03/11/14: Cynopsis Classified Advantage



Develop and implement PR campaigns. Establish & maintain online & social media relationships. Manage PR dept social presence

Apply: www.sho.com/careers.


Good morning. It’s Tuesday, March 11, 2014, and this is your weekly issue of Cynopsis: Classified Advantage!

Welcome to Leadership Lessons, the column that focuses on conversations with senior managers and leaders in the TV world, speaking candidly about their professional journeys and how that informs what they look for when hiring new employees.

What did you learn in your first senior position that you still use today?

Brian Volk-Weiss, President of Production, New Wave Entertainment:
When you’re dealing with a difficult circumstance, it’s very important to phrase things as "When you do X, it makes me feel Y." What I used to say was, "Don’t do this because it’s bad!" If you’re just telling people not to do something, unless you’re a cop, it’s really not an effective way to communicate. You want to involve people. If you say to someone, "When you do this, it puts us in a bad spot," it puts them in the boat with you.

I grew up in a family where everybody was yelling at one another and it was normal and we all loved it, but not everybody [else] did. It took me a long time to realize that being an only child in New York is different from being in a family of eight in Iowa. If I could tell that to myself when I was 18 or 22, I think that would have made my life easier and more productive.

Keith Gordon, President, NFL Players, Inc:
I learned a lot about managing people in that role, but perhaps the greatest lesson was the difference between managing and leading. I would add that (like many first time leaders) I learned more from my failures than from my successes. I like to think of it as going to work on your first day and strapping on a tool belt. When you get started it’s all about finding the right tools and knowing how to use them to get the job done. Over time, you not only accumulate more tools to put in your belt, but you’re constantly re-organizing the tools to do the job as it evolves. As a manager and a leader, the tools are very different and need more and more room in your belt, therefore some tools are minimized to accommodate them in favor of tools with a larger and more strategic impact.


The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
At this Kids webinar on Thursday, March 20, join Cynopsis Kids and industry insiders including PBS

Kids and you’ll walk away with critical business intel including:
– How to best launch or extend a kids brand in the tablet world
– The key differences between kid-specific tablets and general-use devices
– The risks and rewards of developing proprietary content vs. open apps


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JOB OPENING: SALES DEV/AD SALES MKTG MGR/YUME/NYC: partner with sales team to position and sell thru YuMe’s digital video platform. 5-7 years exp. TV/agency exp. a plus. Apply: yume.com/careers (3/12)

JOB OPENING: YANGAROO/DIRECTOR OF SALES, DIRECT RESPONSE/NY: Oversee sales into and revenue growth from Direct Response Agencies. 10+ years relevant DR sales role and experience in media, advertising or Saas. Resumes: [email protected] (3/7)

JOB OPENING: SYNDICATION AD SALES INDY PRODUCER/DISTRIB/Philadelphia PA: seeks exp’d broadcast, cable, or syndication ad sales specialist w/strong marketing relationships for sponsorship/general ad sales. Send resumes to [email protected] (3/1)


JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref.2-3 yrs+ exp.To Apply: http://bit.ly/1h88sbZ (3/7)

JOB OPENING: SR. CREATIVE PRODUCER/NYC: Responsible for creative ideas and day-to-day mgmt of app dev process. Work with tech and mktg teams at all stages. 4+ yrs in apps, games, entertainment, etc. Resume to: [email protected] (3/7)

JOB OPENING: VP, CORP COMM/AMC/NYC: Manage trade & business media rel.for AMC & IFC Films. Rare opp for driven and dynamic exec, hot network, highly-visible job. Submit res: http://tinyurl.com/k3gqfpf (3/7)


JOB OPENING: MANAGER, DIGITAL PUBLICITY CORPORATE PUBLIC RELATIONS/SHOWTIME/NYC: Develop and implement PR campaigns. Establish & maintain online & social media relationships. Manage PR dept social presence Apply: www.sho.com/careers (3/12)



JOB OPENING: SVP, ON AIR PROMO/Nickelodeon/NYC: Lead team that creates compelling & best in class promot’l campaigns. BA degree 15 + yrs of relevant media exp & min 10 yrs strategic brand comm exp on-air promos. Full info/apply HERE (3/12)

JOB OPENING: ON-AIR PROMOTIONS WRITER/PRODUCER/TWC/ATL: Conceive, write & produce on-air promotion & brand communication. Strong creative skills. 5+ yrs exp w/cable Co., local news, ad agency, etc. Apply: [email protected] (3/5)

JOB OPENING: SYNDICATION AD SALES INDY PRODUCER/DISTRIB/Philadelphia PA: seeks exp’d broadcast, cable, or syndication ad sales specialist w/strong marketing relationships for sponsorship/general ad sales. Send resumes to [email protected] (3/1)


JOB OPENING: RESEARCH ANALYST/WNBC/NYC: Provide various research reports & analytics. Provide sales positioning support across multiple media: TV Sales, Digital/Mobile/Video, Social, Print & Out of Home. Resumes (3/12)

JOB OPENING: SR QUANTITATIVE ANALYST/WWE/STAMFORD: Dvlp/deliver dig. strats & performance-enhancing solutions that are derived from apps of large data sets. 5+ yrs solving analytical problems using quantitative approaches. Apply HERE (3/8)

JOB OPENING: PROGRAM RSCH SR ANALYST/Bravo/NYC: Analyze, present & report on qualitative rsch. 1-2 yrs TV/Cable rsch experience. Nielsen knowledge a must. Apply HERE (3/8)

JOB OPENING: RESEARCH MANAGER/LA: Produce analysis & presentations. 3 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (3/1)


JOB OPENING: DIRECTOR- DEVELOPMENT: Well capitalized and successful non-fiction content creator seeking ratings driven developers with great ideas, great relationships, and great track record. NY or LA. [email protected] (3/13)

JOB OPENING: AD TRAFFICKER/MLS DIGITAL PROPERTIES/NYC: Resp for daily advrtsng ops. 1-3 yr prior trafficking exp w/a strong understanding of ad systems. Knwlg of Flash, HTML, JavaScript, Photoshop. Strong attention to detail. Resume HERE: [email protected] (3/13)

JOB OPENING: VICE PRESIDENT, BUSINESS DEVELOPMENT, MOBILE GAMES, APPS/LOS ANGELES CA: Fox Digital Entertainment is seeking a VP, Business, Development, for its mobile games and apps business. General Strategy Consultants Apply: http://tinyurl.com/jwem3vj (FFE0002218) (3/6)

JOB OPENING: TEMP-DIRECTOR MULTI-PLATFORM INTERSTITIAL STRATEGY & PLANNING/SHOWTIME/NYC: Direct the content strategy & media plans of all networks & alternative platforms; maintain media post-analysis reviews. Apply www.sho.com/careers (3/5)


JOB OPENING: CONTENT SCREENER/Media Information Services/NYC: Entry-level position writing summaries of TV programs. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (3/13)

JOB OPENING: MGR, CLIENT SERVICES: Digital dist consulting co. seeking PT mgr to asst President. Sales exp & new bus dvlpmnt are also a +. Must be able to work from home. BA/BS + 3-5 yrs min exp dig media & dist req’d. Resume: HERE (3/8)

JOB OPENING: DIR OPERATIONS INT’L/A+E Networks/NY: Engineering Technology support Int’l team. Staff/Full Info/Apply: http://www.aenetworks.com/careers (3/8)


Entry Deadline:
March 14, 2014| Late Deadline: March 21, 2014
Awards Ceremony: June 11, 2014
From the most outstanding achievements in content creation, marketing & promotion, Cynopsis Kids !magination Awards honor the best in kids international programming and marketing.

Learn about the Awards Program & Enter.


partner with Grab’s sales force and business leaders, guiding the development of specific ideas and leading the development of key customer pitches
Director of Sales Development – Digital Video
Grab Media

work closely with the President of the network and his senior team to lead the strategic direction of all MTV pro-social efforts
Vice President, Public Affairs

lead the strategy, roadmap and feature-set implementation of Viacom’s app toolkit for mobile and emerging connected devices
Vice President, Mobile Products

inspire, recruit and manage content teams and create a culture of innovation and experimentation
Head of Content & Programming, AOL Money
AOL Careers

driving growth with leading National brands and agencies in assigned territory
National Account Executive

drive our thought leadership on key DC public policy issues
Director, Public Policy and Government Affairs
Washington DC

identify and sell significant, strategic accounts to drive revenue within category/account list, working with agencies and clients direct
Account Director, Brand Strategist, Huffington Post
AOL Careers
Chicago IL

act as a Product Owner in a fast-paced, Agile development environment
Director of Product Management
Denver CO

finance support for the Kindle World Wide Eink Merchandising and Accessories teams
Finance Manager – WW Kindle
Seattle WA

manage marketing for Amazon Game Studios
Sr Marketing Leader
Seattle WA

build, maintain and manage relationships with Trading Desks, DSPs, networks and all demand sources
Head of Programmatic Solutions
San Francisco CA or NYC NY

establish and maintain strong relationships with senior executives at potential partners that would enter revenue relationships with Yelp
Senior Manager of Business Development, Revenue
San Francisco CA

establish and maintain strong relationships with founders and senior executives from startups and leading technology companies
Senior Manager of Corporate Development
San Francisco CA

lead Bizo’s overall demand generation effort; Function as both a leader and a doer, providing leadership and insights to guide the team, as well as being a "hands on"
Sr Director, Demand Generation
San Francisco CA

experience selling online video at a leading portal, comScore top 35 digital brand or online ad network
Digital Video Account Director
Grab Media
Los Angeles CA

interact with client and vendors throughout the lifecycle of a project
Production Scheduler
Warner Bros. Entertainment Group
Los Angeles CA

be both hands-on and strategic to provide human resources expertise in the areas of employee relations, coaching/development, compensation, conflict management, organizational development and more
HR Business Partner, Global People Services
Mountain View CA

lead the launch of new products, accessories, and services on the Play store and in Google retail partners through detailed project management
Program Manager, Retail Operations
Mountain View CA

develop and manage Corporate Communications strategies that employ B2B and B2C publicity to achieve overall network goals
Vice President, Corporate Communications
Glendale CA

ensuring that the centrally agreed Video on Demand and online strategy is implemented and executed
Manager, Video On Demand
Glendale CA


Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video

Join Cynopsis Digital at 1:30 PM Thursday, March 27 to gain fresh data & insights into where the powerful and growing Hispanic market is most active on the second screen, apps, online and mobile video and the digital space in general.

Register now for this outstanding training session for you & your team!.


HGTV named Adam Fleischhacker Director, Original Programming and promoted Lindsey Weidhorn to Director, Original Programming. Fleischhacker’s production credits include Food Network‘s Throwdown and MTV‘s Boiling Points. Weidhorn joined the HGTV programming team eight years ago.

Kerstin von der Brelie will join Turner International Broadcasting System, Inc. as Vice President, Human Resources for the regions Europe, Middle East & Africa (EMEA) and Asia Pacific. Von der Brelie was most recently Chief Talent Officer and European Board member at Millward Brown.

Legendary Digital Media appointed Greg Siegel as Senior Vice President, Development and Production. Most recently, Siegel served as Senior Vice President, Entertainment Development for Break Media.

Direct response agency Havas Edge announced the hires of Chris Brombach as Director of Client Services in the Short Form Media Group, Keith Gerr as General Manager, Digital Services of the agency’s Portland, Oregon office and Lisa Miller as Human Resources Director.

Jacqui Feeney was appointed Managing Director of Australia and New Zealand for Fox International Channels. Feeney was most recently Director of Presto, Foxtel On-Demand and Movies Strategy at Foxtel Management Limited.

FremantleMedia tapped Dave Heuten to serve as Co-Managing Director of its production arm in Belgium. Previously, Heuten was Program Manager & Head of Formats at SBS Belgium.

AMC/Sundance Channel Global promoted Gail Gendler to Vice President of Acquisitions, and Patrick Connelly to Vice President of Programming and Scheduling. Gendler spearheads multiplatform content deals and executes acquisition strategy for Sundance Channel Global and WE tv in Asia; Connelly oversees scheduling, promotion planning and on-air creative.

Essential Media and Entertainment named Chris Irvine as Commercial Director and Leo Faber as Development Executive – Factual. Both newly-created positions are part of the Australian production company’s expansion plans in Australia and North America.

Echo Point Media, a division of Young & Laramore, upped Megan Suttile to Director of Planning. Suttile had been Media Supervisor.

Havas Worldwide appointed Gian Carlo Lanfranco and Rolando Cordova as Creative Directors in the New York office. Lanfranco and Cordova join from French agency Fred & Farid Group, where they led the Orangina global account.

David Nevins was promoted to the newly-created role of President of Showtime Networks Inc., in a deal that extends through 2018. Nevins joined Showtime as President, Entertainment in 2010.

WE tv upped Theresa Patiri to Senior Vice President of Production and Business Affairs. Patiri had been Vice President of Production Management and Operations.

Nielsen announced four appointments: Greg Daniel as Chief Digital Marketing Officer, Laura Nelson as Chief Communications Officer, Saul Rosenberg as Chief Content Officer and Marcy Shinder as Chief Marketing Officer. 

Tribune Broadcasting upped Marshall Hites to Senior Vice President, Marketing and Creative Services. Hites’ prior position was Vice President, Creative Services and Marketing.

BET appointed Lucia Gervino as Senior Vice President, Physical Production. Gervino had been Senior Vice President of Production at Syfy.

Nickelodeon named Damon Burrell Senior Vice President, Consumer Marketing and Advertising. Prior to Nickelodeon, Burrell had served as Senior Vice President of Consumer Marketing for MTV.

Starz promoted Lauren Ruetz to Vice President, Media Strategy and Planning, and Jen Mintz to Executive Director, Originals Marketing. 

T.J. Marchetti joined Awesomeness TV as Chief Marketing Officer. Marchetti had been Senior Vice President Digital Marketing at Walt Disney Studios.

AMC has promoted Ben Davis to Senior Vice President, Scripted Programming. Davis, who’s been with the network since 2005, is the creative executive in charge of Breaking Bad and Mad Men.

SundanceTV has upped two New York based executives. Mark Williams has been elevated to Senior Vice President, Brand Creative for SundanceTV Creative Services, and Jessica Gleason has been promoted to Vice President, Production for SundanceTV Creative Services.

David Neyman has been named Head of Creative Partnerships and Video Development for POPSUGAR Studios. He previously served as SpinMedia Head of Productions.

Caroline Christopher has been appointed Vice President of Development and Production of newly launched production company Storyville Entertainment.

National Geographic Channel announced a pair of promotions: Kelly Jones was upped to Vice President, Ad Sales Marketing from Executive Director, Ad Sales Marketing and Eric Kracht moved to Vice President, Sales at National Geographic Channel and FX Networks, from his prior position as Nat Geo and Fox Cable Entertainment account executive.

Comedy Central promoted Cory Stern to Senior Director of Development on the East Coast. Stern had been Director of Development.

Thanks — John
John Cox for Cynopsis: Classified Advantage
[email protected]

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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