03/10/15: Zombies take another stroll on AMC; Kevin Spacey White House-bound for CNN; USA takes aim at sniper drama





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Good morning. It’s Tuesday March 10, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
BBC America: Wild Alaska at 10p
Bravo: Newlyweds: The First Year at 10p

Tonight’s Finales:
GSN: The Chase at 8p
ID: Obsession: Dark Desires at 9p
Spike: Framework at 10p


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AMC gave a two-season order for a companion series to monster hit The Walking Dead. First season of the as-yet-untitled drama, set in LA, will include six one-hour eps premiering in late summer; sophomore run is set for 2016. Dead’s Robert Kirkman, Gale Anne Hurd, Greg Nicotero and David Alpert are exec producers for the new series, which, like the original, is being produced by AMC Studios. “From the beginning … we’ve been asked questions about what was going on in other parts of the zombie apocalypse, and what it looked like as the world really did ‘turn,’” said AMC president Charlie Collier. “Through this new series, we’re going to find out.”


Kevin Spacey (House of Cards) will exec produce and narrate six-part CNN documentary Race for the White House, delving into some of the country’s most famous Presidential campaigns. “When we created the CNN Original Series brand, this is exactly the type of programming we had in mind,” said Jeff Zucker, president of CNN Worldwide. “Race for the White House will be the perfect complement to our coverage of the 2016 campaigns and election.”

Brian Williams, serving a six-month suspension for exaggerated reporting, should be allowed to return as NBC News anchor, according to 42 percent of voters in a new Quinnipiac University national poll. Fox NewsBill O’Reilly, also under fire for embellishing his experiences on the job, had 23 percent of respondents calling for his exit (although 51 percent of voters said they didn’t have enough information about O’Reilly’s situation to form an opinion). In our own Cynopsis poll, 40 percent of voters didn’t think Williams should have been suspended, while 25 percent of respondents said the accusations against O’Reilly were unfair. Head to head: which newsman do you trust more? Vote here.

Apple will be the exclusive launch device for HBO’s upcoming standalone streaming service, arriving next month, the companies announced Monday. For $14.99/month, customers get HBO’s entire library of shows and films; sign up in April and one month is free. It’s the first time HBO will be accessible without a cable or satellite subscription.

Mad Men Dining Week,” part of the countdown to the AMC drama’s series finale, features prix-fixe lunch menus at NYC 1960s mainstays like Delmonico’s, Le Cirque and ‘21’ Club, for $19.69 from March 23-29. Restaurant details here; Mad Men returns for its final run Sunday, April 5 at 10p.


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Executive Summary
Speaker Presentation Access
Attendee List
2015 NewFronts Insights
“Top Women in Digital Awards” Cocktail Reception


Sniper drama Shooter nabbed a pilot commitment from USA. Mark Wahlberg, star of the film on which the project is based, will exec produce with Stephen Levinson and Lorenzo di Bonaventure for Paramount Television and Universal Cable Prods. Project was originally at TNT.


TV Land’s The Soul Man is going live for its season four premiere Wednesday, March 18 at 10:30p. Former The View host Sherri Shepherd guest stars.

MC Sounds of the Season Music Channel is playing non-stop Irish music now through March 22, from traditional Celtic tunes (think The Clancy Brothers) to contemporary classics (The Chieftains).

UP premiere movie Noah’s Ark kicks off the net’s Easter season programming on Sunday, March 22 at 7p. Passion of the Christ airs Palm Sunday, March 29 at 7p, with Chronicles of Narnia: Voyage of the Dawn Treador arriving Easter Sunday, April 5 t 7p.

It’s the return of the Tennessee Wraith Chasers when season two of Destination America’s Ghost Asylum launches Sunday, April 5 at 10p. Prepare for restless souls, disembodied voices and haunted hotspots.

Bounce TV premieres standup comedy special Off the Chain: Cocoa Brown (“Jay Z gave a lot of you ugly guys hope”) tonight at 9p.

Turner Classic Movies salutes award-winning documentarian Albert Maysles, who died March 6 at age 88, with a four-film tribute hosted by friend and documentary filmmaker Barbara Kopple. First up: Grey Gardens at 8p.


A new study from Nielsen indicates Twitter activity around TV shows is strongly correlated with neurological engagement (emotion, memory and attention). What’s the takeaway? “This is the first research that has shown that Twitter activity around the live airings of TV programs is indicative of general audiences’ engagement with those programs,” Deirdre Thomas, SVP, client solutions, tells Cynopsis. “This is particularly important foragencies and advertisers during the media planning and buying process, as well as network ad sales teams, who can use Twitter TV activity to identify programs – and moments within programs – where the general viewing audience is highly engaged.”

Simulmedia is putting money where its measurement is, with a new program that guarantees its audience-targeted TV ads will produce better business outcomes than traditional buys. Here’s how it works: For $1 million placed on its Audience Network for one month, Simulmedia will guarantee a higher Return on Ad Spend against any advertiser’s designated target business outcome as compared to their concurrent TV advertising base campaign. If they fall short on ROAS, the company will make good on the percent of the benchmark they miss in the form of future media credits. The reaction so far has been “really positive,” CEO Dave Morgan tells Cynopsis. “It looks like we’re going to have at least ten brands take us up on this right away. Putting your money where your mouth is when it comes to delivery effective TV advertising seems to make a big difference.”

Toyota is the inaugural advertiser funding projects for CBS’s “Viewers to Volunteers” initiative, launched Monday. The digital giving platform allows viewers to donate to a charity of their choice without spending their own money; by watching advertiser-sponsored videos, they direct contributions to non-profits. Later this spring, as CBS EcoMedia partners with additional advertisers, an app for smartphones, tablets and other devices will be rolled out.

Chevrolet and Procter and Gamble return to partner with BET Networks for Black Girls Rock!, a primetime special saluting African American women who have been role models. Target will co-sponsor the Red Carpet Style Stage. Special tapes March 28 to premiere Easter Sunday, April 5.

Starting tonight at 6pm, look for Backstage at the Upfronts, coming out during the whole Upfront season!


Lucy Lawless is reunited with exec producers Sam Raimi and Rob Tapert (Xena: Warrior Princess, Spartacus) in Starz original series Ash vs. Evil Dead, follow up to horror film franchise The Evil Dead, filming in New Zealand this spring for a late 2015 premiere. 

Natalie Morales (Parks and Recreation), William Devane (24: Live Another Day) and Mary Elizabeth Ellis (New Girl) co-star in Fox comedy pilot The Grinder, about a TV star (Rob Lowe) who returns to his hometown when his hit series ends.

Michael Kenneth Williams (Boardwalk Empire) landed a lead role in Sundance TV’s Hap and Leonard, as an openly gay Vietnam vet. He’ll also star in sister net IFC’s The Spoils Before Dying, produced by Funny or Die.

Don Johnson (Miami Vice) has been cast in the lead in ABC drama pilot Boom, as an oil tycoon. Johnson will also exec produce with Tony Krantz and Josh Pate.

On Wednesday, March 18th, you’ll get the basics – and more – at our interactive webinar What You Need to Know Now About Programmatic Advertising. You’ll learn the essential terms, trends and challenges in this new arena so you’ll be ahead of the curve when implementing a programmatic program for your brand. Register you and your team today!


National Geographic Channels International picked up the rights to WWII special Hitler’s Last Year from ZED. The two-part film, retracing events that ended the war, will air globally on National Geographic Channel in 2015.

Alfred Haber Television, Inc. acquired the exclusive international rights to Dick Wolf (Law & Order) detective seriesDead Again.Nine-episode series isproduced by Wolf Reality and Left/Right for A&E in the U.S.


India’s NDTV went off the air from 9p-10p on Sunday, protesting the Indian government’s ban of India’s Daughter. The documentary about a 2012 gang rape, scheduled to air on NDTV on International Women’s Day, sparked international outrage for its interview with one of the attackers who said women were more responsible for rapes than men.


Cynopsis Media Announces
A second edition… coming out at 6 P.M. Tuesday thru Friday during the 2015 Upfronts

That’s right! We’ve got the Upfronts covered Day and Night!

Backstage at the Upfronts: The People. The Parties. The Buzz.

Our Upfront editions sell out early, so please contact Mike Farina to make sure your space is reserved.


Week two of Fox’s Last Man on Earth won its Sunday timeslot in broadcast with 1.8/5 among A18-49, according to early Nielsens, but was down .6 from its premiere. In L+3, the premiere grew 38 percent in the demo. The second episode of ABC’s Secrets & Lies delivered 1.4/4 among A18-49, down one tenth.

AMC was the top cable net in February, ranking number one for the first time in three demos: A18-49, M18-49 and M18-34. The Walking Dead is the number one show in all of television among A18-49, while Breaking Bad spinoff Better Call Saul had the biggest cable series premiere in the demo.

BBC drama Poldark premiered to 6.95 million average viewers Sunday, winning its 9p timeslot. Lead-in was the season four finale of Call the Midwife, drawing 8.7 million.

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 2/16/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Big Bang Theory
(CBS) 4.5, 7.0
Empire (FOX) 5.2, 7.5
Modern Family (ABC) 3.1, 5.2
How to Get Away With Murder (ABC) 2.9, 4.7
The Blacklist (NBC) 1.7, 3.5
Scandal (ABC) 3.3, 4.9
Grey’s Anatomy (ABC) 2.5, 4.1
Gotham (FOX) 2.1, 3.4
Elementary (CBS) 1.5, 2.6
Chicago Fire (NBC) 1.4. 2/5
The Goldbergs (ABC) 2.2, 3.3
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).

NIELSEN TWITTER TV TOP TEN for the week of 3/2/15 Program, Date, Unique Audience (000), Tweets (000)
The Walking Dead
(AMC), 3/8, 3573, 301
The Bachelor (ABC), 3/2,
3416, 139
Empire (Fox), 3/4,
2865, 708
Scandal (ABC), 3/5,
2420, 342
WWE Monday Night RAW (USA) 3/2,
2397, 236
The Voice (NBC) 3/3,
1883, 86
Pretty Little Liars (ABC Family), 3/3,
1851, 143
The Voice (NBC) 3/2,
1830, 100
Grey’s Anatomy (ABC) 3/5,
1729, 77
Night of Too Many Stars (Comedy) 3/8,
1372, 23
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of March 2, 2015
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
The Ellen DeGeneres Show
(Warner Bros./synd.) 8689, 105, 82, 68516
Pretty Little Liars (ABC Family)
4063, 210, 19, 19158
The Walking Dead (AMC)
4057, 99, 41, 37699
Empire (FOX)
1883, 110 17, 1995
Good Morning America (ABC)
1751, 564, 3, 7148
Today Show (NBC)
1652, 487, 3, 7758
America’s Funniest Home Videos (ABC)
1499, 85, 18, 7152
The Voice (NBC)
1343, 306, 4, 17184
Entertainment Tonight (CBS/synd.)
1299, 362, 4, 4101
The Tonight Show (NBC),
1138, 152, 7, 7853
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each TV property. Total fans/followers includes Facebook and Twitter and Instagram followers for each property as of February 22, 2015.

Friday A18-49 Analysis: CBS won the most A18-49 viewers Friday with 1.3/5, according to primetime national ratings from Nielsen. ABC was first at 8p with 1.9/7 for Shark Tank, followed by 1.4/5 for Univision’s Mi Corazon Es Tuyo. NBC grabbed the lead at 9p with 1.3/4 for Dateline, versus 1.2/4 for CBS’s Hawaii Five-0. It was a tie at the top at 10p, with CBS’s Blue Bloods and NBC’s Dateline each scoring 1.4/5.

A18-49:CBS 1.3/5, ABC 1.2/4, NBC 1.1/4, UNI 1.1/4, FOX .7/3, TELE .5/2, CW .4/1, ION .2/1

Live + Same Day Household Ratings: Friday, March 6, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 5.5/10
Amazing Race 3.7.7, Hawaii Five-0 5.9/11, Blue Bloods 6.9/13
NBC: 3.9/7
Law and Order: SVU 2.9/5, Dateline 4.1/7
ABC: 3.6/6
Shark Tank 5.1/9, In an Instant 2.8/5
Mi Corazon Es Tuyo 1.8/3, Hasta Fin Del Mundo 1.6/3, Que to Perdone Dios 1.4/3
FOX: 1.4/2
World’s Funniest Fails 1.6/3, Glee 1.1/2
Los Miserables .8/1, Tierre de Reyes .7/1, Duenos del Paraiso .8/1
CW: .7/1
Hart of Dixie .8/1, Whose Line Is it Anyway [r] .5/1, Whose Line Is It Anyway [r] .6/1
ION: .5/1
Law & Order: CI .5/1, Law & Order: CI .6/1, Law & Order: CI .5/1


Avinash Kaul has been appointed President of A+E Networks|TV18. Kaul will be responsible for the day-to-day operational, strategic and financial management of the joint venture, in addition to his responsibility as CEO of IBN Network.


Emmy-winning writer, producer and philanthropist Sam Simon died March 9 of colorectal cancer. He was 59. Simon developed The Simpsons with Matt Groening and James L. Brooks, and worked on series including Cheers, Taxi and The Drew Carey Show; most recently, he consulted on Anger Management. Last year, the animal rights activist, who gave away much of his fortune to charity, received the WGA’s Valentine Davies Award for humanitarian work.

This Day in History:
1965 – Neil Simon’s The Odd Couple opened on Broadway.

Answer to Our Last Trivia Question: Which star of two long-running sitcoms guested on Dave’s World, Malcolm in the Middle and Curb Your Enthusiasm? Bea Arthur. Kudos to: Barry Schiffer-WJZ-TV/Baltimore, David Westberg-SAG-AFTRA/LA, John Kukla-KDFW-KDFI/Dallas, Karen Tobin-13D & Advanced Imaging Society/LA, Tom Moore-Kalt Productions/LA.

Today’s Trivia Question: Which high school-set series featured appearances by Richard Dreyfuss, Teri Garr, Kurt Russell and Rob Reiner before they hit stardom? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: DIGITAL ART DIRECTOR/NBCU/NYC: Exp. w/UX/UI, resp. for online branding. 100% digital. 5+ yrs of design exp., (digital + new media) agency or in-house. Mac Creative Suite CS5/CS6. Full info/apply HERE (3/17)

JOB OPENING: SR DESIGNER/NBCU/NYC: Conceptualize and execute creative. 5+ yrs relevant exp. Proficiency w/Photoshop, Illustrator, InDesign, Microsoft PPT/presentation experience a must. Full info/apply HERE (3/17)

JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 1-3 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/17) 

JOB OPENING: SR COORD, DIGITAL OPS/NBCU/NYC: Looking for a senior digital trafficker to join the Telemundo team. 1+ yrs exp; bilingual a plus. Exp. w/DFP & Freewheel a plus. Full Info/Apply HERE (3/17)

JOB OPENING: DIR INTEGRATED SALES MARKETING/ION/NY: Provides marketing support for Network Sales to help achieve additional revenue for ION. Manage executions. Create client proposals. Min. of 5 years exp marketing required. EOE Resume to: [email protected] (3/14)

JOB OPENING: MGR, TALENT/LA: identify and create opportunities within the existing and with new members of the talent network. 4-8 yrs exp major talent agency managing digital talent. Creative thinker w/out of box ideas to attract key talent. Apply HERE (3/14)

JOB OPENING: DIR, BUSINESS ANALYTICS/Machinima Network/LA: Lead Bus. Analytics team. Proactively align bus. goals & operations to identify relevant opps for analytics solutions. 5+ yrs mngmnt exp & 7+ yrs video advrtsng, e-commerce, or subscription models. Apply HERE (3/14)

JOB OPENING: CREATIVE DIRECTOR, ON AIR/NBCU/East Coast: Works closely with the Sr. Director of Marketing & Creative Services and Sr. Marketing Manager to create and define the network brand, in accordance with the NBC Sports Group full info/apply HERE (3/14)

JOB OPENING: DIR, SCHEDULING/AMC/NYC: Strategic prog plan’g & sched for AMC/AMC On-Demand pltfrms. Active in short & long term prgrm planning, creation of stunts, branded blocks, tentpole events, daily movie sched, orig series placement & support, etc. 5+ yrs sched exp. Submit res http://tinyurl.com/ly6wmkg (3/14)

JOB OPENING: DIRECTOR ACCOUNTING/Fox Networks Engineering and Operations Group/LA: Min 10 years progressive exp in general accounting, Financial Reporting, Variable Cost and asset management. public accounting, media & entertainment preferred. Full info/apply HERE (3/13)

JOB OPENING: DIRECTOR, DIGITAL SALES/CBS TV Dist/NYC: Deliver new opps w/media agencies, clients & internally. 7 yrs media ad sales exp & exp creating prgrms/solutions for advertisers. Full knwlg landscape for dig, mobile, & tradit’l media. Full info/apply HERE (3/13)

JOB OPENING: TECHNICAL DIRECTOR/NBCU/NYC: Collaborate with the team. Offer technical and creative solutions to create the overall vision for air Prepare and organize show notes, script, set placement and camera Full info/apply HERE (3/13)

JOB OPENING: DIR, DEVELOPMENT/NYC and LA: For Major Production Co. 7-10 yrs exp @ ntwks & prod co’s. Exp in multiple genres, prod skills, great writing skills, proven track record finding talent, dvlpng & pitching ideas all req’d. Resumes HERE [email protected] (3/12)

JOB OPENING: DIRECTOR, RSCH/GSNTV/Santa Monica: Provide valuable rsch insight to help ntwrk growth. Maint/dvlp analysis of aud delivery to support Prgrmng & mktg. 5+ yrs in TV/Cable rsrch. Strong background TV ratings & synd rsch in Brdcst/TV. Res/CL HERE (3/12)

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JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Support all aspects of the ad sales process. A team-player & ability to work under pressure meeting deadlines to fulfill client req’s. 2-5 yrs exp media sales plan’g or agency buying req’d Res/salary req’s: [email protected] (3/12)

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CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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SUMMER INTERNSHIP CREDITS ONLY: CREATIVE DVLPMNT & ADMIN INTERNSHIP/Barclay Square Media/LA: Self motivated/creative ind Interested in creative dvlpmnt process & early childhood educational tenets for creating/producing children’s & family media across mult platforms. Apply HERE (3/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Fresh Off the Boat, Repeat After Me, Marvel’s Agents of S.H.I.E.L.D., Forever [r]
CBS: NCIS, NCIS: New Orleans, Person of Interest
CW: The Flash [r], Supernatural [r]
FOX: Hell’s Kitchen, New Girl [r], The Mindy Project
NBC: The Voice, Chicago Fire
PBS: The Ghost Army [r], Vietnam War Stories [r], Lincoln at Gettysburg [r]
Telemundo: Los Miserables, Tiera de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No

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