CYNOPSISDIGITAL
03.02.15 Good morning. It’s Monday March 2, 2015, and this is your first early morning digital briefing.
Vice Media will launch the women-focused channel Broadly this spring. The new web destination will feature fashion, lifestyle, politics, culture and sex content, and will be overseen by publisher Shanon Kelley and Director of Content Tracie Egan Morrissey. Additionally, Vice has multiple video series in the works for the channel including A Day In The Life, How (Blank) Found Feminism and Style and Error. Other Vice verticals include Vice News, Vice Sports and Munchies.
Netflix picked up Fox Digital Studio sci-fi film Parallels, which premiered over the weekend on the streaming service. Mark Hapka (Days of Our Lives) and Jessica Rothe (Next Time on Lonny) star in the movie, which follows a brother and sister who find a portal to parallel Earth’s while searching for their missing father. FDS’s past projects include Vin Diesel’s The Ropes and How to Be a Man with Vice’s Gavin McInnes.
Crackle will be the first streaming network to present at the TV Upfronts. Sony’s online video service is skipping digital Newfronts, which begin April 27, for an advertiser presentation on April 14. Why the move? “Our streaming network is delivering premium, long form content in a living room environment,” Eric Berger, GM of Crackle, tells Cynopsis, “with high engagement and measured by third parties, which is akin to a TV model.” On hand for announcements: Jerry Seinfeld, star of web series Comedians in Cars Getting Coffee, as well as additional “surprise guests.”
Homer and the rest of The Simpsons can be found on Minecraft as downloadable content for the Xbox 360 and Xbox One editions. The new character pack was part of a deal made between Xbox and Twentieth Century Fox Consumer Products in January. Minecraft has been downloaded more than 100 times since its 2009.
The latest series from Yahoo Screen, PBS Digital Studios and Hulu have just been added to the Watcheroo, Cynopsis’ Digital Programming Guide. Organized by show name, date, and platform, here is everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
A CYNOPSIS MESSAGE
THE DIGITAL BUSINESS SUMMIT
Thursday, April 23, 2015 | Astor Center, NYC | REGISTER NOW
We’re no longer in a “digital” world. We’re beyond it, in a confusing moment of media history where content lives everywhere and is generated by everyone… where the line between viewers and producers has blurred away. Where exciting revenue models can gain and lose traction in a moment, sometimes leaving more questions than answers in their wake.
Join us on April 23rd to get the information you need to meet and exceed your business goals.
EARLY BIRD ENDS: March 27 | AGENDA | SPEAKERS | BENEFITS |
Popular YouTube baker Rosanna Pansino will create branded tutorials through a new partnership with cake decorating company Wilton. Pansino has more than 600 million lifetime views on YT, and is known for her pop culture-themed baked goods. The brand plans to roll out more than a dozen videos throughout 2015.
RESEARCH
One tweet can account for an average of $560 of a movie’s opening weekend, according to a new study from Networked Insights. However, the same tweet fluctuates in value based on times, genres and a user’s intent. The research firm analyzed more than 400 movies from 2012 to today and examined tweet activity five weeks before its debut. They did not include 90 percent of automated accounts, promotions, giveaways and other non-organic tweets into the data. “There’s been a lot of discussion over the value of social data when it comes to the movie business,” Networked Insights CEO Dan Neely told Variety. “We wanted to look at the actual value of the consumer engaging with the movie landscape…embedding advanced Twitter analytics from beginning to end will become increasingly critical to expand reach and inform media decisions.”
With obvious connections to content on all platforms, the study found:
– Four weeks before a film’s release, a moviegoer’s tweet is worth $713 on average, but declines to $161 a week before its premiere. The final week usually includes marketing messages that have been seen before, which results in less chatter about the movie on Twitter.
– Tweets for animated films are more valuable because they represent multiple people, including the associated younger audience that does not use Twitter.
– The most valuable tweet is one that expresses intent to see a film – worth $4,420 at four weeks before a movies release and $1,100 the week before it hits theatres.
TECHNOLOGY
HTC is getting into the virtual-reality space: the company is developing the Vive headset, expected to launch later this year with content from Lionsgate, HBO and Google already lined up. Using software from Valve, the videogame company that owns online gaming platform Steam (125 million active accounts), the headset will allow users to play games and interact with entertainment programming. Lionsgate and HBO have already tested VR experiences with the movie Insurgent and the series Game of Thrones. Facebook’s Oculus, Sony and Samsung are expected to come out with their own VR devices as well.
Twitter Head of Music Bob Moczydlowsky will leave the company this month. He originally joined Twitter in 2013 from TopSpin Media, where he was Senior Vice President of Product and Marketing. In (of course) a Tweet on Friday, he commented about his departure, “I’ve loved every day of it, and will miss our great team. What’s next? Stay tuned. ;).”
A CYNOPSIS MESSAGE
DIGITAL SPOTLIGHT OF THE DAY
Say hello to Legendary Entertainment’s first female superhero duo. YouTube celebs Grace Helbig and Hannah Hart announced – through a video – that they will star in a reboot of the ‘70s TV series Electra Woman and Dyna Girl. With Legendary and multi-channel network Fullscreen behind the project, Helbig will play Electra Woman and Hart will take on Dyna Girl. The pair has more than ten million subscribers and followers combined, and previously worked together on the digital feature Camp Tokata (picked up by Netflix) last year. Check out their announcement about the series at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
03.02.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: ABC RESEARCH CONTRACTOR/(PT)/ABC Television Network/Burbank: Responsible for Ratings Research in support of the ABC TV Network; need Nielsen software exp; exc analytical, rsrch & storytelling skills; detail orientated; multi-tasker. Resume HERE (3/7)
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JOB OPENING: SALES DEVELOPMENT MGR/About.com/NYC: Strategize, package & create custom mktg solutions to address advertiser needs. 4+ yrs integrated mktg exp required. Brainstorm the “Big Idea” and “Out-of-the-Box” solutions & being creative a must. Apply HERE (3/6)
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JOB OPENING: WRITER/RESEARCHER/VULCAN INC/Seattle: Support dev/prod on writing, research, fact-checking, story dev. 6+ yrs exp. & Bach Deg. Knowledge of prod process from script to screen. Great comm skills & professional manner a must. Full info/apply HERE (3/5)
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JOB OPENING: AD TRAFFICKING MGR/MLS Media Ad Sales/NYC: responsible for leading the day to day advrtsng ops of MLS Dig Properties, enabling successful rev recognition of all dig advrtsng campaigns. 4+ yrs dig ad ops or acct mngmnt exp. Res HERE (3/5)
JOB OPENING: MGR, AUDIENCE PERFORMANCE & INDUSTRY ANALYSIS/Viacom/NYC: Asst rsch team maximize its potential. 4+ yrs media w/concentration aud rsch. BA deg. Proficient knwlg of Nielsen data. Nat’l TV Ratings exp/synd & digital is a +! Full info/apply HERE (3/5)
JOB OPENING: DIR DIG MARKETING/Discovery/NYC: Proactive marketer to ensure Discovery Digital Media grows and engages traffic that consumes/shares/returns to our content by understanding audience. 10+ yrs dig mktg exp incl. SEO. Full info/apply HERE (3/5)
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JOB OPENING: DIGITAL RESEARCH ANALYST/BBC.com/NYC: support digital ad sales & product dev/editorial team for BBC digital properties. Knowledge of ComScore, Omniture, Telmar, digital & basic research metrics. [email protected] (3/4)
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JOB OPENING: SR MGR, PROD OPERATIONS/Viacom/NYC: Oversee prod area, online sys, servers, processes & workflows of print & dig projects from approval/delivery. 7+ yr exp working in creative srvcs corp dept, ent &/or agency w/in a print & dig prod envir. Apply HERE (3/4)
JOB OPENING: SR PRODUCER/TV ONE/Silver Spring: Resp for hands-on leadership of the PM or AM staff as assigned by the Exec Prod for live brdcst of Daily News Show. Min 8rs exp TV (5 yrs producing. Exp nat’l or major mkt envir. pref’d or deg TV prod. Full info/apply HERE (3/4)
JOB OPENING: BOOKER/(Eve Shift-12pm-10pm)/TV One/Silver Spring: Seek/book relevant guests for in-studio interviews & field stories. Mng calendar of regular segments and themes; 5+ yrs exp TV (2 yrs producing/booking exp). Full info/apply HERE (3/4)
JOB OPENING: PRODUCER (1) (12PM-10PM)TV One/Silver Spring: Evening Prod conceptualizes/prod compelling segments for the Daily News Show, suggesting guests, gathering video, graphic etc. Min 5 yrs (2 yrs prod)exp TV Full info/apply HERE (3/4)
JOB OPENING: PRODUCER (2) (12pm-10pm)TV One/Silver Spring: Evening Prod conceptualizes/prod compelling segments for the Daily News Show, suggesting guests, gathering video, graphic etc. Min 5 yrs (2 yrs prod)exp TV. Full info/apply HERE (3/4)
JOB OPENING: AP (3)/ (2 AM & 1 PM)/TV ONE/Silver Spring: Assist w/conceptualize/prod compelling segments for the Daily News Show, incl asst w/booking guests, gathering video, graphic etc. Exp nat’l or major mkt envir. pref’d or deg TV prod. Full info/apply HERE (3/4)
JOB OPENING: PRODUCTION ASSISTANT (2 EVENING)/TV ONE/Silver Spring: for The Daily News Show 1+ yr exp TV (i.e. news, public affairs, morning shows, cable shows, broadcast TV, etc.). Exp nat’l or major mkt envir. pref’d or deg TV prod. Full info/apply HERE (3/4)
JOB OPENING: PRODUCTION COORDINATOR/TV One/Silver Spring: For The Daily News Show. supports the work of the Prod team across the board. Min 1 yr exp TV prod. Exp nat’l or major mkt envir. strongly pref’d or deg in TV prod. Full nfo/apply HERE (3/4)
JOB OPENING: FIELD PRODUCER/TV One/Silver Spring: Conceptualizes/produce compelling field-produced segments for The Daily News Show. 5 yrs exp TV (i.e. news, public affairs, morning shows, cable shows, broadcast TV, etc.) or deg in journalism or TV prod. Full info/apply HERE (3/4)
JOB OPENING: MGR AUDIENCE RESEARCH & ANALYSIS/NBCU/Univ. City, CA: Provide strategic insights to TV Distribution and LATAM channels teams. Min 3 years media research exp required. Full info/apply HERE (3/4)
JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/REELZChannel/Albuquerque: Write, produce & edit high impact promo spots for national cable network series & documentaries. Exc opp for fresh, talented On-Air Promo “Preditor” on the rise. Relocation pkg. TV exp. Full info/apply HERE (3/3)
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SITUATION WANTED: Call Endra Monee’@ 901-481-4526 or email [email protected] for your next Casting or Production Management team member!! Degreed professional with Production & HR experience!! Resume supplied with genuine interest. (3/7)
SITUATION WANTED: Veteran analyst looking for next big adventure. 15+ years TV experience in research/programming. Expert in Nielsen myEVNTs and other research products. Hard worker and quick learner looking for full-time position. Please email [email protected] (3/5)
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