reach an audience with strong buying power in the Connecticut Marketplace Full info/apply HERE (3/14)

JOB OPENING: MARKETING MGR/AMC and SundanceTV Global/NY: 5+ yrs industry exp. Excellent project mgmt & org skills. Proficient in social media & digital platform mgmt & analytics. Passion & solid exp in entertainment/tv space. Strong comm & writing skills  second language is a plus. Full info/apply HERE (3/14)

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