Google also announced the launch of its Carbon Footprint for Google Advertising reports. The goal: enable advertisers to measure and manage the carbon emissions of their advertising activities as sustainability reporting regulations require companies to provide comprehensive, data-driven reporting on value chain emissions. The reports will provide first-party data to marketers to help track campaign emissions across Google’s advertising platforms including Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Ads. “For marketers prioritizing sustainability, measurement is foundational to establishing marketing priorities and net zero goals that are both actionable and effective,” posted Adam Elman, Sustainability Director at Google. “Integrating sustainability principles into your marketing and measurement strategy has the potential to help drive business value and meet demand for net zero action.”

Warner Bros. Discovery announced that discovery+ will migrate to a modernized in-house tech stack, bringing discovery+ to the same technical platform and infrastructure that powers Max globally. “This is a huge win, not only for our internal teams but also for our subscribers,” said Avi Saxena, CTO, WBD. “We’ve been driving rapid innovation across our platforms, and now, all of our streaming products will benefit from a richer feature set. A singular unified platform has been central to our technology strategy, and this marks a major milestone in that journey.” Features include:
· Refined Homepage and Navigation
· Enhanced Personalization Recommendations
· In-Player Discovery Improvements
· User sign-in via QR code
· Mobile Social Sharing – The content detail on the mobile app now includes a “Share” button for adult profile users to easily share show recommendations via text or social media.

TV remains important for tentpole events, but short-form video is now the go-to medium, with 42% of people surveyed using short-form video platforms multiple times per day to follow the event, compared to 35% who followed on TV and 30% who turned to internet Search. That’s according to “The TikTok Blueprint for Tentpole Success” study from MAGNA Media Trials. Other findings include:
· The shift to TikTok was driven by more frequent use of the platform in general (56%) and the availability of higher-quality content (42%).
· Athletes and celebrities’ own content on TikTok was the #1 reason audiences engaged, with 44% of participants indicating they were on the platform to follow these personalities.
· Tentpole events are unique moments where viewers liked the continuity of seeing TV ads re-purposed on TikTok. Ad performance was strong on attention (63%), brand favorability/perception (58%), and enjoyment (54%).

“Our strong relationships with media partners and clients allow us to test-and-learn from real content in dynamic ad environments,” said Kara Manatt, EVP, Intelligence Solutions, MAGNA. “With robust viewership and ad spend around tentpole events, this playbook can be a game-changer for media strategy and activation on the platform.”

Canela Media is expanding its partnership with Brightcove to power its streaming service. “Brightcove’s modular, API-driven architecture allows for scalable integrations across their suite of products that can quickly be brought to market as Canela Media expands our vast content offerings,” said Peter Gonzalez, Chief Technology Officer at Canela Media.

datafuelX has been granted a US patent for the proprietary technology behind its reach and frequency tool, precisionX. “Today, the lack of control over linear and CTV reach and frequency results in wasted impressions among consumers receiving excessive ad exposure. This is driven by an increasingly fragmented viewership landscape and distinct ad delivery systems, preventing a holistic view of consumers and posing challenges for both buyers and sellers,” said Howard Shimmel, Head of Strategy and Board Member at datafuelX. “With precisionX, we can enable publishers to deliver an integrated cross-platform campaign, providing true cross-platform reach and frequency currency management, and more targeted, effective campaigns with far less waste.”

While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout. So says a study from LG Ad Solutions, “The Shoppable TV Report: 2025 and Beyond,” tracking the evolving habits of consumers and their preferences towards shoppable TV advertising. Highlights include:
· When asked how they’d like to complete purchases via TV, 62% of CTV viewers would use their voice to add products through a smart home device.
· Top drivers of TV ad purchases include discounts or promotions (57%), product features (42%), demonstrations of product use (36%), and attractive visuals (32%).
· Dynamic creative, time-sensitive, special offers and click to on-screen landing pages can help drive 2-5X lift in brand consideration and purchase intent (compared to US benchmarks).

“While secondary screens like mobile devices remain integral to shopping and the broader advertising ecosystem, it’s clear consumers want more when it comes to TV,” said Monica Longoria, Head of Marketing Insights at LG Ad Solutions. “Emerging technologies are set to drive this next wave of innovation – eliminating friction and paving the way for a more seamless, intuitive shoppable TV experience.”