03/06/14: Fandango will premiere first 8 minutes of Veronica Mars Movie on Facebook


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Good morning. It’s Thursday, March 6, 2014, and this is your first early morning digital briefing.


Verizon CEO Lowell McAdam says the company would like to partner with content producers for an online TV service – and has already begun discussions with some of them. In fact, McAdam said those content companies are open to working with Verizon since "the pie now grows if they go over-the-top." A similar agreement was just made between Dish and Disney, allowing Dish to stream content via an over-the-top TV service, according to The Verge. Verizon will also be plumbing the assets of the Intel failed web TV project it acquired in January.

The much fan crowd-funded Veronica Mars movie has partnered with Fandango to debut the first eight minutes on its Facebook page on March 8. The full movie will premiere at the SXSW festival in Austin, Texas on the same day.

Seems that the BBC TV channel (BBC3) is cutting the cord, transforming into an internet-only channel in an effort to cut costs for the publicly funded network. Bringing BBC3 over to BBC’s iPlayer would potentially save the network 100 million pounds a year. The plans to shut down the channel along with the future of the other channel, BBC4, will be officially announced today. BBC3 show fans began protesting the move on Twitter yesterday with the hashtag #SaveBBC3.

Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27:Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register at www.cynopsis.com/webinars/hispanic-connected-audience/.

The Dalai Lama sat down for an exclusive half-hour interview with Larry King on Larry King Now, the daily Internet show carried by Ora.TV and Hulu. The pair discussed social and political issues, but what reportedly stood out most is the Dalai Lama’s sense of humor. The chat airs Monday, March 10.


My Damn Channel will launch four new series this month on its Comedy Network. Honchos‘ first ep premiered yesterday, and will continue to every Wednesday on MDC’s site and YouTube channel; Self-Help will premiere on March 18 with a new ep every Tuesday. (The two are also official New York Television Festival 2013 selections.) The second season of Bill & Sons Towing will premiere March 27, and will release a new ep every Thursday following. T:3 Showdown is a new interactive talent competition where contestants compete to create a new series for MDC, and is set to debut on March 10 with a new ep every Monday for five weeks.

Dailymotion and Mashable are partnering to launch a new docu-series highlighting tech, entertainment and lifestyle entrepreneurs called That Was Me. The first episode premiered yesterday on both sites, and featured SXSW President and Founder Roland Swenson in time for the festival to kick off in Austin, Texas today. The series will include five more episodes featuring BitTorrent’s Brahm Cohen on April 2, Star Wars and Jurassic Park‘s movie-FX contributor Phil Tippet on May 1, Grumpy Cat rep Ben Lashes on June 4, Bethesda Softworks founder (behind Madden NFL video game) Christopher Weaver on July 2, and Match.com designer Thede Loder on August 6.

With Conan O’Brien on board to host the MTV Movie Awards, the network also announced that YouTube comedy troupe Our2ndLife (1.5 million subs, 142.9 million views) will produce promo videos for the event on April 13. MTV will bring in the YT and Fullscreen group in a Nominee Rundown video that will go live after nominees are revealed today, and Our2ndLife will create sketches that will air during MTV’s morning show AMTV. On the night of the ceremony, the group will also become social correspondents on the red carpet.

E! Online announced its biggest overall day ever during the Academy Awards this past Sunday. Both Eonline.com and its mobile app recorded record-breaking traffic: the site’s 45 million digital page views meant a 40 percent increase over 2013’s show. 2.5 million uniques on Eonline.com translated into a 63 percent rise, and mobile was up 129 percent to 1.8 million uniques.


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Speakers Include:
Lynn LaRoccaSVP of Marketing and Advertising (Modell’s)
Jon SteinlaurEVP, Ad Sales and Marketing  (Scripps)
Linda OngPresident and Brand Strategist (TruthCo.)
Tom TalbertGroup Director, Media Services (Lowe Campbell Ewald)


News reading app Flipboard has acquired magazine app Zite from CNN. The $60 million deal, according to CNNMoney, will allow Flipboard to syndicate CNN’s content on its app. The Verge reports that Flipboard, which brings in 2.5 million page views per month and 250,000 new users a day, was interested in Zite for its personalized content technology, which sets it up as a major competitor to Facebook‘s latest app, Paper.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/events/kids-awards.


LinkedIn introduced Sponsored InMail yesterday, which allows advertisers to send targeted emails straight to a user’s mobile device. Sponsored InMail has only been available on desktops, but with 41 percent of the site’s visitors filtering in through mobile devices, the move makes sense.

Digital agency Ready Set Rocket created an app for Google Glass as part of its campaign for the new Kenneth Cole fragrance, Mankind. The app will load a daily "deed" for 21 days, followed by an image. A user can then take a photo of their act and share it on social media networks.


Among the key findings in Nielsen‘s Q4 2013 Cross-Platform: smartphone users spent 89 percent of their mobile media time using mobile apps; women spent nearly an hour-and-a-half more than men using mobile apps over that same quarter; and women spent more than five more hours using mobile apps on their tablets than men, and more than two more hours on the mobile Web in Q4 2013.


Fullscreen has named Ashley Kaplan as the new Head of Content. Kaplan was previously producing and developing content for Fullscreen and its partners like The Fine Brothers and Lindsey Stirling. Before Fullscreen, she was VP of Digital Content and Strategy for production company Magic Elves, which produced Bravo‘s Last Chance Kitchen.

Popsugar has hired David Neyman as its new Head of Creative Partnerships and Video Development. Previously, Neyman was Head of Productions at SpinMedia.

SundanceTV (formerly The Sundance Channel) promoted Mark Williams to Senior Vice President of Brand Creative for SundanceTV Creative Services and Jessica Gleason has been promoted to Vice President of Production for SundanceTV Creative Services.

Digital marketing agency 3Q digital has appointed Scott Rayden as Chief Revenue Officer, Maury Domengeaux as Chief Financial Officer, Brian Grabowski as Senior Vice President of Media/Account Management and Charles Hentrich as Chief Architect.


Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign?


Entry Deadline: March 14, 2014
Late Submissions: March 21, 2014
Awards Event: June 11, 2014 (NYC)

Visit our website for additional information


Geico and M&M paired up for a delightful mash-up of an ad, in which the brown M&M, Ms. Brown, asks the Geico gecko to provide her insurance. The commercial, created by M&M’s agency BBDO New York and Geico’s agency The Martin Agency, also features a third cameo from the hump-day camel in Geico spots. The brand-on-brand banter makes for a fun advertisement, which will also feature a social-media campaign on Facebook and Twitter depicting how Ms. Brown continues her efforts to get insured. Check out the video at www.cynopsis.com.


Only 2 Weeks Away…
The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
Thursday, March 20, 2014 |Time:1:30 – 3:00pm ET

Abby Jenkins – Director of Content {PBS KIDS Digital}
Graham Farrar – Co-Founder {IStoryTime}
Caroline Fraser – VP, Digital Products & Prod. {Scholastic Media}
Mindy Brooks Director, Education & Research {Sesame Workshop}
Moderator: Cathy Applefeld Olson Editor {Cynopsis Kids!}

See you tomorrow,
Jessica Reese  @JMarieReese

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: AD TRAFFICKER/MLS DIGITAL PROPERTIES/NYC: Resp for daily advrtsng ops. 1-3 yr prior trafficking exp w/a strong understanding of ad systems. Knwlg of Flash, HTML, JavaScript, Photoshop. Strong attention to detail. Resume HERE: [email protected] (3/13)

JOB OPENING: CONTENT SCREENER/Media Information Services/NYC: Entry-level position writing summaries of TV programs. Requires BA/BS, strong writing skills, attention to detail and love of TV. Send resume to [email protected] (3/13)

JOB OPENING: DIRECTOR- DEVELOPMENT: Well capitalized and successful non-fiction content creator seeking ratings driven developers with great ideas, great relationships, and great track record. NY or LA. [email protected] (3/13)

JOB OPENING: SVP, ON AIR PROMO/Nickelodeon/NYC: Lead team that creates compelling & best in class promot’l campaigns. BA degree 15 + yrs of relevant media exp & min 10 yrs strategic brand comm exp on-air promos. Full info/apply HERE (3/12)

JOB OPENING: PRODUCER/EDITOR, ON-AIR PROMO/REELZ/ABQ: Write, produce & edit on-air promotions, oversee graphics and VO talent. 3-5 years of relevant exp required. Relo available. Apply (3/12) 

JOB OPENING: RESEARCH ANALYST/WNBC/NYC: Provide various research reports & analytics. Provide sales positioning support across multiple media: TV Sales, Digital/Mobile/Video, Social, Print & Out of Home. Resumes (3/12)

JOB OPENING: SALES DEV/AD SALES MKTG MGR/YUME/NYC: partner with sales team to position and sell thru YuMe’s digital video platform. 5-7 years exp. TV/agency exp. a plus. Apply: yume.com/careers (3/12)

JOB OPENING: MANAGER, DIGITAL PUBLICITY CORPORATE PUBLIC RELATIONS/SHOWTIME/NYC: Develop and implement PR campaigns. Establish & maintain online & social media relationships. Manage PR dept social presence Apply: www.sho.com/careers (3/12)

JOB OPENING: DIR OPERATIONS INT’L/A+E Networks/NY: Engineering Technology support Int’l team. Staff/Full Info/Apply: http://www.aenetworks.com/careers (3/8)

JOB OPENING: SR QUANTITATIVE ANALYST/WWE/STAMFORD: Dvlp/deliver dig. strats & performance-enhancing solutions that are derived from apps of large data sets. 5+ yrs solving analytical problems using quantitative approaches. Apply HERE (3/8)

JOB OPENING: PROGRAM RSCH SR ANALYST/Bravo/NYC: Analyze, present & report on qualitative rsch. 1-2 yrs TV/Cable rsch experience. Nielsen knowledge a must. Apply HERE (3/8)

JOB OPENING: VP, CORP COMM/AMC/NYC: Manage trade& business media rel.for AMC & IFC Films. Rare opp for driven and dynamic exec, hot network, highly-visible job. Submit res: http://tinyurl.com/k3gqfpf (3/7)

JOB OPENING: MGR, CLIENT SERVICES: Digital dist consulting co. seeking PT mgr to asst President. Sales exp & new bus dvlpmnt are also a +. Must be able to work from home. BA/BS + 3-5 yrs min exp dig media & dist req’d. Resume: HERE (3/7)

JOB OPENING: YANGAROO/DIRECTOR OF SALES, DIRECT RESPONSE/NY: Oversee sales into and revenue growth from Direct Response Agencies. 10+ years relevant DR sales role and experience in media, advertising or Saas. Resumes: [email protected] (3/7)

JOB OPENING: WRITER/PRODUCER ON-AIR PROMOS/CNN/ATL: Exp write/produce national and/or local news promos, writing for multiple genres and platforms. Topical Exp Pref.2-3 yrs+ exp.To Apply: http://bit.ly/1h88sbZ (3/7)

JOB OPENING: SR. CREATIVE PRODUCER/NYC: Responsible for creative ideas and day-to-day mgmt of app dev process. Work with tech and mktg teams at all stages. 4+ yrs in apps, games, entertainment, etc. Resume to: [email protected] (3/7)

JOB OPENING: VICE PRESIDENT, BUSINESS DEVELOPMENT, MOBILE GAMES, APPS/LOS ANGELES CA: Fox Digital Entertainment is seeking a VP, Business, Development, for its mobile games and apps business. General Strategy Consultants Apply: http://tinyurl.com/jwem3vj (FFE0002218) (3/7)

JOB OPENING: TEMP-DIRECTOR MULTI-PLATFORM INTERSTITIAL STRATEGY & PLANNING/SHOWTIME/NYC: Direct the content strategy & media plans of all networks & alternative platforms; maintain media post-analysis reviews. Apply www.sho.com/careers (3/7)

JOB OPENING: ON-AIR PROMOTIONS WRITER/PRODUCER/TWC/ATL: Conceive, write & produce on-air promotion & brand communication. Strong creative skills. 5+ yrs exp w/cable Co., local news, ad agency, etc. Apply: [email protected] (3/7)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Screenvision has four exciting internships avail. with our Information Technology, Marketing, Research & Exhibitor Relations teams. Apply http://www.screenvision.com/careers/ (3/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEV & PROG ASST/COORD/NYC: Exp’d & highly referred NBC Page with numerous internships including BBC London, Scripps Networks, & PBS. Searching for ent related dev/prog position. Email: [email protected] (3/13)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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