03/07/17: Report: Live-streamed violence disrupting Facebook’s grand video plans


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Good morning. It’s Tuesday March 7, 2017 and this is your first early morning digital briefing.


Microsite: A Microsite is an auxiliary website with independent links and address that’s generally accessed from a larger site. Microsites are often multi-page ads that are accessed by clicking on an initial ad; users will stay on the initial publisher’s website, but they’ll have access to more information from the advertiser than a display ad can generally provide.


Here’s an object lesson in the power of Wall Street analysts. Snapchat parent Snap Inc., which saw an extremely successful IPO last week, may be coming down to earth a bit. One of the main reasons: Of the seven analysts covering Snap, five have a “sell” or equivalent rating and two have a “hold” rating,” according to a report from CNBC. Analysts like Needham & Co’s Laura Martin asserted that Snap, which has never turned a profit, is being wildly overvalued at this early stage. (“Academic literature suggests that the sexier and more glamorous a company’s IPO, the more likely it is to be overpriced at its IPO date and to suffer meaningful downwards earnings and valuation revisions in the first eight quarters after it goes public,” she wrote.) Snap’s shares did open up 4% yesterday – but then fell by as much as 9% in the morning trading session. The company’s market cap now sits at around $29 billion. Not too shabby, but it was over $30 billion last week.
Some problems are easy to anticipate. Then there are those that are just hard to see coming. According to a fascinating new report from the Wall Street Journal, Mark Zuckerberg and company have found themselves blindsided by the amount of live-streamed violence that’s been broadcast through Facebook Live. (There have been at least 50 such incidents to date.) Zuckerberg has personally spearheaded the push to beef up the live-streaming product’s user-base. According to the Journal, he put more than 100 Facebook employees on a two-month “lockdown” in February of last year, directing them to focus all their energies on Facebook Live’s rollout. The motivation was pretty clear: Facebook was losing younger users to live video products like Snapchat. The problem: The company’s massive time-and-money investment in Facebook Live is only worthwhile if advertisers come on board – and the prevalence of live-streamed violence is scaring some of them off. It’s quite a predicament, and as of yet there are no obvious solutions. You can check out the article here.


WEBINAR: What You Need to Know Now About the Hottest Social Media Platforms

The rapid-fire pace of the social media landscape (R.I.P., Vine, hello Houseparty) requires an ever-evolving social strategy for networks and brands. But staying on top of social is a real challenge. Music Choice and Octagon will offer insights on new platforms and features programmers and advertisers should be exploring, as well as what social media skills your team should focus on updating.




Eyeota, an audience data company that works with programmatic and data-driven advertisers, has partnered with Adbrain, a tech provider that specializes in mapping consumer behavior. The deal is designed to expand Eyeota’s audience data from desktop to mobile. Integrating data from Adbrain, Eyeota will now offer mobile data products that reflect consumer behavior in mobile apps and the mobile web. “As more marketers continue to invest heavily in mobile, our partnership puts us in a great position to provide mobile data segments that help marketers take their campaigns to the next level,” said Eyeota CEO Kevin Tan in a statement.


“TV Everywhere” has never been TV-for-everyone. Just ask CNN. As first reported by Variety, the news net is shifting strategy with its CNNgo digital platform. Long conceived as an extension of its TV network, CNNgo – which launched three years ago – has always been available only to pay-TV subs. But now the network is expanding access to cord-cutters and cord-nevers, enabling users to access the platform without the benefit of a pay-TV authentication. To boot, CNN will be rolling out CNNgo exclusive programming, starting with a new six-part investigative series called Mostly Human. Focused on the evolving relationship between humans and technology, the series will debut on March 12.


There’s market penetration, and then there’s whatever Netflix is doing. More U.S. TV households now have Netflix than a DVR, according to Research Group’s annual study of on-demand viewership. It’s the first time that’s ever been recorded. In 2011, for example, 44% of TV households had DVRs, compared to the 28% that had Netflix. Now 53% say they have DVRS, compared with 54% who say they have Netflix. About 23% of respondents said they stream Netflix daily. Some other good news for Netflix: Yesterday, UBS analyst Doug Mitchelson upgraded the company’s stock from “neutral” to “buy.” He specifically cited the company’s improving performance with Latin American and European subscribers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (2/27/17 – 3/6/17)

Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.


Millennial-oriented digital news company NowThis has announced four new hires. Nico Pitney, formerly of The Huffington Post, will join the company as Political Director, overseeing daily political news coverage. Andy Carvin, previously the editor-in-chief of reported.ly, will serve as Senior Editor-at-Large. Kim Bui, formerly the deputy managing editor of reported.ly, will serve as Editor-at-Large. Matt McDonough, formerly of MTV, will serve as Executive Producer of Live & Original Series. And Versha Sharma, previously a political and cultural reporter at Vocativ, will serve as Senior Correspondent and Managing Editor, a newly created role.
Digital media company and MCN Studio71 has added two new execs to its team. Matt Crowley, who previously headed up AOL’s national video sales, will join Studio71 as EVP of Media Sales. And Peter Leeb, previously of Fox Consumer Products, will serve as EVP of Brand Solutions and Operations. He’ll head up Studio71’s Brand Solutions efforts in the Western region, and oversee the group’s marketing and communications efforts.
Cloud-based video programming platform IRIS.TV announced three new promotions. Christian De Gennaro has been elevated from VP of Sales to EVP. Rohan Castelino has been promoted from Director of Business Development & Marketing to VP of Marketing. And Ryan Pershad, formerly the company’s Sales Director, has been elevated to Director of Sales & Business Development. All three are newly created positions.


Our Last Trivia QuestIon: What’s the first original talk show to feature on Netflix? (It’ll make its season 2 debut in April.) Answer: Chelsea, starring Chelsea Handler.  Kudos to Aymon DeMauro-Discovery Communications/NY, Andy Pittman-TAMU/TX, Alison Yobage-clypd/NYC, Curt Villarosa-ABC/NY, Louis Lewow-Lewow Media Group/GA, Bruce Trotter-CMG-REP, Scott Jenkins-Gracenote/NY, Erica Rubinsky-Available Light NY/NY, Aga Polkowska-AGA/MI, Lori Paterson-IAB Certified/NY, Susan Nessanbaum-Goldberg Whose Line Is It Anyway?/Angst Productions/CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Tom Moore-Kalt Productions/CA, Anjali Desai-Departure Films/NY, Lorrie Shilling/CA, Dan Haberer-Creo Entertainment/CA, Alan Perris-More Eyes To The Screen/CA, Aaron Paquette-Maru/Matchbox/TX, and Joe Lanzerotti-A+E Networks/IL
Follow-up: Chelsea wasn’t actually the first bit of Netflix original content that Chelsea Handler appeared in. She also starred in a four-part Netflix docu-series, which premiered about five months before her talk show. What’s the series called? (Email [email protected] with your answer and be sure to include your name, company, city and state.)


Top Women in Digital
Tuesday, March 21  I  8:15 – 10:30 AM  I  Sponsored by FreeWheel

Join Cynopsis Media in honoring this year’s Top Women in Digital at an awards breakfast celebrating the exceptional, the creative and the bold in the digital media industry. See the list of honorees here: http://www.cynopsis.com/event/2017-top-women-digital-awards-breakfast/

Register Now.



How might AI and machine learning change the future of business? Some government and business leaders offered the Wall Street Journal some quick thoughts. Check it out here.

See you tomorrow,
David Teich

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)

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