03/06/17: Trump reignites Celebrity Apprentice Twitter war; Netflix renews One Day at a Time; NBC News tops February sweeps demo



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Good morning. It’s Monday March 6, 2017 and this is your first early morning briefing.

Tonight’s Premieres:
Cartoon: Cloudy with a Chance of Meatballs at 6p
Golf Channel: Feherty at 9p
Nat Geo: Origins: The Journey of Humankind at 9p, Explorer at 10p
Pasiones: Gumus at 8p

Tonight’s Finales:      
Food Network:
Kids Baking Championship at 8p
Freeform: Shadowhunters at 8p
VH1: Martha & Snoop’s Potluck Dinner Party at 10p


Hours after accusing former president Barack Obama of wiretapping Trump Tower, President Trump took aim at his Celebrity Apprentice successor on Saturday. Arnold Schwarzenegger isn’t voluntarily leaving the Apprentice, he was fired by his bad (pathetic) ratings, not by me.” Schwarzenegger had said he was washing his hands of the NBC competition due to Trump, attributing the show’s low ratings (under 4 million viewers) to POTUS. “When people found out that Trump was still involved as executive producer and was still receiving money from the show, then half the people [started] boycotting it,” Schwarzenegger told Empire. (Social media’s anti-Trump campaign #grabyourwallet was one outlet asking viewers and sponsors to steer clear of the show.) Lobbed back Schwarzenegger, “You should think about hiring a new joke writer and a fact checker.” No word on whether NBC had planned, or now plans, to renew the reality show.

After a 48-hour extension failed to bring the parties together, Hearst Television blacked out 33 network affiliates in 26 markets on Dish Network. “While we had hoped to conclude our negotiations before the extended March 3rd deadline, Dish has continued to insist on including material terms that are less favorable than our current agreement,” Hearst said in a statement. If the story sounds familiar, recall DirecTV was left in the dark by Hearst for several days in January.

Amazon shuttered its one-year-old Cable Store, which offered products from Comcast and, added in November, Frontier. “Amazon is constantly testing and launching new offerings,” an Amazon spokesperson told TVPredictions.

Now that Arnold Schwarzenegger’s out, who would be a good choice to star in Celebrity Apprentice? Cast your vote in the new Cynopsis poll: http://cynopsis.com/poll/.


Congratulations WWE and Susan G. Komen
for being named a winner in the 2017 Social Good Awards for the Best Overall Marketing!

This past year, WWE and Susan G. Komen shifted their focus from generating awareness to inspiring action with the More Than Pink movement, celebrating the everyday heroes who have made a significant impact in the fight to end breast cancer..


Jerry Mitchell, a two-time Tony Award winner, has joined as stage director, and Emmy winner Alex Rudzinski will serve as live director, on NBC holiday musical production Bye Bye Birdie Live!. “It’s a joy to work with Jerry Mitchell and Alex Rudzinski again after their incredible partnership on Hairspray Live!, which elevated our live musicals to a new height,” said Robert Greenblatt, chairman, NBC Entertainment.

HBO and BBC One are teaming for 8-part drama series Shibden Hall, about a landowner determined to transform her ancestral home. The Lookout Point production for the BBC will be co-produced with HBO.

Top 10 Weekend Domestic Box Office Estimates: March 3-5, 2017
Logan (20th Century Fox)
$85.3 million, opening weekend
Get Out (Universal) $26.1 million, cume revenue $75.95 million
The Shack (Lionsgate) $16.1 million, opening weekend
The LEGO Batman Movie (Warner Bros.) $11.65 million, cume revenue $148.63 million
Before I Fall (Open Road) $4.95 million, opening weekend
John Wick: Chapter Two (Lionsgate) $4.73, cume revenue $82.87 million
Hidden Figures (20th Century Fox) $3.83, cume revenue $158.77 million
The Great Wall (Universal) $3.5 million, cume revenue $41.27 million
Fifty Shades Darker (Universal) $3.48 million, cume revenue $109.91 million
La La Land (Lionsgate) $2.98 million, cume revenue $145.68, million
Source: comScore


Logan Shreds the Competition

Who says there’s a mutant problem?  The much anticipated R-Rated Wolverine story clawed its way to the top of ratings this week, carving out a freakish 10.5 A18-34 rating.

No other network has first-run content like Logan every week, Millennial reach, or the first party data to back it up.

No other network is NCMAmerica’s Movie Network. Bub.



PBSDead Reckoning: War, Crime, and Justice premieres Tuesday, March 28 at 8p (check local listings). Three-hour special follows war crimes investigators as they pursue notorious war criminals like Adolf Eichmann, Saddam Hussein and Charles Taylor.

Canal 22 Mexico is marking International Women’s Month with “Women’s Week,” starting today with Maru Toledo y Las Muejeres del Maiz. The show follows a researcher who visits communities to meet and interview traditional cooks in order to rescue ancestral recipes.


Country musician Madison Brown hits the road in RFD-TV series Chasing Down Madison Brown, based on her longtime blog. Brown goes coast-to-coast to interview celebrities, chefs, family and friends like Toby Keith, starting tomorrow, March 7 at 9:30p.

Disney XD’s Star War Rebels are revving up for season 4, slated to premiere later this year. Production on the animated series, currently in season 3, is underway.

Simply Southern TV explores “Alabama the Beautiful” through stories about agriculture, gardening, rural lifestyle, and rural youth programs. The series, produced by the Alabama Farmers Federation and the Alabama Farmers Cooperative, premieres Tuesday, March 7 at 7p on RFD-TV. “This show has been one of the most effective public relations projects the Federation has initiated in the last 20 years,” said Jeff Helms, Federation Communications director and Simply Southern TV executive producer.

Netflix’s One Day at a Time will return for a 13-episode season 2. The reboot, focused on a Cuban-American family, premiered in January.


John Corbett (Sex and the City) will co-star in ABC drama pilot Las Reinas, about a detective who must confront her past when she has to reconnect with her criminal family.

Peter Fonda will guest star on Amazon drama Tom Clancy’s Jack Ryan, starring John Krasinski (The Office) and Abbie Cornish (Klondike).

Amanda Seales was upped to series regular for season 2 of HBO’s Insecure, after 4 appearances during the show’s freshman run.

Patrick Fischler (Hail Caesar), Zabryna Guevara (Gotham) and Ritchie Coster (Blackhat) grabbed series regular roles in Syfy pilot Happy!, based on the graphic novel.

Max Thierot (Bates Motel) landed a lead role in the untitled CBS Navy SEAL drama following an elite squad on high stakes missions.


NBCUniversal invested $500 million in Snap’s IPO, part of its efforts to become “a better, more digitally-focused company,” wrote NBCU CEO Steve Burke in a memo to employees obtained by Variety. The move follows a $400 million stake in BuzzFeed and $200 million in Vox.

Nickelodeon has formed the first official KCA Social Squad, to fuel excitement for the 2017 Nickelodeon Kids’ Choice Awards on Saturday, March 11. Influencers from Australia, Mexico, Brazil, the UK, Denmark and the US will bring a cross-platform following of 45 million fans inside an awards experience set to include backstage adventures on the Paramount lot and a VIP tour of LA ahead of the big show.

What makes an engaging eSports game, capable of drawing millions of dedicated Millennials? “A title that is genuinely balanced, watchable and exciting to both play and broadcast,” says Frank O’Connor, Halo Franchise Creative Director. Hear about the Halo effect, and a “culture of collaborative competition,” in the latest Cynsiders.
If you want to dive into the sSports world, speakers from brands such as Intel, PepsiCo, Buffalo Wild Wings, Anheuser-Busch and more will be on-hand at the Cynopsis World sSports Summit on 4/12 in Manhattan. Grab your tickets to learn how to monetize eSports and network with the industry’s best.


Entravision announced Friday plans to acquire mobile, programmatic, data and performance digital company Headway. “This transaction will accelerate our digital innovation and growth by providing new products and markets while broadening our scale,” said Entravision’s chief strategy officer, Esteban Lopez Blanco. “We will also be increasing our proprietary data assets for Latinos with the merger of Pulpo data and Headway’s DataXpand DMP.” The news came one day after Altice USA announced plans to acquire data-based programmatic ad company Audience Partners.

Upfronts are upon us! We’ll have everything you need to know about new programming, fresh research and surprising advertiser opportunities. Plus, don’t be left behind – get these dates on your calendar: http://www.cynopsis.com/2017-upfront-newfronts-schedule-events/.


Five-minute short Rise, about a man whose attempt to create artificial intelligence goes off the rails, is being developed into a feature film by Brian Oliver (Hacksaw Ridge) and Filmula’s Johnny Lin. “Brian and I are extremely excited to have an opportunity to build a film franchise based on David Karlak’s wildly popular short,” Lin said. “I hope this is the start to a long-lasting financing and producing relationship.”

Telemundo’s Al Rojo Vivo video on immigration reform garnered record views after it was shares online Tuesday, with the most interactions in all Spanish News published on February 28. The video was the most-viewed and interacted video published in Noticias Telemundo history.


Reef Television has been commissioned to produce a two-part series exploring the history of opera for UK’s BBC Two presented by Lucy Worsley, historian and Chief Curator, Historic Royal Palaces.The show will air in fall 2017, in conjunction with the Victoria & Albert’s new exhibition: “Opera: Passion, Power & Politics.”


2017 Upfront & NewFronts Schedule of Events

Visit our website regularly for the most up to date info on the who, what, when and where of this year’s Upfront season. Cynopsis will have everything you need to know about new programming, fresh research and surprising advertiser opportunities.
For editorial questions, contact [email protected]. To advertise, call Sales & Marketing VP Mike Farina at 203-218-6480 or [email protected].


NBC’s Today topped the news demo in February sweeps with 1.65 million viewers, versus 1.51 million for ABC’s Good Morning America and 1.11 million for CBS This Morning. GMA was first in total viewers with 4.69 million; Today scored 4.33 million and CBS grabbed an average 3.75 million.

NBC also won the nightly news demo sweeps race with 2.07 million viewers A25-54, followed by 1.89 million for ABC’s World News Tonight and 1.58 for CBS Evening News. Among total viewers, ABC delivered an average 8.90 million viewers, NBC drew 8.77 million and CBS posted 7.16 million.

Univision reports it finished February 2017 Sweeps as the No. 1 Spanish-language network, averaging 1.9 million Total Viewers 2+, 857,000 A18-49 and 382,000 A18-34 in primetime.

The final episode of ABC 4-parter When We Rise rose 25% among A18-49 on Thursday, to .4/2, and drew a series high 6.1 million viewers.

Live + Same Day Household Ratings: Thursday, March 2, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
NBC: 5.1/9
The Voice 6.6/12, Chicago Med 5.6/10, Blacklist: Redemption 3.0/6
CBS: 4.0/7
Big Bang Theory 5.6/10, Mom 4.4/8, Big Bang Theory 4.7/8, Life in Pieces 3.5/6, Training Day 2.9/6
FOX: 1.8/3
MasterChef Junior 2.2/4, My Kitchen Rules 1.4/2
ABC: 1.6/3
When We Rise 1.8/3, When We Rise 1.4/3
Pequenos Gigantes USA 1.0/2,
Vino el Amor 1.1/2, El Color de la Pasion 1.3/3
TELE: .9/2
La Fan 0.6/1, La Dona 1.0/2, El Chema 1.1/2
CW: .8/1
Supernatural 1.0/2, Riverdale .7/1

Wednesday A19-49: NBC 1.6/6, CBS 1.2/5, FOX 1.0/4, UNI .7/3, TELE .6/2, CW .5/2, ABC .4/2
Source: Nielsen


Niels Schuurmans, a 25-year veteran of Viacom, has been named to the newly created position of Chief Marketing Officer for Paramount Network, TV Land, and CMT. Schuurmans will oversee Marketing and Creative for Spike, which he will help rebrand as Paramount Network, along with overseeing all cross-network marketing initiatives for Spike, TV Land, and CMT. Most recently, Schuurmans served as Chief Creative Officer/Executive Vice President, Creative and Branded Content, for Viacom Velocity.

Discovery Channel promoted Craig Coffman to Senior Vice President of Production and Development, Motor Content. In this new role, Coffman, a key developer of Discovery’s “Motor Mondays,” will expand his responsibilities in creating and developing Discovery’s motor-related programming.

J-T Ladt will join FuseMedia in the newly created position of Chief Content Officer. Ladt had served as Head of Development at Red Bull Media.


WEBINAR: What You Need to Know Now About the Hottest Social Media Platforms

The rapid-fire pace of the social media landscape (R.I.P., Vine, hello Houseparty) requires an ever-evolving social strategy for networks and brands. But staying on top of social is a real challenge. Music Choice and Octagon will offer insights on new platforms and features programmers and advertisers should be exploring, as well as what social media skills your team should focus on updating.


This Day in History: 1981 – Walter Cronkite signed off for the last time on CBS Evening News, a job he’d held since 1962.

Answer to Our Last Trivia Question: Who was the youngest host of Saturday Night Live (1975-present)? Drew Barrymore was just 7 when she did the honors in 1982. Kudos to: Len Appel-Branded Entertainment Network/NYC, Elizabeth Landau-Viacom/NYC, Charlie Hambrick-A+E Networks/NYC, Jeff Grant-Turner Research/Atlanta, Maxine Dillon-MediaVest/Spark/NYC, Andy Pittman-TAMU/College Station, TX, Matthew Fera-McGarryBowen/Chicago, John Kukla-KDFW Fox 4/Dallas, Steve Hebel-MileStone/Chicago, Judy Margolis-The Ad Place/Dallas, Charlie Connor-KOKI/KMYT/Tulsa, OK, Ed Horowitz-The Talk/Studio City, CA, Paul Blutter-Walk and Talk Productions/Burbank, CA, Michael Trombetta-OMD/LA, Larry Hutchings/Nipomo, CA

Today’s Trivia Question: Who did Walter Cronkite succeed as anchor at CBS Evening News? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).

TV Actress Anagram: Likes Reality (Email [email protected]; first three respondents with the correct answer who aren’t in trivia – will be posted along with the answer on www.Cynopsis.com.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING: COORDINATOR, PROGRAMMING & SCHEDULING/Crown Media Family Networks/LA: Track all programming and scheduling updates, data and scheduling input, screens content for Hallmark Channel and Hallmark Movies & Mysteries. BS/BA req. 2 yrs TV exp. Full info/apply HERE (3/10)

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ABC: The Bachelor, The Bachelor: Women Tell All 
CBS: Big Bang Theory [r], Man With a Plan [r], Superior Donuts, 2 Kevin Can Wait [r], Scorpion [r]
CW: Supergirl, Penn & Teller: Fool Us [r] 
FOX: 24: Legacy, APB
NBC: The Voice, Taken
PBS: Antiques Roadshow [r], Tales From the Royal Wardrobe [r], Independent Lens [r]
Telemundo: La Fan, La Dona, El Chema
Univision: Pequenos Gigante USA, Vino el Amor, El Color de la Pasion

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