03/26/20: MLB’s broadcast partners are working together for Opening Day at Home

 

 

Thursday March 26, 2020

Today sees Major League Baseball present “Opening Day at Home” – a full slate of 30 games nationally available across multiple platforms that will include digital streaming and social media, and essentially creating a full-day event on what would have been Opening Day. With every team already slated to win on this particular Opening Day. Leveraging the hashtag #OpeningDayAtHome, fans will be able to connect with each other while watching their team’s selected game at a set time. Additionally, all games that are part of the “Opening Day at Home” slate will be streaming on the “winning” Club’s respective home page. “Opening Day at Home” also will be an opportunity for MLB to raise awareness for several worthy charities that are helping provide relief to the most vulnerable communities impacted by the pandemic.

MLB’s broadcast partners including ESPN, FOX Sports, MLB Network, SiriusXM and affiliated regional sports networks also plan special programming and content around Opening Day and in the coming weeks. Partners have special access to MLB’s collection of games and memorable moments through its archives. Today, FOX Sports celebrates MLB with a pair of World Series classics. Beginning at 7p on FS1, fans can relive Game 7 of the 2016 World Series in which the Chicago Cubs edged out the Cleveland Indians in a thrilling extra-inning victory, taking home its first World Series title in 108 years. At 10p, the Arizona Diamondbacks step up to the plate in Game 7 of the 2001 Fall Classic, putting together one of the greatest late-game comebacks in World Series history, against the New York Yankees.

PROGRAMMING

The NHL detailed some of its expectations and plans for when the league is ready to resume play, announcing that while they will continue to monitor developments during the 60-day window prescribed by the CDC, the league is hoping to be able to begin offering high-level guidance on the potential of opening a Club training camp period roughly 45 days into the period covered by the CDC’s recommendation. As for the postseason, the league stated that the form and format of resumption of play scenarios will depend entirely on what transpires between now and when the league is permitted and able to

March 30 will see NBC Sports serve up Football Week in America on NBCSN, reliving key NBC Sunday Night Football games, including “record-breaking performances, unforgettable plays, timeless rivalries, an NFL Kickoff game pitting quarterbacking greats, and a Thanksgiving night game featuring Packers passing legends.” Mike Tirico will introduce each night’s matchup on NBCSN, and game presentations will include a specialized ticker featuring live tweets. Content opens with Manning Bowl I & a Classic Brady-Manning Matchup on Monday.

FS1 now has most of its studio shows back on the docket, albeit in a modified format with some new times and in a modified, remote format. First Things First now runs from 9-10a, followed by Undisputed until noon. The Herd is back in its regular timeslot from noon-3p with Speak for Yourself locked in until 4p.

RIDE TV is partnering with PBR on the second season of its popular series, PBR Ride to Glory, featuring the Pendleton Whisky Velocity Tour and other bull riding events. The series follows “the long road to glory as cowboys travel the country facing off against America’s fiercest bulls.” RIDE TV will air an estimated 40 episodes of PBR Ride to Glory in primetime weekly for the 2020 season, with new episodes premiering every Tuesday night. The show will highlight the Pendleton Whisky Velocity Tour and other PBR bull riding events.

Outdoor Channel, Sportsman Channel and World Fishing Network debut their Q2 programming lineup on Monday. Outdoor Channel rings up The Hunt for Monster Bass, Longmire, For Love or Likes, The Obsession of Carter Andrews and Major League Fishing Cups during the period. Sportsman Channel’s Q2 program lineup sees the inclusion of Florida Sportsman Watermen, along with Ray Van Horn’s Captain’s Journey, Catching Bass with Dustin Wilks, The Rifleman, Midlife Mayhem and Origins.

The Boston Celtics and NBC Sports Boston announced the launch of Classic Celtics, a re-airing series of iconic games and key matchups featuring special guest commentary. As part of the telecasts, Boston Celtics players, legends and executives will join NBC Sports Boston talent in providing present-day perspective to a range of previously played games. Programming begins on March 27 when Paul Pierce and Brian Scalabrine reminisce on Boston’s Game 6 victory over the Lakers in 2008.

SiriusXM offers a slate of baseball programming on the MLB Network Radio channel today where listeners can tune in to catch a series of classic Opening Day games that feature standout performances and late-game heroics, plus Opening Day-themed shows with new interviews and commentary from SiriusXM’s panel of baseball hosts and analysts. At 7a on The Leadoff Spot, hosts Steve Phillips and CJ Nitkowski will interview players and managers about their favorite Opening Day memories. At 11a, SiriusXM hosts Mike Ferrin, Mike Stanton, Steve Sax, Brad Lidge, Eduardo Perez, Casey Stern and Jim Duquette will share their Opening Day memories. At 1p, SiriusXM will air a slate of five classic Opening Day games beginning with Dodgers/Giants from March 31, 2011.

The best campaigns, content and tech in sports media

The Cynopsis Sports Awards continue to recognize the passionate stories coming from both behind and in-front of the camera. We are honored to continue that tradition and thank the industry for their continued support of the event.”

– Chris Pursell | CYNOPSIS Director of Content

VIEW FINALISTS HERE

SPONSORSHIP & PROMOTION

Anheuser-Busch is shifting its budget for partnerships in the sports and entertainment space to support relief efforts across the country for the COVID-19 pandemic. According to reports, Anheuser-Busch will shift money normally spent on sports and entertainment sponsorships to the American Red Cross with a $5 million donation that will go towards converting arenas and stadiums into temporary blood drive centers. “COVID-19 has changed how we all live our lives, but it hasn’t changed Anheuser-Busch’s priorities and our commitments as an employer, a business partner and a corporate citizen,” said Michel Doukeris, CEO of Anheuser-Busch U.S. “While we can’t solve this crisis on our own, we are proud to do what we can to serve and support our communities in need and the heroes on the front lines, using our capabilities, our relationships, and our reach to do our part.”

DIGITAL, DATA & TECH

Stephen Curry hosts a live Instagram Q&A with Dr. Anthony Fauci today at 1p where the Director of the National Institute of Allergy and Infectious Diseases will join the Warriors’ star to answer questions regarding the ongoing COVID-19 pandemic to an audience of nearly 30 million users. Curry is currently accepting questions via his Instagram Stories where they will be answered by Dr. Fauci tomorrow on Instagram Live.

The Topps Company and its on-demand platform TOPPS NOW announced “Project 2020,” described as a first of its kind effort that combines some of the most iconic cross-generational cards in the company’s nearly 70 year history with baseball” and will see work re-imagined by artists, cartooners and pop culture influencers. Some of the notable artists on the list include celebrity jewelry designer Ben Yang…aka Ben Baller; Chicago based designed Just Don, who has worked with Kanye West and Nike on major projects; Mexican American tattoo and graffiti artist Mark Machado, known as Mister Cartoon; Australian Tyson Beck, whose recent resign of the NBA logo in the image of Kobe Bryant became an international cause célèbre; New York native and design artist Sophia Chang and L.A. Based streetwear artist Joshua Vides.

Special Olympics, in partnership with WWE, launched a first of its kind fitness video series called School of Strength on www.SpecialOlympics.org. The initiative features four cardio, balance and endurance-focused workout videos with increasing levels of exertion. The videos are accompanied by downloadable interactive toolkits for coaches and caregivers featuring recipes, a fitness tracker, games and health tips and features WWE Superstar Becky Lynch in the ring alongside six Special Olympics athletes.

ESPORTS

In this week’s edition of Cynopsis Esports
· Evil Geniuses take command of Navy’s esports arsenal
· ESL Mobile Open upgrades
· Revising league schedules
· Racing soars
· TSM adds FUEL to fire
· FaZe Clan deepens G FUEL ties
· Porsche plays Tag

INDUSTRY & ROSTER MOVES

Independent Sports & Entertainment hired Janelle Miller in the new role of Vice President, Talent and Marketing where she will lead recruitment efforts for new marketing clients for ISE across all sports, including active and retired players. Miller comes to ISE after six years at WME Sports where she most recently was an Agent in their Sports Talent Marketing division working to procure brand sponsorship opportunities for high profile athletes and sports personalities.

SHINE A SPOTLIGHT
On that new hire, new exec, and team member!

Talk about a warm welcome! Share your team’s excitement about that new mid-to lower position hire by sending to Cynopsis and we’ll feature them on our website. All we need is their name, title & press release (optional). We can’t wait to congratulate our community members on their moves!

VISIT THE JOBS SITE >

On This Day
1973: UCLA wins the 35th NCAA Men’s Basketball Championship.

In the Know
Sports in fiction week. Mad Max competed against Master Blaster (technically just Blaster) in this post-apocalyptic sport. What is the name of that sport? (Email cpursell@cynopsis.com with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
What did Alice use as a mallet to play croquet in Alice in Wonderland? Answer: A flamingo. Kudos: Pete Gautieri-A&E Networks/NY; Greg Maltzman-Up Down Digital/NY; Michael Ritz-Lenox Advisors/NY; Sonia Durr-Carat USA/Atlanta; Laura Salisch-Brain Train/New Jersey; Allison Weiner-MMSI/Warwick; Stephanie Ann-Freelance Sports TV Director,/Baltimore; Kathryn Kieser-Haworth Marketing + Media/Minneapolis; Barb Throm-Stealth Creative/St. Louis; Dory Petsrillo-CoxReps/Dallas; Andy Pittman-TAMU/College Station; Wendy Holmes-KCNC-TV/Denver; Tom Moore-Kalt Productions/LA; Larry Hutchings/Nipomo; David Westberg-SAG-AFTRA Credit Union/Burbank

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UNC TV/ RTP NC:
leader on the Digital Marketing team, supervising one permanent position, and is responsible for UNC-TV’s social media strategy w/ the goal of building & sustaining an engaged audience and member base across social media platforms. BA deg in discipline related to area. Full info HERE (4/8)

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Experienced candidate to join dynamic team developing customized plans and presentations for Ad Sales clients. 2-4 yrs exp media sales co., or advertising agency pref’d w/strong knwldg media math. Exc problem solving & analytical skills. Full info HERE (4/4)

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