In more X news, the social platform experienced technical problems on Friday. According to Downdetector.com, over 53,000 complaints were filed about issues with the X app, with users finding the message, “Something went wrong. Try reloading,” when they tried to access posts. The glitch, which was resolved in about a half hour, follows outages on March 10 which Elon Musk attributed to “a massive cyberattack.”

It’s a date: Apple’s Worldwide Developers Conference is set to start on June 9. The event is expected to include the unveiling of iOS 19, which, according to Bloomberg, will be “the biggest revamp since iOS 7.”

Comcast Technology Solutions announced the launch of Comcast Media360, a service designed for broadcasters and content owners to consolidate their video management efforts, increase efficiency, and lower costs across legacy TV, online video/OTT, and social media platforms. “Broadcasters and content owners around the globe recognize the need to make their video operations less duplicative and more cost-efficient, but so many remain trapped by the complexity of their legacy back-end systems,” said Bart Spriester, SVP and GM of Streaming, Broadcast, & Advertising for Comcast Technology Solutions. “Comcast Media360 is designed to help them finally break free from the complexity of the past, lower costs, unify broadcast and streaming, streamline workflows, and expand distribution globally.”

YouTube topped Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to grab 11.6% of time spent watching TV across the month. It’s the streamer’s best share of TV to date, and the second time YouTube has topped the Media Distributor Gauge since Nielsen began tracking in November 2023. Time spent on YouTube is up 53% versus two years ago, and share of TV has grown from 7.9% to 11.6% in that time, according to Nielsen’s The Gauge. Who’s driving the rise? Increasingly, older audiences, notes the report. Viewing from adults aged 65+ has nearly doubled in the last two years (+96%), and the demographic now represents a viewing contribution similar to that from kids 2-11 (15.4% vs. 16.9%).

Shoppable TV is on the rise, but it’s not for everyone. A successful campaign strategy segments viewers and crafts targeted campaigns that resonate with their preferences, according to a survey from Origin. For technology lovers, go all out with interactive ads and personalized recommendations, advises Origin. For the more traditional shoppers, offer a gentle introduction to shoppable TV that highlights its convenience, while inspiring a quick online search or trip to the store.

In a heated election cycle, advertising automation platform Basis Technologies announced the availability of political district geo-targeting for Canadian elections. Basis is automating the adoption of political ad disclosure that is required by the Digital Advertising Alliance of Canada (DAAC). “Key aspects for Canadian elections advertising are agility and precision,” said Jaime Vasil, Group VP of Candidates and Causes. “With a condensed timeframe to raise funds, build visibility, secure votes and drive turnout, digital advertising is a democratizing force for political campaigns.”

Digital marketing company Jellyfish has unveiled an AI-driven in-housing media platform that taps into a range of proprietary AI agents and tools, including Jellyfish’s recently released Media Ops Agent. “For brands eager to take control of their media, Jellyfish’s new media in-housing platform automates marketing analytics, freeing teams to focus on strategy, not data entry,” said Jeff Matisoff, Partner, Jellyfish. “Moreover, it also integrates an advanced MMM tool, which quickly and precisely determines the marketing contribution to KPIs to make macro budgetary decisions.”

Vistar Media struck an agreement with Western Union to manage and monetize its network of over 2,200 DOOH screens across the US, Canada and Brazil. Leveraging Vistar’s ad server, player and/or supply-side platform, Western Union is transforming its marketing screen assets into a retail media network aimed at reaching multicultural audiences. “With our modern stack of technology solutions, we’ve helped Western Union turn screens that were once underutilized into a vibrant, high-performing media network,” said Eric Lamb, SVP, Enterprise Solutions at Vistar Media. “This partnership showcases how advanced technology can empower a global financial leader to connect authentically with a specific audience, generate meaningful revenue and drive measurable results for advertisers.”

Wildstone has struck a deal to buy Total Outdoor Media’s (TOM) entire portfolio of regional billboards. The deal marks Wildstone’s first Australian portfolio acquisition and includes 14 digital and 38 classic sites. The company launched Down Under last year with a sale-and-leaseback deal to fund two new digital sites for Alliance Outdoor Media Group.

Spherex has expanded its flagship product, SpherexAI, to power contextual advertising. The new feature enables advertisers to target audiences more precisely based on the cultural and emotional context surrounding the content they are viewing. SpherexAI also allows advertisers to deliver more relevant ads within content.

OTT platform integration company Crossmedia said it was awarded Lot 2: Recommendations and Personalization in a recent RTVE tender. In collaboration with its technology partner 24i and deploying infrastructure on AWS, the solution enables RTVE to optimize the user experience on RTVE Play, improving the relevance and personalization of offered content.

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iSpot announced the launch of a business outcome solution, Outcomes at Scale, aimed at helping the buy and sell side gain rapid insights into performance and share a common metric that proves the value of investment. Paramount, a longtime customer and product collaborator of iSpot, is the first to integrate the solution into its ad sales and advanced audience product offering. “The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative,” says Travis Scoles, EVP of Advanced Advertising at Paramount. “While traditional metrics like GRPs remain important, they often serve as proxies for impact. Delivering proof of performance at scale is the roadmap for the future of the industry.”

Claritas, provider of data-driven marketing attribution and optimization solutions, has struck a partnership with Anzu, the in-game advertising solution, to measure how intrinsic in-game advertising drives real business results. “For years, advertisers have been asking for a way to directly tie conversions and sales to their intrinsic in-game ad campaigns,” said Ben Fenster, CPO & Co-Founder at Anzu. “We spent a lot of time working out the best ways to do this, and this partnership with Claritas is a great step forward in enabling advertisers to accurately measure the bottom-line impact of in-game advertising and prove its ROI.”

TV intelligence platform Kinetiq has teamed with creative effectiveness platform Daivid to integrate Daivid’s attention, emotional response, brand recall, and consumer intent measurement into Kinetiq’s TV intelligence network. “Advertisers have had to rely on fragmented data to assess ad effectiveness,” said Kevin Kohn, CEO of Kinetiq. “This partnership changes that. By integrating creative quality with real-time ad tracking, we provide a complete view of TV advertising performance—helping brands maximize their media spend and optimize creative impact.”