03/07/18: FOX Sports and Telemundo Deportes celebrated 100 days until the World Cup

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL
Serena’s Return – Roger’s Fairytale Run
 
Come on tour with us
 
Indian Wells March 7-March 18 – 100+ hours Live Match Play Coverage
 
Miami Open March 19-April 1 – 100+ hours Live Match Play Coverage
 
Multi-Platform Opportunities Available – Contact [email protected]
 
TENNIS MEDIA: Tennis Channel, Tennis.com & Tennis Magazine
CynopsisSports
Good morning. It’s Wednesday March 7, 2018 and this is your first early morning Sports briefing.

As we pass the 100-day mark leading to the 2018 FIFA World Cup, FOX Sports and Telemundo both unveiled promotional plans leading into the tournament. FOX Sports, the official English-language broadcaster of the event, unveiled its original theme song “Where Angels Fear to Tread,” and announcing that Russian musician, producer and DJ, Leonid Rudenko will also join FOX Sports for the tournament as the resident DJ of World Cup Tonight, the nightly recap show hosted by Fernando Fiore. Meanwhile, FOX Sports’ will produce 100 FIFA World Cup features, and video essays, premiering on June 14 during coverage of the opening match.
 
In addition, FOX Sports’ digital team kicks off a campaign with the “100 Most Memorable FIFA World Cup Moments” countdown and a weekly minute-long Road to Russia segment featuring this year’s FIFA World Cup hopefuls. Key digital highlights for the month-long tournament will include, for the first-time ever, instant native highlights on Twitter for every single goal of the FIFA World Cup, plus a live show every match day from Red Square hosted by Rachel Bonnetta. Additional offerings include, Snapchat FOX Sports Publisher Stories and a series of Our Stories. Other initiatives include a World Cup dedicated promo that ran across FOX, FS1, FS2, FX, FXX, FXM, National Geographic, National Geo Wild, FOX Deportes, Regional Sports Networks, and FOX affiliates.
 
 
ON THE AIR

Around the dial, Telemundo Deportes’ 100-day countdown to the 2018 FIFA World Cup included a line-up of top-tier advertising partners, digital partnerships and more. The company announced plans to team with Coca-Cola, Sprint and Volkswagen for the network’s exclusive Spanish-language coverage of the tournament. Match halftimes and post-games will be presented exclusively by Sprint and Coca-Cola, respectively, and Volkswagen will present the network’s primetime show. Coca-Cola will be the presenting sponsor of the Telemundo Deportes Post-Game, “El Resumen del Partido,” for all 64 World Cup matches as well as the in-game match clocks. Powerade will have brand exposure during the tournament window with socially-led activations. The network is also partnering with VICE to produce short-form features and stories of the interesting, contagious aspects of the culture and fandom that the World Cup brings around the world. The content will air exclusively across Telemundo Deportes’ television coverage as well as with NBCU Digital Lab to create “Somos el Mundial,” a digital docu-series to be featured on TelemundoDeportes.com and Telemundo Deportes’ YouTube page.
 
CBS Sports and Turner Sports detailed plans for the 2018 NCAA March Madness Selection Show on TBS on Sunday at 6p. The two-hour Selection Show, produced in partnership between Turner Sports and CBS Sports, will be televised in front of a live audience from a newly designed studio on Turner’s Atlanta campus for the first time and switch up formats be beginning with the announcement of all 68 tournament teams, followed by the release of the brackets and match-ups, with analysis, discussion, interviews and reactions. Hosts Ernie Johnson and Greg Gumbel will be joined by analysts Clark Kellogg, Charles Barkley, Seth Davis and Kenny Smith in Atlanta. Ahead of this year’s selection show, Turner Sports and CBS Sports will produce a special four-hour March Madness Selection Countdown social media preshow, running exclusively on official March Madness handles across YouTube, Twitter and Facebook, along with NCAA.com and Bleacher Report beginning at 2p.
 
CBS Sports and Turner Sports also detailed broadcast plans for the tournament. Production will include on-site Final Four studio coverage airing on TBS March 31 and then the National Championship on April 2, with on-site Final Four studio coverage airing on TBS starting at 3p with At the Final Four presented by Infiniti. Additionally, Turner Sports and CBS Sports will offer team-specific, originally produced telecasts of the National Championship and Final Four National Semifinals with the return of “TeamCast” presentations on TNT and truTV.
 
Grammy Award-winning band Imagine Dragons will be delivering the theme for the ACC Network telecasts of the 2018 New York Life ACC Men’s Basketball Tournament, with the group’s song “Whatever It Takes” featured in the opening video montage to lead into each syndicated game.
 
The National Hockey League and NHLPA, in conjunction with Live Nation, announced dates, local start times, locations and ticketing information for the 2018 NHL Global Series and the 2018 NHL Global Series Challenge. In January, the NHL announced that the Edmonton Oilers, Florida Panthers, New Jersey Devils and Winnipeg Jets will play regular-season games in Europe as part of the slate. The Oilers and Devils will play their 2018-19 season-opening game against each other in Gothenburg, Sweden on Oct. 6 while the Panthers and Jets will face off in a pair of regular-season games in Helsinki, Finland on Nov. 1 and 2. Prior to the New Jersey-Edmonton season-opening matchup, the Devils and Oilers will complete their training camps in Europe and will each play in an exhibition match as part of the 2018 NHL Global Series Challenge.
 
The March 3 edition of NBA Saturday Primetime on ABC, which saw the Rockets top the Celtics, drew 3,193,000 viewers, up 91% over last year’s comparable broadcast. Through six games, viewership for NBA Saturday Primetime on ABC is up 9% from 2017, averaging 3,703,000 viewers.
 
Saturday’s battle between UNC and Duke scored a Nielsen audience of 3,369,000 viewers for ESPN, making the rivalry the most-viewed game of the season across all cable and broadcast networks.
 
Saturday also delivered a record to MLB Network, which saw the Yankees/Red Sox rank as the most-watched Spring Training telecast ever on MLB Network, with an average of 322,000 viewers.
 
CNBC primetime special, Back in the Game, will air on March 13, featuring host Alex Rodriguez, helping former NBA star Joe Smith, who has lost almost all of the $60 million, get back on his feet. The series comes from executive producer Michael Strahan, and airs at 10p.
A CYNOPSIS MESSAGE
**RESCHEDULED DUE TO SNOW STORM**
Thursday, March 22, 2018 |9am – 3pm | SVA Theatre – NYC
Incredible screenings, interesting panels & networking all in one afternoon… Contact Cathy Pearson at [email protected] with any questions on the event. 
 

SPONSORSHIP & PROMOTION

Pepsi is kickstarting a soccer campaign, titled Pepsi Generations, that will feature the tagline, “This Is The Pepsi That Moves Every Generation” in the US and feature global soccer players that include Leo Messi, Marcelo, Toni Kroos, Carli Lloyd, Dele Alli and Giovani dos Santos. Promos will run alongside the brand’s official UEFA Champions League partnership, as the athletes “show off their skill and agility as they race through the bustling crowd to dodge paintballs coming from every direction.”
 
The BIG EAST Conference, in conjunction with FOX Sports Media Group, announced new and returning partners for the 2018 BIG EAST Men’s Basketball Tournament and beyond, led by the Jeep Brand, who returns as the presenting sponsor for all 22 BIG EAST championships. In addition to Jeep, returning sponsors include Nike, Gatorade, Geico, Primesport, SUNKIST, Continental Tire, Westwood One and Sirius XM Radio. Other sponsors include: SoFi, as the official financial partner of the BIG EAST, renewed their sponsorship of the league and elevated their position this year by becoming the first-ever presenting sponsor of the league’s digital network, BEDN; the Libman Company as  the ‘official hardwood floor care provider for the men’s basketball tournament; Budget Rent a Car System and GEICO.
 
Printing and marketing solutions company Franklin Group inked partnerships with two Major League Soccer clubs – Philadelphia Union and the New York City Football Club. New York City Football Club named Franklin Group the club’s Official Local Premium Provider with the Union will make Franklin Group the preferred promotional printing partner for Keystone Sports & Entertainment.
 
 
DIGITAL & STREAMING

Eleven Sports is heading to Twitch, launching Eleven Prime on the platform as a 24/7 network that will offer fans a variety of live sports including basketball, baseball, football and hockey, as well as coverage of sports with dedicated, underserved fan bases such as darts and drone racing. “Sports on Twitch is a very nascent, yet well-received category by our community,” said Jane Weedon, Twitch’s director of business development. “Eleven Sports is tapping into the current appeal by offering up one of the first channels on Twitch dedicated to broadcasting sports content 24/7. Given the diversity of their programming from football to darts, and everything in between, this is an exciting time for sports fans looking for a more interactive viewing experience.”
 
ESPN Digital reports 115.9 million unique global users in January, with 7 billion total global minutes and 1.1 billion total global visits.
 
Wasserman is launching Unlock, a proprietary social audience platform that “utilizes real-time data to track over 200 variables across more than 330 million social profiles worldwide and provide actionable insights into today’s consumer behavior.” The Unlock platform will be used to not only profile audiences, but to understand them on a deeper human level and then match those audiences with the best partnership opportunities for talent, brands and properties.
 
 
ESPORTS

Twitch and BANDAI NAMCO Entertainment, publisher of TEKKEN 7, are bringing back the TEKKEN World Tour this year with Twitch serving as the exclusive streaming destination and managing partner for TEKKEN 7 league operations, circuit events, and content on a global scale. The series kicks off on March 16 at Final Round in Atlanta, and will see additional North American based stops in California, Texas, Illinois, Florida, Pennsylvania, and Toronto, Canada. Additional international tour stops include Thailand, Hong Kong, Kuwait, Korea, Italy, Australia, Peru, United Kingdom, and more.
 
aXiomatic Gaming announced that Bruce Karsh, Co-Founder and Co-Chairman of Oaktree Capital Management, has joined the company as investor and Co-Executive Chairman. He will serve alongside: Chairman and CEO of Mandalay Entertainment and Co-Owner of the NBA’s Golden State Warriors, MLB’s Los Angeles Dodgers and MLS’s Los Angeles Football Club, Peter Guber; Majority Owner and Chairman of Monumental Sports & Entertainment Ted Leonsis; and former hedge fund manager and current Owner and Chairman of NHL’s Tampa Bay Lightning, Jeff Vinik.
 
 
THE MAIN EVENT

Patriot League Men’s Tournament Final on CBS Sports Network at 7:30p.

A CYNOPSIS MESSAGE
Registration is Open
April 12 at the New York Athletic Club in NYC

We’re ready to celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Category finalists will be announced this week and – In addition to our phenomenal category finalists, we’ll be awarding these sports media leaders with the annual Luminary Awards. See you in April!
 

ON THIS DAY in 1982: The NCAA Tournament Selection is televised live for first time.
 
In the Know: 1984 saw the Chicago Bears lose to one team on their way to becoming Super Bowl XX Champions. Who beat them? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Who was the first fighter to beat Muhammad Ali? Answer: Joe Frazier.  Kudos: Phyllis McQuillan-MSG Networks/NY; Steve Stander-A+E Networks/NY; Michael Ritz-BucStar Consulting/NY; Brian Ricco-BOXTV- The Boxing Channel/NY; Ken White-KWTV/Charlotte; Randy Ingram-WISH/WNDY-TV/Indianapolis; Matt Sautter-WideOrbit/Harrisburg; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Greg Moloznik-GLM Media/Scottsdale; Tony Reyes-Walt Disney Imagineering/Glendale; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Don Surath-KPIX-TV  KBCW-TV/san Francisco
 
 
Later – Chris
Roberta Caploe
Publisher
@robertacaploe
Diane K Schwartz
Senior Vice President
Media Communications Group
Cynopsis Ad Sales
Mike Farina | 203-218-6480
VP, Sales
Cynopsis Job Listings Sales
Trish Pihonak | 203-899-8459
Director of Operations
CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY


DIRECTOR, MARKETING
GSTV
NYC

Responsible for helping to define/mng execution of GSTV’s industry mktg strategy, incl: optimizing reach/engagement. 4-yr deg in PR, comm, mktg or journalism from an accredited college/university. 5-7 yrs of progressively resp mktg comm/PR work exp.

Resume/cvr: [email protected]


JOB OPENING: DIGITAL SALES DIRECTOR/Tennis Channel/NYC: Focus on supporting all aspects of ad revenue derived from website, other interactive, mobile and emerging digital media properties related to Tennis Channel. 6+ yrs exp in a results-driven digital sales/mktg or promotion role. Full info/apply HERE (3/15)

JOB OPENING: DIRECTOR, MARKETING/GSTV/NYC: Responsible for helping to define/mng execution of GSTV’s industry mktg strategy, incl: optimizing reach/engagement. 4-yr deg in PR, comm, mktg or journalism from an accredited college/university. 5-7 yrs of progressively resp mktg comm/PR work exp. Resume/cvr: [email protected] (3/14)

JOB OPENING:
VP SALES/Newsy/NYC: Resp for providing strategic leadership & direction for building the Newsy brand as a leader in cable & over-the-top news ecosystems. If you enjoy setting revenue targets & leading a team to meet (or exceed!) those goals apply. Full info/apply HERE (3/13)

JOB OPENING: DIRECTOR OF GROWTH/Mashable/NYC: Drive growth/monetization strategies across commerce, SEO, newsletters & FB. Oversee team of growth producers. Work closely w/our SR editorial leaders & video team to grow audience. 6-8 yrs exp leading a growth team. Strong familiarity w/Mashable. Full info/apply HERE (3/10)

JOB OPENING:
VP, CONSUMER MARKETING/The First Tee/East Coast: Oversee mgmt & dev of mktg plans & advertising from ground up. Sprvs creation/delivery of: live events, co. initiatives & projects connected to its affiliate ntwk. mktg the brand to generate exposure & increase engagement. 10+ yrs exp. Full info/apply HERE (3/10)

 
JOB OPENING: VP, CONSUMER RESEARCH/The First Tee/East Coast: Lead team to support quantitative/qualitative rsrch to help org understand lifestyles & behaviors of our target aud to inform bus strat. Resp for conducting rsrch & relevancy of our brand, its affiliates among kids & key insights about golf. Apply HERE (3/10)

JOB OPENING: SALES PLANNER/MUSIC CHOICE TV/NYC: Resp for development/fulfillment of integrated media plans & proposals across all Music Choice television platforms for advertising clients. 1-2 yrs media or sales plan’g/assistant at an agency or ntwrk. Solid understanding of media math. Full info HERE (3/10)


JOB OPENING
: SR ANALYST, COMPENSATION/A+E/NY:
Manage the communication, design, implementation & administration of A+E Networks’ comp prgms inc: job evals, salary surveys, merit plng & yr end process. 3-4 yrs comp exp with emphasis on Workday exp. Apply HERE (3/9)


JOB OPENING:
DIR, PAID SOCIAL MEDIA/A+E/NY: Develop & manage all paid SM campaigns to drive engagement & increase visibility of series across all platforms. 5+ yrs digital media plng exp w/emphasis in SM. Apply: HERE (3/9)

 
JOB OPENING: DIRECTOR, DIGITAL AD SALES/NASCAR/NYC: Mng significant territory/client base & monetizing NASCAR’s digital properties. Identify a digital ad sales strategy/business plan for their territory & sell programs to existing & new clients. 5 yrs of current ent or media ad sales exp. Full info/apply HERE (3/9)

JOB OPENING: SALES PLANNER/FUSETV/NY: Create proposals in Ad Sales sys, monitor/steward accounts, support Nat’l Account Exec w/mktg and rsrch projects. BA, 2+ yrs media/sales plan’g req’d. Click on our career page HERE (3/8)

JOB OPENING: MANAGER, PROGRAMMING ANALYTICS/Spectrum/Stamford CT: Designed to strategically inform decisions surrounding prgm choices & costs in support of contract negotiations while also serving the long range analytics & data strategy needs as they relate to programming. Full info/apply HERE  #213478 (3/8)

JOB OPENING: COMMUNICATIONS DIRECTOR/World Golf Hall of Fame/FL: Develop/implement a high-impact comms to build profile, strategy and reputation.  Oversee dept including creating content, media relations, digital/social distribution channels to elevate awareness of the Hall of Fame. Apply HERE (3/8)


Related Stories

Cynopsis 03/29/24: “Mayor of Kingstown” sets return date

"Mayor of Kingstown" sets return date

Friday March 29, 2024 Today’s Premieres Apple TV+: Fraggle Rock: Back to the Rock Disney+: Renegade Nell Fox Nation: Crime Cam 24/7 HBO: Jerrod Carmichael Reality Show at 11p Hulu/Peacock: Fright Krewe Netflix: Is It Cake? Paramount+: A Gentleman in Moscow Today’s Finale Apple TV+: The Completely Made-Up Adventures of Dick Turpin Saturday’s Premieres A&E: […]

Cynopsis 03/28/24: GroupM doubles commitment to women’s sports

GroupM doubles commitment to women's sports

Thursday March 28, 2024 Today’s Premieres Hulu: We Were the Lucky Ones Netflix: Bad Dinosaurs; Ronja the Robber’s Daughter Prime Video: The Baxters; Hope on the Street Today’s Finale A&E: Taking the Stand at 9p IN THE NEWS FOX Entertainment CEO Rob Wade is restructuring the company’s creative and business operations into three primary business […]

Cynopsis Esports 3/28/24: Riot shifts League esports strategy; Mid-major developers reign; Sentinels win big in Madrid

Thursday March 28, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. League of Legends developer Riot Games is shifting its esports strategy to better support its franchise teams, including a minimum revenue share guarantees and opening up additional sponsorship categories for esports organizations. The changes, Riot President of […]

03/27/24: Cynopsis Jobs

jobs5

GENERAL MANAGER PAC-12 ENTERPRISES SAN RAMON, CA (HYBRID) The General Manager is a strategic entrepreneurial leader w/in-depth insight into the evolving media marketplace. You will have a unique combination of executive mgmt, bus dev, and production ops leadership exp; with a proven track record of developing, executing, and maximizing lucrative opportunities for production/media content organizations. […]

Cynopsis 03/27/24: MGM+ orders “Earth Abides”

MGM+ orders "Earth Abides"

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Low duplication with other nets • • Brand-Safe Environment • • Delivering in flight • Click here to schedule an FETV upfront presentation with us Wednesday March […]

CynCity

Cynsiders