03/28/19: The American Expands With ESPN

Good morning. It’s Thursday March 28, 2019 and this is your first early morning Sports briefing.

ESPN and the American Athletic Conference made it official, reaching a 12-year extension for the conference’s global media rights that strengthens the conference’s extensive existing presence on ESPN’s television networks and adds thousands of events on ESPN+, the direct-to-consumer sports streaming service, through 2031-32. The extension begins with the 2020-21 academic year.
Beginning in 2020-21, more than 130 football, men’s and women’s basketball games from The American will be aired annually on ESPN’s television networks, including its most high-profile events – the football championship game, the entire men’s basketball conference tournament and multiple rounds, including the championship game, from the women’s basketball conference tournament. New to ESPN’s TV rights beginning in 2020-21 are all Navy-controlled football games versus Notre Dame, plus first pick of the remaining Navy-controlled football games each year (excluding any games versus Army and Air Force).
The American events on ESPN+ will begin with the start of the new agreement, with more than 500 conference controlled events in 2020-21. Nearly 400 of those events will be football, men’s and women’s basketball and American sponsored Olympic sports championships. The overall number of events will ramp up to 750 the following season, with over 1,000 events annually beginning with the 2022-23 season.  

CBS Sports and Turner Sports have added University of Notre Dame Head Coach Mike Brey as a guest studio analyst for coverage of the 2019 NCAA Division I Men’s Basketball Championship, Thursday, March 28, and Friday, March 29, on TBS and CBS, beginning at 6 p.m. ET.  Brey will join the Atlanta studio team – host Ernie Johnson and analysts Brendan Haywood, Candace Parker and Seth Davis – for Regional Semifinal coverage both days.
Fox Sports has added former MLB manager Joe Girardi to the broadcast booth for the ’19 season. Girardi will continue to work as an analyst for MLB Network.
CBS Sports continues its “Four Sides of the Story” franchise with March Madness Begins, airing on CBS Television Network on Sunday, April 7 at 3:00 PM, ET during Final Four weekend. The episode offers a look at the madness of the First Round of the NCAA Tournament through four different points of view: The NCAA ,The Fans, The Broadcasters and The Managers. Graduate assistants at #7-seed Nevada show how they prepare for a game in the NCAA Tournament – they not only watch and log game film, but also handle the packing, laundry and everything else it takes to get a team on the road.

Cynopsis Measurement & Data Conference
June 11 | 11:45AM – 5:00PM | NYC
On Tuesday, June 11, the most influential data and measurement experts will come together to tackle the industry’s hot topics. Join thought leaders and gain valuable insights from
A + E, a4, Bain Media Lab, CIMM, Dentsu Aegis, FOX, Google, Hulu, IAB, Kantar, McKinsey, MRC, NBCU, Omnicom, Publicis, Turner, TVB, USIM, Warner Brothers and more.
Sponsored by: TVSquared and tunity

Up2Us Sports announced a three-year Regional Partnership with the Los Angeles Dodgers Foundation (LADF) to identify, place and train Up2Us Sports coaches in youth sports programs to deepen the impact of sports-based youth development in the local market. Throughout the three-year partnership, LADF’s investment of $1 million will help Up2Us Sports recruit, train and place over 250 coaches in underserved communities across Los Angeles by giving young men and women from the local community the opportunity to serve as mentors and coaches to 20,000 youth. LADF’s Dodgers RBI program (Reviving Baseball in Inner Cities), dedicated to increasing participation in the sport and using sports as an engagement tool to increase education, literacy, health, wellness and recreational resources, will be bolstered by 90 of the new Up2Us Sports coaches, while additional coaches will be placed throughout city parks, related nonprofits and schools across Los Angeles.
Dell Technologies, sponsor of the World Golf Championships-Dell Technologies Match Play since 2016, has extended its commitment to the event by four years, through 2023.
UCLA Health signed on as the Official Medical Partner of the Los Angeles Dodgers as part of a multi-year partnership. Starting in 2020, UCLA Health physicians will also provide care to players during home games and handle the team’s annual physicals during Spring Training, as well as partner with the Dodgers on services that benefit the community. The UCLA Health Mobile Eye Clinic, which has been providing free eye care services and glasses for underserved communities in Los Angeles County, will also be co-branded with the Dodger logo and appear at the Los Angeles Dodgers Foundation’s Dodgers RBI (Reviving Baseball in Inner Cities) community events and select Dodger home games.
Minnesota United has reached a multiyear partnership with PepsiCo, making Pepsi the official soft drink of the MLS club and the exclusive beverage provider at Allianz Field.

opendorse announced a new partnership with the MLBPA that will enable brands and properties to work hand-in-hand with baseball’s top athletes on social. The platform provides partners with a solution to scale player marketing initiatives on social by automating communication, content approvals, and distribution.
TOPPS announced that its one-day offering on its TOPPSNOW platform for Ichiro Suzuki’s retirement topped 3,000 cards sold in 24 hours, putting Ichiro again near the top 10 for the platform since its launch three years ago.
VSiN (Vegas Stats & Information Network) announced a deal with Sling TV as a standalone channel for $4 per month starting this week.
MLB has expanded its relationship with Twitter to include a series of new short-form content initiatives for the ’19 season, including highlights of every home run hit during the season and a daily featured hitter category.  Special features will also be guilt in around events like the All-Star Game, Home Run Derby, playoffs, trade deadline and London Series, with live shows planned for each. Returning collaborations between MLB and Twitter include near-real-time game highlights shown on the platform and special hashtag-triggered emojis for all 30 teams.

In this week’s edition of Cynopsis Esports
  • GameStop strikes strategic partnerships
  • Rocket League prepare for Final Four debut
  • N3rd Street Gamers think big
  • Overwatch League opens door to All-Star Game
  • Apple’s Arcade entry
  • EA is latest company to slash jobs
AXS named KORE Senior VP/Sales TAYLOR KERN Senior VP/Sales for Sports.
NYRA has officially removed the interim tag from President & CEO David O’Rourke.

The NCAA Men’s Basketball Sweet 16 gets going at 7:00 pm on CBS and TNT.

Congratulations to the 2019 Cynopsis Top Women in Sports Honorees!
The Cynopsis Top Women in Sports Awards shine a light on female trailblazers who are pushing the industry forward, while empowering and inspiring others with their drive for innovation and inclusion. We’re thrilled to honoree these women in the areas of Esports, Marketing, On-AIr Talent, Operations, Production, Social, Sports-Centric Brands and Technology. Honorees will be celebrated at the Top Women in Media Awards, taking place on August 1st in NYC.

ON THIS DAY in 1977 in the 39th NCAA Men’s Basketball Championship: Marquette beats North Carolina, 67-59.
In the Know:  The first official Women’s NCAA Basketball Championship was held in 1982. Who was the winner? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who was the first commissioner of the PGA TOUR?  Answer: Joe Day. Kudos to: Andy Pittman TAMU, Jon Miller, NBC Sports, Rich Wolfe, RichCraft, Scottsdale, Az., Joe Lyons ESPN Dallas, Synda Kollman Charter Marketing Group, Tom Moore Kalt Productions, Mike May, May Marketing, David Westberg SAG AFTRA Federal Credit Union, LA, Terry Lyons Digital Sports Desk, Boston, Randy Walker, New Chapter Media, Tom Cerny, Columbia University and Mandy Antoniacci, Inc. NY.
Later — Chris
Chris Pursell
Roberta Caploe
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Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp.

Full info HERE 

VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/10)

Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/5)

ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform.  Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/5)

Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic.  Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to [email protected] (4/5)

/Discovery Inc/NY:
Responsible for analyzing data and trends across media and developing key audience analysis across Discovery’s linear and non-linear platforms. Must have 5+ yrs exp in media research and knowledge of Nielsen data and systems. Ability to work in a fast-paced high-pressure environment without sacrificing accuracy to detail. Full info HERE (4/4)

/A+E Networks/NY:
Serve as ad sales partnerships resource and thought leader in the sales department, managing ideation and response to RFPs, creating product knowledge one sheets based on assigned network and disciplines, knowledgeable in digital/social marketing products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full Info/Apply:  http://www.aenetworks.com/careers (4/4)

SR. NEWS DESK ASSOC/E! Entertainment/NYC: Resp for newsgathering for all E! platforms, should be a multi-tasker, have proven editorial judgment, be a forward thinker with a strong work ethic. Passion for pop culture is a must. Self-starter who can work independently and quickly in a fast-pace news environment. Must have newsroom exp and able to handle breaking news while working under tight deadlines. Full Info/Apply HERE (4/4)

Endemol Shine North America/North Hollywood:
Ideal candidate must have a strong interest in TV ratings & research and comfortable working with numbers/large data sets with a strong focus on accuracy & attention to detail. Must have 1+ yrs as an assist, coord or analytical role at TV studio, broadcast or cable network. Excel and PowerPoint required. Job training provided. Full Info/Apply HERE (4/4)

ACCT EXECUTIVE/CNN Airport Network/NY: Resp include identifying prospects, generating leads and penetrating client companies/agencies at all levels. Primary function is to drive new business for the network. Req include 5+ yrs in media sales, ability to exceed targets and building sr level client/agency relationships. Team player who works well in a large multi-platform sales organization. Full Info/Apply HERE (3/31)

ACCT DIRECTOR, PARTNERSHIP SALES/GSTV/NY: Ideal candidate must be able to drive aggressive rev targets across multiple GSTV rev opps within WPP Holding Co. by creating solutions for customers. An understanding of nat advtg, digital video and data-driven aud targeting and attribution marketplace. Min of 3+ yrs media exp, including 1+ yrs in sales. Ability to manage multiple high-priority projects simultaneously. Full Info/Apply HERE (3/31)

AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to service clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep manage fast paced, time sensitive environment. BA/BS req. Full info/apply HERE (3/29)

DIRECTOR, LEGAL & BUSINESS AFFAIRS/TV One/NYC: As secondary mgr, you are responsible for providing business and legal support to all departments of TV On. Structure, negotiate and draft a variety of content acquisition agreements minimum of 7 years of television industry experience pref’d. Full info HERE (3/29)

PRODUCER, DIGITAL & SOCIAL MEDIA/TV One/Silver Spring MD: Build promotional & original digital content to build the TV One digital brand.Dvlp/prod promotional content (incl articles, videos & any other media) to support our orig. 3+ yrs exp in building, managing, and growing a website for a medium/​large size org. Full info HERE (3/29)

ACCOUNT EXECUTIVE, MEDIA BUYING & PLANNING/Spero Media/NYC: Organized, detail-oriented team player w/min 1yr of media buying/plan’g exp, interested in actively participating in media buying & plan’g/promotion for variety of sports/ent clients incl: US Open Tennis, NY Jets, Blue Man Group, NY Mets + Full info HERE (3/29)

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